Slide 1: Investor Presentation cover letter to stock exchanges
August 10, 2024 BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra Kurla Complex Dalal Street Bandra (East) Mumbai – 400 001 Mumbai – 400 051 Scrip Code: 544008 SYMBOL: MAXESTATES Sub.: Investor Presentation Dear Sir/ Madam, Pursuant to Regulation 3
Slide 2: Investor Presentation: An overview of Max Estates' journey
Investor Presentation An overview of Max Estates’ journey August 2024
Slide 3: Content
Content 1 About Max Estates 2 FY 24 business highlights 3 Execution enablers 4 Q1 FY25 Financials Experience WorkWell & LiveWell at 5 Max Estates www.maxestates.in 1
Slide 4: About Max Estates
1 About Max Estates 2 FY 24 business highlights 3 Execution enablers 4 Q1 FY25 Financials Experience WorkWell & LiveWell at 5 Max Estates www.maxestates.in 2
Slide 5: Max Group has evolved into a USD 4 Billion enterprise with real estate business
About Max Estates Max Group has evolved into a USD 4 Billion enterprise with real estate business housed in 1 of the 3 listed entities 6.52% 50.94% 49.51% Holding Companies Life Insurance Senior Living Real Estate & related Business business businesses Operating Companies Group CSR Arm 3
Slide 6: Max Estates' Purpose is anchored on core values of Max Group
About Max Max Estates’ Purpose is anchored on core values of Max Estates Group and operating philosophy of LiveWell and WorkWell Our Purpose Our Values Enhance quality of life through the spaces we create Sevabhav Excellence Credibility Our Operating Philosophy – WorkWell and LiveWell Empathetic Hos
Slide 7: Our Product-market segments: One region multiple asset class
About Max Our Product- market segments : One region multiple asset class Estates Commercial Projects WorkWell Experiences WorkWell stands for a lifestyle where essential physical amenities of a modern workspace come together with human centric design. Residential Projects LiveWell Experiences LiveWe
Slide 8: Diversified residential & commercial portfolio across Delhi NCR
About Max Diversified residential & commercial portfolio across Delhi NCR Estates Geographical split1 Noida Delhi Gurgaon Residential projects 222 Rajpur, Dehradun, 2016 24% Estate 128, Noida, 2022 56% Estate 360, Gurugram, 2023 Max 36A (Phase-2), DWARKA 20% EXPRESSWAY, GURUGRAM - 4 mn. Sq. Ft. Max
Slide 9: Commercial projects in operation
About Commercial projects in operation Max Estates Max Towers, Noida1 Max House Phase 1, Okhla1 Net leasable area 3.02 Lakhs Sq. Ft. Net leasable area 1.05 Lakhs Sq. Ft. Net Leased area 3.02 Lakhs Sq. Ft. Net Leased area 1.05 Lakhs Sq. Ft. Occupancy 100 % Occupancy 100 % Annual Rental (FY24) Rs. 39
Slide 10: Commercial projects under Design and Development
About Commercial projects under Design and Development Max Estates Artistic Rendition Representative image Representative image Representativeimage Max Square Two, Sector 129, Noida Max 65, Golf Course Extension Net leasable area 1 - 1.1 mn. Sq. Ft. Net leasable area 1.5-1.6 mn. Sq. Ft. New York Lif
Slide 11: Residential projects under Design and Development
About Max Estates Residential projects under Design and Development Representative image Representative image Representative Representative image image Estate 128, Noida Estate 360, Gurugram New Opportunity Premium Residential (Sector 36A, Gurugram) 201 Developable Area ~2.4 mn. sq. ft. Units Develo
Slide 12: New York Life – Our strategic partner in the commercial real estate business
About Max New York Life – Our strategic partner in the commercial real Estates estate business Founded in 1845, New York Life International Since 2001, partnered with Max group to form Max New York Holdings Limited is a Financial Services Company Life Insurance Company Limited with 26% ownership, wh
