Brady Corporation · NYSE:BRC

Brady — Investor Day (September 2013)

90 slides from Brady's investor day presentation, Sep 19, 2013

  1. Slide 1: F'14 Investor & Analyst Day

    F’14 Investor Day September 19, 2013 F’14 INVESTOR & ANALYST DAY September 19, 2013 WE IDENTIFY AND PROTECT PREMISES, PRODUCTS, AND PEOPLE. 1

  2. Slide 2: Today's Agenda

    Today’s Agenda • 8:00 – 8:30 am Breakfast / Gathering • 8:30 – 9:00 am Strategic Overview • Frank Jaehnert, CEO • 9:00 – 10:00 am Workplace Safety Strategic Review • Scott Hoffman, President – WPS 10 00 10 05 B k• : – : rea • 10:05 – 11:00 am ID Solutions Strategic Review • Matt Williamson, Presiden

  3. Slide 3: Today's Presenters

    Today’s Presenters Frank Jaehnert, President & Chief Executive Officer • 18-year tenure with Brady Corporation • Named president and chief executive officer in 2003. Tom Felmer, Senior VP & Chief Financial Officer • 24-year tenure with Brady Corporation • Named senior VP and chief financial officer

  4. Slide 4: Forward-Looking Statements

    Forward-Looking Statements In this presentation, statements that are not reported financial results or other historic information are “forward- looking statements.” These forward-looking statements relate to, among other things, the Company’s future financial position, business strategy, targets, pr

  5. Slide 5: Brady's Transformation

    BRADY’S TRANSFORMATION Frank Jaehnert Chief Executive Officer 5

  6. Slide 6: Our Mission & Vision are Unchanged

    Our Mission & Vision are Unchanged Our Mission is to Identify and Protect O r Vision is to be the ind str leader Sustainable u u y in all our businesses in order to achieve long-term shareholder value. 6

  7. Slide 7: Our Historical Results

    Our Historical Results Annual Sales 1984 1991 1998 2005 20121984 1992 1999 2006 2013 Net Earnings from Continuing Operations – Non-GAAP* 1984 1991 1998 2005 20121984 1992 1999 2006 2013 7 * Net Earnings from Continuing Operations, Excluding Certain Items is a non-GAAP measure. See appendix.

  8. Slide 8: Today's Realities

    Today’s Realities OUR CHALLENGES • Sluggish global macro-economy OUR STRENGTHS • 100-year track record of strong • Price transparency, new competitors and other factors lead to negative trends in our financial performance • Leadership position in fragmented, niche industries Workplace Safety busines

  9. Slide 9: F'13 Actions and F'14 Priorities

    F’13 Actions and F’14 Priorities F’13 – REALINGED FOR GROWTH: • Reorganized around global business platforms. • Sold 3 businesses last year and announced plans to sell Die Cut. • Purchased PDC in Q2 of F’13. • Executed business simplification. F’14 – PRIORITIES: R t WPS b i t i th• e urn us ness o o

  10. Slide 10: Global Platform Summary

    Global Platform Summary F’13 (Excluding PDC)*: F’13 (Pro-forma Continuing Operations - with Full Year of PDC)*: 50% 17% 66% 33% IDS 34% IDS WPSWPS Die-Cut 10 IDS moves from 50% to 66% of Brady’s total sales. * Based on actual F’13 revenues.

  11. Slide 11: Diversified Geographic Presence

    Diversified Geographic Presence F’13 (Excluding PDC and including Die- Cut)*: F’13 (Pro-forma Continuing Operations - with Full Year of PDC and Die-Cut Discontinued)*: 44% 26% 60% 11% 30% 29% Americas Europe Asia/Pacific Americas EMEA Asia-Pacific (approx ½ is Australia). 11 Portfolio Adjustments In

  12. Slide 12: Brady's Values

    Brady’s Values B d lra y va ues remain at the heart of everything we do . 12

  13. Slide 13: Elements of Brady's Transformation

    Elements of Brady’s Transformation MAIN ELEMENTS OF BRADY’S TRANSFORMATION: • Structure • Investments for Growth • Execution 13

