Music Broadcast Ltd. · NSE:RADIOCITY
Music Broadcast — Q3 FY2022 Earnings Presentation
15 slides from Music Broadcast's earnings presentation, Jan 24, 2022
Slide 1: Intimation to Stock Exchange - Investor Presentation
RAG RAG MEIN DAUDE CITY. Radio a4 OW A JAGRAN INITIATIVE January 24, 2022 1. | National Stock Exchange of India Ltd. BSE Limited Exchange Plaza, 5" Floor Corporate Relationship Department Plot No. C/l, G Block; Bandra (East) Phiroze Jeejeebhoy Towers Mumbai 400 051 Dalal Street; Fort Mumbai 400 001
Slide 2: Music Broadcast Limited
Ii Music Broadcast Limited he RAG RAG MEIN DAUDE CITY. SRN JAGRAN INITIATIVE January 2022
Slide 3: Safe Harbor
{lt Safe Harbor IMD 3: a . DAUDE CITY. Radio aD (EN JAGRAN INITIATIVE This presentation and the accompanying slides (the “Presentation”), which have been prepared by Music Broadcast Limited (the “Company”), have been prepared solely for information purposes and do not constitute any offer, recommend
Slide 4: Key Highlights - Q3 FY22
Ih Key erated ot - Q3 FY22 UY 0:3: css Radio aD (EN JAGRAN INITIATIVE MMA IAGRAN INITIATIVE Radio City = Maintains its leadership position at 22%* market share in Q3FY22 =" Company has registered a 36% EBIDTA Margin a PAT Margin of 15% in Q3FY22 = 44% of the total clients on the Radio platform adver
Slide 5: Significant Revenue Recovery, Reversing trends towards Profitability
N|h N18 Ce) TNO aA OwO LAT, Cs aaa | Cans Significant Revenue Recovery Reversing trends towards Profitability 21.6 59.9 -9.3 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 Q2FY21 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22
Slide 6: Maintained Leadership Market Share
It Maintained Leadership Market Share hf RAG RAG MENN| =mmers ; (WAN JAGRAN INITIATIVE Radio City Peer 1 Peer 2 22% 20% 21% 21% — 50% 20% 499, 19% | qT ill | iI | Q3FY21 Q4FY21 QI1FY22 Q2FY22 Q3FY22 Q3FY21 Q4FY21 Q1FY22 Q2FY22 Q3FY22 Q3FY21 Q4FY21 Q1FY21 Q2FY21 Q3FY21 Radio City continues to be at h
Slide 7: Consistent Volume Growth Trajectory
|\\. . Consistent Volume Growth Trajectory RAGDAUDERAG CITY. MEIN || NeGD gemma Q3 FY21 Radio Industry Q4 FY21 Radio Industry Q1 FY22 Radio Industry Q2 FY22 Radio Industry Q3 FY22 Radio Industry Performance YoY Performance YoY Performance YoY Performance YoY Performance YoY — 1 I 9% I I oF I 1 11% I
Slide 8: New Revenue Opportunities
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Slide 9: Radio Industry - Q3FY22 Category Trend
| \n Radio Industry - Q3FY22 Category Trend a =m ae RAG RAG MENN| aD (@™A JAGRAN INITIATIVE Growth Categories De-Growth Categories Prono) ($) Oy m + Cais : Real Estate Finance sean mort Government Pharma Auto os 5s - 14% 10% 9% 8% 7% 8% S Growth (YOY) De-Growth (YOY) teenee ¥ Volume Growth 39% 31% 1
Slide 10: Radio City Programming & Digital Performance & Initiatives
qr Radio City Programming PAG RAG MEIN Radio aia & Digital Performance & DAUDE CITY. A JAGRAN INITIATIVE Initiatives
Slide 11: Social Media Reach
RAG RAG MEIN —— DAUDE CITY. A JAGRAN INITIATIVE « Strategic integration of RC initiatives on various Social Media platforms through well know influencers & Social Media Reach celebrities. ¢ All RC initiatives like Dabbewalo ka Dabba Bharo, Ghar se na Niklenge, Concert from Home, AROI Research, Digit
Slide 12: Radio City Programming Initiatives
FM BOLE TOH RAG RAG MEIN Radio aia DAUDE CITY. A JAGRAN INITIATIVE Join Hands With Radio City _ Teo register, whatsapp us on ReSuew svedes soce SSg sea Baggs meg dawducn, SR! AJANNE KE LIVE SUNIYE RJ GANNIE KO, i i ee ONLY ON RADIO CITY 91.1 FM > ee iN FOND MEMORY OF PUNEETH RAJKUMAR Bi : wow maarwo
Slide 13: Initiatives in the Quarter
ls Initiatives in the Quarter RAG RAG MEIN DAUDE CITY. Radio [a7 (EN JAGRAN INITIATIVE mre RP @ sTELLAR oS GN dy: ABHIYAAN Judiye Radio City Lucknow ke Ek Kapda Abhiyaan se — aivet 3 fafaeran wifes feefsait ——_ POC ert MCN Rare re cB irr me EVERYDAY BETWEEN 10 AM - 11 AM REPEAT6 PM - 7 PM usyach) Ek
Slide 14: Profit and Loss Statement
\\» Profit and Loss Statement In Rs. Crs Q3FY22 Q3FY21 YoY Q2FY22 QoQ TM SMFY22 a eae RAG RAG MEIN DAUDE CITY. YoY Radio [a7 (EN JAGRAN INITIATIVE Revenue 59.9 40.7 47% 42.0 42% 122.4 85.1 44% Other Income 3.9 5.0 4.8 12.5 12.6 Total Income 63.8 45.7 46.8 135.0 97.8 Licenses Fees 5.0 4.7 4.7 14.3 13
Slide 15: Contact Us
RAG RAG MEIN _— DAUDE cITy | ecemddeblag RN IAGRAN INITIATIVE CIN: L64200MH1999PLC137729 Mr. Rajiv Shah MM Email: rajivs@myradiocity.com www.radiocity.in Contact Us SG A Strategic Growth Advisors CIN: U74140MH2010PTC204285 Mr. Jigar Kavaiya Email : jigarkavaiva@sgapl.net www.sgaplLnet