Slide 13: FY24 business highlights
1 About Max Estates 2 FY 24 business highlights 3 Execution enablers 4 Q1 FY25 Financials Experience WorkWell & LiveWell at 5 Max Estates www.maxestates.in 11
Slide 14: Operational highlights
FY24 Operational highlights Highlights Commercial Residential Total Leased Area as on date Total Area Under development ~1 Mn Sq. Ft. 7.6 Mn Sq. Ft. Total area under development Sales booked (FY24) 2.7 Mn Sq. Ft. Rs. 1,800 Cr1 Collected in FY24 Rs. 450 Cr1 1. In relation to Estate 128. As on June 30
Slide 15: Max Estates Limited – FY24 Performance Highlights
FY24 Highlights Max Estates Limited – FY24 Performance Highlights Total Leased Area as on date Capital Structure ~1 Mn sq. Ft. Equity Capital: Rs. 1,431 Cr. 1 (Max Estates share: Rs. 1,171 Cr) Lease Rental Incomes Debt as on Mar 2024 Q1FY25 – Rs. 25 Cr External Debt : Rs. 735 Cr2 (Including LRDs : R
Slide 16: Execution enablers
1 About Max Estates 2 FY 24 business highlights 3 Execution enablers 4 Q1 FY25 Financials Experience WorkWell & LiveWell at 5 Max Estates www.maxestates.in 14
Slide 17: Key execution enablers
Execution Enablers Key execution enablers Established Brand Talent depth Equity and diversity Customer Experience Institutionalization centricity of Processes Sustainability and Technology ESG focus enabled execution 15
Slide 18: Board of Directors – Max Estates
Talent depth and diversity Execution Enablers Board of Directors – Max Estates Anthony Ramsey Analjit Singh Atul Behari Lall Dinesh Kumar Mittal Gauri Padmanabhan Niten Malhan Malloy Chairman Non-Executive Director Non-Executive Director Independent Director Independent Director Independent Director
Slide 19: Experienced Management team
Talent depth and diversity Execution Experienced Management team Enablers Rishi Raj COO – Max Estates • Ex-COO, Centre of Expertise for Strategy & Corporate Finance at McKinsey & Co.; Ex head of group strategy for Max Group • Over 25 years of experience in research, analytics, consulting and corpora
Slide 20: Supported by dedicated and experienced teams across key verticals
Talent depth and diversity Execution ..supported by dedicated and experienced teams across key Enablers verticals 14+ 25+ 14+ 26+ 14+ 13+ Anshul Gaurav Archit Goyal Anil Mishra Ashish Saboo Amit Srivastava Arjun Gandhi Deputy General Manger – AVP & P&L Head General Manager- Senior General Manager -
Slide 21: Institutionalizing internal processes to enable seamless execution at scale
Institutionalization of Processes Execution Institutionalizing internal processes to enable seamless Enablers execution at scale 13 Verticals identified as follows Sales Planning CRM Safety Construction Marketing Quality RERA Management Design Finance & Asset HR & Payroll Management Accounts managem
Slide 22: Suite of digital interventions across value chain in progress
Technology enabled execution Execution Suite of digital interventions across value chain in progress Enablers Non exhaustive Clairco Solution to provide enhanced air purification and real-time air quality monitoring for the wellness of our occupants Smart Joules An AI-based energy conservation tool
Slide 23: Driving impactful Sustainability initiatives
Sustainability and ESG focus Execution Driving impactful Sustainability initiatives.. Enablers Implemented Sustainable Initiatives FY25 Priorities Measuring Progress • Integration of double-glazing units and IoT-based • Achieving BEE Star rating for Max Towers chiller operations optimize energy effi
Slide 24: Contributing back to society is at the core of how we approach the business
