Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (June 2020)
28 slides from Cera Sanitaryware's investor presentation, June 2020
Slide 1: Cera Sanitaryware Limited
Cera Sanitaryware Limited Corporate Presentation Style. Innovation. Leadership
Slide 2: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 3: Contents
Contents Company Overview 4 Covid Related Opportunities 7 Management team & Shareholding 9 ESG, Technology and R&D 12 Marketing and Customer Connect 18 Financial Overview 26 3 Company owned experience centre
Slide 4: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Rich Legacy of Market Leader in India for Sanitaryware facility in Debt Company Sanitaryware India Employees with a Teeth-to-tail ratio of PAT CAGR Cash and Cash Rate of Dividend - FY20 (6 year) Equivalents* Total touch free products For Long Term Debt **Short T
Slide 5: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt • Cash and Cash Equivalents of Rs.268 crore; primarily liquid investments Company • No Contingent Liabilities for Joint Ventures • Industry leading RoCE – 25.46%1 (without considering Cash & Cash equivalents) Sharp Focus • Fixed Asset turnover of ~3.
Slide 6: Marquee Clients
Marquee Clients Key Institutional Clients Key Government and PSU’s Patrons 6
Slide 7: Witnessing high demand for touch-free, anti-bacterial & sensor-based products
Witnessing high demand for touch-free, anti-bacterial & sensor-based products Self cleaning closets, automatic sanitization, touch free taps and anti microbial products are expected to replace conventional products and Products for Post Covid-19 World: form a bulk of future demand Anti-microbial P
Slide 8: Witnessing high demand for touch-free, anti-bacterial & sensor-based products
Witnessing high demand for touch-free, anti-bacterial & sensor-based products Products for Post Covid-19 World: CARLTON RIMLESS CARNIVAL RIMLESS CUTINA CONVENTIONAL RIMLESS • Trap glazed – Better hygiene and • Better hygiene for every home • Trap glazed – Better hygiene and improved flushing • Rimle
Slide 9: Promoters
Promoters Mr. Vikram Somany Mrs. Deepshikha Khaitan Founder and CMD Joint Managing Director and Vice Chairperson • B.Sc., FCMI (U.K.) • B.Sc. Hons. (Economics), LLB • Founded the business in 1980 • Actively associated with CERA for over 8 years • Deep industry knowledge and experience • Involved in
Slide 10: Leadership Team
Leadership Team Mr. Atul Sanghvi Mr. Ayush Bagla CEO & Executive Director Mr. Rajesh B Shah Executive Director • MBA in Marketing; experience of 35 CFO / COO (Fin. & Comm.) • B.A (Business) from Franklin & years • B.Com & ACA; experience of 34 years Marshall College, USA • Part of CERA leadership fo
Slide 11: Ownership and stakeholder value creation
Ownership and stakeholder value creation Mutual Funds, 10.1% Market Cap. (in Rs. Crore) FIIs, 15.2% Promoters, 54.5% 2,873 Public Shareholding, 30 June ‘20 63 20.2% June ‘09 Key Institutional Shareholders As on 30 June, 2020 Nalanda India Equity Fund Ltd. 10.0% UTI 4.2% India 2020 II Ltd. 3.6% Divid
Slide 12: Large-Scale and Optimized Manufacturing
Large-Scale and Optimized Manufacturing 12
Slide 13: Quality Control and Process Excellence..
Quality Control and Process Excellence.. 1 Rapid Technology Adoption –Robotics for Sanitaryware and Faucet Finishing For uniform For and faster Sanitaryware producing glazing Sanitaryware Robotic high end ensuring Robotic Pressure sanitaryware smooth Glazing: Casting: in large surface with quantitie
Slide 14: Quality Control and Process Excellence..
