Slide 1: Investor Presentation FY2022: Be the Bridge
INVESTOR INVESTORPRESENTATION PRESENTATION FY 2022 FY FY2022 2022 A Leading Technology Platform for Global App Developers Be the Bridge. 1
Slide 2: Disclaimer
INVESTOR PRESENTATION Disclaimer FY 2022 This document contains forward-looking statements. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate
Slide 3: A Leading Comprehensive Technology Platform for Global App Developers
Company Overview INVESTOR PRESENTATION INVESTOR PRESENTATION FY 2022 FY 2022 390 Number of Mintegral customers that A Leading contribute more than US$100K in revenue Comprehensive 2013 Founded 96% Technology Mintegral retention rate of customers that contribute more than US$100K Platform for Global
Slide 4: Building a SaaS Tooling Ecosystem for all core developing needs
Company Overview INVESTOR PRESENTATION FY 2022 Building a SaaS Tooling Ecosystem for all core developing needs AdTech MarTech Key Functions Programmatic Platform Non-programmatic Platform Comprehensive Technology Platform for App Developers Net Revenue 94% 6% Contribution ✓ Core adtech business ✓ So
Slide 5: Balanced Revenue Allocation Across Regions
Company Overview INVESTOR PRESENTATION FY 2022 Balanced Revenue Allocation Can Mitigate the Risk of Macroeconomic Fluctuations between Regions Revenue Allocation by Region1 (in % of total revenue) - 2022 Europe （excl. Eastern Europe） North 21% China America 34% 8% 894 M 2022 REVENUE Asia(excl. China
Slide 6: Medium and Long-tail Traffic Has High Value in Overseas Markets
Company Overview INVESTOR PRESENTATION FY 2022 Medium and Long-tail Traffic has a High Value in Overseas Markets Traffic Distribution by Region (in % of total number of devices) - 2022 895 M 2022 REVENUE 4% China 96% Overseas The lowest proportion The highest proportion Notes：Our traffic distributio
Slide 7: Industry Forecast: Tailwind for Independent Programmatic Adtech Platform
INVESTOR PRESENTATION Industry Overview FY 2022 Industry Forecast: Tailwind for Independent Programmatic Adtech Platform ➢ Decentralization is enhanced by increasing public pressure on privacy data and antimonopoly. ➢ Performance based ads is more resilient than branding ads under a weak Macro econo
Slide 8: Digital Ads is a USD 400 Billion Global Business and Growing
INVESTOR PRESENTATION Industry Overview FY 2022 Digital Ads is a USD 400 Billion Global Business and Growing, and AI-based Innovation will Give its Growth a Further Boost AI Internet US TAM Expansion (‘22-’25 CAGR，in%) ➢ AI causing the digital growth curve to inflect from 11% to 14% from '22-'25 24%
Slide 9: Our Key Differentiator: Mintegral
INVESTOR PRESENTATION Company Overview FY 2022 Traditional Ad Agency Our Key Differentiator: Mintegral Mintegral: Integrated, Programmatic AdTech Platform Gross Margin =1 – CPM / CPI * Conversion Fees (Pay Later) Fees (Pay Upfront) Fees Based on Cost Per Conversion1 Fees Based on CPM Traditional Mod
Slide 10: Mintegral: Marching up the International Top Lists
INVESTOR PRESENTATION Company Overview FY 2022 Mintegral: Marching up the International Top Lists Performance Index (Edition 15) ROI Index (2023) On iOS On Android On iOS 03.2022 10.2022 03.2022 10.2022 TOP 5 1 1 2 2 3 3 4 4 5 5 *Retention Index, Power Ranking: Global- iOS – All Categories *Retentio
Slide 11: Adtech Platform Continuously Improved, with Increased Revenue and Profitability
INVESTOR PRESENTATION Company Overview FY 2022 Adtech Platform Continuously Improved, with Increased Revenue and Profitability Adtech Net Revenue 1，2 (US$ m) Proportion of adtech revenue2 contributed by Mintegral: 95% % of Adtech Revenue1,2 Adtech Net Revenue 2 200 Deduct: : Incentive Fee 60 1% 6% 1
Slide 12: Mintegral: Casual-gaming Stays at Top Level
INVESTOR PRESENTATION Growth Drivers FY 2022 Mintegral: Casual-gaming Stays at Top Level, with 53% CAGR over the Last Two Years INVESTOR PRESENTATION FY 2022 Appsflyer Retention Index, 459 M Power Ranking RANKING RANKING FY22 Global Global Casual Game Casual Game +53% CAGR: RANKING RANKING FY20-FY22
