Mahindra & Mahindra Ltd. · NSE:M&M
Mahindra & Mahindra — Investor Presentation (August 2024)
85 slides from Mahindra & Mahindra's investor presentation, Aug 15, 2024
Slide 1: Cover letter to stock exchanges: launch of Thar ROXX
Mahindra & Mahindra Ltd. Mahindra Towers, mahindraRise Dr. G. M. Bhosale Marg, Worli, Mumbai 400 018 India Tel: +91 22 2490 1441 Fax: +91 22 2490 0833 www.mahindra.com REF:NS:SEC: 15th August, 2024 National Stock Exchange of India Limited BSE Limited "Exchange Plaza", 5th Floor, Phiroze Jeejeebhoy T
Slide 2: Mahindra Launches 'THE' SUV: Thar ROXX
t41SPORT UTILITY VEHICLES mahindraRise PRESS RELEASE Mahindra Launches ‘THE’ SUV: Thar ROXX o Turn Heads o A distinctive silhouette, a powerful long hood with short overhangs for exceptional approach and departure angles, make it a timeless, iconic design. o Majestic on-road presence with an unmissa
Slide 3: Press release: testing, quotes and variant-wise pricing
sr onr LJTIL ITV VEHICLES The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at +50°C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of -20°C in Kaza. This
Slide 4: Annexure: More about the Thar ROXX
td'SPORT UTILITY mahindramse vEH !CLEO Annexure 1 More about the Thar ROXX Turn Heads The Thar ROXX’s majestic on road presence draws inspiration from the great outdoors to create a vehicle that truly impresses. o The design features a bold front grille paired with Bi-LED projector headlamps and C-
Slide 5: Engine specifications and advanced safety
SPORT UTILITY mahindraRise VEHICLES Petrol Engine – All-New 2.0 L Specification Diesel Engine 2.2 L mHawk mStallion TGDi Max Power 130 kW @ 5000 r/min 128.6 kW @ 3500 r/min Max Torque 380 Nm @ 1750-3000 r/min 370 Nm @ 1500-3000 r/min Transmission 6-Speed Manual/Automatic 6-Speed Manual/Automatic (Ai
Slide 6: Rock The Luxe Life
Rise SPORT UTILITY ma11 n d ra VEHICLES Rock The Luxe Life Seamlessly blending luxury with advanced technology, the Thar ROXX offers a premium driving experience. o The interior features an ivory ambiance, leatherette trims, and soft-touch materials that exude sophistication. The leather-wrapped das
Slide 7: Variants and top features
Rise SPORT UTILITY mahind ra VEHICLES Annexure 2 Variants and top features MX1 MX3 MX5 AX7L • LED Projectors • In addition to features In addition to features of In addition to features of Headlamps of MX1 MX3 MX5 • LED Tail Lamps • R18 Steel Wheels • 26.03 cm (10.25“) HD • Single Pane Sunroof • Pan
Slide 8: Social media addresses and About Mahindra
SPORT UTILITY mahindraRise VEHICLES • Side Footstep • ISOFIX Social Media Addresses for Thar ROXX: • Brand website: https://auto.mahindra.com/thar-ROXX.html • Instagram: @mahindrathar • Facebook: @mahindrathar • Twitter: @Mahindra_Thar • YouTube: @TharMahindra • Hashtags: #TharROXX #THESUV #ExploreT
Slide 9: Thar ROXX 'THE' SUV
Af / ROX X ‘THE’ SUV > /
Slide 10: Opportunity Mapping Recap
OPPORTUNITY MAPPING Recap 13% 27% 15% 7% 21% SUV Industry Volume Distribution across 15% Price Segments M&M Share (Volume) 34% 14% Ex Showroom Price (lacs) 5 - 7.5 7.5 - 10 10 - 12.5 12.5 - 15 15 - 20 20 - 25 25 - 30 >30 SUV Industry Volume % 49% 45% SUV Industry Revenue % 35% 56% Source: JATO Dynam
Slide 11: >12.5L SUV Price Segment
>12.5L SUV Price Segment Volume Market Share Top 5 Brands 45% M&M 27 % #1 Scorpio >12.5L Price Competitor 2 15% #2 #3 #4 #5 XUV700 SUV Industry Source: Jato F24 data, 45% SUV Industry in >12.5 L to 30 L price range