  14. Slide 14: Brady's Transformation - Structure

    Brady’s Transformation - Structure Activities Outcome PORTFOLIO MANAGEMENT Bought PDC and selling Die-Cut Expanding in faster-growth geographies Expanding in focused industries Reduced portfolio volatility Increased exposure to industries with longer-term growth prospects BUSINESS REORGANIZATION Ali

  15. Slide 15: Brady's Transformation - Investments

    Brady’s Transformation - Investments PLATFORM GROWTH INVESTMENTS Workplace Safety: • Develop Best-in-class Digital Capabilities ID Solutions: • Innovative New Products • Create Industry and Compliance Expertise for Workplace Safety critical • Industry Expertise • Strategic Account Focus • Sales Team

  16. Slide 16: Brady's Transformation - Execution

    Brady’s Transformation - Execution BBPS - IMPROVING THE EFFECTIVENESS OF OUR EXECUTION • Accountability and alignment to our KPIs • Standard center-led global processes • Problem solving best practices • Timely and effective countermeasures • Agile - Drive, test, learn & adjust 16 Brady Business Per

  17. Slide 17: Our Key Priorities

    Our Key Priorities Drive Organic Growth: • Return WPS business to organic growth. • Drive organic sales growth initiatives in IDS growt ID . Complete Portfolio Adjustments: • Complete the sale of Die-Cut. Execute Consolidation Activities: • Execute facility consolidation plans. • Continue to drive o

  18. Slide 18: Workplace Safety

    WORKPLACE SAFETY Scott Hoffman President – Workplace Safety 18

  19. Slide 19: WPS Global Platform Summary

    WPS Global Platform Summary Products: • Vast offering of workplace safety products (signs, tags, labels, safety equipment and related Channels: Multi-channel model (internet, catalogs, telesales, e-business) Business Drivers: CHANNELS & DRIVERSPRODUCTS & CUSTOMERS products) • Approx. 50% of products

  20. Slide 20: WPS Geographic Presence

    WPS Geographic Presence F’13 Revenues* 34% 48% 18% Americas (U.S. = 30%) Europe (Western Europe = 47%) Australia 20 Approx. 70% of WPS revenues are outside of the U.S. * Based on actual F’13 revenues.

  21. Slide 21: WPS Channels

    WPS Channels 61% 13% Traditional Other Channels Anticipate flat to a slight decline in organic sales in F’14 26% Digital . • Traditional catalogs, in-bound telesales, out-bound telesales Traditional Channels Digital Channels • Transactions conducted over the Internet • Direct sales forces in selecte

  22. Slide 22: WPS - Industries Served

    WPS – Industries Served Mining, oil, gas, 2% Finance, insurance, l t t 3% Agriculture, 1% R t il Industry Breakdown Wholesale trade, 12%Health services, 7% rea es a e, e a , 6% Manufacturing, 35% Transportation, comm utilities 13% Education, 7% ., , Construction, 10% Public admin, gov't, 3% 22 Diver

  23. Slide 23: WPS Financials

    WPS Financials $109 $106 $111 $109 $110 $104 $105 $100 27.7% 26 9% 26 8% 30% $200 $250 e s )  All major geographies experienced declines in F’13. 26.3% . 25.4% 22.6% 22.3% 20.5% 20% $100 $150 R e v e n u e s t P r o f i t ( % o f S a l .  Australia impacted by weak economy and slow-down in the min

  24. Slide 24: WPS Trends/Characteristics

    WPS Trends/Characteristics • Industry Characteristics: • $143B global workplace safety industry • Heavily fragmented • ~2 to 3% growth • Profitable R d h i h i d d h d b i• ecent tren s are c ang ng t e n ustry – an ow we o us ness Customer desire for supplier expertise Growing use of multichannel o

  25. Slide 25: WPS Trends/Characteristics

    WPS Trends/Characteristics • Hard-to-interpret, ever-changing compliance regulations • Globalization of standards and regulations • Complex technical product specificationsComple echnica roduc pecification 25

