Nine Entertainment Co. Holdings Limited · ASX:NEC
Nine Entertainment — Investor Presentation (June 2026)
32 slides from Nine Entertainment's investor presentation, Jun 15, 2026
Slide 1: From Sofa to Street: Nine expands into Outdoor
From Sofa to Street Nine expands into Outdoor 15/16 June 2026
Slide 2: Slide 2
Slide 3: A unique, cross-platform digital media proposition
Nine A unique, cross-platform digital media proposition • In January, Nine announced a series of transactions designed to accelerate the Group’s transition to a growth-focused media company. • Key to this was the acquisition of QMS Media – a bold pivot towards verticals with proven resilience and hi
Slide 4: QMS – the growth business in the growth segment
QMS – the growth business in the growth segment Outdoor is the fastest-growing advertising segment in Australia – revenue has nearly tripled since 2010 QMS is the fastest-growing Outdoor advertising media operator, with a premium network across ANZ, focused on metro markets Disproportionately
Slide 5: Positive earnings momentum, despite headwinds
Positive earnings momentum, despite headwinds A$m 100 95 ~$92m $86-88m 90 +12%-15% Incl Auckland 85 Transport Impact on AU Outperformance EBITDA, pre AASB16 large format 80 $76.7m billboards 75 70 65 60 55 50 FY25 Full year FY26 new Base site Costs Site development Ad market NZD/AUD City of FY26est
Slide 6: Multiple drivers to growth from here
Multiple drivers to growth from here Incremental sites under Annualised Growth 2026 New cost synergies Occupancy Portfolio existing & Yield Mix contracts contracts synergies with Nine 6
Slide 7: QMS has established itself through quality and innovation
QMS has established itself through quality and innovation Leaders in digital Out-of-Home in Our brand vision Australia & New Zealand Digital first Quality over quantity QMS market Innovation-led (data, research, creative, Outcomes-focused proposition PRDOOH1) Led by a strong executive and management
Slide 8: Network portfolio focused on higher margin assets
Network portfolio focused on higher margin assets Static Large Format Digital Large Airport Street Furniture Retail New Zealand Format 8
Slide 9: Market growth expected to continue
Market growth expected to continue – driven by growth in sites as well as occupancy and yield # of sites Occupancy & Yield Asset growth Improved Relative Growth in audience Continuing roll-out of measurement – value mobility incremental assets Move proposition and sites Digitisation Resilience in a
Slide 10: Move underpins further growth in Outdoor through data and analytics
Move underpins further growth in Outdoor through increased data and analytics Move (past) Move (current) Major formats All Outdoor formats 5 metro markets National, regional and metro, all states Weekly reach and frequency By hour and day Move is the enhanced audience measurement system developed by
Slide 11: We can find our Nine Tribes wherever they go
We can find our Nine Tribes wherever they go from the 'Sofa to the Street' Based on what we know about the content they're reading, watching We collect our consumers’ postcode and listening to (eg. reading SUV when they sign up to 9Now, Stan reviews on SMH, watching Drive TV and our publishing asset
Slide 12: QMS has grown its Australian market share from 10% to 15%
Over the past six years, QMS has grown its Australian market share from 10% to 15%, underpinned by growth in digital and key contract wins market share 16% 2022: City of Sydney 14% street furniture contract 2025: 12% Transport for NSW 2024: 10% Acceleration of digital Vicinity Centres incl. screen i
Slide 13: QMS share of the NZ market has grown from 21% to >30%
Since 2024, QMS’ share of the NZ market has grown from 21% to > 30% market share 35% 2025: Auckland Transport 30% contract won 25% 20% 2021: QMS (NZ) merger with MediaWorks 2024: QMS (Aust) took 15% control of QMS (NZ) 10% 5% 0% 2021 2022 2023 2024 2025 2026 13 Source: OOHMAA, QMS data
Slide 14: QMS continues to outperform the Australian market
QMS continues to outperform the Australian market CY25 INDUSTRY QMS +6% SMI Agency Outdoor market +12% SMI Agency QMS +11% OMA Reported Outdoor market +16% Reported revenue growth QMS +10% Roadside – Billboard market (OMA) +18% Roadside – Billboard QMS +9% Roadside - Other market (OMA) +16% Roadside
Slide 15: QMS over-indexes in Roadside - Billboards and Roadside - Other
QMS over-indexes in Roadside - Billboards and Roadside - Other (street furniture) Australia1 QMS Aust QMS NZ2 CY25 basis % of industry revenue % of QMS revenue % of QMS revenue NZ$229M A$1,450M +12% on PCP Market size ~15% share + 11% on PCP ~24% share (currently c30%) 41% ~60% Roadside – billboards
Slide 16: Attractive profile of long-term lease expiries