Slide 12: The opportunity for 'THE' SUV
THE OPPORTUNITY FOR ‘THE’ SUV SUV Brand * in >12.5L Price Segment in next 3-5 years * #1 SUV Brand by Volume; >12.5 L Ex Showroom Price Segment of SUVs (defined as per Jato)
Slide 13: Thar has created an uncontested market segment
THAR HAS CREATED AN UNCONTESTED MARKET SEGMENT Thar 3D – Generation 1 Thar 3D – Generation 2 5868 5146 3858 Monthly Average Sales Thar vs Competition 2678 2315 638 729 739 528 556 510 588 536 455 419 441 547 396 300 405 303 263 216 277 79 47 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 202
Slide 14: Thar Customers
THAR CUSTOMERS Thar is attracting young 2/3rd Thar consumers come 88% Consumers are buyers to Mahindra’s from smaller families additional car buyers fold (up to 5 members) (already own a car) Another 30% 4WD 25% 4WD considerers do Considerers only not consider any other consider Mahindra vehicle veh
Slide 15: 5 Reasons Why Thar ROXX is 'THE' SUV
5 5 Reasons WhyThar Reasons Why TharROXX ROXXis is“THE” “THE” SUV SUV
Slide 16: Mahindra Global Design
mahinclra GLOLHAL DE-SIGN
Slide 17: Thar, Bolero, Scorpio, XUV design philosophy
THAR BOLERO SCORPIO XUV Be. ICONIC MONOLITHIC MUSCULAR ATHLETIC ELECTRIFYING IS ICONIC AND RARE, BUT WITH A HEART IS MONOLITHIC AND SOLID, YET MAKES YOUR IS ALL MUSCLE, MAKES YOUR HEART BEAT IS ELECTRIC, OF GOLD HEART MELT THAT MAKES YOUR HEART WHILST STANDING STILL, AND SHOCKINGLY BEAUTIFUL POUND F
Slide 18: Exterior Design
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Slide 19: Shoulder crease design
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Slide 24: mahinclra
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Slide 28: Don't Just Ride, Glide
DON’T DON’T JUST RIDE, JUST RIDE, GLIDE GLIDE
Slide 29: It is not just a Ride, but a Glide
It is not just a Ride, but a Glide Next generation Frame Light-weight & High Stiffness Advanced damper technologies Electric Power Steering MTV-CL, FDD & HRS Premium steering feel Penta Link Suspension with Watt’s link Galileo inspired kinematics Enhanced 4x4 Legendary off-road performance Independe
Slide 30: Next Gen Frame
: N ex t G e n F ra m e Light-weight, High-Stiffness & Frequency 220 210 200 Frame mass, kg Lower the better 190 180 Bouncing force F = m * a 170 ‘THE’ SUV Cornering force F = m * V2 r 160 • Mass 179 kg ( 18% lighter) 2400 2500 2600 2700 2800 2900 3000 • Bending Frequency – 39.9 Hz (41 % higher) Whe
Slide 31: World Class Suspension
: Wo r l d C l a s s S u s p e n s i o n Glide with Maximum Cornering Power Front : Independent Double Wishbone Rear : Rigid axle with Penta-link Archimedes inspired geometry Galileo inspired Kinematics Give me a lever long enough, and I shall move the world Path of a projectile is a parabola - Arch
Slide 32: Advanced Damper Technologies
: A d va n c e d D a m p e r Te c h n o l o g i e s Glide in all driving conditions MTV-CL FDD HRS (Multi-tune valve with concentric land) (Frequency Dependent Damping) (Hydraulic Rebound Stopper) Body Wheel motion High Frequency motion FDD Damping force (N) MTV-CL Damping force (N) FDD Ride Comfort
Slide 33: Premium Steering Feel
: P r e m i u m S te e r i n g Fe e l EPS Technology : Precise Steering Response & Linearity Steering rack moved closer to wheel center by 18 % Customer Benefits Enhanced precision, linearity & returnability • Ease of driving, parking & Maneuvering 156 mm • Efforts & Returnability • Precise steering