  26. Slide 26: Workplace Safety Strategies

    Workplace Safety Strategies A customer-driven VALUE-ADDED PROVIDER focusing on TARGETED SEGMENTS (NICHES) WITHIN THE LARGE WORKPLACE SAFETY INDUSTRY of WORKPLACE SAFETY SOLUTIONS Build best-in- class online / Create industry & compliance Expand consumables Build differential Optimize brands 26 digit

  27. Slide 27: WPS Business Transformation

    WPS Business Transformation • From… • To… HOW WE TRANSFORM OUR BUSINESS TO WIN • Online channel as complement to legacy catalog Blanket targeting dri en b traditional • Online-driven multichannel organization • Strategically targeting workplace• v y catalog metrics, including response rates, avg spe

  28. Slide 28: F'14 Investments into WPS

    F’14 Investments into WPS INCREMENTAL INVESTMENT OF NEARLY $14M Investment dollars are focused on accelerating our transformation to: • An online-driven multichannel i ti 67% organ za on • Strategically targeting workplace safety critical industries where we can compete and win based on our deep und

  29. Slide 29: WPS - Deeper Dive into Digital Activities

    WPS – Deeper Dive into Digital Activities • New leadership and talent • Global center of excellence (scale speed and focus) WHAT SPECIFICALLY WILL BE DIFFERENT? , , focus • Ramping online advertising spend • Doubled platform investment yielding: • Improved site performance and scale • Enhanced produ

  30. Slide 30: WPS Performance Indicators

    WPS Performance Indicators Transition From… To. . . Key Metrics to Watch HOW WILL WE KNOW IF WE ARE WINNING? • Business predominantly conducted via traditional channels (i.e. catalogs). • Increased sales conducted over the internet increases from 13% of total sales in F’13 to 19% in F’16. • Business

  31. Slide 31: WPS - Key Points to Remember

    WPS – Key Points to Remember • We have struggled to grow recently. • Profitable business with hundreds of thousands of existing customers. • We have a solid plan to return WPS to organic sales growth. • We recently implemented a scalable global structure designed to leverage capabilities maximize ex

  32. Slide 32: Q&A

    Q&A S BRADY

  33. Slide 33: Break

    Break S BRADY

  34. Slide 34: Identification Solutions

    IDENTIFICATION SOLUTIONS Matt Williamson President – Identification Solutions 34

  35. Slide 35: IDS - Major Product Offerings

    IDS – Major Product Offerings • The IDS global platform is engaged in the following major product categories: • Safety & Facility ID • Wire ID • Product ID • People ID H lth ID• ealt care Wire ID SFID 35% 17% 18% Product ID 9%21% Healthcare ID People ID 35

  36. Slide 36: IDS - Global Platform Summary

    IDS – Global Platform Summary Brands: • Industry-leading brands including Brady and Precision Dynamics Corporation (PDC) Business Drivers: • Employee & patient safety. • Productivity Use of print on demand systems BUSINESS & VALUE DRIVERSPRODUCTS & CUSTOMERS . Channels to Market: • Distribution - Se

  37. Slide 37: IDS - Geographic Presence

    IDS – Geographic Presence F’13 Pro-Forma Revenues* 71% 21% 8% Americas EMEA Asia-Pacific 37 * Based on actual F’13 revenues adjusted for a full-year of PDC.

  38. Slide 38: IDS Channels

    IDS Channels 69% Distribution Indirect through Group Purchasing O i i (“GPO”) 12% 19% rgan zat ons Direct and all Other Channels • Strong distributor relationships in the U.S. and Western Distribution Channels GPO Channels • Much of PDC business is sold direct to customers based on • Direct sales fo

  39. Slide 39: IDS - Industries Served

    IDS – Industries Served Other, 9% Industry Breakdown Industrial Equipment/ Manufacturing, 21% Healthcare, 14% COG, 8% ADM, 8% Electrical, 16% Automotive, 3% Electronics Food & Beverage, 8% Manufacturing, 10% Datacomm, 3% 39 Diverse Industries Served

  40. Slide 40: ID Solutions Financials

    ID Solutions Financials a l e s ) • U.S. business has shown organic growth for last 8 quarters. • Expanding in Central $164 $149 $160 $160 $161 $167 $196 $210 25 5% 27.3% 20.3% 23.5% 22.7% 30% $200 $250 R e v e n u e s n t P r o f i t ( % o f S a Europe, Middle East, Asia and Africa. • Economic head

