Nokian Renkaat Oyj · OMXHEX:TYRES
Nokian Renkaat Oyj — Nokian Tyres — Investor Day (February 2026)
75 slides from Nokian Renkaat Oyj's investor day presentation, Feb 11, 2026
Slide 1: Making the Unpredictable Predictable
MAKING THE UNPREDICTABLE PREDICTABLE PAOLO POMPEI PRESIDENT & CEO CAPITAL MARKETS DAY FEBRUARY 11, 2026
Slide 2: We Make the Unpredictable Predictable in Any Weather Condition
W ITH THE L ON G EST EX P ERIENCE F ROM EX T REM E CON DIT IONS S A F E DRIV ING IS OU R T OP P RIORITY WE MAKE THE UNPREDICTABLE PREDICTABLE IN ANY WEATHER CONDITION 2
Slide 3: 128 Years of History
i O. 128 YEARS OF HISTORY nmokiciryY’
Slide 4: Key Messages
KEY MESSAGES SUSTAINED ROBUST PRODUCT PROFITABILITY NEW AND EBITDA BACK TO EXPOSURE TO PIPELINE IMPROVEMENT EFFICIENT PRE-CRISIS PREMIUM NICHES SUPPORTING DRIVEN BY SCALABLE LEVEL WHILE WITH PRICING FUTURE GROWTH INTERNAL MANUFACTURING IMPROVING FREE POWER AND POSITIONING OPERATIONAL PLATFORM CASH F
Slide 5: Nokian Tyres in a Nutshell
NOKIAN TYRES IN A NUTSHELL FINLAND Nokia (PC & HT) Levypyörä (wheels) ~4,000 PROFESSIONALS 4 ROMANIA FACTORIES Oradea (PC) US Dayton (PC & LT) 519 PRODUCTS SOLD IN NET SALES BY NET SALES BY VIANOR SERVICE 47 BUSINESS UNIT2 GEOGRAPHICAL AREA CENTERS COUNTRIES 62% 22% 26% EUR EUR INDUSTRY-LEADING 1.37
Slide 6: Fast Sales Recovery After the Exit from Russia
FAST SALES RECOVERY AFTER THE EXIT FROM RUSSIA EUR million 2000 20% NET SALES 20211 NET SALES 2025 1500 15% 1000 10% EUR EUR 1.39BN 1.37BN 500 5% 0 0% 2021 2022 2023 2024 2025 Russian market Nordics Other Europe Americas Net sales Segments operating profit 6 1) Net sales excluding Russia as reported
Slide 7: In 2025 We Focused on Improving Our Margins and Cash Flow
IN 2025 WE FOCUSED ON IMPROVING OUR MARGINS AND CASH FLOW PROFITABILITY CASH GENERATION Segments operating profit +28% Change in cash flows Operating profit ~200M 35.8M (1.8) KEY LEVERS: Reduced capex and improved KEY LEVER: working capital management Price/mix +58.5M 7
Slide 8: Our Operating Landscape
OUR OPERATING LANDSCAPE nokia’ TYRES
Slide 9: Nokian Tyres Is a Niche Player Focusing on High-Value Segments
NOKIAN TYRES IS A NICHE PLAYER FOCUSING ON HIGH -VALUE SEGMENTS TOTAL REPLACEMENT CAR TIRE MARKET GLOBAL ~650M IN EUROPE AND NORTH AMERICA TIRE MARKET ~EUR 250BN All-season ~60M All-weather Winter ~40M ADDRESSABLE MARKET Summer1 ~130M BUDGET ECONOMY PREMIUM 1) Summer incl. North American all-season
Slide 10: We Are Positioned to Succeed in a Changing Operating Environment
WE ARE POSITIONED TO SUCCEED IN A CHANGING OPERATING ENVIRONMENT TECHNOLOGY VEHICLE SUSTAINABILITY PEOPLE GEOPOLITICS & INDUSTRY MARKET EVOLUTION Growing Talent Regulatory Electrification replacement management Global conflicts requirements market & retention Digitalization Growing Circular Higher c
