Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Hansen Natural — Investor Presentation (December 2010)
37 slides from Monster Beverage's investor presentation, Dec 20, 2010
Slide 1: Hansen Natural Corporation Investor update – December 20, 2010
HANSEN NATURAL CORPORATION Investor update – December 20, 2010
Slide 2: Safe Harbor Statement
Safe Harbor Statement Certain oral and written statements in this presentation and in response to questions are forward-looking statements for purposes of the safe harbor provisions of The Private Securities Litigation Reform Act of 1995, including statements in connection with or related to any dis
Slide 3: Solid Financial Results
Solid Financial Results 18 consecutive years of increased sales since acquisition of the Hansen’s beverage business in 1992. Achieved $1.3 billion in gross sales in 2009. Net sales for the 2010 third quarter increased 23.9% to $381.5 million over the same period last year. Net income for the 2010 th
Slide 4: 2010 Key Accomplishments
2010 Key Accomplishments Monster Energy’s innovation continues to propel brand growth. Over the four week period ending November 20, 2010, sales on a per point basis of our new Monster Energy Absolutely Zero were higher than those of Red Bull Sugar Free 8.4oz and the best selling items of NOS, Amp,
Slide 5: Energy Drink Category All Outlets Combined Snapshot
Energy Drink Category All Outlets Combined Snapshot Source AC Nielsen: 13wks Ending 11/20/10
Slide 6: Energy Drink Category Convenience Channel Snapshot
Energy Drink Category Convenience Channel Snapshot Source AC Nielsen: 4wks Ending 11/20/10 TOTAL US - SCANTRACK CONV $ Vol $ Vol Year Ago $ % ? vs Year Ago $ ? vs Year Ago $ Share $ Share ? vs Year Ago TNA TOTAL NON-ALCOHOL ENERGY $376,198,219 $325,060,141 15.7% $51,138,078 100.0% 0.0 1 TOTAL RED BU
Slide 7: 2010 Energy Market Conditions
2010 Energy Market Conditions The Monster Energy brand extended its market share lead in the Convenience Channel in units up 2.5 share points over Red Bull for a total unit share of 29.1%.1 The Monster Energy brand became the number one brand in the “All Outlets Combined” channel in units, earlier t
Slide 8: Energy Drink Category
Energy Drink Category Source: AC Nielsen Total US Scantrack Convenience – 4 Weeks Ending 11/20/10
Slide 9: 2010 Champions
2010 Champions Vaughn Gittin Jr. Formula Drift Champion Tucker Hibbert Fourth straight X Games Gold Medal Pro Cuircuit Supercross Lites West Champion East Champion Sam Hill Mountain Bike World Champion Johnny Greaves 2010 TORC Champion Dustin Farthing Jet Ski Champion X Games – Summer and Winter 23
Slide 10: 2010 Key Athletes & Teams
2010 Key Athletes & Teams Valentino Rossi Michael Schumacher Ricky Carmichael Pro Circuit SX/MX Team Kawasaki Factory Team BMW Desert Race Team Michael Schumacher U.S Athletes World Wide Athletes
Slide 11: 2010 Key Sponsorships
2010 Key Sponsorships bier MONSTER SUPERCROSS STREET L E RN EAGU) SKATEBOARDING
Slide 12: Electronic Marketing
Electronic Marketing Gymkhana 2 250,000 Monster Army Recruits 2010 Web Site Redesign Billabong XXL Awards Rally Car Jump 7.7 Million facebook Fans Launched May 2010
Slide 13: Video/Film/TV Integration
Video/Film/TV Integration Gymkhana 3 - 20 million Youtube views in three months Slash music video collaboration with Fergie from the Black Eyed Peas Jackass 3D: World Wide Success featuring Wee Man Summer X Games Commercial Free Monster Energy Block MTV Show featuring Monster Energy integration Ken
Slide 14: Activating at Retail 2010
Activating at Retail 2010 Q1 Q2 Q3 Q4 Supercross Sweepstakes Slash’s music give-away Win a Ken Block Gymkhana replica car Win a Trip to the Fantasy Factory
Slide 15: Activating at Retail 2011
Activating at Retail 2011 Q1 Q2 Q3 Q4 West Coast Customs Road Trip with Wee Man Monster Gear TBD
Slide 16: North American Distributors
North American Distributors Note: Subject to ongoing changes from time to time
Slide 17: International Distribution
International Distribution Note: Subject to ongoing changes from time to time
Slide 18: International Distribution
International Distribution Monster Energy is currently distributed in 58 countries and territories outside of the U.S. Note: Subject to ongoing changes from time to time
Slide 19: Peace Tea
Peace Tea Existing Line Up: 2011 Q1 Launch: March 2011 4.2 million cases already sold this year. Peace Tea has achieved encouraging consumer acceptance.
