Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Investor Day (September 2017)
20 slides from Mercedes-benz's investor day presentation, Sep 11, 2017
Slide 1: MBC Capital Market Day 2017 Mercedes-Benz Cars – Marketing & Sales
MBC Capital Market Day 2017 Mercedes-Benz Cars – Marketing & Sales Britta Seeger Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales September 11th, 2017
Slide 2: Mercedes-Benz
Mercedes-Benz
Slide 3: Holding our speed: 54th consecutive record month
Holding our speed: 54th consecutive record month. +13% 1.496.406 Competitor 1 Competitor 2 YTD Retail 08/17 MB/Competition
Slide 4: Asia/Pacific and Europe as strongest growth drivers
Asia/Pacific and Europe as strongest growth drivers. z +13% +0% World NAFTA +25% Asia/Pacific +9% Europe Retail growth MB PC 08/2017 YTD vs. previous year
Slide 5: Mercedes-Benz is an Automotive Love Brand within the social web
Mercedes-Benz is a „Automotive Love Brand“ within the social web. 39 MILLION FANS on all HQ-platforms 20.8M # MERCEDES ON TOP 10.6M 1.9M Premium-Brand with highest User-Engagement 1.1M
Slide 6: We are meeting customers' taste
We are meeting customers’ taste. C-Class LWB +13% +66% SUVs +14% E-Class* +28% AMG +45% Dreamcars *Sedan/Estate; Retail 08/2017 YTD vs. previous year
Slide 7: Our success is boosted by strong Financial Services
Our success is boosted by strong Financial Services. Leasing & Finance Loyalty creation DFS customers are more likely Service package to stay loyal to the brand Insurances
Slide 8: The consequent execution of our core business pillars is leading to success
The consequent execution of our core business pillars is leading to success. Best Sales Best Best Best Best Customer & Profit Brands Product People Portfolio Experience
Slide 9: New Marketing and Sponsoring Focus: Engagement in eSports and Formula E
New Marketing and Sponsoring Focus: Engagement in eSports as first OEM and Formula E.
Slide 10: SMB 1022 i
SMB 1022 i Mercedes-Benz
Slide 11: Our consistent brand model ensures long term success of our whole brand portfolio
Our consistent brand model ensures long term success of our whole brand portfolio. Electric Intelligence Mercedes-AMG Mercedes-Maybach
Slide 12: Electric Intelligence by Mercedes-Benz
Electric Intelligence by Mercedes-Benz
Slide 13: We understand and serve rapidly changing customer needs
We understand and serve rapidly changing customer needs. Best Sales Best Best Best Product Customer Best & Profit Brands People Portfolio Experience
Slide 14: We are facing the biggest transformation in Marketing & Sales
We are facing the biggest transformation in Marketing & Sales …
Slide 15: Seamless customer journey with Next Best Offer and Next Best Action
… enabling a seamless customer journey with Next Best Offer and Next Best Action across all platforms and touch points.
Slide 16: Mobility and services at your fingertips
Mobility and services at your fingertips! >1 million users
Slide 17: Ambition: Digital Champion
Ambition: Digital Champion 1
Slide 18: Looking forward to tonight's 67th and the first ever me convention
Looking forward for tonights 67th and the first ever me convention.
Slide 19: Mercedes-Benz. The best or nothing.
cedes-Benz Mercedes-Benz The best or nothing.
Slide 20: Disclaimer
Disclaimer This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-lookin