Slide 1: 2025 Full Year Presentation
2025 FULL YEAR PRESENTATION Vimto global product range shot here
Slide 2: Agenda
AGENDA 01 Strategic & Operational Review Andrew Milne 02 Financial Review Rebecca Hughes 03 Looking Ahead Andrew Milne 04 Q&A Andrew Milne and Rebecca Hughes ANDREW MILNE REBECCA HUGHES CEO FINANCE DIRECTOR 2
Slide 3: Highlights
HIGHLIGHTS 01 02 03 Double digit growth in Accelerated Strong progress on operating profit +10% packaged growth in PBT margin to 19% in line with Africa in line with expectations strategy 04 05 06 Strong cash Successful launch Increased balance of new ERP shareholder system returns 3
Slide 4: Strategic & Operational Review
STRATEGIC & OPERATIONAL REVIEW
Slide 5: Our strategy is clear and focused
OUR STRATEGY IS CLEAR AND FOCUSED DRIVE BOTTOM LINE ACCELERATE GROWTH IN OUR PACKAGED BUSINESS VALUE FROM OOH MORE FROM THIRST FUEL FOR HAPPIER THE CORE FOR NEW GROWTH FUTURE Accelerating organic Driving incremental Fuel growth through Building a happier growth through growth through efficiencies an
Slide 6: Vimto growing in all sub-categories
VIMTO GROWING IN ALL 4 SUB-CATEGORIES SQUASH RTD STILL JUICE FLAVOURED CARBS ENERGY RECORD £129M RSV Value +6.0% Volume VALUE VOLUME VALUE VOLUME VALUE VOLUME VALUE VOLUME +3.3% +4.6% +4.3% +11.5% +12.1% +2.5% -4.6% +41.1% +46.7% Soft Drinks Category £14.6B RSV VALUE VOLUME VALUE VOLUME VALUE VOLUME
Slide 7: Strategy in action: More from the core
STRATEGY IN ACTION MORE FROM THE CORE CATEGORY STRATEGY DRIVING INCREASED DISTRIBUTION & VISIBILITY IN STORE Vimto #2 squash brand in UK • Vimto branded bays in squash aisles in major retailers • Fastest growing squash brand in 3 of the top 4 retailers • Investment in availability and visibility UK
Slide 8: Strategy in action: Thirst for new
STRATEGY IN ACTION THIRST FOR NEW VIMTO ACCELERATION • New functional squash • Vimto Energy now £4m • Beyond the Bottle targeting new RSV • New Health & Wellness consumption occasions • New price-marked brand partnerships • 10% of shoppers are new packs for Independents • New retail channels UK PACK
Slide 9: Strategy in action: More from the core
STRATEGY IN ACTION MORE FROM THE CORE AT THE HEART OF OVER 100 RAMADANS IN THE MIDDLE EAST • THE Iftar table beverage • World class execution of iconic bottle • Multi-media communications campaign, back on TV • 6% increase in brand awareness • Over 100 Ramadans • Emotional connection INTERNATIONAL 9
Slide 10: Strategy in action: More from the core
STRATEGY IN ACTION MORE FROM THE CORE LOCALISED PRODUCTION & INCREASED MARKETING IN WEST AFRICA DRIVING STRONG GROWTH • Vimto in Africa is 65 million litres, 50% is Red Can • Local production & concentrate strategy driving speed to market and product availability of Red Can • Phase 1 successfully im
Slide 11: Strategy in action: Thirst for new
STRATEGY IN ACTION THIRST FOR NEW PRODUCT & PACKAGING INNOVATION DRIVING GROWTH • Successful launch of Blackcurrant kids RTD in Middle East • New Vimto Fizzy 330ml in Middle East • New 250ml Red Can in West Africa to capitalise on new consumption occasions INTERNATIONAL 11
Slide 12: Strategy in action: Fuel for growth
STRATEGY IN ACTION FUEL FOR GROWTH OUT OF HOME BUSINESS TRANSFORMATION • Strong bottom line margin delivery (17.5%) • New ERP system (SAP) successfully launched Q1 2025 • Continued business simplification through strategic exit from Starslush • Customer service levels maintained throughout the trans
Slide 13: Strategy in action: Happier future
STRATEGY IN ACTION HAPPIER FUTURE EVERYONE PRODUCTS WE’RE OWNING OUR MATTERS PROUD OF CLIMATE IMPACT • Camp Vimto returned in 2025 with • Entire UK Packaged portfolio below • EV’s fleet trial within our OoH 20 new graduates new sugar tax threshold (4.5g / 100ml) business • Strong support given to a
Slide 14: Financial Review
FINANCIAL REVIEW
Slide 15: Financial Highlights
FINANCIAL HIGHLIGHTS Strong progress towards our strategic ambitions 15
Slide 16: Revenue
REVENUE Increase in revenue to £175.1m, predominantly driven by higher volumes o Group revenue +1.3% (LFL* +1.9%) o UK Packaged +3.1% o International Packaged –0.9% (LFL +1.5%) due to phasing of ME – earlier timing of Ramadan in 2025 - and shift to concentrate model in West Africa o ME –15.5% o Afri
Slide 17: Segmental
