Porsche Ag · XETR:P911
Porsche — Investor Day (November 2023)
130 slides from Porsche's investor day presentation, Nov 25, 2023
Slide 1: Porsche AG Investors Workshop
INVESTOR WORKSHOP 2023 Porsche AG Investors Workshop SHANGHAI, NOVEMBER 25TH W E L C OChina Porsche M E TCompany O CHINA ! Portrait 1 1
Slide 2: Oliver Blume, Chairman of the Executive Board
INVESTOR WORKSHOP 2023 Porsche AG Investors Workshop OLIVER BLUME Chairman of the Executive Board Dr. Ing. h.c. F. Porsche AG W E L C OChina Porsche M E TCompany O CHINA ! Portrait 2 2
Slide 3: Introductory Speech by Oliver Blume
Introductory Speech by Oliver Blume “Good afternoon everyone – and welcome. It’s great to be back here in Shanghai. It’s been a good 14 years. And it was right next door to where we are tonight. Back in 2009, a whole new chapter of the Porsche story began. When we welcomed a new member to the Porsch
Slide 4: Panamera launch and success in China
When we launched it, back in 2009, we were venturing into a new segment. We had done it before, when we introduced the Cayenne. Once again, it would go on to be a great success. More than 375,000 examples of the Panamera have so far been delivered to our customers all over the world. Here in China e
Slide 5: Third-generation Panamera
The third-generation is even more cutting-edge, with a completely upgraded engine range – state- of-the-art, more sustainable, more efficient. For the first time, it has an innovative chassis with active damper control – as an option for all hybrid models. We call it Porsche Active Ride. It enables
Slide 6: Electromobility priority and workshop agenda
No question about it: electromobility is our top priority. But the ramp -up is not happening at the same speed in every part of the world. We are very well -positioned for this. And the new Panamera really shows just what a hybrid drive is now capable of. As you all may know, we are celebrating 75 y
Slide 7: Porsche positioned uniquely in automotive market
Doing so has positioned us in a unique position in the automotive market – all powered by the Porsche story. We believe that Porsche is well equipped for the future. Porsche is an iconic brand with a rich heritage. A brand that stands for sustainable modern luxury. A brand with a proven track record
Slide 8: Product renewal cadence and order bank
With the launch of the Panamera, we initiated the most extensive product renewal cadence within Porsche’s history in the upcoming quarters. With respect to product, we see the following Porsche core competencies as particularly relevant: quality, unmistakable design, our unique sports car performanc
Slide 9: Outlook update
Before we start let me give you a quick update on our Outlook. In Q4 we expect improved product availability and continued robust pricing. But we also have to keep monitoring supply chains and parts supply. Unchanged, our products remain in high demand and our order bank covers our production far in
Slide 10: Welcome to China!
INVESTOR WORKSHOP 2023 Welcome to China! MICHAEL KIRS CH President & CEO Porsche China, Porsche Hong Kong and Macau Porsche China Motors Ltd. W E L C OChina Porsche M E TCompany O CHINA ! Portrait 10 10
Slide 11: China's economic success story
Over the past decades, China's trajectory has created an economic success story DE VELOPMENT 2003 TO 2022 ~800% 280 MIO 561 MIO 560 GDP Growth1 Car ownership1 5G Mobile Phone User2 # Billionaires3 Source: 1) NBS; 2) CCAC (Office of Central Cyberspace Affairs Commission); 3) Forbes WELCOME TO CHINA!
