Newsmax, Inc. · NYSE:NMAX
Newsmax — Reg A Offering (March 2025)
29 slides from Newsmax's offering presentation, Mar 7, 2025
Slide 1: Investor Presentation
REAL NEWS FOR REAL PEOPLE INVESTOR PRESENTATION PUBLIC LISTING NYSE: NMAX 7,500,000 CLASS B COMMON STOCK $10.00 PER SHARE March 7, 2025 Join the News Revolution!
Slide 2: Offering Summary
OFFERING SUMMARY SHARES OFFERED Offering up to 7,500,000 shares of Class B Common Stock at $10.00 per share PRE-MONEY $1.2B ($75M capacity) VALUATION PUBLIC LISTING Newsmax applied to list its Class B Common Stock on NYSE1 under ticker symbol “NMAX” LEAD SALES AGENT Digital Offering FORM 1-A OFFERIN
Slide 3: Public Offering and Listing
PUBLIC OFFERING AND LISTING Offering up to $75 million $10.00 per share, 50 share min. purchase Symbol “NMAX” reserved with NYSE1 Pre-Money Valuation: $1.2 Billion 1 Successful listing on the NYSE is subject to meeting specific requirements and completing the offering. Our Class B Common Stock is no
Slide 4: Disclaimers and Cautionary Statement
DISCLAIMERS AND CAUTIONARY STATEMENT Certain statements in this presentation (the “Presentation”) may be deemed to be ”forward-looking statements“ within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act of 1934, as amended, and are intended to be covered by the sa
Slide 5: Disclaimers and Cautionary Statement
DISCLAIMERS AND CAUTIONARY STATEMENT This Presentation also contains estimates and other statistical data made by independent parties and by management relating to market size and other data about our industry. This data involves a number of assumptions and limitations, and you are cautioned not to
Slide 6: Disclaimers and Cautionary Statement
DISCLAIMERS AND CAUTIONARY STATEMENT Any person's indication of interest involves no obligation or commitment of any kind. The information in the offering statement is more complete than the information in this presentation, and you must read it carefully. No offer to sell the securities or solicita
Slide 7: The Opportunity
THE OPPORTUNITY 1 Many Americans don’t trust their news sources — and are anxious to find ones they do. For tens of millions of Americans, Newsmax is the answer! They’re tuning in to Newsmax on television and through digital platforms. 2 Join with a powerful news brand. With a nearly 25-year record
Slide 8: Business Highlights
BUSINESS HIGHLIGHTS Exceptionally talented First major digital brand Attractive valuation for high growth management team with to become fastest- company expecting significant strong track record of growing cable news affiliate fee revenue growth in years business creation, and OTT streaming ahead —
Slide 9: Mission & Vision
MISSION & VISION Provide America and the world with information that improves lives and strengthens freedoms. MISSION STATEMENT NEWSMAX BELIEVES IN… VALUES FREEDOM FAMILIES ENTERPRISE FAITH AMERICA GALLUP: TRUST IN MEDIA AT RECORD LOW THE VISION: Newsmax Is Restoring Trust Newsmax is providing Ameri
Slide 10: IPO Offering Plan
IPO OFFERING PLAN June 2024 September 2024 December 2024 Newsmax Inc. announces 7% Newsmax files with the Newsmax successfully raises Dividend Series B Convertible SEC for Public Offering $150 Million — Minimum target for Preferred Stock Offering — under Regulation A 7% Dividend Series B Convertible