Slide 11: Electrification Supports Premium Mix
ELECTRIFICATION SUPPORTS PREMIUM MIX BY 2030, WE WILL SEE… TOTAL GLOBAL NEW CAR SALES, UNITS ~30% BEV +2.7% CAGR SHARE OF NEW CAR 92 million 97 million SALES, BECOMING THE DOMINANT 75 million -0.5% POWERTRAIN GLOBALLY 71% CAGR 84% 97% +28.4% 16% 29% CAGR 3% OPPORTUNITY TO 2020 2025 2030 IMPROVE OUR
Slide 12: Aging Vehicles and Larger Cars Drive Tire Demand
AGING VEHICLES AND LARGER CARS DRIVE TIRE DEMAND BY 2030, REGISTERED VEHICLES AND AVG. VEHICLE AGE WE WILL SEE… # IN THE U.S. AND EU (2018-2023) Vehicles Avg. million vehicle age 300 13.5 U.S. registered vehicles 250 13.0 EU registered vehicles HIGHER DEMAND IN 12.5 200 REPLACEMENT TIRE 12.0 MARKET
Slide 13: Mobility Trends Boost High-Value Growth
MOBILITY TRENDS BOOST HIGH-VALUE GROWTH BY 2030, WE WILL SEE… HIGHER SHARE 54% 51% OF MOBILITY ON PRIVATE 60% CARS AND ON-DEMAND PLATFORMS MEANS MORE FREQUENT TIRE 27% 26% REPLACEMENT 30% 19% 23% 10% 2025 2030 2035 Walk, private bicycle, public transit GROWING USE OF LEASED AND SHARED MOBILITY (E.G.
Slide 14: Tire Industry Is Increasingly Prioritizing Sustainability
TIRE INDUSTRY IS INCREASINGLY PRIORITIZING SUSTAINABILITY BY 2030, WE WILL SEE… CLIMATE ACTION The tire industry aims to reduce greenhouse gas emissions across value chains, with most premium SUSTAINABILITY manufacturers targeting net zero by 2050. INCREASINGLY INFLUENCING MATERIALS, MANUFACTURING,
Slide 15: Market Trends Are Supporting Our Strategic Journey
MARKET TRENDS ARE SUPPORTING OUR STRATEGIC JOURNEY EXPANDING GROWING SHIFT TO REPLACEMENT PREMIUM DEMAND IN HIGH-VALUE MARKET SELECTED SEGMENTS TIRES 15
Slide 16: Our Strategic Journey
OUR STRATEGIC JOU RNEY 16
Slide 17: We Move from the Unpredictable to Greater Predictability
WE MOVE FROM THE UNPREDICTABLE TO GREATER PREDICTABILITY 2022-2025 2026-2029 BUILDING THE SUSTAINABLE NEW NOKIAN TYRES VALUE-DRIVEN PLATFORM GROWTH LOWER RISK PROFILE - GREATER FLEXIBILITY – HIGHER ADDED VALUE 17
Slide 18: We Are Refocusing Our Position to Win Where It Matters
WE ARE REFOCUSING OUR POSITION TO WIN WHERE IT MATTERS PASSENGER CAR TYRES1 HEAVY TYRES1 LEADING ABOVE-MARKET ABOVE-MARKET POSITION GROWTH GROWTH IN WINTER IN ALL-SEASON IN AGRICULTURE AND ALL-WEATHER AND FORESTRY VIANOR EUROPE, B2C AND B2B CHANNELS AS KEY ENABLERS 18 1) In Europe and North America
Slide 19: Winning in Winter, Strengthening in All-Season
WINNING IN WINTER, STRENGTHENING IN ALL-SEASON PASSENGER CAR TYRES PASSENGER CAR TYRES 2025 NET ASP BY CATEGORY VOLUME MIX DEVELOPMENT 1.4X Summer All-season All-weather Winter Summer All-season Winter 2024 2025 2026 2027 2028 2029 All-weather 19
