D-MARKET Elektronik Hizmetler ve Ticaret AS · NASDAQ:HEPS
D-MARKET Elektronik Hizmetler ve Ticaret AS — D-Market Electronic Services & Trading (Hepsiburada) — Q2 2021 Earnings Presentation
22 slides from D-MARKET Elektronik Hizmetler ve Ticaret AS's earnings presentation, Aug 26, 2021
Slide 1: Hepsiburada Q2 2021
hepsiburada ——as Q2 2021 Rae <= Seba,
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995 that reflect
Slide 3: Super App Ecosystem
Super App Ecosystem Value Added Services New Initiatives / Expanded Services • On-demand Expedited Delivery, groceries and Frictionless Returns essentials in 30-60 minutes Customers Active Card Split, Instant Merchants Loan, Trade-In • Payment Solutions and Wallet Loyalty Club • International Active
Slide 4: Q2 2021 Highlights
Q2 2021 Highlights Significant TRY 5.9 Bn 38% YoY 13.1MM Growth at Scale GMV(1) GMV Growth in Q2 2012 Orders inline with Plans 58% in H1 2021 38% growth YoY in TRY10.4 Bn in H1 2021 Q2 2012 Growth in Active Customer Upward trend 2x ~2x continued in Active Number of Active SKUs(4) and Merchant Base C
Slide 5: HepsiJet: Coverage of All Cities
HepsiJet: Coverage of All Cities Fulfillment Last-Mile Delivery ORDER 3P Same day delivery Next day delivery 2-hour delivery Delivery by appointment Fulfillment by (including weekends) Merchant Coverage of all ORDER Fulfillment Centers 137 cross-docks across (+22 in Q2 2021) 81 cities (+18 cities in
Slide 6: HepsiExpress: Continued Expansion in Coverage and Base
HepsiExpress: Continued Expansion in Coverage and Base Expanding Coverage(1) of Coverage(1) of Geographical 58 Cities 60MM+ Coverage Population (+44 in Q2 2021) Diversifying New category in place: Motorbike Refrigerated Vans Services Portfolio Water delivery Solid execution; strengthened On-demand
Slide 7: HepsiPay Wallet Launch
Solid Execution: Hepsipay Wallet Launch HepsiPay Key Advantages Cuzdanim (Wallet) launched on Easiest and fastest way to pay and June 10th receive returns Digital wallet evolving into best-in-class “Hyper- payment platform across customized” offers online and offline channels Cashback 7
Slide 8: Robust GMV Growth
Robust GMV Growth Total Number of Orders (million, %YoY) GMV (TRY billion, %YoY) Growth YoY 151% 95% 38% 120% 58% 10.4 ~2x Active 44% 22.3 2Y CAGR 68% 86% Merchants(1) 15.5 38% 6.5 13.1 5.9 ~2x SKUs(2) 9.5 4.2 4.5 Rising active customer base and frequency Q2 2020 Q2 2021 H1 2020 H1 2021 Q2 202
Slide 9: Rising Share of Marketplace
Rising Share of Marketplace Share of Marketplace GMV(1) Comprehensive Suite of End-to-End Solutions and Value Added Services For Merchants Merchant Portal with 69% Large User Reach Vast Fulfillment Services Access to 33MM members(2) +11pp & & solutions 58% Merchant & Supplier Training & Support Fina
Slide 10: Q2 2021: GMV and Revenue Growth
Q2 2021: GMV and Revenue Growth GMV (TRY billion, %YoY) Revenue (TRY million, %YoY) 38.2% 5.2% 5.8 31% 4.2 Sale of goods (1P) 1P 43% 69% 3P 57% Marketplace (3P) revenue Delivery service & other revenue Q2 2020 Q2 2021 Q2 2020 Q2 2021 Source: Commpany data See “Certain Definitions” in the appendix of
Slide 11: Revenue and Profitability Analysis
Revenue and Profitability Analysis YoY Q2 Revenue Growth (TRY million) 3P GMV share: 69% • 11pp increase vs Q2 2020 • 38% order 1P GMV share: 31% 5.2% • Discounts for temporary marketing campaigns growth • 11pp decrease vs Q2 0% • Strategic margin investment • New revenue 2020 • Shift in electronics