Slide 11: America's Fastest-Growing News Network
AMERICA’S FASTEST-GROWING NEWS NETWORK In less than a decade, Newsmax has become: # 4 2024 Across All Daypar ts & Key Demos in Cable News TOP in Basic Cable 7 Monday – Friday (9A -8P ) Ni el sen C ov er age R ati n g P 2+ 22% in Total Viewership Increase 2024 versus 2023 EXCLUSIVE CABLE AUDIENCE TOT
Slide 12: A Powerful Reach
A POWERFUL REACH TELEVISION ONLINE 7+ MILLION 30 MILLION web visitors* regular viewers* 5+ MILLION 15 MILLION opt-in email subscriptions OT T streaming audience *Source: Comscore *Source: Nielsen NEWSMAX PLUS APPS 280,000+ 16 MILLION paid subscribers Newsmax App downloads PRINT 5+ MILLION push notif
Slide 13: Big Social Media Reach
BIG SOCIAL MEDIA REACH 18.1 Million 1.25M Followers Total Combined Friends/Followers 1.04M Across All Platforms (As of 2/25) 399K 4.8M 164K 3.2M 85.8K 2.99M 8.7K 2.3M 1.93M APP Downloads 16M All rights reserved. This document, design screens or any portion thereof may not be reproduced or used in an
Slide 14: Success & Growth
SUCCESS & GROWTH Phase 1 (1998 - 2014) Phase 2 (2014 - 2022) Phase 3 (2022 - 2028) Digital Platforms Established TV Platform Established Investment Into Operations 1.0 2.0 3.0 DIGITAL MACHINE TELEVISION BROADCAST WORLD-CLASS MEDIA COMPANY • Founded by Christopher Ruddy • Launched Newsmax Cable • Ren
Slide 15: Invest & Grow with Newsmax: Revenues Soar
INVEST & GROW WITH NEWSMAX Newsmax Revenues Soar $171 - $173* ($ in Millions) 314 % Increase from 2019 $148.5 $135.3 $135.3 $41.8 $57.4 2019 2020 2021 2022 2023 2024E Newsmax has demonstrated consistent revenue growth. *Represents preliminary estimated unaudited financial data for the twelve months
Slide 16: Business Model
BUSINESS MODEL MULTIPLE STREAMS OF REVENUE Television SYNERGIES Digital • Newsmax.com • Emails CROSS-PROMOTION OF: • Push/SMS • Audiences • Magazine • Advertisers • Humanix • Subscriptions TOTAL 2024 TOTAL 2024 DIGITAL TV REVENUE (EST.) TOTAL 2024 REVENUE (EST.) REVENUE (EST.) $131 - 133 million* $4
Slide 17: Newsmax Channel
NEWSMAX CHANNEL CONTENT IS KING TOP SHOWS Fastest-Growing News Network Reaches Almost 60 Million Homes on Comcast, Spectrum, DirecTV, Dish, Verizon, Optimum, Youtube TV, and more (Source: Nielsen) Revenues: Advertising & License Fees TOP TELEVISION NEWS PERSONALITIES ROB GRETA VAN GREG BIANCA DE SCH
Slide 18: Newsmax2 & Newsmax+
NEWSMAX2 & NEWSMAX+ THE FUTURE As linear cable channels decline, our free streaming channel Newsmax2 is growing across OTT platforms. Newsmax2 carried by most OTT “FAST” platforms: Samsung+, Roku, Amazon Fire, LG, Vizio, Xumo, Pluto, and more. Newsmax+ , our paid streaming service, launched in 2023
Slide 19: Newsmax's Amazing Rating Success
NEWSMAX’S AMAZING RATING SUCCESS NEWSMAX BEATS LIBERAL COMPETITION FOR RATINGS GROWTH Total Day Q4 2024 vs. Q4 2023 TOTAL VIEWERS + 15 % + 607% Total Day Since 2020 NEWSNATION - 2% + 921% Primetime Since 2020 CNN -11% CNBC - 20 % #1 in Ratings Growth Across Basic Cable Q4 2024 vs. Q3 2023 MSNBC - 20
Slide 20: Top Advertisers Turning to Newsmax