Slide 20: Supported by Continuously Growing Winter Tire Business
SUPPORTED BY CONTINUOUSLY GROWING WINTER TIRE BUSINESS… EXTREME WEATHER RATHER THAN JUST MILDER WINTERS, CLIMATE CHANGE Total market BRINGS MORE EXTREME, UNPREDICTABLE WEATHER +1.8% SHIFTS. CAGR Europe REGULATION COUNTRIES’ REGULATIONS +2.1% ARE SUPPORTING USE OF CAGR WINTER, ALL-SEASON AND ALL-WEAT
Slide 21: Even Faster Growth in All-Season and All-Weather Segment
AND EVEN FASTER GROWTH IN ALL-SEASON AND ALL-WEATHER SEGMENT CONVENIENCE CONSUMERS INCREASINGLY PREFER A SINGLE TIRE THAT Total market OFFERS SAFE, ADEQUATE PERFORMANCE ACROSS +14.7% MULTIPLE SEASONS. CAGR Europe REGULATION COUNTRIES’ REGULATIONS +13.0% ARE SUPPORTING USE OF CAGR1 WINTER, ALL-SEASON
Slide 22: Expanding in Larger, High-Value Rim Sizes
EXPANDING IN LARGER, HIGH-VALUE RIM SIZES PASSENGER CAR TYRES: PASSENGER CAR TYRES: GROSS MARGIN BY RIM SIZE RIM SIZE VOLUME DEVELOPMENT 2.5x 2.0x ≥ 18” 1.3x ≤ 17” ≤ 17" ≥ 18" 2024 2029 22
Slide 23: Prioritizing the Most Attractive Niches in Heavy Tyres
PRIORITIZING THE MOST ATTRACTIVE NICHES IN HEAVY TYRES HEAVY TYRES HEAVY TYRES GROSS MARGIN BY CATEGORY NET SALES GROWTH BY CATEGORY 2x 9% Agriculture CAGR 2% Forestry CAGR 8% On-road CAGR On-road Forestry Agriculture 2024 2029 23
Slide 24: New Products Will Drive a Significant Share of Net Sales Growth
NEW PRODUCTS WILL DRIVE A SIGNIFICANT SHARE OF NET SALES GROWTH PASSENGER CAR TYRES HEAVY TYRES ~90% from winter and ~75% from agri and all-season tires forestry tires New New products products 20% 30% TOTAL IMPACT Existing EUR 1.5 BN Existing products 70% IN 2026-2029 products 80% 24
Slide 25: Independent Tests Confirming Our Premium Performance
INDEPENDENT TESTS CONFIRMING OUR PREMIUM PERFORMANCE NOKIAN TYRES HAKKAPELIITTA 10 NOKIAN TYRES SEASONPROOF 2 WINTER TIRES ALL-SEASON TIRES 25
Slide 26: We Continue to Develop Value-Added Solutions
WE CONTINUE TO DEVELOP VALUE-ADDED SOLUTIONS AWARD-WINNING SMART TIRE TECHNOLOGY FOR AGRICULTURAL TIRES 26
Slide 27: A New Disruptive Technology
A NEW DISRUPTIVE TECHNOLOGY …IS ABOUT TO BE INTRODUCED TO THE MARKET. COMING SOON IVALO WHITE HELL ON MARCH 2, 2026 27
Slide 28: We Will Invest Significantly in Our Brand
WE WILL INVEST SIGNIFICANTLY IN OUR BRAND TO SUPPORT FUTURE DEMAND 28 CONSUMER FOCUS
Slide 29: Vianor Will Strengthen Customer Proximity and Brand Value
VIANOR WILL STRENGTHEN CUSTOMER PROXIMITY AND BRAND VALUE A KEY SALES AND SERVICE CHANNEL FOR CAR AND HEAVY NORDICS 328 CENTERS TIRES IN EUROPE The largest tire and car • Deepens relationships with consumers, service chain in the Nordics, incl. own and leasing and fleet customers partner-led centers
