Forbo Holding Ag · SIX:FORN
Forbo — Investor Day (October 2026)
71 slides from Forbo's investor day presentation, Oct 21, 2026
Slide 1: Capital Markets Day 2026
FORBO GROUP – WARM WELCOME Capital Markets Day 2026 Baumuster-Centrale Zürich| October 21st, 2026 Capital Markets Day 2026 21/10/2026 1
Slide 2: Agenda
AGENDA GROUP STRATEGY JOHANNES HUBER FLOORING STRATEGY JEAN-MICHEL WINS MOVEMENT STRATEGY JOHANNES HUBER FINANCIAL TARGETS & SUMMARY HEINZ HÖSSLI Capital Markets Day 2026 21/10/2026 2
Slide 3: Agenda
AGENDA GROUP STRATEGY JOHANNES HUBER FLOORING STRATEGY JEAN-MICHEL WINS MOVEMENT STRATEGY JOHANNES HUBER FINANCIAL TARGETS & SUMMARY HEINZ HÖSSLI Capital Markets Day 2026 21/10/2026 3
Slide 4: Forbo
FORBO Leading positions in attractive market segments in Flooring and Movement Systems, built on differentiated products, strong customer focus, and a direct sales model Celebrating Forbo’s 100th anniversary in 2028: a century of innovation, entrepreneurial spirit, and trusted partnerships, shaping
Slide 5: Forbo at a Glance
FORBO AT A GLANCE EBIT MARGIN OPERATING CASH FLOW NET SALES 8.1% CHF 74 m 39 countries CHF 1,085.4 m EMPLOYEES PRODUCTION SITES with operations 5,100 FTE 25 FLOORING EBIT MARGIN MOVEMENT EBIT MARGIN CORPORATE SYSTEMS 10.9% SYSTEMS 4.4% 68% 32% CHF 8m of Group sales SALES SPLIT BY REGION of Group sal
Slide 6: Declining performance in last years
DECLINING PERFORMANCE IN LAST YEARS Forbo Group Sales (M CHF) 1’254 1’293 1’175 Main reasons: 1’118 1’122 1’085 ▪ Too short-term focused ▪ Large topics not addressed 2020 2021 2022 2023 2024 2025 − Go to market strategy EBIT Margin in % − Lack of growth 12.3 14.3 11.1 10.8 − Operational inefficienci
Slide 7: We will drive our change with ...
WE WILL DRIVE OUR CHANGE WITH ... Sports team spirit we want to win Strong and highly engaged team we win together Focused and clear strategy we know where and how to win Customer and market focus: our playing field we know them best Innovation and operational excellence we aim for a long-term win C
Slide 8: Our transformation has three focus areas
OUR TRANSFORMATION HAS THREE FOCUS AREAS 1 Sustainable profitable, growth 2 Operational and commercial excellence 3 People, culture, and innovation Capital Markets Day 2026 21/10/2026 8
Slide 9: Top 100 Forbo leaders embrace this as their transformation
TOP 100 FORBO LEADERS EMBRACE THIS AS THEIR TRANSFORMATION ▪ Top 100 leaders actively involved in midterm plan development ▪ Multiple engagements in the last six months ▪ Sense of urgency to act and confidence in our midterm plan established TOP 100 ENGAGEMENT IS KEY FOR OUR SUCCESS! Capital Markets
Slide 10: Our transformation has three focus areas
OUR TRANSFORMATION HAS THREE FOCUS AREAS 1 Sustainable profitable, growth 2 Operational and commercial excellence 3 People, culture, and innovation Capital Markets Day 2026 21/10/2026 10
Slide 11: Shift from product to customer and market segment focus
1A SHIFT FROM PRODUCT TO CUSTOMER AND MARKET SEGMENT FOCUS MARKET SEGMENTS ARE THE LEADING DIMENSION GOING FORWARD: GO-TO-MARKET STRATEGY, INNOVATION, INVESTMENTS AND BUSINESS STEERING Capital Markets Day 2026 21/10/2026 11
Slide 12: Performance management: build a high-performing sales team
1B PERFORMANCE MANAGEMENT: BUILD A HIGH-PERFORMING SALES TEAM Growth Training Compensation Profit Sales team Segment Success focused sharing Capital Markets Day 2026 21/10/2026 12
Slide 13: We will over-proportionally invest in sales and innovation