Slide 12: Robust Cash Flow Generation
Robust Cash Flow Generation Positive Free Cash Flow Generation Free Cash Flow(1), TRY MM + Q2 2021 Q2 2020 Strong cash flow generation by Operating activities maintaining a negative net working Net loss for the period (324.1) (15.1) capital position Change in net working capital 943.1 78.8 Other(2)
Slide 13: GMV Outlook
GMV Outlook Multi Levers to Drive Long-Term Growth 2021E GMV: TRY 28 billion – TRY 29 billion Leveraging Logistics and Technology as Business and Scaling Our Experience Enablers New Strategic Expanding Our Assets Selection of Adding More Products and Increasing the Merchants Services Frequency of Ou
Slide 14: Q&A
Q&A
Slide 15: Appendix
hepsiburada fee ——s Appendix ee
Slide 16: Q2 2021: Summary Financials
Q2 2021: Summary Financials Q2 H1 TRY million Q2 2021 Q2 2020 YoY H1 2021 H1 2020 YoY Revenue 1,754.7 1,667.7 5.2% 3,140.5 2,504.3 25.4% Gross Contribution 486.9 452.3 7.6% 907.3 685.2 32.4% Gross Contribution margin(1) 8.3% 10.7% (2.4)pp 8.8% 10.5% (1.7)pp Operating Expenses(2) (Opex) (1,974.9) (1,
Slide 17: Income Statement
Income Statement Income Statement, TL MM Six Months Ended Six Months Ended Three Months Ended Three Months Ended 30 June 2021 30 June 2020 30 June 2021 30 June 2020 Revenues 3,140,536 2,504,344 1,754,701 1,667,705 Cost of inventory sold (2,233,267) (1,819,120) (1,267,809) (1,215,423) Shipping and pa
Slide 18: Balance Sheet
Balance Sheet Balance Sheet, TL MM Assets: 30 June 2021 31 December 2020 Cash and cash equivalents 706,259 592,643 Trade receivables 178,748 157,107 Due from related parties 1,224 3,408 Inventories 608,621 770,141 Contract assets 10,567 55,737 Other current assets 105,031 110,795 Total current asset
Slide 19: Cash Flow Statement
Cash Flow Statement Cash Flow Statement, TL MM Six Months Ended Six Months Ended 30 June 2021 30 June 2020 Loss before income taxes (561,387) (72,047) Adjustments to reconcile profit/(loss) before income taxes to cash flows from operating activities: 403,662 180,527 Interest and commission expenses
Slide 20: Non-IFRS Metrics Reconciliation (I/II)
Non-IFRS Metrics Reconciliation (I/II) EBITDA (TRY in millions) Three months ended June 30, Six months ended June 30, 2021 2020 2021 2020 Net loss for the period (324.1) (15.1) (561.4) (72.0) Taxation on income 0.0 0.0 0.0 0.0 Financial income 42.5 24.7 95.5 52.3 Financial expenses (146.3) (90.9) (3
Slide 21: Non-IFRS Metrics Reconciliation (II/II)
Non-IFRS Metrics Reconciliation (II/II) Free Cash Flow (TRY in millions) Three months ended June 30, Six months ended June 30, 2021 2020 2021 2020 Net cash provided by operating activities 749.4 154.5 627.0 230.8 Capital expenditures (44.7) (18.4) (81.1) (34.2) Proceeds from the sale of property and
Slide 22: Certain Definitions
Certain Definitions We provide a number of key operating performance indicators used by our management and often used by competitors in our industry. We define certain terms used in this presentation as follows: GMV as gross merchandise value which refers to the total value of orders/products sold
D-Market Electronic Services & Trading (Hepsiburada) — Q2 2021 Earnings Presentation on 6ix