Slide 12: Porsche with a strong foothold in China
Porsche with a strong foothold in China ~150 ~850K STRONG Point of Sales Existing Customer Luxury Brand Identity WELCOME TO CHINA! 12
Slide 13: Chinese Customer Portrait
Chinese Customer Portrait 37 years Average Age 48 % Female Ratio 3.3 MRMB Annual Household Income WELCOME TO CHINA! 13
Slide 14: 2023 has been an extremely turbulent year
LE T ’S AGREE: 2023 has been an extremely turbulent year WELCOME TO CHINA! 14
Slide 15: Porsche started the first half of the year strong
Porsche started the first half of the year strong +21 % +8 % -12 % 2022 Q1 Y TD 2022 Q2 Y TD 2022 Q3 Y TD VS VS VS 2023 Q1 Y TD 2023 Q2 Y TD 2023 Q3 Y TD Source: Porsche AG Press & Analyst Conference Q1 – Q3 WELCOME TO CHINA! 15
Slide 16: Porsche sales declined 12% while market grew 7%
While Porsche Sales witnessed a 12 % decline – the total market grew by 7 % Source: Verein Deutscher Automobil-Industrie; Porsche AG Press & Analyst Conference Q3 WELCOME TO CHINA! 16
Slide 17: The Porsche Way to decouple
Facing the challenge, we have chosen “The Porsche Way” to decouple 2023 PREMIUM MARKET D I S C O U N T D E V E LO P M E N T Porsche China proactively reduced production to balance demand and supply. Jan Feb Mar April May Jun Jul Aug Sep Oct WELCOME TO CHINA! 17
Slide 18: Proactive volume adjustment
Proactive and decisive volume adjustment in line with market development – The Typical Porsche Way WELCOME TO CHINA! 18
Slide 19: Praise for the Porsche way
The Porsche way gives us a lot of praise from customers, dealers and investors WE HAVE BEEN L AUDED FOR THE PORSCHE WAY BY REDUCING VOLUME KEEP SUPPLY AND DEMAND IN BAL ANCE WELCOME TO CHINA! 19
Slide 20: Never waste a good crisis
“Never waste a good crisis.“ WINSTON LEONARD SPENCER CHURCHILL Prime Minister, British Politician, Historian WELCOME TO CHINA! 20
Slide 21: China as a gym to get fit for the future
We see China as a gym to get fit for the future WELCOME TO CHINA! 21
Slide 22: Fitness Plan: Focus, Speed, Value
We have our Fitness Plan with clear principles and strategy FOCUS SPEED VALUE on the most in decision & as common target critical actions implementation WELCOME TO CHINA! 22
Slide 23: FSV China strategy and Porsche for China
Our FSV China strategy and "Porsche for China" is the driving force for future success Brand Push Community Competitive Adequate Price Balanced Supply Focus Products & Services Premium & Demand WELCOME TO CHINA! 23
Slide 24: 2024: Change Gears!
LOOKING INTO THE NE X T YE AR, WE WILL HAVE BOLD AND FUNDAMENTAL GAME CHANGERS 2024: CHANGE GEARS! WELCOME TO CHINA! 24
Slide 25: 2024 game changers
01 Recalibration 04 Product Offensive 02 Cost of Franchise 05 Macan Electric Launch 03 Brand Investment 06 Charging Strategy WELCOME TO CHINA! 25
Slide 26: Further recalibrate China business
01 We will further recalibrate our China business RECALIBRATION 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 WELCOME TO CHINA! 26
Slide 27: Dealer authorization freeze and cost of franchise
02 We have frozen new dealer authorization and will safeguard dealer profitability by optimizing cost of franchise Stop new dealer authorization Destination Porsche upgrades Cost reduction postponed from 2024 to 2025 from downsizing on-going project WELCOME TO CHINA! 27
Slide 28: Further investment in brand