1C WE WILL OVER-PROPORTIONALLY INVEST IN SALES AND INNOVATION Growth Sales force Innovation Focus segments Profit as starting point Bold step: Key for mid- already 2027 and long- term growth Capital Markets Day 2026 21/10/2026 13
Slide 14: Our transformation has three focus areas
OUR TRANSFORMATION HAS THREE FOCUS AREAS 1 Sustainable profitable, growth 2 Operational and commercial excellence 3 People, culture, and innovation Capital Markets Day 2026 21/10/2026 14
Slide 15: Operational improvement program
2A OPERATIONAL IMPROVEMENT PROGRAM Core process Plant Productivity Customer first improvements improvements management ▪ Service ▪ SKU manage- ▪ Network ▪ Step 1: cost performance ment1 optimization excellence ▪ Step 2: capital ▪ Sales to ▪ Plant ▪ Best-in-class purchasing improvements quality plann
Slide 16: Mix steering and pricing: to assure profitable growth
2B MIX STEERING AND PRICING: TO ASSURE PROFITABLE GROWTH Steer the mix Price on value Make it stick ▪ Focus on market ▪ Value-based pricing ▪ Corresponding segments we can win compensation systems ▪ Disciplined discount ▪ Focus on A-B items1 and rebate governance 1 From SKU ABC Management Capital Ma
Slide 17: Digitalization
2C DIGITALIZATION Process digitalization AI opportunities ERP ▪ From interest to leads ▪ Sales support ▪ Upgrade from existing SAP R3 to SAP ▪ From leads to cash ▪ Demand forecasting S/4Hana ▪ Sales forecasting to ▪ Quality in production purchasing Capital Markets Day 2026 21/10/2026 17
Slide 18: Our transformation has three focus areas
OUR TRANSFORMATION HAS THREE FOCUS AREAS 1 Sustainable profitable, growth 2 Operational and commercial excellence 3 People, culture, and innovation Capital Markets Day 2026 21/10/2026 18
Slide 19: Our basis: people, culture, and innovation
3 OUR BASIS: PEOPLE, CULTURE, AND INNOVATION Renew 20-year-old values Increase market segment / application know-how Improve people manage- Improve development and ment and succession innovation processes planning processes Increase transparency and Increase R&D spend communication Capital Markets D
Slide 20: Agenda
AGENDA GROUP STRATEGY JOHANNES HUBER FLOORING STRATEGY JEAN-MICHEL WINS MOVEMENT STRATEGY JOHANNES HUBER FINANCIAL TARGETS & SUMMARY HEINZ HÖSSLI Capital Markets Day 2026 21/10/2026 20
Slide 21: Content
CONTENT 1 Flooring Systems at a Glance: Offering and Market 2 Our Strengths 3 Market Outlook and Focus Segments Capital Markets Day 2026 21/10/2026 21
Slide 22: Flooring Systems at a Glance
FLOORING SYSTEMS AT A GLANCE Leading European player Floor coverings for commercial buildings EBIT EBIT MARGIN NET SALES CHF 80.5 m 10.9% 100+ CHF 738.2 m EMPLOYEES PRODUCTION SITES countries served 2,673 FTE 15 SALES SPLIT PER REGION TOP 5 MARKETS 8% APAC SALES 16% France Americas 76% ~60% of divis
Slide 23: Floors, an essential element of every building
FLOORS, AN ESSENTIAL ELEMENT OF EVERY BUILDING Four main design elements in every building ▪ Light ▪ Furniture ▪ Wall design, and ▪ FLOORS Capital Markets Day 2026 21/10/2026 23
Slide 24: We have a unique approach to floor specification
WE HAVE A UNIQUE APPROACH TO FLOOR SPECIFICATION DYNAMICS OF A BUILDING Our philosophy, DYNAMICS OF A BUILDING, put the needs of the end users at the heart of everything we do It is unique to Forbo and contributes to the well-being of people in a building With our comprehensive portfolio and our dir
Slide 25: We focus on commercial buildings with our offering and expertise
WE FOCUS ON COMMERCIAL BUILDINGS WITH OUR OFFERING AND EXPERTISE Residential Commercial Main floor types: Main floor types: ▪ Parquetry ▪ Resilient floors (linoleum, vinyl) ▪ Stone/ ceramics ▪ Carpet tiles, high-performance ▪ Tile carpets ▪ Carpet ▪ Speciality floors + More demanding floor selection