  41. Slide 41: Identification Solutions Strategies

    Identification Solutions Strategies POSITION Deliver expertise & world class PROMISE Every interaction with Brady - products that help customers identify & protect their employees, the products they make & the facilities in which they work. or with a Brady product will be an experience unrivaled by

  42. Slide 42: IDS - Overall Growth Strategies

    IDS - Overall Growth Strategies TOP PRIORITY STRATEGIES TO ACCELERATE SALES GROWTH AND GAIN SHARE • Innovation and new product development - Be first to market with the most relevant and innovative product offering. • Industry Expertise - Be the recognized industry expert for ID products to our cust

  43. Slide 43: IDS Description - SFID

    IDS Description - SFID What • Printing Systems • Preprinted signs, labels, tags • Lockout devices we sell • Spill control • Software and Services & How we sell • Inside outside sales people, strategic account managers • Partner with distributors • Direct thru bradyid.com • Direct (custom products/se

  44. Slide 44: SFID Growth Strategy

    SFID Growth Strategy WHAT HOW Be the leading expert for specific workplace safety issues in focus Gaining Expertise: • Expand Industry Marketing, Global Product industries and geographies Marketing, Strategic Acct Managers • Customer Councils • Build a Global Knowledge Center Demonstrating Expertise

  45. Slide 45: IDS - Wire ID Platform Description

    IDS – Wire ID Platform Description What • Wire ID: labels, sleeves and tags • Portable Thermal printers & tied consumables • Benchtop Thermal printers inkjet printers & tied we sell , consumables • Labeling software How we sell • Inside & outside sales people, strategic acct. managers. • Partner wit

  46. Slide 46: Wire ID - Growth Strategy

    Wire ID - Growth Strategy WHAT HOW Take share through aggressive customer conversion Focused & superior sales organization across Brady: • Highly technical and specifications driven • Trusted biz advisor selling skills as core competency Expand channel: • Expand distribution network & presence with

  47. Slide 47: IDS - Product ID Platform Description

    IDS – Product ID Platform Description • Traceability ID - Print on demand (“POD”): High performance film labels and printing systems, incorporating barcodes, serialization or RFID S it ID S l d l b l f ti t f iti What we sell • ecur y - ea s an a e s or an -coun er e ng and supply chain control (inc

  48. Slide 48: Product ID Growth Strategy

    Product ID Growth Strategy WHAT HOW Take share in the traceability segment and grow brand protection to emerge as the global leader • Align commercial organization: • Dedicated experts in sales, marketing and customer service • Expand offering to include new technology such as RFID • Establish leadi

  49. Slide 49: IDS - Strategic Initiatives Summary

    IDS – Strategic Initiatives Summary DRIVING STRATEGIC INITIATIVES • Innovation and New Product Development ACTIONS • Improve front-end marketing, plus R&D processes to commercialize more • Digital innovative products faster. Increase new product pipeline & sales. • Increase the ability to find & buy

  50. Slide 50: People ID and PDC

    ey fesBRADY People ID and PDC S BRADY

  51. Slide 51: IDS - Description of People ID

    IDS – Description of People ID What We S ll • Identification Attachments - Lanyards, Holders and Reels • Visitor Care: Self Expiring Badges, Labels and Software • ID Cards & Card Printers - ID Cards, e-Cards, Printers e • Access Control - Hardware and Software • Badging Software & Supplies - Cards,

  52. Slide 52: PDC - Product Overview

    PDC – Product Overview Human- readable Healthcare Wristbands & Labels (70%) Healthcare – Other (15%) Wristbands Machine- readable Wristbands Leisure & Entertainment (15%) Blood Bands Hospital Labels Companion Labels 52 Acquisition of PDC accelerated our entry into the Healthcare industry.

