Marimekko Oyj · OMXHEX:MEKKO
Marimekko Oyj — Shareholder Meeting (April 2021)
30 slides from Marimekko Oyj's shareholder meeting presentation, Apr 14, 2021
Slide 1: Review by the President and CEO
TIINA ALAHUHTA-KASKO Review by the President and CEO 14 April 2021 © Marimekko 1
Slide 2: Marimekko story
Marimekko story 14 April 2021 © Marimekko 2
Slide 3: Lifestyle brand founded in 1951
OUR STORY Lifestyle brand founded in 1951. It all started when the visionary Armi Ratia invited young designers and artists to create striking print designs for her husband’s textile printing factory. The modern textiles were widely admired by Finns, and to inspire people to use them, Armi organized
Slide 4: Our purpose
OUR PURPOSE Empowering people to be happy as they are and bring joy to their everyday lives through bold prints and colors. 14 April 2021 © Marimekko 4
Slide 5: Marimekko customer
MARIMEKKO CUSTOMER Empowered and open-hearted urban explorers, conscious consumers, who march to their own beat in life. 14 April 2021 © Marimekko 5
Slide 6: Our vision
OUR VISION To be the world’s most inspiring lifestyle design brand renowned for bold prints. 14 April 2021 © Marimekko 6
Slide 7: Long-term growth strategy and financial targets
Long-term growth strategy and financial targets 14 April 2021 © Marimekko 7
Slide 8: Marimekko around the world
MARIMEKKO AROUND THE WORLD Key markets Northern Europe, the Asia-Pacific region and North America Online store serving customers in 34 countries. Some 150 Marimekko stores and shop-in-shops with flagship stores in Helsinki, Stockholm, New York, Tokyo and Sydney. Global brand collaborations with lead
Slide 9: Marimekko's scalable business model
MARIMEKKO’S SCALABLE BUSINESS MODEL Global brand with strong growth opportunities Direct-to-Consumer (DTC): Marimekko online store and omnichannel retail, operated by the company or its partners, at the heart of distribution strategy Select physical Brand and online collaborations & retailers as sal
Slide 10: Our long-term international growth strategy
OUR LONG-TERM INTERNATIONAL GROWTH STRATEGY Megatrends such as accelerating digitalization and increasing importance of sustainability present unique growth opportunities for Marimekko 14 April 2021 © Marimekko 10
Slide 11: Sustainability at the core of our strategy
SUSTAINABILITY AT THE CORE OF OUR STRATEGY At the forefront of developing more sustainable products and practices 14 April 2021 © Marimekko 11
Slide 12: Selection of key targets by the end of 2025
SELECTION OF KEY TARGETS BY THE END OF 2025 Ambitious goals to reduce emissions in the entire value chain The company’s own operations carbon neutral as of 2020 through continuous development work and emission offsetting CO2e -40% -50% -30% -50% -20% GHG emission reduction GHG emission Environmental
Slide 13: Igniting growth with improved profitability
IGNITING GROWTH WITH IMPROVED PROFITABILITY Long-term financial targets Annual growth in net sales over 10% 2020: -1% 2019: 12% Operating profit margin 15% 2020: 16.3%* 2019: 13.6%* Net debt / EBITDA at year end max. 2 2020: -0.10 2019: 0.35 Yearly dividend, at least 50% of EPS 2020**: max. 58.8% 20
Slide 14: Financials 2020
Financials 2020 14 April 2021 © Marimekko 14
Slide 15: Year 2020: Good performance in challenging circumstances
YEAR 2020 Good performance in challenging circumstances • The coronavirus pandemic continues to heavily impact the fashion industry and specialty retail sector all over the world. • Net sales for 2020 almost at the previous year’s level, with both online sales and wholesale sales performing well. •
Slide 16: Net sales almost at the previous year's level
YEAR 2020 Net sales almost at the previous year’s level, EUR 123.6 million (125.4) • retail sales -13% Cumulative net sales, • wholesale sales +13% EUR million 140 Sales in Finland -0% • retail sales -12% (like-for-like -6%) 125.4 123.6 EUR million Change • wholesale sales +32% 120 2020 2019 % Inter
Slide 17: Net sales 2020: EUR 123.6 million
NET SALES 2020: EUR 123.6 MILLION (125.4) Comprehensive range of lifestyle products a strength for Marimekko, home products +17% Domestic market Finland represents about half of net sales, the Asia-Pacific region second biggest market. Net sales by market area, 2020 (2019) Net sales by product line,