Slide 26: We have a broad offering, focused on commercial projects
WE HAVE A BROAD OFFERING, FOCUSED ON COMMERCIAL PROJECTS Linoleum Vinyl Textile High-per- Speciality Adhesives Services floors formance floors carpet Linoleum Homoge- Carpet Flotex ESD1 Floors Adhesives, Design sheet and neous, tiles, coatings & support, tiles heteroge- entrance com- logistics, neou
Slide 27: Strong market position in Europe
STRONG MARKET POSITION IN EUROPE – OUTSIDE FOCUS ON SELECTED SEGMENTS Top 3 player in Europe for Global leader Outside Europe focused commercial projects for linoleum on selected segments Tarkett ~3.6 bn Gerflor Others CHF1 Forbo Interface SUFFICIENT ROOM TO GROW WITHIN OUR AREAS OF STRENGTH 1 Sourc
Slide 28: Content
CONTENT 1 Flooring Systems at a Glance: Offering and Market 2 Our Strengths 3 Market Outlook and Focus Segments Capital Markets Day 2026 21/10/2026 28
Slide 29: Our position is built on three main strengths
OUR POSITION IS BUILT ON THREE MAIN STRENGTHS 1 2 3 Comprehensive, Our direct sales Extensive “Make innovative and teams – your Production sustainable portfolio flooring experts Footprint” in with holistic design Europe Capital Markets Day 2026 21/10/2026 29
Slide 30: We have a unique portfolio
1 WE HAVE A UNIQUE PORTFOLIO Innovative Holistic design Comprehensive (examples) across floor types Cocoa Fast Flooring Colorex Flotex Capital Markets Day 2026 21/10/2026 30
Slide 31: Sustainability built into our products
1 SUSTAINABILITY BUILT INTO OUR PRODUCTS Carbon negative Flagship products for ₂ cradle to gate: optimized carbon footprint supporting specifiers' our Marmoleum range and recycled content choice Sphera elite b+ Local sustainability labels/certifications Allura decibel b+ 84% of m2 sold covered by th
Slide 32: Our direct sales teams: your flooring experts
2 OUR DIRECT SALES TEAMS: YOUR FLOORING EXPERTS IN GETTING THE RIGHT FLOORS Building owners / end users Architects Flooring contractors ▪ Value selling focused on ▪ Floor type consulting ▪ Technical support end user benefits ▪ Technical specifications ▪ Project management / ▪ Technical specification
Slide 33: Our main focus is demand creation
2 OUR MAIN FOCUS IS DEMAND CREATION ▪ We engage with architects, end users, and 1. Demand creation building owners early to support floor type and design specification ▪ Our “Dynamics of a building” approach connects floor specifications and space usage to end-user needs ▪ Complete-building solution
Slide 34: Our strong make footprint ...
3 OUR STRONG MAKE FOOTPRINT … Kirkcaldy Assendelft, Coevorden, Bamber Bridge Krommenie, Wormerveer Ripley NETHERLANDS UNITED KINGDOM Hazleton, PA Kaluga USA Stary Oskol RUSSIA Erfurt GERMANY Reims Château-Renault Giubiasco FRANCE SWITZERLAND RECENT US INVESTMENT WILL DRIVE GROWTH WITH NEW PRODUCT CA
Slide 35: ... is key for scale, innovation and holistic design offering
3 … IS KEY FOR SCALE, INNOVATION AND HOLISTIC DESIGN OFFERING Scale Innovation Holistic design ▪ Largest producer for ▪ In-house process know- ▪ One color card linoleum how for all floor types ▪ We source and mix all ▪ Scale in vinyl and ESD ▪ In-house developed colors in-house floors production equ
Slide 36: Content
CONTENT 1 Flooring Systems at a Glance: Offering and Market 2 Our Strengths 3 Market Outlook and Focus Segments Capital Markets Day 2026 21/10/2026 36
Slide 37: Market outlook
MARKET OUTLOOK CONSTRUCTION OUTLOOK MARKET SEGMENT DEVELOPMENT ESTIMATES (CAGR 2025–2030) ~2% CAGR 2025–2030 DATA CENTERS >11% SEMICON & ELECTRONICS >7% Real construction growth Industrial segments and data LIFE SCIENCES ~10% HOSPITALITY >4% centers drive growth We expect broadly stable flooring dem