Slide 30: A Balanced Manufacturing Platform Will Enable a Local-to-Local Business Model
A BALANCED MANUFACTURING PLATFORM WILL ENABLE A LOCAL-TO-LOCAL BUSINESS MODEL NORTH AMERICA NORDICS CENTRAL EUROPE ADVANTAGES DAYTON NOKIA ORADEA LOWER DUTIES AND GEOPOLITICAL UNCERTAINTY REDUCED RISKS 25% 30% 45% 1 1 1 AND SUPPLY CHAIN DISRUPTIONS REDUCED EXPOSURE TO CURRENCY FLUCTUATIONS LOWER ENV
Slide 31: Higher Saturation Will Improve Efficiency and Reduce Unit Costs
HIGHER SATURATION WILL IMPROVE EFFICIENCY AND REDUCE UNIT COSTS SCALING VOLUMES DRIVES ONGOING ACTIONS LOWER UNIT COSTS INCREASED CAPACITY UTILIZATION IMPROVED PRODUCTIVITY ACROSS SITES REDUCED WASTE 2025 2029 Production Unit cost volume 31
Slide 32: Updated Financial Targets
UPDATED FI N A N CIAL T A RG E TS 32
Slide 33: We Have Updated Our Financial Targets
WE HAVE UPDATED OUR FINANCIAL TARGETS TARGETS BY THE END OF 2029 NET SALES NET SALES EUR 1.8-2.0 BILLION SEGMENTS EBITDA >24% PROFITABILITY SEGMENTS OPERATING PROFIT >15% CAPITAL STRUCTURE NET DEBT/SEGMENTS EBITDA <2 Dividend policy unchanged: Nokian Tyres’ target is to pay a dividend of at least 50
Slide 34: Ongoing Initiatives Will Strengthen Our Position and Improve Efficiency
ONGOING INITIATIVES WILL STRENGHTEN OUR POSITION AND IMPROVE EFFICIENCY COMMERCIAL OPERATIONS TIRE DESIGN & FIXED COSTS & RAW MATERIALS INDIRECT SOURCING • IMPROVING POSITION IN • REDUCING FIXED COSTS • OPTIMIZING RAW • OPTIMIZING FIXED COSTS PCT CENTRAL EUROPE THROUGH SCALING MATERIAL SOURCING • OP
Slide 35: We Aim to Grow Profitably Across All Businesses
WE AIM TO GROW PROFITABLY ACROSS ALL BUSINESSES KEY DRIVERS GROUP SEGMENTS PRICE/MIX PCT Nordics and OPERATING Vianor combined PROFIT PCT Central Europe >15% NEW PRODUCTS Heavy Tyres PCT North America VOLUME OPERATIONAL 2025 2029 IMPROVEMENTS 35
Slide 36: Keeping Focus on Advancing Sustainability Efforts
KEEPING FOCUS ON ADVANCING SUSTAINABILITY EFFORTS MAIN NON-FINANCIALTARGETS 2025 SHARE OF RECYCLED OR RENEWABLE RAW SAFE TIRES 28% MATERIALS IN TIRES: 50% BY 2030 ABSOLUTE SCOPE 1 & 2 GHG EMISSIONS REDUCTION BY CLIMATE 28% 42% BY 2030 FROM 2022 -38% SAFETY LOST-TIME INCIDENT FREQUENCY (LTIF) TO 1.5
Slide 37: Nokian Tyres Is an Attractive Long-Term Investment Opportunity
NOKIAN TYRES IS AN ATTRACTIVE LONG-TERM INVESTMENT OPPORTUNITY WHAT WE FOCUS ON HOW WE WIN FINANCIAL TARGETS* Leading position in winter tires Value captured by premium positioning and mix enhancement NET SALES EUR Above-market growth in all- 1.8-2.0 BILLION season and all-weather tires Vianor Europ
Slide 38: Thank you!