TOP ADVERTISERS TURNING TO NEWSMAX RECENT NATIONAL ADVERTISER ADDITIONS NEWSMAX TV AD SALES NEWSMAX DIGITAL AD SALES NEWSMAX ADVERTISING Ad Sales Up $80M Ad Sales Up In 2024, Newsmax $20M 450 % 73% +11% Television Advertising grew significantly over 2023. $11.4M $14.6M Newsmax Digital +14 % Advertis
Slide 21: Revenue Growth Opportunities Ahead
REVENUE GROWTH OPPORTUNITIES AHEAD CABLE LICENSE REVENUE Newsmax receives license revenues from all MVPDs that carry its channel. As a new channel, Newsmax has audience numbers equal to or better than rivals who receive high fees. Newsmax sees significant revenue growth opportunities ahead! SIGNIFIC
Slide 22: Television Trends Propel Newsmax
TELEVISION TRENDS PROPEL NEWSMAX INDUSTRY TRENDS Cable Subscription Won’t Go Away As long as viewers want live news and sports, pay TV TELEVISION INDUSTRY HIGHLIGHTS for cable and MVPDs will remain. “Most analysts believe that 40 million to 60 million Americans will continue to subscribe to some for
Slide 23: Digital Segment
DIGITAL SEGMENT 3 MAJOR REVENUE STREAMS Newsmax generates the majority of its 2 digital revenues through advertising sold to agencies and third-party marketers as well SUBSCRIPTIONS as from subscriptions and other products Subscription-based products include 10 sold directly by the Company. speciali
Slide 24: Newsmax Has Multiple Growth Vectors
NEWSMAX HAS MULTIPLE GROWTH VECTORS Expand Increase Market Expand Distribution Subscription Share From Existing Networks and Base Competitors Regional Presence • 60+ Million Traditional TV • Critical Mass Achieved to Convert • Add More Correspondents in Subscribers FOX News and CNN TV Viewers USA an
Slide 25: Leadership Team
LEADERSHIP TEAM CHRISTOPHER RUDDY // Chief Executive Officer DARRYLE BURNHAM // Chief Financial Officer • Founded Newsmax in 1998 • Joined Newsmax in 2008 • Former Journalist at New York Post, Pittsburgh Tribune-Review • Former Director of Finance and Operations at CopperCom, Inc. • Served as Media
Slide 26: Newsmax Track Record: 25 Years of Success
NEWSMAX TRACK RECORD 25 YEARS OF SUCCESS 1998 2001 2005 2009 • Newsmax Media, Inc. • Launch of • Launch of • Launch of Founded Newsmax Magazine Moneynews.com NewsmaxHealth.com • Launch of Newsmax.com • First Newsmax Financial Newsletter 2014 2012 2010 • Launch of Newsmax TV • Acquires Book Publisher
Slide 27: Buzz About Newsmax
BUZZ ABOUT NEWSMAX Mike Huckabee “Millions are tuning “Fox News has never seen into Newsmax and I’m competition like this.” one of them.” “Surge in Newsma x ratin a gs “Newsma x is now shook Fox News . . .” .” news powerhouse President Trump “You like Newsmax, Newsmax is a “potent force” I like it t
Slide 28: How to Subscribe & Be an Investor
HOW TO SUBSCRIBE & BE AN INVESTOR Investing in Newsmax is easy. Please visit www.NewsmaxInvest.com, read the Offering Statement and then hit Invest Now. You can invest using your credit card, ACH or wire. GO ONLINE TO INVEST NewsmaxInvest.com All rights reserved. This document, design screens or any
Slide 29: Appendix
APPENDIX 6 MONTHS ENDED YEAR ENDED Revenues JUNE 20, 2024 DECEMBER 31, 2023 Advertising $ 49,108,845 $ 107,322,024 Subscription 12,972,385 18,080,467 Affiliate Fee 13,445,240 2,410,039 Product Sales 2,916,907 6,436,346 Other 1,383,000 1,027,151 Total revenues $ 79,826,377 $ 135,276,027 Cost of reven