Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (November 2017)
13 slides from Alma Media Oyj's investor day presentation, Nov 28, 2017
Slide 1: Reliability as competitive advantage for media industry
November 28th 2017 Reliability as competitive advantage for media industry Arno Ahosniemi, Editor-in-chief, Kauppalehti, Alma Talent
Slide 2: Truth
Truth
Slide 3: Uusi Suomi nykypäivä
Uusi Suomi nykypaiva
Slide 4: Finns and fake news
Finns and fake news • 29% of Finns spot fake news weekly. • In general, Finnish audiences trust their ability to identify fake news. • The majority of people (67%) believe that fake news influences the understanding of current issues. • Finnish audiences evaluate traditional, reliable media as very
Slide 5: To which degree do you think the following parties provide fake news?
To which degree do you think the following parties provide fake news? A lot Somewhat A little Not at all Some special websites, such as the MV magazine 49 28 9 3 Political, non-profit or ideological groups 49 37 8 1 Individual persons 31 50 14 1 Representatives or assistants of foreign powers 29 46
Slide 6: 6
6
Slide 7: The New York Times digital subscriptions exceeded three million
The New York Times digital subscriptions exceeded three million. Signed more than 600 000 NEW subscriptions in H1 2017. Also magazine The Atlantic and newspaper Washington Post gained new audience. 7
Slide 8: Kauppalehti front page March 1st 2016
Kauppalehti front page March 1st 2016 The declaration was published simultaneously in more than 20 media:several newspapers, national broadcasting company morning show, commercial television, in social media etc. 8
Slide 9: Declaration in English
Declaration in English “ In the defense of honest and reliable media The face of public discourse in Finland has changed rapidly. Verbal abuse, defamation, slander and outright lies run rife especially in social media. Parties calling themselves media are poisoning both the public discourse and the
Slide 10: Reliable media: Editor-in-Chief is responsible
Reliable media: Editor-in-Chief is responsible • Reliability has become a competitive advantage for traditional media: more fake news and false media, the most crucial factors are reliability, quality and credibility. • Reliable media admits its mistakes and publishes corrections. • Fact checking is
Slide 11: Alma Media: KPI's for responsible journalism
Alma Media: KPI’s for responsible journalism • The percentage of Alma Media’s media of all condemnatory decisions by the Council for Mass Media (Julkisen sanan neuvosto) is less than 20% • Alma’s biggest media brands set annual quality and reliability goals. Monitoring with surveys.
Slide 12: Finnish media environment is trusted
Finnish media environment is trusted 69 % trust sources they use Source: Reuters Institute Digital News Report 2017
Slide 13: … and polarisation of news media has not progressed
… and polarisation of news media has not progessed Source: Reuters Institute Digital News Report 2017