Sappe Public Company Ltd · SET:SAPPE
Sappe Public — Q2 2022 Earnings Presentation
54 slides from Sappe Public's earnings presentation, 2022
Slide 1: Q2 2022 Financial Performance
Q2 2022 Financial Performance SAPPE PUBLIC COMPANY LIMITED
Slide 2: Agenda
1. Financial Performance Q2’2022 Agenda 2. Business Updates 2
Slide 3: WHO WE ARE
WHO WE ARE Sappe เจ้าของแบรนด์เครื่องดื่มนวัตกรรมชั้นนา ของเมืองไทย ดาเนินธุรกิจด้วยปณิธาน “เราจะทาให้ชีวิต ของผู้คนดีขึ้น ผ่านจิตวิญญาณที่สร้างสรรค์ของเรา” นานวัตกรรมมาเป็นตัวขับเคลื่อนองค์กรให้ออกมา อย่างสร้างสรรค์ มีพลัง และสนุกสนาน ถ่ายทอดผ่าน Fun Innovators Endless Innovations สินค้า และวัฒนธรร
Slide 4: Sappe Performance Consolidation
Sappe Performance Consolidation SAPPE Group 2. SAPPE Europe 3. SAPPE HOLDING 1. Sappe PCL (60%) (100%) ALL COCO (51%) Domestic International OEM Danone Sappe (25%) Own Brands Own Brands M-Intelligence (16.2%) WOPE (60%) Distributor Distributor Dormant Company • Sappe HK • Sappe HK Trading • Sappe Ch
Slide 5: 1. Financial Performance Q2'2022
1. Financial Performance Q2’2022
Slide 6: Q2'22 Key Financial Highlights
Q2’22 Key Financial Highlights Q2’22 Total Revenue Q2’22 Gross Margin 1,334.5 MB 40.4% +38.9% YoY +0.6% pts YoY Q2’22 SG&A (%) Q2’22 Net Profit 30.7% 23.9% 29.5% 30.7% 167.3 MB +1.2% pts YoY +31.9% YoY 6
Slide 7: All Time High Revenue Breakdown & Net Profit
All Time High Revenue Breakdown & Net Profit Revenue Net Profit 25 21 58 42 54 46 65 35 64 36 77 23 65 35 75 % 79 % % % % % % % % % % % % % % % 3,299.5 3,268.1 3,444.2 1,625.3 2,255.4 891.0 1,019.0 1,236.4 4,000.0 20.0% 16.7% 3,500.0 10.0% 5.4% +5.4% YoY IB +27.2% YoY +38.8% YoY 3,000.0 -1.0% DM -20
Slide 8: Cost of Goods Sold by Quarter
Cost of Goods Sold by Quarter Utilization Rate Q2’22 %COGS was at 59.6% lower than last year at -0.6 pts. - Improve Machine speed > Higher Utilization rate, - Depreciate of Thai Baht against USD and cost saving projects. 8
Slide 9: SG&A
SG&A Selling Expenses Admin Expenses Q2’22 • Selling expenses increased from higher logistic costs in export markets (which offset with Other Income). • Admin Expenses increase from last year by +9.1% YoY to Sales. 9
Slide 10: PRODUCT CATEGORIES
PRODUCT CATEGORIES Functional Functional Healthier RTD Juice Drinks Drinks Powders Snacks & Others No. 1 market share in No. 1 Functional • Juice drinks with inclusion • Beauti Jelly in pouch • Preaw - ready to drink value in TH Coffee volume in TH (Nata de Coco & Aloe Vera) • Zea Max, fish snack 90
Slide 11: Q2'2022 Million Baht
Q2’2022 1,236 >90 COUNTRIES Million Baht TERRITORIES 11
Slide 12: 1H'2022 Million Baht
1H’2022 2,255 >90 COUNTRIES Million Baht TERRITORIES 12
Slide 13: Q2'2022 (YoY) Top Line Growth by Regions
Q2’2022 (YoY) TOP LINE GROWTH BY REGIONS International Business Top 3 Contribution by Countries : Europe Q2’2022 1.Philippines 2.Korea America -8.2% +92.1% ME & 1,236 Million Baht Others 3.Indonesia +59.3% Asia +83.9% Thailand -15.6% 13
Slide 14: 1H'2022 (YoY) Top Line Growth by Regions
1H’2022 (YoY) TOP LINE GROWTH BY REGIONS International Business Top 3 Contribution by Countries : Europe 1H’2022 1.Philippines 2.Korea America -18.5% +110.3% ME & 2,255 Million Baht Others 3.Indonesia +56.4% Asia +83.3% Thailand -12.5% 14
Slide 15: 2. Business Updates
2. Business Updates
Slide 16: International Markets
International Markets
Slide 17: Champion Product
Champion Product • Fruit flavored drink with Nata de coco • Full of extra-large Nata de coco cubes • Variety of choices Naturally Yours with Aloe Vera Cube 17
Slide 18: Overseas Key Countries
Overseas Key Countries
Slide 19: KOREA
KOREA 19
Slide 20: KOREA – Fruit Juice Category
KOREA – Fruit Juice Category MOGU MOGU : No. 1 Fruit Juice Drink in CVS 21
Slide 21: KOREA Brand Collaboration
KOREA BRAND COLLABORATION 22
Slide 22: KOREA - Marketing Activity
KOREA - Marketing Activity The Biggest Metaverse Platform in Asia with over 300 Million users 23
Slide 23: The Biggest Metaverse Platform in Asia
The Biggest Metaverse Platform in Asia with over 300 Million users 24
Slide 24: Sole
Sole _ nil in gu isl ol el
Slide 25: Mogu Mogu Marketing Update
Mogu Mogu Marketing Update : Korea AND LEVERAGE TO OTHER COUNTRIES ZEPETO : Getting top best-selling rank after launching with over 200,000 times in a week 4 TIMES ACHIEVED on our expectation and Avatar of key countries wearing Mogu items Getting Good engagement from Players that created and posted
Slide 26: Are You Ready?