Thank you! ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° nokicin’ TYRES
Slide 39: Driving Solid Financial Progress
DRIVING SOLID FINANCIAL PROGRESS JARI HUUHTANEN INTERIM CFO CAPITAL MARKETS DAY FEBRUARY 11, 2026
Slide 40: Updated Financial Targets Aligned with Our Strategy
UPDATED FINANCIAL TARGETS ALIGNED WITH OUR STRATEGY TARGETS BY THE END OF 2029 NET SALES NET SALES EUR 1.8-2.0 BILLION SEGMENTS EBITDA >24% PROFITABILITY SEGMENTS OPERATING PROFIT >15% CAPITAL STRUCTURE NET DEBT/SEGMENTS EBITDA <2 Dividend policy unchanged: Nokian Tyres’ target is to pay a dividend
Slide 41: 2025 Demonstrated Solid Progress Toward Our 2029 Targets
2025 DEMONSTRATED SOLID PROGRESS TOWARD OUR 2029 TARGETS NET SALES % SEGMENTS EBITDA-%1 EUR billion 30 2.0 2,0 Target 1.8-2.0 25 26.7 Target >24% 1.5 1,5 20 Net sales 20.7 1.39 1.35 1.37 15 1.0 1,0 1.17 1.29 16.2 Russian market 14.5 14.4 10 0,5 0.5 5 0,0 0.0 0 2021 2022 2023 2024 2025 2029 2021 2022
Slide 42: Our Way to Drive Segments EBITDA Improvement
OUR WAY TO DRIVE SEGMENTS EBITDA IMPROVEMENT >24% Brand, R&D Operational and sales excellence capabilities High-value 16.2% mix and premium positioning Driven by North America and Central Europe Segments Cost Growth Segments Volume Price/mix EBITDA management investments EBITDA 2025 2029 Commercial
Slide 43: Capex Normalizing After the Major Investment Phase
CAPEX NORMALIZING AFTER THE MAJOR INVESTMENT PHASE EUR million INVESTMENTS 2021-2025 300 • INVESTMENT PHASE COMPLETED • EUR 1 BILLION INVESTED IN FIVE YEARS 200 Target • CAPEX IS NORMALIZING TO A LEVEL ALIGNED WITH DEPRECIATION 100 0 2021 1 2022 1 2023 2024 2025 2 2029 Capital expenditure Depreciati
Slide 44: Key Drivers of Stronger and More Predictable Free Cash Flow
KEY DRIVERS OF STRONGER AND MORE PREDICTABLE FREE CASH FLOW FREE CASH FLOW COMPONENTS 2029 SEGMENTS EBITDA TARGET OF >24%, PROVIDING A SEGMENTS EBITDA STRONG BASE FOR CASH FLOW IMPROVING ROTATION THROUGH FOCUS ON INVENTORY, WORKING CAPITAL, NET RECEIVABLES AND PAYABLES INCOME TAXES PAID, NET MODERAT
Slide 45: Stable Capital Structure and Balanced Debt Portfolio
STABLE CAPITAL STRUCTURE AND BALANCED DEBT PORTFOLIO CLEAR LEVERAGE TARGET BALANCED FINANCING • Target is net debt/segments EBITDA <2 • EUR 300 million RCF and EUR 500 million commercial paper • Future capex funded by cash flow and program in place for NWC financing stronger balance sheet • Opportun
Slide 46: Balanced Capital Allocation Driving Long-Term Shareholder Value
BALANCED CAPITAL ALLOCATION DRIVING LONG-TERM SHAREHOLDER VALUE PROFITABLE ATTRACTIVE ORGANIC GROWTH SHAREHOLDER RETURN Stronger brand, R&D and sales capabilities. Clear dividend policy with a target to Capex to efficiency improvements, distribute at least 50% of net earnings. digitalization and mai
Slide 47: Thank you!