Slide 13: Full Iterative Upgrade of Algorithm Platform
INVESTOR PRESENTATION Growth Drivers FY 2022 Mintegral：Full Iterative Upgrade of Algorithm Platform Bring Us Better Efficiency on R&D Data is hard to be shared Simplify + Unify among different DSPs SDK Traffic ADX Traffic SDK Traffic ADX Traffic Centralized traffic distributions and bidding core Gat
Slide 14: Marginal Cost on Server Decreased by Optimized Infrastructure
INVESTOR PRESENTATION Growth Drivers FY 2022 Marginal Cost on Server Decreased by Optimized Infrastructure Cost per Revenue1,2 ≈ 12% ≈ 7% ≈ 6% 2023 year end target: 5% 21M1 FY22 22M12 ➢ Optimize cloud native platform by leveraging multi-cloud deployment, and introducing more new instances (ARM), to
Slide 15: Breaking Through Midcore, Hardcore and Non-gaming Verticals
INVESTOR PRESENTATION Growth Drivers FY 2022 Mintegral: Breaking Through the Midcore Gaming, Hardcore Gaming and Non-gaming Verticals, by Developing Smart Bidding Technology, to Cover Post-Install Events of End Users Mintegral milestone of capability currently Mintegral historical opportunity Reques
Slide 16: Non-casual Gaming Taking More Portion of Revenue
INVESTOR PRESENTATION Growth Drivers FY 2022 Mintegral: Non-casual Gaming Has Been Taking More Portion with Increased Revenue, Due to the Smart-bidding Development Since 2022 2021-2022 Mintegral Revenue Allocation by Vertical and by Quarter (in %) 15% 19% 19% 21% 23% 19% 20% 23% 28% 24% 66% 61% 58%
Slide 17: Nativex: Non-programmatic Platform with Healthy Cashflow
INVESTOR PRESENTATION Company Overview FY 2022 Nativex：Non-programmatic Platform with Healthy Cashflow and Moderate Profitability Nativex PERFORMANCE-FOCUSED MOBILE ADVERTISING AGENCY 950M+ 17 Nativex is a leading digital marketing expert Daily Devices Offices Globally covering traffic resources acr
Slide 18: Martech: Strategic Focus Shifted to Overseas
INVESTOR PRESENTATION Company Overview FY 2022 Martech：Strategic Focus Shifted to Overseas, Embracing the Development Trend of Overseas AI Martech Revenue Allocation ( in %) Changes in the Number of Employees of Martech Cloud Optimization 286 3% -69 Media Buy 19% 193 217 Analytics & Attribution 54%
Slide 19: Stable Revenue Growth
INVESTOR PRESENTATION Financial Highlights FY 2022 Stable Revenue Growth Group Revenue Group Revenue Excludes Top Media Agency (US$ M) business (US$ M) $894M $36.1M 894 885 REVENUE ADJ. EBITDA 825 +29% 755 2022 2022 687 575 125% 44% DOLLAR-BASED Y/Y REVENUE NET EXPANSION GROWTH OF RATE OF MINTEGRAL
Slide 20: Quarterly Improvement in 2022
INVESTOR PRESENTATION Financial Highlights FY 2022 Quarterly Improvement in 2022 19 36 11 24 Adjusted EBITDA1 (US$ M) 5 1 22Q1 22Q2 22Q3 22Q4 FY21 FY22 Profit for the year 60 (US$ M) 30 Profit for the year (GAAP) - Disposal gain / loss; CB Fair value change (30) 22Q1 22Q2 22Q3 22Q4 FY21 FY22 Notes:
Slide 21: Variable Cost Decreased with High Potential for Further Reduction
INVESTOR PRESENTATION Financial Highlights FY 2022 Variable Cost Decreased with High Potential for Further Reduction 2022 Quarterly Expense Changes (US$ M) Full-time employees change 8331 777 Profit released 31 Dec 2021 31 Dec 2022 40 -0% 40 -16% 34 33 QoQ QoQ -3% Variable Operating Expenses 3: QoQ
Slide 22: Turnover Days Improved; Credit System Launched
INVESTOR PRESENTATION Financial Highlights FY 2022 Turnover Days Improved ; Credit System Launched Accounts Receivable Accounts Payable Turnover Days Turnover Days Mintegral Credit system Month Su Mo Tu We Th Fr Sa 124 DAYS Month Month Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa 102 DAYS Month Month M
Slide 23: Resilient Cash Flow Generation
INVESTOR PRESENTATION Financial Highlights FY 2022 Resilient Cash Flow Generation FY 21 FY 22 (US$ M) (US$ M) （55） （13） 23
Slide 24: Q&A
FY2022 INVESTOR INVESTOR PRESENTATION PRESENTATION FY 2022 FY 2022 A Leading Comprehensive Technology Platform for Global App Developers Q&A 24