SEGMENTAL Profit growth delivered in line with strategy o Adj. OP increased by 9.9% to £31.7m o Absolute gross profit increase offsetting growth in central overheads o Total Packaged profit +£3.2m (+8.0%) o 32.5% ROS o OoH profit +£0.2m (+2.3%) o 17.5% ROS o Central costs increased £0.6m to £19.2m (
Slide 18: Adjusted Profit Before Tax
ADJUSTED PROFIT BEFORE TAX Gross profit increase and cost control offsetting reduction in interest income o Gross profit o Gross profit +£1.7m o Gross margin increased to 46.1% (2024: 45.7 %) o Administrative Expenses -£1.1m o Investment in IT o Cost of living pay increases o Offset by careful cost
Slide 19: Exceptional Items
EXCEPTIONAL ITEMS Further investment in the Business Change Programme leading to successful implementation 2025 2024 Business Change Programme £4.4m £7.6m o Exceptional costs ended in Q4 of 2025 and will not continue in 2026 o ERP system successfully implemented in March 2025 o Forecast payback in 5
Slide 20: Net Cash
NET CASH Strong cash maintained to support growth o Strong net cash position at £55.7m o Adjusted EBITDA £33.8m +9.6% o Exceptional cash out £4.4m - ERP o Working capital increases £8.6m driven by HY2 weighting of sales o Reduced net interest income of £1.9m following prior year special dividend 20
Slide 21: 2025 Capital Allocation & Dividends
2025 CAPITAL ALLOCATION & DIVIDENDS Ability to deliver strategy and create shareholder value Investment Progressive Potential Surplus cash Capital Allocation in profitable ordinary M&A returned to growth dividend shareholders Dividend 2.0x 67.53p 33.7p cover Adj. EPS (basic) 19 March 2026 21
Slide 22: 2026 Capital Allocation & Dividends
2026 CAPITAL ALLOCATION & DIVIDENDS Ability to deliver strategy and create shareholder value Investment Progressive Potential Surplus cash Capital Allocation in profitable ordinary M&A returned to growth dividend shareholders To give Dividend Reflecting Board confidence in shareholder 1.5x future gr
Slide 23: Looking Ahead
LOOKING AHEAD
Slide 24: Continued Growth
Energy sub- CONTINUED GROWTH category +13%* Vimto Energy +41% New flavour TROPICAL COOLER New multipack to drive weight of purchase 24 *Source: Nielsen IQ RMS data for the Squash, Flavoured Carbonates, RTD stills & Energy categories 12 months ending 27.12.25 for the GB Total Coverage market
Slide 25: Squash Brand
2 new additions #2 UK SQUASH to 2 litre squash range 1.5 litre Vimto Original BRAND special buy in ALDI Broad range of flavours & pack sizes 25
Slide 26: Building on Double Digit Growth
BUILDING ON DOUBLE RTD Still: redesigned DIGIT GROWTH 500ml bottle NEW ViM20 Minis 26
Slide 27: Redesigned carbonates 500ml bottles
Redesigned carbonates 500ml bottles 89% 2 NEW limited flavour edition appeal* flavours 84% purchase intent 18-25’s* 27 *Source: Toluna concept research, 202 consumers, Sept 2025
Slide 28: Love at First Taste
LOVE AT FIRST TASTE 30 million packs Summer New Vimto 2026 Masterbrand campaign £2.3m media investment 28
Slide 29: Rose Cordial
ROSE CORDIAL First cordial flavour launch in Middle East in over 100 years Key element of Ramadan activation plans 29 MIDDLE EAST
Slide 30: Africa
AFRICA • Phase 2 of localized Red Can production in West Africa: Ivory Coast • Five more markets to benefit from increased speed to market and availability: • Ivory Coast • Burkina Faso • Ghana • Liberia • Sierra Leone 30
Slide 31: Geographic Expansion
GEOGRAPHIC EXPANSION MALAYSIA SUDAN • Market entry Q4 2024 • 3rd largest African market for Vimto pre-war, • 1 litre squash listed in >3000 stores 3% market share, 40 years brand heritage • TV & digital advertising investment • 10 year partnership with DAL Group, Sudan’s largest company and Coca-col
Slide 32: Rest of World (£9.2m)
REST OF WORLD (£9.2m) USA & CANADA EUROPE • Sales growth +14.6% in 2025 • Sales growth +5.9% in 2025 • Strong partnership with Global • Direct deliveries from Damm factory Market Foods driving distribution in Spain to 80 customers • Ramadan activation in trade to • Placement in World Food fixtures i
Slide 33: Summary and Outlook
SUMMARY AND OUTLOOK o Strong financial delivery in line with our 2024 o Clear and focused strategy CMD medium term ambitions o Accelerate growth in Packaged business o £225m Turnover o Drive bottom line value from OoH o 20% PBT margin o Continued focus on driving efficiencies through o £45m PBT Oper
Slide 34: Thank You
Nichols Thank You