Sustainability and ESG focus Execution Enablers Contributing back to society is at the core of how we approach the business Max Estates and Max India Foundation (CSR arm of Max Max Estates and Max India Foundation (CSR arm of Max Group) collaborate to Group) collaborate to improve communities by eng
Slide 25: We intentionally design an ecosystem of amenities
Customer Experience centricity Execution We intentionally design an ecosystem of amenities … Enablers Daycare Forest Courtyard Cafeteria Meditation Room Event Spaces Food Court Retail Stores A work environment that is good for people is great for business Source: Internal Company Documents 23
Slide 26: Curate engaging events to elevate Customer Experience
Customer Experience centricity Execution …and curate engaging events to elevate Customer Experience Enablers Exciting Pulse1 Improved F&B Organize sports events mix at The Hub activities Bringing life into Our buildings 1-Pulse: An in-house customer experience vertical 24 Source: Internal Company Do
Slide 27: Building Awareness of Max Estates brand story
Strong Brand Equity Execution Building Awareness of Max Estates brand story Enablers Social Media Platforms Non exhaustive Relisting of MEL Launch a comprehensive campaign on all social media platforms to implement organic and lead generation campaigns across the. Key achievements across social medi
Slide 28: Q1 FY25 Financials
1 About Max Estates 2 FY 24 business highlights 3 Execution enablers 4 Q1 FY25 Financials Experience WorkWell & LiveWell at 5 Max Estates www.maxestates.in 26
Slide 29: Summary: Results for Q1 FY25
Summary: Results for Q1 FY25 • Company’s first luxury residential project in NCR has been fully sold and had garnered a pre-formal launch sale of Rs. 1,800+ crores. Over the last year, the Company has collected ~Rs. 458 crores for the project • Consolidated Revenue stood at Rs 41 Cr in Q1 FY25 • Con
Slide 30: Max Estates – Operational Metrics
Max Estates – Operational Metrics Total Leased Area (in Sq. Ft.) Lease Rental Income (Rs. Mn.) 1 916,926 485 662 373 400,563 407,286 FY22 FY23 FY24 FY22 FY23 FY24 Quarterly Trend Total Leased Area (in Sq. Ft.) Lease Rental Income (Rs. Mn.) +138% +102% 701,286 876,141 916,926 970,000 142 174 219 254
Slide 31: Max Asset Services – Revenue Trend
Max Asset Services– Revenue Trend Yearly Trend (Rs. cr.) Quarterly Trend (Rs. cr.) 36 10 31 8 8 24 7 6 FY22 FY23 FY24 Q1FY24 Q2FY24 Q3FY24 Q4FY24 Q1FY25 29
Slide 32: Max Estates - Profit & Loss Statement
Max Estates - Profit & Loss Statement Consolidated Profit & Loss (In Rs. Cr) Q1FY25 Q1FY24 Q4FY24 FY24 Net Sales 40.5 18.3 30.0 92.9 Cost of Goods Sold 1.9 0.0 0.0 0.0 Employee benefit expense 3.8 2.7 3.5 12.3 Advertisement and Marketing expense 7.8 4.3 4.2 22.6 Other expenses 11.8 8.2 14.5 40.3 EBI
Slide 33: Experience WorkWell & LiveWell at Max Estates
1 About Max Estates 2 FY 24 business highlights 3 Execution enablers 4 Q1 FY25 Financials Experience WorkWell & LiveWell at 5 Max Estates www.maxestates.in 31
Slide 34: 222 Rajpur – Key highlights
Max Estates’ Portfolio 222 Rajpur – Key highlights Area ~5 acre Abutting the Malsi Reserve Forest Limited inventory of 22 bespoke residences 100% Sold 32
Slide 35: Night View
Night View * w i iy ow mies See
Slide 36: Max Towers – Key highlights
Max Estates’ Portfolio Max Towers – Key highlights Leasable Area On DND Flyway, at ~0.6 mn. sq. ft. entrance of Noida Rental~ 25-30% Occupancy 100% premium to micro market Certified LEED Marquee tenant Platinum from profile USGBC and Health ESRI India, IEX, Veolia, Kama and Wellbeing Gold Ayurveda,
Slide 37: The Cube
The Cube 35
Slide 38: Food Court
Food Court 36
Slide 39: Max House – Key highlights