Slide 38: Going forward, we will focus on five main segments
GOING FORWARD, WE WILL FOCUS ON FIVE MAIN SEGMENTS Sales share (%) Industry Demanding (selected leisure and Education Healthcare Offices segments) hospitality 7% 5% 24% 12% 14% THESE SEGMENTS WILL DRIVE SUSTAINABLE, PROFITABLE GROWTH Capital Markets Day 2026 21/10/2026 38
Slide 39: Summary: Forbo Flooring Systems is positioned to turn to profitable growth
SUMMARY: FORBO FLOORING SYSTEMS IS POSITIONED TO TURN TO PROFITABLE GROWTH Strong market Three main We push to position in Europe strengths outperform ▪ Top 3 commercial ▪ Comprehensive, ▪ Accelerate growth flooring in EMEA innovative and through sales perfor- ▪ #1 in linoleum sustainable portfolio
Slide 40: Agenda
AGENDA GROUP STRATEGY JOHANNES HUBER FLOORING STRATEGY JEAN-MICHEL WINS MOVEMENT STRATEGY JOHANNES HUBER FINANCIAL TARGETS & SUMMARY HEINZ HÖSSLI Capital Markets Day 2026 21/10/2026 40
Slide 41: Content
CONTENT 1 Movement Systems at a Glance: Offering and Market 2 Our Strengths 3 Market Outlook and Focus Segments Capital Markets Day 2026 21/10/2026 41
Slide 42: Movement Systems at a Glance
MOVEMENT SYSTEMS AT A GLANCE Leading global provider of conveyor and processing belts EBIT EBIT MARGIN NET SALES CHF 15.4 m 4.4% 100+ CHF 347.2 m EMPLOYEES PRODUCTION SITES countries served 2,383 FTE 10 SALES SPLIT PER REGION TOP 5 MARKETS 25% SALES APAC USA 42% EMEA ~60% of division sales Germany J
Slide 43: Light and medium duty belts are everywhere
LIGHT AND MEDIUM DUTY BELTS ARE “EVERYWHERE,” TOUCHING ALL OUR LIVES Food production Airport baggage handling Fulfillment centers Postal sorting Ski lift Recycling Treadmills Capital Markets Day 2026 21/10/2026 43
Slide 44: We offer all belt types to cover the major customer applications
WE OFFER ALL BELT TYPES TO COVER THE MAJOR CUSTOMER APPLICATIONS Transilon Extremultus Prolink Fullsan Specialty belts Conveyor and Flat and power Plastic modular Homogenous Application- processing belts transmission belts belts specific belts belt solutions MANY DIFFERENT BELT TYPES NEEDED TO COVER
Slide 45: Each belt is custom-made, produced in 2 step process (I/II)
EACH BELT IS CUSTOM-MADE, PRODUCED IN 2 STEP PROCESS (I/II) Roll and module production Output Production of belts or modules Hundreds of different roll types Thousands of module types Capital Markets Day 2026 21/10/2026 45
Slide 46: Each belt is custom-made, produced in 2 step process (II/II)
EACH BELT IS CUSTOM-MADE, PRODUCED IN 2 STEP PROCESS (II/II) Fabrication Services Cut to length and width Profiles applied Fast replacement belt delivery Optional on-site service, with reliable belt connections Holes punched Belt connections prepared Capital Markets Day 2026 21/10/2026 46
Slide 47: Belts are a very small part of a plant, but crucial
BELTS ARE A VERY SMALL PART OF A PLANT, BUT CRUCIAL FOR ITS OPERATION Our direct sales and service setup assures top quality A belt is a small piece in a factory – ▪ Recommendation of the right but when it fails, the whole factory solutions – or even bespoke “ ”( . h development line) ▪ Top quality
Slide 48: We are top 4 with a strong and balanced global presence
WE ARE TOP 4 WITH A STRONG AND BALANCED GLOBAL PRESENCE We are top 4 in the global light Strong global position with and mid-weight belt market balanced sales split Others Ammega ~4bn AAs EMEA APAC CHF 33% 42% 25% Forbo Habasit Intralox STRONG SETUP TO CAPTURE GLOBAL GROWTH OPPORTUNITES Capital Mark
