Atlanta Braves Holdings, Inc. - Series A · NASDAQ:BATRA
Atlanta Braves Holdings, Inc. - Series A — Atlanta Braves Holdings — Investor Day (November 2024)
25 slides from Atlanta Braves Holdings, Inc. - Series A's investor day presentation, Nov 15, 2024
Slide 1: Forward-Looking Statements
Forward-Looking Statements Forward-Looking Statements This presentation includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about business, product and marketing strategies, future financial performance and pros
Slide 2: Atlanta Braves Holdings 2024 Liberty Investor Day
ATLANTA BRAVES HOLDINGS 2024 LIBERTY INVESTOR DAY DEREK SCHILLER PRESIDENT & CEO 11/15/2024
Slide 3: Consistent Success & Growth
CONSISTENT SUCCESS & GROWTH 3
Slide 4: Key Stats Team
Key Stats TEAM • 7th straight Postseason appearance • 11 All-Stars since 2023 • 7 major awards since 2023 • Chris Sale named 2024 Cy Young Award Finalist 4
Slide 5: Pitching Continues to Be a Key Need and a Strength
PITCHING CONTINUES TO BE A KEY NEED AND A STRENGTH CHRIS SALE REYNALDO LÓPEZ SPENCER 3.32 BULLPEN ERA WAS 3RD IN MLB SCHWELLENBACH Won the NL Triple Crown by Joined Paul Skenes as RAISEL IGLESIAS leading the league in Wins, one of only 2 Starting 7-3 Record, 2.87 ERA vs Career-best 1.95 ERA, 34 for
Slide 6: The Braves Brand Is Strong
THE BRAVES BRAND IS STRONG 12,684,070 TOTAL ESTIMATED NUMBER OF BRAVES FANS1 STRONG GROWTH IN AFRICAN AMERICAN CONTINUED GROWTH IN SOCIAL & HISPANIC AUDIENCE1 MEDIA PLATFORMS2 +17% Platform Followers X/Twitter 9th in MLB INCREASE IN AFRICAN AMERICAN AUDIENCE Instagram 4th in MLB +12% Facebook 6th in
Slide 7: The Power of MLB in Marketplace
THE POWER OF MLB IN MARKETPLACE 2024 2024 MLB TELEVISION ATTENDANCE VIEWERSHIP 30M 71.3M Significant growth in Adult 18-34 category Combined average viewers across North America & Asia +67% INCREASE SINCE 2023 11% INCREASE 12% 24% +176% SINCE 2022 INCREASE IN SOCIAL ENGAGEMENT 36% 9% SINCE 2023 Sour
Slide 8: Key Stats Attendance
Key Stats ATTENDANCE • 3+ million tickets sold Third straight year with over 3M tickets • Sold 92% of our inventory • 26 sellouts • Top 5 in tickets sold per game for 3 straight years • 20K fans on season ticket waitlist 8
Slide 9: Investing in the Truist Park Experience
INVESTING IN THE TRUIST PARK EXPERIENCE • Children's Healthcare of Atlanta Park & Kids Zone • Expanded Chop House • The Bullpen – Premium Outfield Seating • New LED boards on Upper Level • Lexus Premium Boxes • Jim Beam 60 ft 6 bar • Blue Moon Beer Garden
Slide 10: The Battery Atlanta
THE BATTERY ATLANTA 169 MINUTES AVERAGE DWELL TIME The longest dwell time for a lifestyle center in the U.S. 10
Slide 11: The Battery Atlanta Updates
THE BATTERY ATLANTA UPDATES • Five Ballpark Center - Truist Securities • 5 New Tenants 1,000 employees, 250,000 sq. ft. Sitka, Battle & Brew, Cultivate Food & Coffee, Muse Paintbar • Shake Shack • 3 New LED Boards 11
Slide 12: Truist Park and The Battery Atlanta Are Year-Round Destinations
TRUIST PARK AND THE BATTERY ATLANTA ARE YEAR-ROUND DESTINATIONS • Savannah Bananas • 2025 MLB All-Star Game • 155 Corporate Events • 44,000 visitors toured Truist Park 12