Thank you! ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° nokicin’ TYRES
Slide 48: Strengthening #1 Position
STRENGTHENING #1 POSITION TRON GULBRANDSEN SVP, PCT NORDICS CAPITAL MARKETS DAY FEBRUARY 11, 2026
Slide 49: Nordics in a Nutshell
NORDICS IN A NUTSHELL MARKET LEADER HOME MARKETS #1 WINTER TIRE EXPERT EUR NET SALES1 million 750 STABLE AND PREDICTABLE 700 SALES 53% 650 FUTURE OF GROUP SALES 600 POTENTIAL 550 HIGH PROFITABILITY 500 2021 2022 2023 2024 2025 49 1) Nordics net sales at group level (not only Passenger Car Tyres Nord
Slide 50: Solid and Stable Market
SOLID AND STABLE MARKET NORDICS TIRE MARKET ~17 MILLION TIRES 1 Market growing at 0.5-1.0% CAGR (2025-2029) New car sales driving the OUR FOCUS: share of ≥ 18” tires WINTER TIRES NOKIAN TYRES NOKIAN TYRES SEASONAL MIX DEVELOPMENT SHARE OF ≥ 18” TIRES LARGER RIM SIZES PREMIUM POSITION +10ppt 24% 24%
Slide 51: Innovations Drive Premium Sales Mix and Margins
INNOVATIONS DRIVE PREMIUM SALES MIX AND MARGINS ATTRACTIVE PRODUCT PORTFOLIO WITH WINTER FLAGSHIP PRODUCT PORTFOLIO NEW PRODUCTS +90 YEARS TO BE RENEWED SET A NEW OF NORDIC WINTER TIRE EXPERTISE 100% STANDARD 2026-2029 IN THE MARKET Majority of SKUs in ≥ 18” sizes 51 NORDICS - PASSENGER CAR TYRES
Slide 52: Yearly Test Wins Reinforcing Our Competitive Advantage
YEARLY TEST WINS REINFORCING OUR COMPETITIVE ADVANTAGE NOKIAN TYRES NOKIAN TYRES HAKKA HAKKAPELIITTA 10 SUMMER TIRES WINTER TIRES 1 ST PROVEN QUALITY, PERFORMANCE WINTER TIRE AND SAFETY EXPERT TRUSTED NORDIC BRAND 1 ST STRONG CONSUMER BASE AND LOYALTY BRAND AWARENESS Nepa Insight Oy Study Q4/2024-Q3
Slide 53: Strong Sales Channels Support Premium Growth
STRONG SALES CHANNELS SUPPORT PREMIUM GROWTH ATTRACTIVE PARTNER IN THE MARKET EARNINGS ATTRACTIVE MARGINS OPPORTUNITY STRONG PRESENCE POTENTIAL IN ALL SALES CHANNELS IN ALL KEY MARKETS PREMIUM BRAND FLAGSHIP HIGH-QUALITY PRODUCTS LIKE NOKIAN TYRES HAKKAPELIITTA VIANOR IN A KEY AND PRODUCTS ROLE SECU
Slide 54: Efficient Operations Driving Consistent Performance
EFFICIENT OPERATIONS DRIVING CONSISTENT PERFORMANCE NORDIC FOOTPRINT AGILE AND EFFICIENT EFFICIENT SUPPLY OPERATIONS CHAIN Local production Predictable volumes Supply chain optimized close to core enabling stable, for seasonal Nordic markets. efficient operations. business. 54 NORDICS - PASSENGER CA
Slide 55: Strengthening #1 Position
STRENGTHENING #1 POSITION #1 POSITION WITH INNOVATION SUPERIOR PREMIUM WINTER LEADERSHIP GO-TO-MARKET FOCUS EXECUTION Attractive market Market leading premium Strong demand visibility, with growth driven offering, strengthening our reliable supply and high by larger rim sizes. competitive advantage.