Slide 49: Content
CONTENT 1 Movement Systems at a Glance: Offering and Market 2 Our Strengths 3 Market Outlook and Focus Segments Capital Markets Day 2026 21/10/2026 49
Slide 50: Our strengths
OUR STRENGTHS 1 2 3 Comprehensive Our direct sales Our truly global R&D, portfolio, and service teams production and innovative and in all geographies fabrication footprint highest quality Capital Markets Day 2026 21/10/2026 50
Slide 51: Our portfolio
1 OUR PORTFOLIO Comprehensive Innovative Highest quality Amp Miser Frayfree Fullsan Ecofiber Capital Markets Day 2026 21/10/2026 51
Slide 52: Top quality requires the right product and consistent service
1 TOP QUALITY REQUIRES THE RIGHT PRODUCT AND CONSISTENT SERVICE Belt choice: our strength is finding or Belt connections: developing the right belting solution we offer consistent service, off site and on site, worldwide Surface: grip and release or cut Robustness: resist impact resistance Durabilit
Slide 53: Our sales & service teams: competence from the producer
2 OUR SALES & SERVICE TEAMS: “COMPETENCE FROM THE PRODUCER” IN ALL REGIONS OEM customers End users Dealers ▪ Optimizing belt ▪ Optimizing belt ▪ Product availability solutions solutions ▪ Belt selection and ▪ Global supply for ▪ Bespoke solutions service training installation and ▪ On-site service r
Slide 54: Our main focus: OEM & end customers
2 OUR MAIN FOCUS: OEM & END CUSTOMERS ▪ We have multiple resources to best 1. OEM & end customers support OEM & end customers, including bespoke development: − Sales reps − Inside sales − Application engineers − R&D engineers − On-site fabrication service ▪ We work with exclusive partners to extend
Slide 55: Truly global operations and R&D footprint
3 TRULY GLOBAL OPERATIONS AND R&D FOOTPRINT Garbsen Hannover Lunderskov GERMANY DENMARK Charlotte NC Shenyang Huntersville NC Pinghu USA Malacky CHINA Wallbach SLOVAKIA Fukuroi SWITZERLAND JAPAN Tlalnepantla MEXICO Itapevi BRAZIL GLOBAL COMPETENCE AND SERVICE “FROM THE PRODUCER” Capital Markets Day
Slide 56: Our global R&D setup assures market intimacy of development
3 OUR GLOBAL R&D SETUP ASSURES MARKET INTIMACY OF DEVELOPMENT Global R&D network Germany CH China Japan US Prerequisite for: ▪ Tailoring to local applications ▪ Integrating local regulations ▪ Delivering bespoke solutions … in a timely manner KEY FOR US TO BUILD STRONG GLOBAL POSITIONS Capital Marke
Slide 57: Content
CONTENT 1 Movement Systems at a Glance: Offering and Market 2 Our Strengths 3 Market Outlook and Focus Segments Capital Markets Day 2026 21/10/2026 57
Slide 58: Outlook: belting market benefits from several megatrends
OUTLOOK: BELTING MARKET BENEFITS FROM SEVERAL MEGATRENDS Process automation Manufacturing · material handling Population growth & food demand Tailwind ~4% Processing · packaging · dietary from growth complexity megatrends p.a.1 E-commerce & logistics growth Handling systems · distribution · airport
Slide 59: We will globally focus on four market segments
WE WILL GLOBALLY FOCUS ON FOUR MARKET SEGMENTS Food Logistics Industrial Raw production materials 21% 22% 12% 8% Sales share (%) THESE SEGMENTS WILL DRIVE SUSTAINABLE PROFITABLE GROWTH Capital Markets Day 2026 21/10/2026 59
Slide 60: Summary: Forbo Movement Systems positioned to turn to profitable growth
SUMMARY: FORBO MOVEMENT SYSTEMS POSITIONED TO TURN TO PROFITABLE GROWTH Strong global market Three main Prepared to position strengths outperform ▪ Global top 4 player ▪ Comprehensive ▪ Increased segment ▪ Strong market portfolio, innovative focus to improve VP1 position in all and highest quality t