Slide 13: Truist Park and The Battery Atlanta Are Year-Round Destinations
TRUIST PARK AND THE BATTERY ATLANTA ARE YEAR-ROUND DESTINATIONS • 93 Concerts at Coca-Cola Roxy Theater • 24 Yoga on the Lawn • 9 Farmers Markets • 7 Movies on the Lawn • 12 5Ks • 84 Other Special Events 13
Slide 14: TV/Media Rights
TV/MEDIA RIGHTS One of the largest television territories in sports TRUIST PARK 14
Slide 15: Key Stats Voice of Consumer Results
Key Stats VOICE OF CONSUMER RESULTS SURVEY #1 in MLB for Overall Guest Experience #1 in MLB in Entertainment Value #1 in MLB in Concession Rating #1 in F&B Customer Service 15
Slide 16: Top Line Revenue Growth Is Strong
TOP LINE REVENUE GROWTH IS STRONG RESULTS (1) YTD results through September 30. See reconciliation of Adjusted OIBDA to GAAP Operating Income in the Appendix 16
Slide 17: Consistent Growth & Success: Overall Revenue by Season
CONSISTENT GROWTH & SUCCESS OVERALL REVENUE BY SEASON Revenue for the 9 months ended 9/30/24 Does not include season impacted by COVID-19 17
Slide 18: Consistent Growth & Success: Overall Revenue by Season
CONSISTENT GROWTH & SUCCESS OVERALL REVENUE BY SEASON See you at Truist Park for the 2025 MLB All-Star Game 18
Slide 19: Appendix
APPENDIX 11/15/2024 19
Slide 20: 2024 Detailed Results
APPENDIX 2024 DETAILED RESULTS _ i Baseball Revenue $ 561 §$ 529 6% Development Revenue 49 44 12% Total Revenue 611 573 7% Baseball Expenses 541 491 10% Development Expenses 15 14 11% Total Expenses 557 505 10% Baseball Adjusted OIBDA 20 38 (47%) Development Adjusted OIBDA 34 30 12% Total Adjusted O
Slide 21: 2024 Adjusted OIBDA to Operating Income
APPENDIX 2024 ADJUSTED OIBDA TO OPERATING INCOME Adjusted OIBDA $ 54 $ 68 Stock-based Compensation (14) (10) Depreciation/Amortization (51) (55) Corporate Expenses (10) (17) Operating Income $ (21) $ (14) 21
Slide 22: Braves Development Company 2024 Net Operating Income
APPENDIX BRAVES DEVELOPMENT COMPANY 2024 NET OPERATING INCOME - Pe he 98% $ 6 56% $ 8 RETAIL/DINING OFFICE* toow ° en * oem * 78% ENTERTAINMENT 76% HOTEL*+ $ 15 49% $ 18 50% 20 42% OPERATING INCOME - DEVELOPMENT® 5 18 | $23 | (1) Hotel NOI assumes 100% ownership. Hotels are a 50% JV and actual earni
Slide 23: 2024 Net Operating Income Reconciliation to GAAP Operating Income
APPENDIX 2024 NET OPERATING INCOME RECONCILIATION TO GAAP OPERATING INCOME Net Operating Income-Development* $ 24 Parking/Sponsorship/Other 12 Ownership Expenses (2) Stock-Based Compensation (2) Depreciation/Amortization (14) Operating Income - Development $ 18 (1) See NOI Slide 23
Slide 24: Braves Development Company Leasable Square Footage
APPENDIX BRAVES DEVELOPMENT COMPANY LEASABLE SQUARE FOOTAGE -LEASABLE SPACE = SF (000s) Keys RETAIL/DINING 250 OFFICE 908 ENTERTAINMENT 104 HOTEL 291 406 (2) Does not include the Innovation Tower or conference space owned/operated by TK or parking squre footage 24
Slide 25: Thank You
THANK YOU 11/15/2024 25
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