03 B We further invest in brand to set Porsche apart R A from the competition in China! N D I N 01 03 05 V 02 04 Brand purpose campaign Chinese brand Cultural event partnership E “Dream On” airport ads TV/movie product ambassador Luxury Aranya Theater Festival placement collaboration S BRAND VISIBIL
Slide 29: Aranya Cultural Festival
Aranya Cultural Festival in June successfully 03 addressed young culture seekers WELCOME TO CHINA! 29
Slide 30: Brand push campaigns in 2023
Porsche China launched multiple 03 brand push campaigns in 2023 “DREAM ON” FESTIVAL OF DREAMS ART OF DREAMS AIRPORT ADS GUANGZHOU WELCOME TO CHINA! 30
Slide 31: Additional customer experience touchpoints
03 Porsche will add additional customer experience touchpoints FURTHER INVESTMENT INTO PORSCHE E XPERIENCE CENTRE COMMI T TED WELCOME TO CHINA! 31
Slide 32: Brand of choice in China
We are the brand of choice in China 03 2016: Porsche - 1st Place 2017: Porsche - 1st Place 2018: Porsche - 1st Place 2019: Survey Suspended 2020: Porsche - 1st Place 2021: A Competitor Brand - 1st Place 2022: Survey Suspended 2023: Porsche - 1st Place WELCOME TO CHINA! 32
Slide 33: Best in product and service quality
We are the best in product and service quality 03 1 B R A PRODUCT & QUALIT Y DEALER SERVICES N D IQS1 2020-2023 SSI3 2022-2023 No. I N V APEAL2 NCBS4 E 2017-2023 2018-2022 S T M E N T Note: 1) IQS (Initial Quality Study); 2) APEAL (Automotive Performance, Execution and Layout); 3) SSI(Sales Satisfac
Slide 34: Success in 2024 supported by new products
04 Success in 2024 will be supported by new and exciting products WELCOME TO CHINA! 34
Slide 35: Customer requirements go beyond PS
Today Chinese customer requirements go beyond PS 04 – IT IS ALL ABOUT DIGITAL E XPERIENCE P R O D U C T O F F E N S I V E WELCOME TO CHINA! 35
Slide 36: First in-China for China infotainment system
By the end of the year, we will launch our first 04 in-China for China developed infotainment system WELCOME TO CHINA! 36
Slide 37: Macan electric to redefine luxury in Chinese BEV market
05 With the Launch of the Macan electric, we will redefine luxury in the Chinese BEV market WELCOME TO CHINA! 37
Slide 38: Launch plan for the Macan electric
We have a clear launch plan for the 05 Macan electric to make it incomparable Launch Best-in-class Igniting Re-invent PFS Perception activation service & community offerings of scarcity convenience WELCOME TO CHINA! 38
Slide 39: Charging Strategy
Our Charging Strategy paves the way into an 06 even stronger BEV adoption in coming years >11,000 >310 >320 ~1,000,000 KWH Private Charging Dealer Charging Porsche Exclusive Charged via Porsche Installations1 Piles2 Charging Piles2 Infrastructure Note: YTD Oct. 2023. 1) AC wallbox; 2) DC stations wi
Slide 40: Dealer Partners as co-authors
Dealer Partners aren't just business associates THE Y ARE CO -AUTHORS IN PORSCHE'S LUXURY JOURNE Y WELCOME TO CHINA! 40
Slide 41: Partner feedback: Meidong
Brand & Balanced Supply and Demand PARTNER FEEDBACK MEIDONG WELCOME TO CHINA! 41
Slide 42: Triple Win
Triple WIN WIN WIN PARTNER FEEDBACK PORSCHE HOLDING CUSTOMER PORSCHE CAPITAL MARKET Brand Value Resilient Business Model Long Term Growth Potentials WELCOME TO CHINA! 42
Slide 43: Sustainability
Sustainability PARTNER FEEDBACK JEBSEN WELCOME TO CHINA! 43
Slide 44: China is a market with more chances than risks
China is a market with more chances than risks WE WILL CAREFULLY NAVIGATE THE MARKE T E-SATELLITE Porsche is a luxury brand putting profitability and brand protection before volume. WELCOME TO CHINA! 44
Slide 45: In China – for China!
