Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Presentation (2015)
13 slides from Anheuser-busch Inbev Sa/nv's investor presentation, 2015
Slide 1: e-Commerce
e-Commerce Dusan Vujovic KA & e-Commerce Director APAC
Slide 2: Connection with Strategy
Connection with Strategy Dream: #1 in Asia . Disruptive Pillar Growth
Slide 3: Personal Introduction
‘Name Dusan Vujovic ‘Education Bachelor: La Salle University (PA, USA) 01/07/2007 Shanghai HQ [Position KA & e-Commerce Director 8/2013 — 10/2014 APAC Zone, China C Age Pa 10/2012 -8/2013 APAC Zone, China 11/2011 - 10/2012 APAC Zone, China 8/2010-11/2011 APAC Zone, China 3/2010-8/2010 APAC Zone, Chi
Slide 4: China E-Commerce Industry #1 in the Worldwide
China E-Commerce Industry #1 in the Worldwide • Total China E-Commerce transaction value reached 454 billion USD in 2014, with 48.7% growth, which is equal to 10.7% of the total retail market • In the next three years, we expect e-Commerce in China to maintain a high growth rate (27% CAGR), but lowe
Slide 5: Business to Consumer will soon surpass Consumer to Consumer (C2C vs. B2C)
Business to Consumer will soon surpass Consumer to Consumer (C2C vs. B2C) • B2C will grow faster and will surpass C2C in 2015 due to better product quality and shopping experience. C2C - Taobao (Alibaba) represents 97% share [Source: iResearch] B2C - T-Mall, JD and YHD represent 90% share C2C: Marke
Slide 6: Online Shopping Behaviors
Online Shopping Behaviors • Well developed market in mobile, payments, logistics and consumer habits Mobile Payment 2013 3rd party payment transaction value (T RMB) 38.3% 98.5% 61.7% 1.5% Shipping Consumer Journey A Customer B Journey C [Source: Bain]
Slide 7: Online is the Fastest Growing Channel for Beer
Online is the Fastest Growing Channel for Beer • With 55% CAGR from 2015 – 2020, online retailing is the fastest growing channel for beer • By 2020 it is estimated that 10 million HL beer will be bought via online channel. Unit khl [Source: iResearch]
Slide 8: Three Key Players Dominate the Market
Three Key Players Dominate the Market • Owned by Alibaba. • No.1 E-Retailer in China. • 51% owned by Walmart. • The biggest online shopping mall in China. • Business started from 3C category. • Leader in FMCG category. • 3 different business models • High penetration in North China. • Very strong in
Slide 9: We will grow in the Future: Through our new E-Commerce Structure
We will grow in the Future: Through our new E-Commerce Structure From Follow: To Lead: • Led by premium Working with major online platforms • Digital eco-system leading to multiple purchase platforms • Address each key player as a unique Mapping out major platform/partner & solution partnership oppo
Slide 10: We will grow in the Future: Through our Flagship Stores
We will grow in the Future: Through our Flagship Stores • Flagship store is an online store based on one of the online platforms, designed and operated by ABI • We will open flagship stores for key brands on both T-mall and JD. • A separate none ABI branded flagship will also be set up to sell ABI a
Slide 11: We will grow in the Future: Through Consumer Experience
We will grow in the Future: Through Consumer Experience • Better shopping experience • First class delivery service for convenience • Customization and unique online offerings Experience Convenience Customization [Source: Global E-cateogry toolkit]
Slide 12: Strategy is Working 2015 YTD
Strategy is Working • ABI on-line sales in July 2015 already tripled vs. 2014 full year • In 2015 we have become #1 online beer player in China based on market share ABI E-Commerce Performance Strategy Market Share Ranking 1 • Focus on Premium • Strong brand portfolio 5 • Dedicated e-Commerce team •
Slide 13: Thank You!
Thank You!