Anheuser-busch Inbev Sa/nv · EURONEXT:ABI

Anheuser-busch Inbev Sa/nv — Investor Presentation (2013)

34 slides from Anheuser-busch Inbev Sa/nv's investor presentation, 2013

  1. Slide 1: Michelob ULTRA – Lori Shambro, VP

    W Michelob ULTRA Lori Shambro VP. Michelob ULTRA

  2. Slide 2: Creative Reflects Consumer Mega Trends

    Creative Reflects Consumer Mega Trends 2002 2004 2006 2009 2012

  3. Slide 3: Premium Plus Continues to Grow

    Premium Plus Continues to Grow Premium Plus Share of Beer Category 7.1 6.7 5.5 5.4 5.5 2009 2010 2011 2012 2013 YTD Source: Total US IRI MULC YTD 9/22/13

  4. Slide 4: Largest Premium Plus Brand

    Largest Premium Plus Brand Share of Premium Plus Category Modelo especial 31.3 20.5 12.2 11.3 6 4.4 Source: Total US IRI MULC YTD 9/22/13 Source: Total US IRI MULC YTP, September 2013

  5. Slide 5: Steady Growth Recently Accelerated

    Steady Growth Recently Accelerated 3.9 3.8 3.7 3.8 3.6 3.6 3.5 STR (bbls) 3.4 3.4 3.4 3.3 3.3 3.3 3.3 3.2 3.1 3 2.9 2.8 2006 2007 2008 2009 2010 2011 2012 SOURCE: Company Data

  6. Slide 6: #10 Largest Brand in the US

    #10 Largest Brand in the US IRI Top 10 Brands BUD LIGHT 20.6 COORS LIGHT 8.4 BUDWEISER 7.3 MILLER LITE 6.6 NATURAL LIGHT 5.1 BUSCH LIGHT 4.0 BUSCH 3.1 CORONA EXTRA 2.9 KEYSTONE LIGHT 2.4 MICHELOB ULTRA 2.2 Source: Total US IRI

  7. Slide 7: 300% Facebook Fan Growth

    300% Facebook Fan Growth 1,050,000 950,000 850,000 750,000 650,000 550,000 450,000 350,000 250,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Source: Facebook Insights, Facebook.com/michelobultra

  8. Slide 8: Fans Engage with ULTRA Content

    Fans Engage with ULTRA Content 60% of Michelob ULTRA Facebook fans interact with our posts, pics, videos, Jan - March Apr - Jun July - Sep Oct - Dec etc. Source: Facebook Insights, Facebook.com/michelobultra

  9. Slide 9: Growing Loyalty

    Growing Loyalty

  10. Slide 10: Our Core Is Drinking More

    A Michcleb Our Core Is Drinking More 7 —

  11. Slide 11: Strengthen the Core

    STRENGTHEN THE CORE

  12. Slide 12: Strengthen the Core: Running, Cycling, Golf

    STRENGTHEN THE CORE Running Cycling Golf

  13. Slide 13: Slide 13

  14. Slide 14: Go After More: Ski, Tennis, Campaign

    GO AFTER MORE Ski Tennis Campaign

  15. Slide 15: Strengthen the Core

    STRENGTHEN THE CORE

  16. Slide 16: Strengthen the Core: Running, Cycling

    STRENGTHEN THE CORE Running Cycling

  17. Slide 17: Running & Cycling Deliver

    Running & Cycling Deliver 28+ Co-ed College educated $80K+ Household Income

  18. Slide 18: Sponsor Rock 'n' Roll Marathon

    Sponsor Rock ‘n’ Roll Marathon

  19. Slide 19: Sponsor TriRock Series

    a MNichdlob Sponsor TriRock Series

  20. Slide 20: Credit for Title Sponsorship

    Credit for Title Sponsorship

  21. Slide 21: 360˚ Event Activation

    a MNichdlob SORRY = =—sss3360 Event Activation

  22. Slide 22: Local Activation Drives Connections

    Local Activation Drives Connections 1,000,000 Participants 5,000,000 Spectators 75,000,000 Impressions

  23. Slide 23: Strengthen the Core: Golf

    STRENGTHEN THE CORE Golf

  24. Slide 24: Golf: Perfect Aspirational Fit

    Golf: Perfect Aspirational Fit 112M Fans 26M Golfers White Collar $90K+ HHI

  25. Slide 25: Official Beer of PGA TOUR

    A Michdlb CELEBRATING 20 YEARS AS THE OFFICIAL BEER Victeted Official Beer

  26. Slide 26: Slide 26

  27. Slide 27: Go After More: Ski

    GO AFTER MORE Ski

  28. Slide 28: Ski: Affluent Active Lifestyle

    Ski: Affluent Active Lifestyle

  29. Slide 29: Go After More: Tennis

    GO AFTER MORE Tennis

  30. Slide 30: Official Beer of the ATP

    Official Beer of the ATP Indian Wells Miami Cincinnati 400,000 50,000,000 50,000,000

  31. Slide 31: ATP Venue Presence

    | Miichiclob ATP Venue Presence

  32. Slide 32: Go After More: Campaign

    GO AFTER MORE Campaign

  33. Slide 33: New Campaign Launched

    New Campaign Launched Connections Time Unknown

  34. Slide 34: Thank You

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