Quality Control and Process Excellence.. 2 R&D Facilities lead to better ergonomics designs Latest R&D Products Centre and QC rigorously Lab tested for (Approved by quality before IAPMO) they reach markets Sanitaryware Mould are Mould Making crafted with design and technology in mind by mould design
Slide 15: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design design and – A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for 15 conversion of concept into
Slide 16: Concerted Focus on ESG… 1
Concerted Focus on ESG… 1 Annual Green Energy Generation & Consumption Mill KWH Generation Consumption 20.3 20.7 21.6 20.9 20.5 20.5 19.5 18.8 18.1 17.8 FY15-16 FY16-17 FY17-18 FY18-19 FY19-20 Environment Sustainability is at the heart of CERA’s being. Amongst various initiatives: ● Non-Convention
Slide 17: Concerted Focus on ESG… 2
Concerted Focus on ESG… 2 Social CERA is involved in various social welfare activities and has always considered social contribution a primary objective Encouraging of diversity of religion and gender in the organisation Regularly undertakes Education Programmes, Health Programmes, Skill Devel
Slide 18: Strong Brand Promise
Strong Brand Promise - CERA’s product portfolio encompasses every aspect of the price and design matrix LUXURY - Niche brands for deeper engagement with varied PREMIUM customer and market segments MID MASS 18 Brand Promise carefully cultivated over 35 years by consistently delivering on quality, val
Slide 19: Comprehensive geographical footprint
Comprehensive geographical footprint Main manufacturing Main Plant hub at Kadi Tile Mfg. plants encompassing Chandigarh Sanitaryware, 10 CERA Style Studios Faucetware and Polymer plants 152 CERA Style Galleries Morbi - Tiles Plant 14,000 + Trade Partners Ahmedabad Kolkata Gearing up with increase in
Slide 20: Multi layered Marketing Infrastructure.. 1
Multi layered Marketing Infrastructure.. 1 10 CSS: Ahmedabad/Bangalore/Chennai/Mumbai/ Kolkata/Morbi/Thiruvananthapuram/Chandigarh /Hyderabad/Cochin Discerning customers including influencer's can touch and feel products No sales orientation/pressure The average size these company owned show
Slide 21: Multi layered Marketing Infrastructure.. 2
Multi layered Marketing Infrastructure.. 2 152 CSGs: Covering pan India (Dealer Owned) Complement/Substitute CSS Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer Exclusive display in a marked area that will highlight produ
Slide 22: Multi layered Marketing Infrastructure.. 3
Multi layered Marketing Infrastructure.. 3 Enhances retail experiences, retailer owned Currently 430 Style Centre operational Over 600 CSCs planned in the next 2 financial years Retailer does not have to pay for display furniture 22
Slide 23: Multi layered Marketing Activities.. 4
Multi layered Marketing Activities.. 4 Consistent investments in several Branding and promotional activities to enhance overall market potential by: Creating a strong brand recall in consumers minds CERA celebrates homes with ‘Kuch Pal Ghar Ke Naam’ campaign • The recent multimedia campaigns have
Slide 24: Multi layered Marketing Activities.. 5
Multi layered Marketing Activities.. 5 Cera’s recent digital campaigns are based on products with future ready technology and communications aligned with current trends ‘Cera’ brand active on multiple Social Media platforms 24 ‘Cera Live’ - an initiative in which Products with future #VocalAboutLoca
Slide 25: Customer Focused and Customer Centric
Customer Focused and Customer Centric • 13 service offices Mobile app After Sales • 25 officers attending technicians Mobile app for trade as Complaints Servicing • 140 technicians to attend for well to closed New CRM Team – On customers register within 1 to complaints spread across every module to
Slide 26: Financial Overview
Financial Overview Revenue EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (In Rs.) 88.5 89.2 79.9 77.1 1,344 206 115 116 64.2 1,193 1,209 182 182 178 104 1,059 100 53.4 917 151 83 822 124 68 FY15 FY16 FY17 FY18 FY19 FY20 FY15 FY16 FY17 FY18 FY19 FY20 FY15 FY16 FY17 FY18 FY19 FY20 FY15 FY16 FY17 FY18 F
Slide 27: Abridged P&L – Standalone – Period ending 30 June 2020
Abridged P&L – Standalone – Period ending 30 June 2020 Particulars (Rs. crore) Q1 FY19 Q1 FY20 Y-o-Y Shift FY19 FY20 Y-o-Y Shift Revenue from Operations 267 143 (47%) 1,344 1,209 (10%) Other Income 3 7 136% 16 16 (1%) Total Income From Operations (Net) 270 149 (45%) 1,359 1,225 (10%) Total Expenditu
Slide 28: Thank You
Thank You For further information, please contact: Siddharth Patel / Ayush Bagla CERA Sanitaryware Limited Phone : +02764 243000 / 022 4295 8370 Email: siddharth@cera-india.com ayushbagla@cera-india.com Mayank Vaswani / Devrishi Singh CDR, India Phone : +91 98209 40953 / 98205 30918 Email: mayank@cd
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