In China – for China! OLIVER SEIFERT Vice President Porsche R&D Infotainment & Connect Dr. Ing. h.c. F. Porsche AG IN CHINA – FOR CHINA! 45
Slide 46: Local R&D Satellite established in 2022
Porsche established the local R&D Satellite in 2022 TO KEEP PACE WITH THE HIGH DE VELOPMENT SPEED AND PIONIEERING INNOVATION OF THE CHINESE AUTOMOTIVE MARKE T ECOSYSTEM HOLISTIC DIGITAL EMOTIONALIZATION INTEGR ATION & IN CAR E XPERIENCE INNOVATION SPEED We continuously expand our local R&D footprint
Slide 47: R&D competence in China since 2007
First imported test car in 2007 PORSCHE HAS BUILT UP SUSTAINABLY THE R&D COMPE TENCE IN CHINA TO TACKLE THE GROWING RESPONSIBILIT Y OF LOCAL DE VELOPMENT 2022 Foundation of Porsche R&D Satellite by PAG in Porsche China 2019 Foundation of 2014 Foundation of Porsche Digital 2007 1st Test Car imported
Slide 48: R&D Satellite expands reach
Porsche Expands Reach with Today's R&D Satellite in China STRENGTHENING THE CONNECTION TO THE DE VELOPMENT CENTER IN GERMAN Y Porsche R&D Satellite I N F O TA I N M E N T H V - / LV - WHOLE VEHICLE CHARGING ADAS & CONNECT B AT T E R Y VA L I D AT I O N Monitoring, Analysis & Tech-Scouting China Spec
Slide 49: Products and services designed for China
With Focus on Products and Services specifically designed for China LOCAL TECH- & L O C A L I N F O TA I N M E N T & S TAT E - O F -T H E - A R T A D VA N C E D D R I V I N G L O C A L VA L I D AT I O N I N N O VAT I O N S C O U T I N G CONNECT SOLUTIONS B AT T E R Y T E C H N O L O G Y A S S I S TA
Slide 50: Strengthening R&D in China, Sajjad Khan
Strengthening the Porsche R&D in China while adding Sajjad Khan as new board member for our Car-IT: We are on the right track C H I N A R & D S AT E L LI T E S A JJA D K H A N Mastering Ensuring a TARGETS product competitive Porsche R&D Satellite Porsche Engineering Porsche One R&D Team for complexi
Slide 51: Growth Region V5
#IMPULSESFROMOVERSEAS Growth Region V5 MAT THIAS BECKER Vice President Region Overseas & Emerging Markets Dr. Ing. h.c. F. Porsche AG 51
Slide 52: Matthias Becker
Porsche – Vice President Sales (Since 2015) Region Overseas & Emerging Markets More than 25 years in Volkswagen Group Germany, UK, Czech Republic, Mexico, China MAT THIAS BECKER GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 52
Slide 53: Porsche Sales Regions
Porsche Sales Regions STUTTGART, ZUFFENHAUSEN REGION V2 | NORTH AMERICA Atlanta REGION V3 | CHINA Shanghai REGION V1 | GERMANY Headquarter REGION V4 | EUROPE Headquarter REGION V5 | OVERSEAS Headquarter GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 53
Slide 54: Growth Region V5 market locations
Growth Region V5 MARKE T LOCATIONS ~ 8 billion PORSCHE TAIWAN DR. ING. H.C. F. PORSCHE Global population Stuttgart Taipeh (TWN) PORSCHE KOREA Seoul (KOR) PORSCHE JAPAN Tokyo (JPN) PORSCHE PORSCHE MIDDLE LATIN AMERICA EAST & AFRICA Miami (USA) Dubai (UAE) PORSCHE ASIA PACIFIC Singapore (SGP) PORSCHE
Slide 55: Regional diversity
Growth Region V5 REGIONAL DIVERSIT Y 70 + Markets, legal & tax 3 Regional offices 3.6 Mth Complex logistic chains 24 Time 5 500+ zones 40 + Subsidiaries Employees Languages 70 + Product & pricing groups 10.000+ Employees @ partners V1, V2, V3, V4 V5 GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 55
Slide 56: Marketing impressions 2023
Growth Region V5 MARKE TING IMPRESSIONS 2023 GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 56
Slide 57: Impulses from Overseas
IMPULSES FROM Overseas GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 57
Slide 58: Growth Region V5
V5 = Growth Region GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 58
Slide 59: Retail sales 2023 by region