Slide 61: Agenda
AGENDA GROUP STRATEGY JOHANNES HUBER FLOORING STRATEGY JEAN-MICHEL WINS MOVEMENT STRATEGY JOHANNES HUBER FINANCIAL TARGETS & SUMMARY HEINZ HÖSSLI Capital Markets Day 2026 21/10/2026 61
Slide 62: Stakeholder value proposition is based on three key pillars
STAKEHOLDER VALUE PROPOSITION IS BASED ON THREE KEY PILLARS Growth Profitability Capital allocation Product → market Operational Invest in organic segment focus improvements profitable growth Main Performance Mix steering Evaluate M&A drivers management and pricing opportunities Growth Digitalizatio
Slide 63: Financial reporting: elimination of segment Corporate
FINANCIAL REPORTING ELIMINATION OF SEGMENT “CORPORATE” TODAY GOING FORWARD WHY THIS CHANGE Three segments Two operating 1 Matches the view of how segments the group is managed Flooring Systems Flooring Systems 2 HQ: essentially central functions supporting the Movement Systems Movement Systems opera
Slide 64: We build a sustainable, profitable growth engine
WE BUILD A SUSTAINABLE, PROFITABLE GROWTH ENGINE FORBO GROUP FLOORING SYSTEMS MOVEMENT SYSTEMS 3–5% net sales growth1 3–5% net sales growth1 4–6% net sales growth1 >10% EBIT margin in >10% EBIT margin in 20292 >10% EBIT margin in 20292 2029 1 On average, 2027–2029 in local currencies, excluding any
Slide 65: Capital allocation framework
CAPITAL ALLOCATION FRAMEWORK 1 2 3 Invest in organic Evaluate M&A Return to profitable growth opportunities shareholders ▪ Increase sales force, ▪ Opportunistic ▪ Committed to outgrow the market approach (not attractive dividend actively looking for policy ▪ Drive operational M&A targets) excellence
Slide 66: Capital allocation – infrastructure, innovation, shareholders
CAPITAL ALLOCATION – INFRASTRUCTURE, INNOVATION, SHAREHOLDERS FORBO GROUP +30–55% +30–55% +15–45% 2,5% 6% 50% 2,0% 5% 40% 4% 1,5% 30% 3% 1,0% 20% 2% 0,5% 10% 1% 0% 0,0% 0% average 2029 average 2029 average 2029 2021-2025 2021-2025 2021-2025 Around 4.5–5.5%1 1.5–2.0%1 40–50%2 Capex invest R&D spend D
Slide 67: Group financial targets 2029 at a glance
GROUP FINANCIAL TARGETS 2029 AT A GLANCE Strategy execution with full focus on profitable growth Dividend policy: Key guidance Net sales growth : EBIT Margin: 40% to 50% of parameters 3% to 5%1 >10% profit to shareholders Additional Capex invest: R&D spend: Return on guidance around 4.5–5.5% around
Slide 68: CFO agenda – key priorities
CFO AGENDA – KEY PRIORITIES Financial performance, transparency and sustainable value creation ▪ Strengthen cost discipline and HQ efficiency ▪ Optimize net working capital and strengthen cash generation ▪ Drive efficiency in Finance through digitalization ▪ Build an agile finance organization focus
Slide 69: Reasons to invest in Forbo
REASONS TO INVEST IN FORBO ▪ Leading position in attractive market segments that we can outgrow ▪ Significant operational and commercial improvement potential ▪ Strong cash generation and balance sheet Capital Markets Day 2026 21/10/2026 69
Slide 70: Financial calendar
FINANCIAL CALENDAR Tuesday, March 2, 2027 ▪ Publication of Annual Report 2026 and Annual Media Conference Friday, April 2, 2027 ▪ Annual General Meeting Tuesday, Juli 27, 2027 ▪ Publication of Half-Year Report 2027 and Audio Webcast Capital Markets Day 2026 21/10/2026 70
Slide 71: Investor conference participations
INVESTOR CONFERENCE PARTICIPATIONS January 2027 ▪ Baader Swiss Equities Conference in Bad Ragaz September 2027 ▪ UBS Best of Switzerland Conference in Ermatingen November 2027 ▪ ZKB Swiss Equity Conference in Zürich Capital Markets Day 2026 21/10/2026 71