  53. Slide 53: PDC Acquisition Summary

    PDC Acquisition Summary • Largest acquisition in Brady’s history - $301M purchase price. Revenues = $173M, Adjusted EBITDA = $33M (19.1% of sales) A i d D b 28 2012• cqu re - ecem er , • Sizeable platform acquisition of a leader in an attractive healthcare segment with positive macro trends • Abilit

  54. Slide 54: Healthcare ID Drivers

    Healthcare ID Drivers • Healthcare products represent approximately 85% of PDC’s net sales • PDC’s sales are approximately 88% domestic and 12% i t ti l Revenues by Category n erna ona • PDC core product offering expected to grow at 1- 2% above hospital admissions • Business supported by several mac

  55. Slide 55: Healthcare ID Growth Strategies

    Healthcare ID Growth Strategies • PDC/Brady Acquisition – Acquisition by Brady provides growth opportunities for PDC. • Moderate opportunities in the Americas • Expansion opportunities in Europe and Asia • New Products – Reinvigorating new product development • Digital – Opportunities to reach custo

  56. Slide 56: Q&A

    Q&A S BRADY

  57. Slide 57: Break

    Break S BRADY

  58. Slide 58: Financial Update

    FINANCIAL UPDATE Tom Felmer Senior Vice President 58 Chief Financial Officer

  59. Slide 59: Financial Overview

    Financial Overview • In business nearly 100 years • Sustainable history of strong financial results. • Consistent free cash flow in excess of net income. Long-Term Stability Strong Balance Sheet & Capital Allocation • Debt/EBITDA of 1.7x at July 31, 2013. • Reorganized & investing to accelerate orga

  60. Slide 60: F'14 Enterprise Strategies

    F’14 Enterprise Strategies Business Challenges – Macro and WPS Current Macro Environment is not conducive to significant organic growth. Investment is needed to change the trajectory of WPS. F’14 is a year of transition and transformation. STRUCTURAL & INVESTMENT ACTIONS Die Cut: Actions - • Sold 1

  61. Slide 61: F'13 Recap

    F’13 Recap • Sales up 7.8% to $1,152M vs. $1,069M in Q4 of F’12. • Organic sales down 2.6%, acquisitions increased sales by 11.3%, and foreign currency decreased sales by 0.9%. • Gross Profit Margin of 52.6% in fiscal 2013 compared with 55.2% in fiscal 2012. • SG&A expense of $427.7M (37.1% of sales

  62. Slide 62: Sales Overview

    Sales Overview $273 $255 $271 $269 $271 $271 $301 $309 $300 $350 $200 $250 $150 Q1 F'12 Q2 F'12 Q3 F'12 Q4 F'12 Q1 F'13 Q2 F'13 Q3 F'13 Q4 F'13 Organic Sales 5.1% (0.9%) 0.6% 1.5% (1.1%) (2.2%) (5.0%) (2.3%) ID S l ti T di t l i l di it t Q4 F’13 SALES: SALES COMMENTARY: • Q4 F’13 Sales up 14.9%: •

  63. Slide 63: Gross Profit Margin & SG&A

    Gross Profit Margin & SG&A 40.5% 45.0%$200 GROSS PROFIT & GPM% (Millions of USD) SG&A & SG&A as % of SALES (Millions of USD) 55.0% 55.4% 55.5% 54.8% 55.2% 50 9% 60.0%$200 $99 $95 $98 $100 $99 $110 $112 $107 36.3% 37.3% 36.2% 37.3% 36.6% 37.3% 34.6% 30.0% 35.0% 40.0% $100 $150 $150 $141 $150 $147 $15

  64. Slide 64: Net Earnings & EPS

    Net Earnings & EPS $ $ $29 $29 $26 15%$60 $0.53 $0.50 $0.55 $0.56 $0.50 $0.38 $0.54 $0.53 NET EARNINGS FROM CONTINUING OPERATION,S EXCLUDING CERTAIN ITEMS* (Millions of USD) NET EARNINGS FROM CONTINUING OPERATIONS PER CLASS A DILUTED NONVOTING SHARE, EXCLUDING CERTAIN ITEMS* 28 26 $19 $27 $28 10% 10