Attractive profile of long-term lease expiries (by revenue) Lease expiry profile (Aus) Lease expiry profile (NZ) 90% 90% 82% 80% 80% 73% 70% 70% 60% 60% 50% 50% 40% 40% Around 1/3 of these are rolling 30% Around 1/3 of 30% month-to-month these are rolling leases 20% month-to-month 20% leases 12% 13%
Slide 17: Leases take a variety of formats
Leases take a variety of formats… Owned Licence Concession Sales representation Fixed licence fees Minimum (QMS don’t own the QMS acts as sales Fixed site rent guarantee plus asset, so don’t incur rep for a margin revenue share associated capex) 17
Slide 18: Leveraging the new ecosystem for Nine
Leveraging the new ecosystem for Nine 18
Slide 19: Significant AI opportunities around content and data
Significant AI opportunities around content and data Audience Understanding Inventory Optimisation & Targeting • Location intelligence for optimal ad placement • Demographic & behavioural • Predictive performance analysis estimation • Predictive analytics for • Dynamic pricing based on real- audienc
Slide 20: Creating a premium, integrated media ecosystem
Creating a premium, integrated media ecosystem A more complete A differentiated A bigger role Integration is ecosystem market position with clients the unlock Streaming, Broadcast, A cross-platform From selling channels The value isn’t just Publishing, Outdoor proposition few to solving growth ownin
Slide 21: The integrated advantage
The integrated advantage The only Australian company connecting audiences from the Sofa to the Street A complete solution across Streaming & Broadcast, Publishing and Outdoor REACH more Grow Smarter Prove people in the big REVENUE Audience DATA RESULTS cultural moments More products to sell and Q-da
Slide 22: New capabilities. Smarter targeting. Bigger moments. Better outcomes.
New capabilities. Smarter targeting. Bigger moments. Better outcomes. Joint Location Retail Amplify Audience targeting intelligence media key events efficiency Combine Nine's first- Leverage real-world Activate Retail Media at Amplify major events Reduce wasted party data with QMS movement and scale
Slide 23: Multiple drivers to growth from here
Multiple drivers to growth from here Incremental sites under Annualised Growth 2026 Occupancy Portfolio existing New cost synergies & Yield Mix contracts contracts synergies with Nine FOCUS ON HIGHER INCL ROLL-OUT OF AOM + MATERIAL EBITDA MARGIN $20M BY AUCKLAND TRANSPORT+ UPSIDE POTENTIAL FY28 23 C
Slide 24: Nine – a unique, cross platform digital media proposition
Nine – a unique, cross platform digital media proposition • In its own right, QMS was a compelling proposition. AND IT • Aligns with Nine’s strengths – screens, scale, premium reach, attention metrics, national sales relationships • Extends Nine’s multi-platform advantage – Streaming & Broadcast + P
Slide 25: Q&A
25 Q&A (US eae ae I § BLOOD § BLOOD |
Slide 26: From Sofa to Street: Nine expands into Outdoor
From Sofa to Street Nine expands into Outdoor
Slide 27: Appendices
Appendices
Slide 28: 3 years of double-digit revenue and EBITDA growth
3 years of double-digit revenue and EBITDA1 growth 12 mths to June , $m Underlying 350 EBITDA1 margin ~29% 300 +35% 250 200 +17% NZ Outdoor 150 acquired in April 2024 100 +12-15% +34% +18% 50 0 2023 2024 2025 2026 Revenue - net EBITDA (after leases) 28 1 pre-AASB16 EBITDA
Slide 29: Nine and QMS – cost synergies of ~$20m on track
Nine and QMS – cost synergies of ~$20m on track ~ half of estimated 3-year cost synergies to be realised in FY27 Targeting completion by end of Consolidation of back office In progress FY27 Prioritising corporate systems; Technology In progress revenue platforms yr 2-3 Procurement efficiencies Under
Slide 30: Explaining the accounting – FY25 (actuals)
Explaining the accounting – FY25 (actuals) FY25 Gross revenue 289.5 Includes media, installation, production and other c10% in Australia, 20% in NZ. No commissions incurred on Agency Commissions (28.3) direct bookings Net Revenue 261.2 Includes member commissions, revenue share, repairs and Cost of
Slide 31: Growth capex funds new sites and contracts
Growth capex funds new sites and contracts Majority of investment in major contract wins City of Sydney and Auckland Transport, already incurred. Future growth capex depends on contract wins and asset expansion. Maintenance capex well below estimated FY26 PP&E depreciation of c$45m. $m Maintenance 1
Slide 32: Important Notice and Disclaimer
Important Notice and Disclaimer This document is a presentation of general background information about the activities of Nine Entertainment Co. Holdings Limited (“NEC”) current at the date of the presentation, (15 June 2026). The information contained in this presentation is of general background a
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