ARE YOU READY? MOGU MOGU IS NOT JUST A BEVERAGE BRAND WILL BE TRANSFORMED INTO LIFESTYLE BRAND 27
Slide 27: PHILIPPINES
PHILIPPINES 28
Slide 28: PHILIPPINES – Fruit Juice Category
PHILIPPINES – Fruit Juice Category MOGU MOGU : No. 1 Fruit Juice Drink in CVS 30
Slide 29: PHILIPPINES - Marketing Activity
PHILIPPINES - Marketing Activity MG Food Pairing Campaign from FB, TikTok, IG : • Total Reach / View: 7.48M+ • Total Likes: 260K+ • Total shares: 30K+ 31
Slide 30: INDONESIA
\*"s INDONESIA
Slide 31: INDONESIA – Fruit Juice Category
INDONESIA – Fruit Juice Category MOGU MOGU : No. 1 Fruit Juice Drink in INDOMARET 34
Slide 32: FRANCE
FRANCE 35
Slide 33: FRANCE - MOGU MOGU in Stores
FRANCE - MOGU MOGU in Stores Carrefour City Auchan Intermarche Salon Carrefour 37
Slide 34: FRANCE - MOGU MOGU in Stores
FRANCE - MOGU MOGU in Stores 38
Slide 35: Exhibition Q2'2022: April in Germany
Exhibition Q2’2022 : April in Germany 39
Slide 36: Exhibition Q2'2022: May in Thailand
Exhibition Q2’2022 : May in Thailand 40
Slide 37: Exhibition Q2'2022: June in Japan
Exhibition Q2’2022 : June in Japan 41
Slide 38: Domestic Market
Domestic Market 42
Slide 39: Preaw Marketing Campaign
Preaw Marketing Campaign Online Communication Offline Activity #เพรียวจริงจึงบอกต่Period: อSS2 Apr-May 2022 #MUKETINGหัวแผงเพรียวมหารวย Period: Jun-Aug 2022 HIT CONSUMERS TT COVERAGE 10 Million Impression BETTER +50% Adapt TT shopper’s insight “Mutelu” twist to “Muketing” Testimonial concept from re
Slide 40: PASSIONATE to life
PASSIONATE to life Bring the new strategic format health and beauty to satisfy consumer needs also help you get essential vitamins and minerals for health and beauty quickly and easily with the good taste and the affordable price. 44
Slide 41: K-DRAMA TREND
K-DRAMA TREND 45
Slide 42: Immu-C Collagen-C
Immu-C Collagen-C Collagen 2,000 mg. Vitamin C 200% Vitamin C 200% Elderberry extract L-Gluthatione Zinc 0 Kcal 10 Kcal 46
Slide 43: THAILAND
THAILAND ORIGINAL NO SUGAR 0 KCAL 47
Slide 44: Market Share #3
Sales Performance Shared 25% Loss from DSB H1’22 Market Share #3 In Vitamin Water Category (since October 2021) Source: Nielsen Thailand The first three years were the brand investment period In 2022, we target net profit at brake-even 48
Slide 45: Continually Marketing Investment in H2'2022
Continually Marketing Investment in H2’2022 Q3 Q4 2022 2022 Extending from “Revitalizing & Refreshing” to “Delicious” Driving awareness through entertainment industry via O2O 1) ONLINE – Through KOL (entertainment industry) Sport Music 2) OFFLINE – Through bands/pop-up concerts 49
Slide 46: ALL COCO
ALL COCO 50
Slide 47: Outlook: All COCO Q2/2022
Outlook : All COCO Q2/2022 Sales by BU P&L by Quarter Volume by product • Total Revenue from selling goods in Q2/2022 was at 82.29 MB and It had 122% growth of Net profit compared with that of Q2/2021 51
Slide 48: Timeline of our franchise in Indonesia
Timeline of our franchise 4th: Bali (GWK) in Indonesia 29 July 2022 3rd: Jakarta Puri-Indah mall 15 Apr 2022 2nd: Bali 12 Dec 2021 1st: Jakarta (Senayan) 16 Oct 2021 52
Slide 49: New café menu item
Special New café menu item Coconut Presentation by All Coco Waffles 53
Slide 50: New JV with Workpoint
New JV with Workpoint WHAT WE POSSESS 54
Slide 51: New JV with Workpoint
New JV with Workpoint ชาระทุนจดทะเบียน (ชาระเต็มจานวน) 50 MB (Sappe 30.0 MB & THB 20.0 MB) Holding ประมาณการชาระเงินวันที่ 28 กันยายน 2565 60% 40% 1 จ้างผลิต • เจ้าของสินค้า 4 • จัดทาแผนการตลาดและประชาสัมพันธ์ ให้บริการ โรงงานผูผ้ ลิต • กาหนดกลยุทธ์การขายและการออก Media & Presenter ในสังกัด กรรมสิทธ
Slide 52: TARGET GROWTH 2022-2026
TARGET GROWTH 2022-2026 REVENUE Y2021 10,000 MB. Revenue from selling goods 3,444 MB 2026F 56
Slide 53: Q&A
Q&A
Slide 54: The Innovative Spirit
The Innovative Spirit WWW.SAPPE.COM