Slide 56: Thank you!
Thank you! ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° nokicin’ TYRES
Slide 57: Accelerating Profitable Growth
ACCELERATING PROFITABLE GROWTH TOMMI ALHOLA SVP, PCT CENTRAL EUROPE CAPITAL MARKETS DAY FEBRUARY 11, 2026
Slide 58: Central Europe in a Nutshell
CENTRAL EUROPE IN A NUTSHELL SALES IN 200 900 22 VIANOR PARTNER STORES NAD PARTNER STORES COUNTRIES IN 4 COUNTRIES IN 10 COUNTRIES NET SALES1 EUR million TURNAROUND AND 500 MARGIN RECOVERY 400 LONG-TERM 25% 300 MARKET OF GROUP POTENTIAL SALES 200 SHARE OF HIGH- 100 VALUE MIX 0 INCREASING 2021 2022 2
Slide 59: Growing Faster Than the Market
GROWING FASTER THAN THE MARKET CENTRAL EUROPE REPLACEMENT TIRE MARKET ~350 MILLION TIRES 1 MARKET DEVELOPMENT1 NOKIAN TYRES SEASONAL MIX OUR FOCUS: 2021-2025 (PCS) DEVELOPMENT (PCS) ACCELERATE IN ALL-SEASON All-season +13% +11% All-season CAGR GROW IN WINTER CAGR 83% +12% Winter GROW 3% CAGR CAGR Wi
Slide 60: From Product Family Renewal to Results
FROM PRODUCT FAMILY RENEWAL TO RESULTS DRIVING BRAND VALUE AND PROFITABILITY THROUGH INNOVATION PASSENGER CARS & SUV’S VANS NOKIAN TYRES NOKIAN TYRES NOKIAN TYRES NOKIAN TYRES NOKIAN TYRES SNOWPROOF 1 SNOWPROOF 2 SNOWPROOF P SNOWPROOF 2 SUV SNOWPROOF C WINTER TIRES M+S M+S M+S M+S M+S NOKIAN TYRES N
Slide 61: 61
61
Slide 62: Improving Mix Through Growth in Larger Rim Sizes
IMPROVING MIX THROUGH GROWTH IN LARGER RIM SIZES MARKET DEVELOPMENT1 NOKIAN TYRES RIM SIZE MIX 2021-2025 (PCS) DEVELOPMENT (PCS) SHARE OF LARGER TIRES INCREASING +24% NOKIAN TYRES CAGR WINNING MARKET +8% CAGR ≥ 18” SHARE +9% -4% CAGR SALES MIX SHIFT ≤ 17” BOOSTING CAGR PROFITABILITY 2025 2029 1) Eur
Slide 63: Increasing Focus on Retail
INCREASING FOCUS ON RETAIL DISTRIBUTION RETAIL POINTS-OF-SALE Continue to grow Continue to grow Expand branded retail with local market- with large retail reach for example in leading hybrid chains like Point-S Germany distributors Expand local business Focus on digital Nokian Leverage Pan- with new
Slide 64: Accelerating Profitable Growth
ACCELERATING PROFITABLE GROWTH HIGHER-VALUE MIX VALUE-DRIVEN PREMIUM INCREASING POSITIONING MIX MARKET SHARE GAINS IN SELECTED NICHES MODERN PRODUCTION WITH STRONGER LOCAL BRAND PRODUCTION SUPPLY RELIABILITY 64 CENTRAL EUROPE - PASSENGER CAR TYRES
Slide 65: Thank you!