Slide 18: Prompt adjustment measures decreased fixed costs and improved results
YEAR 2020 Prompt adjustment measures decreased fixed costs and improved results Cumulative comparable operating profit • Comparable operating profit EUR 20.2 million (17.1), +18% 25 16.7 18 • Operating profit included EUR 0.8 million 16.3 15.5 16 in restructuring costs 20 13.6 14 20.2 • Operating pr
Slide 19: Financial guidance for 2021
Financial guidance for 2021 The Marimekko Group's net sales for 2021 are expected to be higher than in the previous year. Comparable operating profit margin is estimated to be approximately on a par with the long-term goal of 15 percent. However, the instability caused by the coronavirus pandemic in
Slide 20: Proposal for dividend for 2020
LONG-TERM TARGET: TO DISTRIBUTE AT LEAST 50% OF EPS ANNUALLY Proposal for dividend for 2020 Marimekko’s Board of Directors proposes that the Annual 2,00 General Meeting authorize the Board to decide on the 1,80 1.70 1.70 1.61 1,60 payment of a maximum dividend of EUR 1.00 per share in one 1,40 or se
Slide 21: Key events in 2020
Key events in 2020 14 April 2021 © Marimekko 21
Slide 22: Iconic patterns on a groundbreaking sustainable fabric
Iconic patterns on a groundbreaking sustainable fabric In February 2020, Marimekko and the Finnish fiber technology company Spinnova presented the first-ever printed clothes made of Spinnova’s wood-based fiber containing no harmful chemicals. Marimekko designed, printed and manufactured the demo out
Slide 23: Increased brand awareness through collaboration collections
Increased brand awareness through collaboration collections As continuation to the successful earlier collaborations, Marimekko and Uniqlo launched two limited-edition collections for women and children in 2020. The collection launched in April was inspired by the Finnish summer while the November c
Slide 24: Annual public fashion show moved digital
Annual public fashion show moved digital and everyone was invited to participate Marimekko’s colorful public open-air fashion show has since 1992 gathered thousands of people in Helsinki city center to celebrate together the beginning of summer. In 2020, the event was organized virtually and Marimek
Slide 25: Marimekko at Copenhagen Fashion Week
Marimekko at Copenhagen Fashion Week Marimekko launched its 70th anniversary year celebrations with a digital presentation of its pre-spring 2021 collection at Copenhagen Fashion Week, which is currently one of the forerunning global fashion events. The presentation was filmed in Marimekko’s textile
Slide 26: Rebekka Bay appointed Creative Director
Rebekka Bay appointed Creative Director The visionary Rebekka Bay started as Marimekko’s Creative Director and a member of the Management Group on 1 September 2020. Rebekka’s ability to combine a strong creative vision with commercial thinking as well as her versatile international experience and kn
Slide 27: Reorganization and streamlining of operations
Reorganization and streamlining of operations Following consultative negotiations and corresponding processes, a new, even more customer-centric organization based on omnichannel thinking was created in October 2020. Marimekko also made changes in its Management Group: Sanna-Kaisa Niikko became CMO
Slide 28: Revamped flagship store with digital services opened in Helsinki
Revamped flagship store with digital services opened in Helsinki Our newest store concept aims to give customers a strong and holistic experience of the Marimekko lifestyle, where personal and expert customer service as well as new types of services, such as virtual and private shopping and collecti
Slide 29: Sustainability strategy 2021–2025
SUSTAINABILITY STRATEGY 2021–2025 At the forefront of developing more sustainable products and practices In our new sustainability strategy, published in December 2020, we have raised our sustainability targets both for our own operations and for the entire value chain to a new, markedly more ambiti
Slide 30: Marimekko years of the art of printmaking
Ma@® marimekko 70 YEARS OF THE ART OF PRINTMAKING