Slide 20: Worx Energy
Worx Energy Launched in early Q4 with distribution by Coca Cola Refreshments and other distributors The energy supplement segment is growing at 39.6%* Worx will be supported with a traditional marketing plan that will include TV advertising * AC Nielsen Total US All Outlets Combine – 52 weeks ending
Slide 21: New Products 2010 Launches
New Products 2010 Launches Launched Q-3 Launched Q-2 Launched Q-2
Slide 22: New Products Q4 2010 Launches
New Products Q4 2010 Launches
Slide 23: New Products Q1 2011 Planned Launch
New Products Q1 2011 Planned Launch
Slide 24: Warehouse Division Highlights
Profitability impacted by increased off-invoice, promotional allowances and increased costs of goods Price increases being implemented early 2011 Updated Hansen’s Soda graphics and expanded package offerings Expanded existing product lines Hansen’s Soda 8-count Fridge Package Hansen’s Natural Soda “
Slide 25: Hansen's Soda Cans, New 8-Pack and Updated Soda
Hansen’s Soda Cans New 8-Pack Hansen’s Soda Package Updated Hansen’s Soda
Slide 26: Hansen's Natural Lo-Cal Juices, Stix and Blue Sky Free
Hansen’s Natural Lo-Cal Juices Hansen’s Natural fruit & tea stix Blue Sky Free soda A Stevia Innovator
Slide 27: Hubert's Lemonade, Blue Sky Free, Blue Energy
Hubert’s Lemonade Blue Sky Free Blue Energy A Stevia Innovator
Slide 28: Net Sales ($ in millions)
Net Sales ($ in millions) 47.6% CAGR (to 2009) *Impacted by 4th Qtr 2009 buy-in *
Slide 29: Net Sales ($ in millions)
Net Sales ($ in millions) 47.6% CAGR (to 2009) *Impacted by 4th Qtr 2009 buy-in * *
Slide 30: Reported Operating Income ($ in millions)
Reported Operating Income ($ in millions) *Impacted by 4th Qtr 2009 buy-in *
Slide 31: Reported Operating Income ($ in millions)
Reported Operating Income ($ in millions) *Impacted by 4th Qtr 2009 buy-in * *
Slide 32: Adjusted Operating Income ($ in millions)
Adjusted Operating Income (“OI”) ($ in millions) * Adjusted operating income is a non-GAAP financial measure that includes adjustments for termination costs to prior distributors and for professional service fees, net of insurance reimbursements, associated with the review of stock option grants and
Slide 33: Adjusted Operating Income ($ in millions)
Adjusted Operating Income (“OI”) ($ in millions) * Adjusted operating income is a non-GAAP financial measure that includes adjustments for termination costs to prior distributors and for professional service fees, net of insurance reimbursements, associated with the review of stock option grants and
Slide 34: Reported Net Income ($ in millions)
Reported Net Income ($ in millions) *Impacted by 4th Qtr 2009 buy-in * *
Slide 35: Reported Diluted Earnings Per Share
Reported Diluted Earnings Per Share *Impacted by 4th Qtr 2009 buy-in * *
Slide 36: 3rd Quarter Results
3rd Quarter Results (in millions except per share data) 3Q09 3Q10 $0.60 $0.72 Diluted E.P.S. 3Q09 3Q10 $ 56.5 $66.5 Net Income 3Q09 3Q10 $307.9 $381.5 Net Sales
Slide 37: Balance Sheet Highlights ($ in millions)
Balance Sheet Highlights ($ in millions) September 30, 2010 December 31, 2009 Percentage Change Cash and cash equivalents $509,629 $328,349 55% Investments: Short-term investments $ 24,203 $ 18,487 31% Long-term investments $ 46,002 $ 80,836 -43% Total Investments $70,205 $99,323 -29% Total cash and
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