  65. Slide 65: IDS Financial Performance

    IDS Financial Performance $164 $149 $160 $160 $161 $167 $196 $210 SALES & SEGMENT PROFIT % (Millions of USD) 25.5% 24.7% 25.4% 25.0% 27.3% 20.3% 23.5% 22.7% 20% 30% $150 $200 $250 10% $50 $100 0%$0 Q1 F'12 Q2 F'12 Q3 F'12 Q4 F'12 Q1 F'13 Q2 F'13 Q3 F'13 Q4 F'13 Organic Sales % 5.5% (0.8%) 2.1% 3.8%

  66. Slide 66: WPS Financial Performance

    WPS Financial Performance SALES & SEGMENT PROFIT % (Millions of USD) $112 $106 $111 $109 $110 $104 $105 $100 30% 27.0% 26.9% 26.3% 26.8% 25.4% 22.6% 22.3% 20.5% 20% $150 10% $100 0%$50 Q1 F'12 Q2 F'12 Q3 F'12 Q4 F'12 Q1 F'13 Q2 F'13 Q3 F'13 Q4 F'13 Organic Sales % 4.4% (1.1%) (1.6%) (1.8%) (3.3%) (7

  67. Slide 67: History of Strong Cash Generation

    History of Strong Cash Generation $250 Cash Flow from Operating Activities % of Net Income (excl. F'12 & F'13 impairment charges) CASH FLOW FROM OPERATING ACTIVITIES (Millions of USD) $127 $165 $167 $145 $144 150% 200% $200 50% 100% $100 $150 0%$50 2009 2010 2011 2012 2013 • Free Cash Flow* of $107M

  68. Slide 68: Cash Generation

    Cash Generation Year-Ended July 31, 2013 Year-Ended July 31, 2012 Cash Balance - Beginning of Year 305.9$ 390.0$ C f O 1 3 1ash Flow rom perating Activities 4 .5 44.7 Capital Expenditures (35.7) (24.1) Proceeds from Sales of Businesses 10.2 0.9 A i iti f B i (301 2) (37 6) cqu s on o us nesses . . R

  69. Slide 69: Strong Balance Sheet

    Strong Balance Sheet 2.3 2 2 2.5x GROSS DEBT / TTM EBITDA*GROSS DEBT (Millions of USD) $500 . 2.0 1.8 1.8 1.8 1.6 1.6 1.6 2.0 1.7 1.7 2.0x $391 $384 $342 $316 $321 $438 $338 $313 $3 0 $400 $450 1.0x 1.5x 1 1 1 1 1 2 1 2 1 3 1 3 $250 $300 5 1 2 1 2 1 2 1 2 1 3 1 3 1 3 1 3 Q 1 F ' 1 Q 3 F ' 1 Q 1 F '

  70. Slide 70: Balanced Capital Allocation

    Balanced Capital Allocation Organic Growth Acquisition Growth Dividends Share Buybacks • New Product Development • Faster Growing Industries & Geographies Innovation & Growth • Expansion to near-in adjacent spaces • Tuck-in acquisitions with Disciplined Acquirer • F’14 marks the 28th consecutive yea

  71. Slide 71: Dividends are Central to our Capital Allocation

    Dividends are Central to our Capital Allocation DIVIDENDS PER SHARE $0.80 $0.60 $0.70 On September 11th, we announced an increase in our annual dividend to $0.78/share. • Dividend payout guideline of approximately 1/3 f t i $0 30 $0.40 $0.50 o ne ncome. • Dividend yield of approximately 2 5% 2 6% $0

  72. Slide 72: F'14 Continuing Operations Guidance

    F’14 Continuing Operations Guidance F’14 Diluted EPS from Continuing Operations $1.80 to $2.00 (excluding restructuring charges and certain other items) Material Items Impacting F’14 EPS from Continuing Operations Guidance: Incremental Benefit from PDC Acquisition $ 0.08 Business Simplification Savi

  73. Slide 73: F'14 Continuing Operations Guidance Build-Up

    F’14 Continuing Operations Guidance Build-Up (millions of USD, except EPS amounts) Diluted Earnings per Share, Excluding Certain Items* Guidance Range Low‐End High‐End F'13 (EPS, excluding certain items)* 1.93$ 1.93$ PDC ‐ Annualized Results 0.08 0.08 Simplification Savings, net of selected strategi

