Rtl Group S.a. · LUXSE:RTLL
Rtl — Deutsche Bank London, September 2016
18 slides from Rtl's conference presentation, Sep 8, 2016
Slide 1: RTL Group: TV stands for Total Video
RTL GROUP TV stands for Total Video Deutsche Bank London, 8 September 2016 Guillaume de Posch
Slide 2: Highlights: Record interim operating results
Highlights Record interim operating results +3.2% € 2,878 million € 1.00 87% Revenue Cash conversion Interim dividend rate +8.6% 20.2 19.4% EBITA Margin € 580 million € 341million Reported EBITA Net profit 2
Slide 3: Agenda
Agenda 1 STRATEGY Introduction to Total Video Content FINANCIALS Ad Tech INVESTMENTS APPENDIX 3
Slide 4: 'Total Video' describes the dynamic expanding TV universe
Overview ‘Total Video’ describes the dynamic expanding TV universe TV as we know it … … evolving to Total TV … … as an integrated eco-system Non-linear Linear Linear Linear Content Ad tech Data Now non-linear offers grow in quantity TV landscape has been fragmenting Digital tech, data and new types
Slide 5: Linear TV universe has expanded for generations
TV universe Linear TV universe has expanded for generations and this will continue … 4th programmes Fragmentation expected to Long form 3.5bn Pay TV 3rd FTA Families 8bn accelerate Adv. 2nd TV TV 1st Generation … targeting more niche audiences or business models programmes Short form Niche Channels
Slide 6: Expanding from linear to non-linear: four quadrants
TV universe … expanding from linear to non-linear – illustrated in four ‘Quadrants’ Audiences expect… Families of SVOD / More choice channels Long form pay online …viewing as catch- More video experience better up offer personalized than “just” linear viewing Pay TV FTA TV Less advertising,
Slide 7: 'Total Video' is currently not fully measured
Viewing time ‘Total Video’ is currently not fully measured Total video viewing time Minutes per user per day / estimated Online short-form Germany France USA Online long-form (SVOD/Catch-up TV) Time-shifted (DVR) 328m Online long-form Linear TV 249m 11 232m “Leakage” can +16min 9 25 only be +10min e
Slide 8: Our strategic priorities across the quadrants
Our strategic priorities across the 4 quadrants Follow the viewers and explore presence in all video segments… Our ambition for … audience 4 1 Long form Explore Continue to Capture growth in total potential expand family of video, regain younger SVOD channels and audiences, prevent offerings catch-u
Slide 9: Investing in exclusive content, ad-tech and data
Strategic priorities …while investing in key success factors: exclusive content, ad-tech and data Unique content remains Capture essential in agrowth in ‘Total Video’ Long form Invest in content total video, universe regain 5 younger audience, business prevent unmeasured viewing Digital technology w
Slide 10: Agenda: Content
Agenda 1 TV Broadcast Family 1 STRATEGY 2 MCN 3 Originals FINANCIALS 4 Content 5 Ad tech INVESTMENTS APPENDIX 10
Slide 11: Expansion of RTL broadcast family – linear and non-linear
1 Broadcast family Expansion of RTL broadcast family – linear and non-linear 1 Continue to Investing in our family of 4th expand channels remains top-priority broadcasting family – 3rd especially in non-linear Catch-up is now an integral part of our family – and is 2nd treated as its own brand TV 1s
Slide 12: Short-form business expanding beyond YouTube
2 MCNs Short-form business expanding beyond YouTube TV 2 1st Generation New platforms are gaining Extend leading scale – driving growth and MCN position monetisation opportunities and drive monetization 2nd Our MCNs enjoy high audience growth 3rd New short-form video platforms 4th Continue to build
Slide 13: We are building digital brands in key verticals
3 Digital first brands We are building digital brands in key verticals… 3 Invest in digital first #1 IN #1 IN PRE-SCHOOL #1 IN FASHION/BEAU HIP-HOP brands, KIDS TY expand web original content Gaming Music Sport News Entertainme Kids Lifestyle Fashion nt & beauty & Comedy Examples: non-exhaustive Par
Slide 14: Ramping-up our web original content
3 Digital first brands … as well as ramping-up our web original content Illustrative examples only RTL Group web original content Purely commissioned for web, excl. branded content Estimate ~2400hrs BBTV incl. YB & 1,764 Stylehaul 1h15 movie on YouTube #1 Pre-school Kids MCN on FM ~500 75% of
Slide 15: Strategic priorities in content
4 Strategic priorities in content Fremantle is positioning itself in all ‘Total Video’ quadrants B A Keep existing hits on Maintain the air A Long form Develop the core business Roll out formats to pipeline and maximize new territories the network Create new formats Content B Accelerate the
Slide 16: Our scripted strategy is showing growth potential
4 Develop pipeline Our scripted strategy is showing growth potential Major series American Gods Continued success in non- Wide range of new 1 and Young Pope progressing 2 English language 3 commissions / developments American Gods (Starz) First subtitled drama Hard Sun (BBC/Hulu) ever to be aired
Slide 17: Offering publishers 'Total Video' monetisation capabilities at scale
5 Ad tech Offering publishers ‘Total Video’ monetisation capabilities at scale Demand-side Ad- Supply Side Advertiser Publisher platform (DSP) server platform (SSP) Multi-screen delivery / ad-serving SSP / Yield optimisation Booking, reporting and forecasting tools 1,300 Addressable TV (Connected TV
Slide 18: RTL Group: TV stands for Total Video
RTL GROUP TV stands for Total Video Deutsche Bank London, 8 September 2016 Guillaume de Posch