Thank you! ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° nokicin’ TYRES
Slide 66: Diversifying and Outgrowing End Markets in Premium Segments
DIVERSIFYING AND OUTGROWING END MARKETS IN PREMIUM SEGMENTS CHRIS OSTRANDER SVP, NORTH AMERICA CAPITAL MARKETS DAY FEBRUARY 11, 2026
Slide 67: North America in a Nutshell
NORTH AMERICA IN A NUTSHELL UNIT SALES OVER WINTER TIRES ~63% #1 10,000 WINTER & RETAIL IN CANADA ALL-WEATHER POINTS-OF-SALES EUR NET SALES1 million 400 PREMIUM GROWTH PLATFORM 300 22% FAVORABLE DEMAND OF GROUP 200 STRUCTURE SALES 100 85% OF U.S. DEMAND SUPPLIED BY DAYTON 0 xx% 2021 2022 2023 2024 2
Slide 68: From Importing to Domestic Supply
FROM IMPORTING TO DOMESTIC SUPPLY 100% PRODUCTION STABLIZATION IMPORTS TRANSITION & MARKET FOCUS - 2019 2020 - 2023 2024 - Dayton factory Dayton Dayton Finished grand opening ramp-up Goods Warehouse Re-tooling of Localized R&D Capacity National distribution 68 NORTH AMERICA - PASSENGER CAR TYRES
Slide 69: New All-Season and Winter Launches Driving Higher-Value Mix
NEW ALL-SEASON AND WINTER LAUNCHES DRIVING HIGHER -VALUE, LARGER RIM SIZE MIX NORTH AMERICAN REPLACEMENT TIRE MARKET ~281 MILLION TIRES NOKIAN TYRES NOKIAN TYRES MARKET DEVELOPMENT SHARE OF NEW SHARE OF ≥ 18” 2023-2025 PRODUCTS1 85% +3ppt Light Truck +4% CAGR All-weather 22% +3% CAGR ≥ 18” Premium 2
Slide 70: Primary Growth Focus Areas in North America
PRIMARY GROWTH FOCUS AREAS IN NORTH AMERICA SNOWBELT U.S. DISTRIBUTION PREMIUM ALL SUCCESS NETWORK SEASON GROWTH Share-of-wallet gains with Establish & grow Accelerated New Product Strategic Accounts national distribution Development Promote demand for National retail All-weather and light truck win
Slide 71: Engineered and Manufactured for the Largest Retailer in the U.S.
ENGINEERED AND MANUFACTURED FOR THE LARGEST RETAILER IN THE U.S. NOKIAN TYRES PROPRIETARY ALL-WEATHER ENCOMPASS AW02 NOKIAN TYRES A PRODUCT OF A PREMIUM ENCOMPASS AW02 PARTNERSHIP • Versatile all-weather tire • Exclusively developed with for four-season use Discount Tire • Severe Service Symbol • Hi
Slide 72: Building Brand Awareness
BUILDING BRAND AWARENESS • Global IIHF sponsorship • Brand ambassador Kimi Räikkönen (F1 driver) • Alterra Ski Resorts partnership MAKING THE UNPREDICTABLE PREDICTABLE CONVERTING SUPPORTING RETAIL PREMIUM DRIVERS PARTNERS • Demand for premium • Cooperative advertising winter and all-weather and even
Slide 73: Expanding Nationwide Availability
EXPANDING NATIONWIDE AVAILABILITY DISTRIBUTION RETAIL RETAIL POINTS-OF-SALE • New in 2025: National • Retailers access distribution distributor inventory • Strengthens • Enables smaller nationwide presence quantity orders 3x • Over 1,000 Pioneer 2x program dealers 2023 2025 2029 73 NORTH AMERICA - P
Slide 74: Accelerating Profitable Growth
ACCELERATING PROFITABLE GROWTH PREMIUM, HIGH- VALUE MIX DESIGNED FOR LOCAL DEMAND PREMIUM FASTER PRODUCT PORTFOLIO FOCUS REFRESH STRONGER BRAND AWARENESS AND CUSTOMER LOYALTY MODERN STRONGER LOCAL PRODUCTION WITH BRAND PRODUCTION LOCAL-FOR-LOCAL SUPPLY 74 NORTH AMERICA - PASSENGER CAR TYRES
Slide 75: Thank you!
Thank you! ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° ° nokicin’ TYRES