  74. Slide 74: Shareholder Return Strategies (by F'16)

    Shareholder Return Strategies (by F’16) • Grow IDS, including a portfolio shift to faster-growing geographies and more stable • Today, we are focused on returning to organic growth. • Reduced acquisition activity in 10%+ SALES GROWTH Acquisition Growth - 5%+Organic Growth - 5%+ industries • Execute

  75. Slide 75: Q&A

    Q&A S BRADY

  76. Slide 76: Company Video

    Company Video 76

  77. Slide 77: Die Cut

    DIE CUT Frank Jaehnert President & Chief Executive Officer 77

  78. Slide 78: Die-Cut Strategies

    Die-Cut Strategies POSITION Leverage our experience in sales, engineering, operations, and our VISION To serve customers with household names and leading PROMISEstrategic sourcing relationships. product portfolios. To provide high performance, tight tolerance, engineered solutions. Customer Industry

  79. Slide 79: Die-Cut Priorities

    Die-Cut Priorities • Focus on our Customers: OUR DIE-CUT PRIORITIES ARE SIMPLE • Exceed expectations on quality, product performance, and delivery. R i f th B d t li Wh P f M tt• e n orce e ra y ag ne en er ormance a ers Most. • Continue to drive improvements in operational efficiencyContinu operati

  80. Slide 80: Recap of Brady's Key Priorities for F'14

    Recap of Brady’s Key Priorities for F’14 Drive Organic Growth: • Return WPS business to organic growth. • Drive organic sales growth initiatives in IDS growt ID . Complete Portfolio Adjustments: • Complete the sale of Die-Cut. Execute Facility Consolidation Activities: • Execute facility consolidati

  81. Slide 81: Closing Remarks

    CLOSING REMARKS Frank Jaehnert President & Chief Executive Officer 81

  82. Slide 82: Our Commitment to You, Our Shareholders

    Our Commitment to You, Our Shareholders. . . We will. . . I t i WPS t t t i l• nves n o re urn o organ c sa es growth. • Focus on driving organic sales growth in our IDS business by continuing the portfolio shift into faster-growing industries and geographies. • Work to complete the sale of Die Cut.

  83. Slide 83: Thank You

    Thank You S BRADY

  84. Slide 84: Q&A

    Q&A S BRADY

  85. Slide 85: Lunch, Tours, & Product Displays

    LUNCH, TOURS, & PRODUCT DISPLAYS 85

  86. Slide 86: Appendix: Non-GAAP Reconciliations

    APPENDIX NON-GAAP RECONCILIATIONS 86

  87. Slide 87: EBITDA - Total Company

    EBITDA – Total Company B d i ti EBITDA b it i d b f i t d l d d i t d i t th EBITDA t tra y s presen ng ecause s use y many o our nves ors an en ers, an s presen e as a conven ence o em. represen s ne earnings before interest expense, income taxes, depreciation, amortization and impairment charges.

  88. Slide 88: Non-GAAP Earnings from Continuing Operations

    Non-GAAP Earnings from Continuing Operations Brady is presenting the Non-GAAP measure "Net (Loss) Earnings from Continuing Operations Excluding Certain Items." This is not a calculation based upon GAAP. The amounts included in this Non-GAAP measure are derived from amounts included in the Condensed

  89. Slide 89: Non-GAAP EPS from Continuing Operations

    Non-GAAP EPS from Continuing Operations Brady is presenting the Non-GAAP measure "Net Earnings from Continuing Operations Per Diluted Class A Nonvoting Common Share Excluding Certain Items." This is not a calculation based upon GAAP. The amounts included in this Non-GAAP measure are derived from amo

  90. Slide 90: Quarterly Financial Statements

    Quarterly Financial Statements Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Sales 273.4$ 255.1$ 271.2$ 269.1$ 270.9$ 271.2$ 301.0$ 309.1$ F'12 F'13 Gross margin 150.5 141.2 150.4 147.5 149.5 141.0 158.5 157.0 % of Sa les 55.0% 55.4% 55.5% 54.8% 55.2% 52.0% 52.7% 50.8% Research and development (8.5) (8.8) (8.2) (9.0) (7.

Brady — Investor Day (September 2013) on 6ix