Growth Region V5 RE TAIL SALES 2023 (PER SEPTEMBER) EUROPE N O RT H A M E RI CA CHINA OVERSEAS RE TAIL SALES 2023 September (YTD) 242.722 51.742 24.814 64.487 60.748 40.931 21% 10% 27% 25% 17% GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 59
Slide 60: Global share 2023
Growth Region V5 GLOBAL SHARE 2023 (PER SEPTEMBER) S A L E S P E R R E GI O N 2 0 1 8 ( C A L E N D A R Y E A R ) S A L E S P E R R E GI O N 2 0 2 3 ( Y T D S E P T E M B E R ) Europe Europe Overseas 31% Overseas 30% 13% 17% North America China North America China 26% 31% 27% 25% GROWTH REGION V5 –
Slide 61: Retail sales development 2012-2023
Growth Region V5 RE TAIL SALES DE VELOPMENT 2012 -2023 V5 Start-up Incubator A C C E L E R AT E D 2005 2014 2015 2018 G R O W TH Spin-off Spin-off Spin-off Spin-off China Korea Brazil Taiwan +100% 45,141 FOUNDATION REGION V5 36,766 32,050 31,225 29,487 22,185 2012 2014 2016 2018 2020 2022 2023 FC GR
Slide 62: Vision Strategy Implementation
VISION STR ATEGY IMPLEMENTATION GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 62
Slide 63: Porsche Strategy 2030
Porsche Strategy 2030 In the beginning I looked around and “The brand for those who could not find the car I dreamed of. follow their dreams” So I decided to build it myself. Ferry Porsche GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 63
Slide 64: Business model: products, channels, customer journey
Growth Region V5 BUSINESS MODEL P R O D U CTS & S E RV I CE S CHANNELS ICE C U S TO M E R J O U R N E Y BEV GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 64
Slide 65: Luxury brand experience
Growth Region V5 LUXURY BR AND E XPERIENCE “ THE BR AND FOR THOSE “IT‘S NOT WHAT YOU BUY, WHO FOLLOW THEIR DRE AMS” IT‘S WHAT YOU BUY INTO” “PORSCHE IS A PROMISE THAT IS BOUGHT ONLY BY 0,004%, BUT ASPIRED BY MANY MORE” GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 65
Slide 66: Strategy house
Growth Region V5 STR ATEGY HOUSE Strategic Pillars “WHY ?” MISSION Sales & Profits VALUE OPER ATIONS & MGMT (Profit, Contribution, Volume) Value-oriented growth & effective steering Porsche Luxury Brand Experience “HOW?” BR AND & CUS TOMER DIFFERENTIATORS Products Most desirable brand & modern luxur
Slide 67: Strategic project modules
Growth Region V5 STR ATEGIC PROJECT MODULES MARKET DEVELOPMENT BUSINESS DEVELOPMENT Market Local Wholesale Product Offer Future Exploitation Assembly Optimization Optimization of Sales ASEAN CKD Lean Wholesale Market oriented offer & Cost of Distribution/ ASEAN 3.0 Growth Strategy ASEAN Concept pric
Slide 68: Market strategies
Growth Region V5 MARKE T STR ATEGIES P O R S C H E S T R AT EGY V 5 S T R AT E GY M A R KE T S T R AT EG I E S GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 68
Slide 69: Journey through selected focus markets
Growth Region V5 SHORT JOURNE Y THROUGH SELECTED FOCUS MARKE TS SAUDI ARABIA S O U T H KO R E A PME PKO ASEAN PAP INDIA PME GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 69
Slide 70: Kingdom of Saudi Arabia
Growth Region V5 KINGDOM OF SAUDI AR ABIA THE SAUDI RENAISSANCE: shift beyond oil and 2022 2030 opening up the country GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 70
Slide 71: Saudi Vision 2030
Growth Region V5 SAUDI VISION 2030 NEOM PROJECT THE OX AGON THE LINE Futuristic region with more than World’s largest floating industrial 170 km linear smart city with $ 500 billion investments complex to propel economic growth housing for 9 million people GDP P O P U L AT I O N MILLIONAIRES MEDIAN
Slide 72: Growth market India
Growth Region V5 GROW TH MARKE T INDIA FAST-GROWING ECONOMY WEALTH POPUL ATION India will become the world’s 3rd largest Home to 3rd largest number economy overtaking Germany of billionaires in the world BHAR ATMAL A PROJECT YOUTHFUL Infrastructure initiative aimed More than half of the to improve r