Max Estates’ Portfolio Max House – Key highlights Leasable Area Boutique campus ~0.3 mn. sq. ft. development in CBD of South Delhi Phase 1- Rental~ 25-30% Occupancy 100% premium to micro Phase 2- market Leased1 89% LEED Gold certified Marquee tenant and Health and profile Wellbeing Gold from Nykaa F
Slide 40: Grand Entrance
Grand Entrance 38
Slide 41: Lobby
Lobby 39
Slide 42: Max Square – Key highlights
Max Estates’ Portfolio Max Square – Key highlights Leasable Area ~0.7 mn. sq. ft. On Noida- Gr. Noida Expressway 55% Leased1 Designed around a central forest IGBC Platinum certified for Green and pre certified for Health & Wellbeing 40 1 including LOI – Letter of intents
Slide 43: Central Forest Courtyard
Central Forest Courtyard 41
Slide 44: Food Court
Food Court 42
Slide 45: Estate 128 – Our first luxury residential project in NCR
Max Estates’ Portfolio Estate 128 – Our first luxury residential project in NCR Leasable Area ~10 acres Rectangular & contiguous Abutting Noida Gr. Noida Expy Frontage of ~340 m on expressway ~ 7 acres of gardens/ lawns IGBC Platinum pre- certified for Green Homes The Project is being developed by M
Slide 46: Large wrap around decks in the units
Large wrap around decks in the units 44
Slide 47: Estate 360, Gurugram – Delhi NCR's first inter-generational community at scale
Max Estates’ Portfolio Estate 360, Gurugram – Delhi NCR’s first inter-generational community at scale Land Area = ~11.8 acres At the confluence of 3 Gurugram’s major corridors ~2.4 Mn sq. ft. of development Opposite 220-acre green zone and 50 m green belt and key commercial developments Representati
Slide 48: Max Square Two – Key highlights
Max Estates’ Portfolio Max Square Two – Key highlights Land Area = ~4 acres Development potential of ~1 mn sq. ft. Abutting Noida Gr. Noida Expy Contiguous to Max Square 6.5 acres of office led mixed use development potential IGBC Platinum pre- certified for Green New Building Representational image
Slide 49: Max 65, Gurugram – Max Estates' First CRE project in Gurugram
Max Estates’ Portfolio Max 65, Gurugram – Max Estates’ First CRE project in Gurugram Land Area = ~7.15 acres Contiguous shape with separate entry for retail space Abutting Golf Course Extension Road from North Corner Plot Direct access from 3 sides Representational image 47
Slide 50: Safe Harbor
Safe Harbor This presentation and the accompanying slides (the “Presentation”), does not constitute a prospectus, disclosure document, placement document, offering memorandum or an offer, or a solicitation of any offer, and should not be construed as, any present or future invitation, recommendation
Slide 51: Safe Harbor
Safe Harbor Any such extraneous or inconsistent information or representation, if given or made, should not be relied upon as having been authorized by or on behalf of the Group. No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accu
Slide 52: Safe Harbor
Safe Harbor This Presentation has not been and will not be reviewed or approved by any statutory or regulatory authority in India or any stock exchange in India or any other jurisdiction. You should conduct such independent investigations and analysis of the Company as you deem necessary or appropri
Slide 53: Details of Group Entities
Details of Group Entities • Max Estates Ltd. (CIN no. L70200PB2016PLC040200) is having its Corporate office at Max Towers, L-20, C - 001/A/1, Sector- 16B, Noida, Gautam Buddha Nagar, Noida UP 201301 & Registered office at 419, Bhai Mohan Singh Nagar Village Railmajra, Tehsil Balachaur, Nawanshehar,
Slide 54: Max Estates Limited contact details
MAX ESTATES LIMITED L-20, Max Towers, Sector – 16B, DND Flyway, Noida, UP - 201 301 Tel: +91 120 4743200 | www.maxestates.in CIN no. L70200PB2016PLC040200 52