Playboy, Inc. · NASDAQ:PLBY
Playboy — PLBY Group — Merger or Acquisition (June 2021)
14 slides from Playboy's merger presentation, Jun 29, 2021
Slide 1: Acquisition of Honey Birdette
Acquisition of Honey Birdette J U N E 2 9 , 2 0 2 1 © 2021 PLBY Group, Inc. All rights reserved.
Slide 2: Legal disclaimer
2 A C Q U I S I T I O N O F H O N E Y B I R D E T T E Legal disclaimer This presentation (this “Presentation”) is provided for information purposes only and has been prepared to assist interested parties in making their own evaluation with respect to a potential investment in PLBY Group, Inc. (“PLBY
Slide 3: Legal disclaimer (continued)
3 A C Q U I S I T I O N O F H O N E Y B I R D E T T E Legal disclaimer (continued) Use of Projections This Presentation contains projected financial information with respect to the Company and its proposed acquisition of Honey Birdette (Aust.) Pty Limited (“Honey Birdette”). Such projected financial
Slide 4: Honey Birdette is a disruptive luxury lingerie and lifestyle brand created for women, by women
A C Q U I S I T I O N O F H O N E Y B I R D E T T E 4 Honey Birdette is a disruptive luxury lingerie and lifestyle brand created for women, by women
Slide 5: Honey Birdette's products inspire confidence & empowerment
A C Q U I S I T I O N O F H O N E Y B I R D E T T E Honey Birdette’s products inspire confidence & empowerment Built upon a high-growth, direct-to- consumer omni-channel model. 5
Slide 6: A Global Brand with Significant U.S. Momentum
FY19 FY20 FY21E $34,967 $27,957 $29,585 $37,945 $22,706 $12,586 ecommerce retail 6 Source: Honey Birdette Management Note: Honey Birdette’s fiscal year ends June 30; all numbers are shown on a fiscal year, and not a calendar year, basis Note: All currency is stated in USD, AUD:USD conversion rate us
Slide 7: An Affluent, Young and Highly-Engaged Consumer
A C Q U I S I T I O N O F H O N E Y B I R D E T T E 7 Content and influencer-driven marketing drives efficient marketing for lingerie and lifestyle products • They are loyal: repeat purchases represent more than 60% of total Net Sales • They are high spenders: lifetime revenue (“LTR”) for repeat cus
Slide 8: Expands PLBY Group DTC Portfolio in Sexual Wellness
8 A C Q U I S I T I O N O F H O N E Y B I R D E T T E Expands PLBY Group DTC Portfolio in Sexual Wellness • Playboy is an iconic global brand with massive reach, perceived as an authority on sex, intimacy, and pleasure • Honey Birdette is a luxury brand with a loyal customer base that accelerates PL
Slide 9: Transaction Rationale
9 A C Q U I S I T I O N O F H O N E Y B I R D E T T E Transaction Rationale Rapidly Growing & Highly Profitable Global Brand • Net Sales of $73M and EBITDA of $28M in FY21E, representing year-over-year growth of over 40% and over 95%, respectively • Affluent, young and loyal customer base with big o
Slide 10: Transaction Overview
A C Q U I S I T I O N O F H O N E Y B I R D E T T E 1 0 • Purchase Price: Approximately $333 million1 • Consideration: $238 million cash funded from existing cash on balance sheet and $95 million PLBY Group stock (2.2 million shares) • Timing: Transaction expected to close in Q3 2021 Transaction Ove
Slide 11: PLBY Group: High-Growth, Global & DTC-Focused
1 1 A C Q U I S I T I O N O F H O N E Y B I R D E T T E Revenue by Region 49% 15%US China18% Other 17% Australia Digital Subs 8% Licensing 22% Direct-to-Consumer 70% Revenue by Type Over $280 million Pro Forma 2021E Revenue and 40% y/y Growth PLBY Group: High-Growth, Global & DTC-Focused Note: Pro F
Slide 12: Appendix
| Appendix PLBY GROUP
Slide 13: Honey Birdette Reconciliation of Estimated 2021 Net Income to Adjusted EBITDA
1 3 Honey Birdette Reconciliation of Estimated 2021 Net Income to Adjusted EBITDA1 A C Q U I S I T I O N O F H O N E Y B I R D E T T E 1) Honey Birdette’s 2021 fiscal year ends as of June 30, 2021, and its actual results are expected to be reported following the closing of the acquisition 2) Honey B
Slide 14: PLBY Group
PLBY GROUP ®