Slide 73: Luxury market South Korea
Growth Region V5 LUXURY MARKE T SOUTH KORE A DIGITAL AFFINIT Y TECHNOLOGY DRIVEN R&D E XPENDITURE One of the most advanced digital Home to innovative global tech Korea spends 4 times more of ecosystems in the world giants like Samsung and LG its GDP on R&D than Germany P O P U L AT I O N 5TH BIGGEST
Slide 74: Luxury market South Korea: Gangnam
Growth Region V5 LUXURY MARKE T SOUTH KORE A DIOR HERMES LOUIS VUIT TON IN GANGNAM IN GANGNAM IN GANGNAM High expectations and Korean desires for Gangnam, Seoul: renowned as a world-class execution exhibiting social standing symbol of affluence & luxury MILLIONAIRES H I G H E S T G L O B A L S P E N
Slide 75: South Korea: Porsche Studio, Now, Centre
Growth Region V5 LUXURY MARKE T SOUTH KORE A PORSCHE STUDIO PORSCHE NOW PORSCHE CENTRE SONGPA SEOUL SEONGSU GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 75
Slide 76: Porsche Now innovative retail formats
Growth Region V5 LUXURY MARKE T SOUTH KORE A PORSCHE NOW INNOVATIVE RE TAIL FORMATS SEOUL OMNI-CHANNEL ECOSYSTEM GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 76
Slide 77: Focus on ASEAN
Growth Region V5 FOCUS ON ASE AN ~ 8 billion Global population CHINA Advanced INDIA ASIA > 5 BILLION Emerging P O P U L AT I O N ASIA / IN ASIA Germany ASEAN North America and Canada China Europe incl. Russia Overseas and Emerging Markets Source: V53/PAP, 11/2022 GROWTH REGION V5 – #IMPULSESFROMOVER
Slide 78: ASEAN: world's largest economies
Growth Region V5 FOCUS ON ASE AN WORLD’S L ARGEST ECONOMIES 2000 2015 2030 POPUL ATION 1 USA USA China > 650 M today 2 China USA 3 Germany ASEAN 4 Germany India ECONOMY 5 3rd largest Region 6 China ASEAN Germany by 2030 7 8 India 9 10 AVER AGE AGE 11 ASEAN Ø 28.9 years 12 Source: K/FTU, according to
Slide 79: ASEAN 1.0, 2.0, 3.0
Growth Region V5 FOCUS ON ASE AN > 650 MIO PEOPLE MAL AYSIA SINGAPORE Pilot | Local Assembly Future Sales | Pilot New Growth Profit Brand Omni-channel Luxury Work Enablers Pools Ecosystem Excellence Experience ASEAN 1.0 ASEAN 2.0 ASEAN 3.0 Set Foundation Establish Two Hubs Expand Business 2018 2019
Slide 80: ASEAN project highlights
Growth Region V5 FOCUS ON ASE AN PROJECT ASEAN 1.0 ASEAN 2.0 ASEAN 3.0 HIGHLIGHTS S T R AT E G Y 2 0 3 0 “Set the foundation” “Establishing the two-hubs” “Expand the business” 2021-2023 Strategic Pillars Brand and Customer HPC: High Power Charging Products and Locked Services Potential CKD: Future o
Slide 81: Singapore – city of the future
Growth Region V5 SINGAPORE – CIT Y OF THE FUTURE TECH & INNOVATION THE GATE WAY TO IDEAL TESTBED FOR HUB SOUTH-EAST ASIA THE ‘FUTURE OF SALES’ GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 81
Slide 82: Singapore x Porsche Strategy 2030
Growth Region V5 SINGAPORE X PORSCHE STR ATEGY 2030 THE GATE WAY TO ASIA GAME OF CITIES EQUILIBRIUM R ACE TECH/INNO DIGITAL FRONTIERS GREEN PL AN GLOBAL LIGHTHOUSE COMMUNIT Y 2030 & CLUBS GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 82
Slide 83: Retail sales development 2012-2023
Growth Region V5 RE TAIL SALES DE VELOPMENT 2012 -2023 V5 Start-up Incubator A C C E L E R AT E D 2005 2014 2015 2018 G R O W TH Spin-off Spin-off Spin-off Spin-off China Korea Brazil Taiwan +100% 45,141 FOUNDATION REGION V5 36,766 32,050 31,225 29,487 22,185 2012 2014 2016 2018 2020 2022 2023 FC GR
Slide 84: Maximize leverage of profit potentials
Growth Region V5 MA XIMIZE LE VER AGE OF PROFIT POTENTIALS V5 Start-up Incubator V5 VISION 2030 2005 2014 2015 2018 Leverage of further volume China Korea Brazil Taiwan and profit potentials Profit A C C E L E R AT E D G R O W TH C O N STA NT G R O W TH PAT H 45,141 36,766 31,225 32,050 29,487 22,18
Slide 85: Key takeaways
Growth Region V5 KE Y TAKE AWAYS VA LU E - O RI EN T E D & S U S TA I N A B L E G R O W T H S T R AT E GY V5 = growth markets with strong performance and high future potentials Clear Vision 2030, focused market strategy and structured implementation plan Main objective: Maximizing leverage of profit
Slide 86: The Brand for those who follow their dreams
The Brand FOR THOSE WHO follow their dreams GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 86
Slide 87: Thank you for your attention
THANK YOU for your attention! #IMPULSESFROMOVERSEAS GROWTH REGION V5 – #IMPULSESFROMOVERSEAS 87
Slide 88: The most personal car.
WELCOME TO THE FACTORY OF YOUR DRE AMS The most personal car. ALE X ANDER FABIG Individualization & Classic, Dr. Ing. h.c. f. Porsche AG 88
Slide 89: Welcome to the factory of your dreams
THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 89
Slide 90: Individualization and Classic
Individualization and Classic IS RESPONSIBLE FOR 4 PORSCHE SUB BR ANDS − Responsible for all vehicles from − 1.000+ options ex-works for all model lines 10 years after EOP − Responsible for all Exclusive Manufaktur − 80.000+ Classic parts available vehicles (Trim lines, Editions, Limited Series) − 8
Slide 91: Overview of the refinement levels
Welcome to the factory of your dreams OVERVIE W OF THE REFINEMENT LE VELS Customer specific S O N D E R- High-End projects either ex factory W U N S CH or afterwards as Re-Commissioning Vehicles LIMITED e.g. 911 Targa 4S HDE / Exclusive 911 Dakar S E R I ES Manufaktur e.g. 911 Carrera GTS Le Mans Ce
Slide 92: Over 1000 Exclusive Manufaktur options
>1000 E XCLUSIVE MANUFAK TUR options available THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 92
Slide 93: Welcome to the factory of your dreams
THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 93
Slide 94: Panamera Turbo
Lightning Type yourcolor text 1862 1862 Harbor 1862 Harbor Theatre Panamera Turbo E XCLUSIVE MANUFAK TUR THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 94
Slide 95: Taycan Sport Turismo
Taycan Sport Turismo E XCLUSIVE MANUFAK TUR THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 95
Slide 96: Most attractive accessories
Most attractive accessories PORSCHE TEQUIPMENT THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 96
Slide 97: 911 Dakar
911 Dakar WITH R ALLYE DESIGN PACK AGE THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 97
Slide 98: Welcome to the factory of your dreams
THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 98
Slide 99: Welcome to the factory of your dreams
THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 99
Slide 100: Paint to Sample
Paint to Sample THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 100
Slide 101: Welcome to the factory of your dreams
THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 101
Slide 102: Overview of the refinement levels
Overview of the refinement levels The customization pyramid clarifies how the newly launched Sonderwunsch (special request) program includes a high degree of customer customization, right up to completely new vehicle concepts. Customer specific S O N D E R- High-End projects either ex factory WUNSCH
Slide 103: The newly launched Sonderwunsch program
The newly launched Sonderwunsch program INCLUDES A HIGH DEGREE OF CUSTOMIZATION OF ENTIRE VEHICLE CONCEP TS Factory Commission Factory Re-Commission Factory One-Off Color and trim Color and trim New parts development New cars ex-factory Customer cars Classic cars Customer cars Classic cars S I N GL
Slide 104: The Sonderwunsch Factory
The Sonderwunsch Factory ONE-OFF PROCESS AT A GL ANCE Support from AL I G NM ENT PERSONAL Porsche team 01 Contract C O NC EP T P HAS E fixed price Starting from EUR 100,000 net Contract 02 RE AL I Z ATIO N P HAS E individual price THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 104
Slide 105: Results of the concept phase
Results of the concept phase Individual scale model based on your concept Project documentation ( S P E C I F I C AT I O N S H E E T ) I N C LU D I N G : Color and equipment samples of the − Technical data final design concept − Design concept − Renderings Parts prototyping (if required) THE MOST PE
Slide 106: On-site visits and virtual meetings
Includes on-site visits to Porsche and regular virtual meetings Headquarters ZUFFENHAUSEN Factory restoration STUT TGART R&D Centre WEISSACH Virtual meetings THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 106
Slide 107: Panamera Turbo Sonderwunsch
Panamera Turbo SONDERWUNSCH THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 107
Slide 108: Panamera Turbo Sonderwunsch
Panamera Turbo SONDERWUNSCH THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 108
Slide 109: Panamera Turbo Sonderwunsch
Panamera Turbo SONDERWUNSCH THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 109
Slide 110: Panamera Turbo Sonderwunsch
Panamera Turbo SONDERWUNSCH THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 110
Slide 111: Taycan Turbo S inspired by Ding Yi
Taycan Turbo S INSPIRED BY DING YI THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 111
Slide 112: Taycan Turbo S inspired by Ding Yi
Taycan Turbo S INSPIRED BY DING YI THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 112
Slide 113: Let's shift upwards
LE T ’S SHIF T upwards THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 113
Slide 114: Shift upwards
Shift upwards 4 ARE AS TO [UP]SCALE THE INDIVIDUALIZ ATION & CL ASSIC STR ATEGY. 01 Scale existing individualization offer Create new individualization dimensions 02 Live up to the increasing desire to INDIVIDUALIZE ONE’S PORSCHE 03 Create new experiences Maximize impact on brand and leverage the ma
Slide 115: Mission
Mission " In the beginning, I looked around and could not find the car I dreamed of. So I decided to build it myself.“ Ferry Porsche AND THIS IS HOW WE AIM TO SHAPE THE FUTURE OF THE SPORTS CAR . THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 115
Slide 116: Vision
Vision THE BRAND FOR THOSE WHO FOLLOW THEIR DREAMS THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 116
Slide 117: Personal. Dreams for Life
C R E AT E . Personal. EQUIPPED ST YLE. for Life C A R E TA K E R S O F Y O U D R E A M I T, Dreams we build it. THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 117
Slide 118: Thank you for your attention
THANK YOU for your attention! THE MOST PERSONAL CAR. – WELCOME TO THE FACTORY OF YOUR DREAMS 118
Slide 119: Impressions
Impressions INTRODUCTORY W E L C O M E T O SPEECH CHINA! 119
Slide 120: Introductory speech: Welcome to China!
INTRODUCTORY W E L C O M E T O SPEECH CHINA! 120
Slide 121: Brand investment
B R A N D I N V E S T M E N T WELCOME TO CHINA! 121
Slide 122: Welcome to China!
WELCOME TO CHINA! 122
Slide 123: Welcome to China!
Porsche AG Investors Workehor
Slide 124: Welcome to China!
WELCOME TO CHINA! 124
Slide 125: Brand investment
B R A N D I N V E S T M E N T WELCOME TO CHINA! 125
Slide 126: Welcome to China!
WELCOME TO CHINA! 126
Slide 127: Brand investment
B R A N D I N V E S T M E N T WELCOME TO CHINA! 127
Slide 128: Welcome to China!
WELCOME TO CHINA! 128
Slide 129: Brand investment
B R A N D I N V E S T M E N T WELCOME TO CHINA! 129
Slide 130: Brand investment
B R A N D I N V E S T M E N T WELCOME TO CHINA! 130