Slide 34: World-class Ride
: Wo r l d - c l a s s R I D E Ride Quality – Among the best ! 110 Brand T H Brand S N Brand J W 105 Brand F E THAR ROXX Vertical Acceleration – m/s2 (dB) 100 • Primary Ride : 0 to 2 Hz 95 • Secondary Ride : 8 to 20 Hz 90 • Wheel hop frequency 85 • Front suspension : 10 Hz 80 Lower the better Human
Slide 35: World-class NVH
: Wo r l d - c l a s s N V H Class leading Stiffness & Frequency High Section Modulus High-Strength Steel (200 sections across 4m length) (More than 88 %) Frame Bending Torsional mass frequency frequency 18 % 41 % 51 % A B C A B C Varying shapes Lighter Higher Higher Joinery Strengthening Lower Gaug
Slide 36: World-class NVH: stiffness and frequency
: Wo r l d - c l a s s N V H Class leading Stiffness & Frequency Torsional Frequency, Hz Bending Frequency. Hz 40 45 ‘THE’ SUV ‘THE’ SUV 35 Torsional frequency (Hz) Bending frequency (Hz) 40 30 35 25 30 20 15 25 170 180 190 200 210 220 170 180 190 200 210 220 Mass (kg) Mass (kg) ‘Frequency is a frie
Slide 37: World-class NVH: full metal body
: Wo r l d - c l a s s N V H All new full metal body with Unparalleled Stiffness Torsional stiffness : High stiffness Ring Structure : NVH, Safety, Reliability 12.9 kNm/deg (148 % better than benchmark) Enhanced joinery 6227 Spot welds strength • Integrated roll-cage Bending stiffness: • Weight same
Slide 38: Class Leading NVH: Quiet & Comfortable Cabin
: C L A S S L EA D I N G N V H Quiet & Comfortable Cabin Loudness at Driver-ear Location (Diesel) Sound quality : Articulation Index (Diesel) 35 100 30 90 Higher the better Articulation Index, (%) Loudness (sone) 25 80 20 70 Brand JW Brand JW THAR ROXX THAR ROXX 15 Brand S N 60 • Panel Damping Brand
Slide 39: Get Off The Tar
GET GET OFF THE OFF THE TAR TAR
Slide 40: Capability Par Excellence
‘ T H E ’ S U V : C A PA B I L I T Y PA R E XC E L L E N C E Legendary ADR angles & Water-fording depth 650 mm fording depth 23.9 ° 41.7 ° 36.1 °
Slide 41: Superior Wheel Torque, ELD & BLD
‘ T H E ’ S U V : C A PA B I L I T Y PA R E XC E L L E N C E : Superior Wheel Torque, ELD & BLD Brake Locking Differential (BLD) (Both front and rear) Total wheel torque 2956 Nm (280 * 3.96 * 2.48 * 4.3) 11,824 Nm Transfer case 2956 Nm (4H & 4L) 2956 Nm R19, 789 mm OD All-terrain tires Electric Lock
Slide 42: Conquer Every Terrain
‘ T H E ’ S U V : LOA D E D W I T H T EC H NO LO GY Conquer Every Terrain Terrain Modes IntelliTurn Assist (ITA) CrawlSmart • Sand • Intelligent braking of inner • Automatic control of engine, • Mud wheel in 4-L mode brake and transmission. • Snow • Reduction of TCD by 15 % • Sail through every obst
Slide 43: Power On
POWER POWER ON ON
Slide 44: Exhilarating Performance: engines
‘ T H E ’ S U V : E x h i l a ra t i n g Pe r fo r m a n c e High Performance Gasoline & Diesel Engines G20 TGDI mStallion Engine D22 mHawk Engine • 129 kW (177 PS) @ 5000 rpm • 129 kW (175 PS) @ 3500 rpm • 380 Nm @ 1750 – 3000 rpm • 370 Nm @ 1500 – 3000 rpm • 350 bar GDI system • 1600 bar common ra
Slide 45: Exhilarating Performance: torque and power curves
‘ T H E ’ S U V : E x h i l a ra t i n g Pe r fo r m a n c e High Performance Gasoline & Diesel Engines G20 TGDI Gasoline AT D22 Diesel AT 450 200 450 200 TORQUE POWER TORQUE POWER 400 175 400 175 350 350 150 150 300 300 Torque (Nm) 125 Torque (Nm) 125 Power (PS) 250 Power (PS) 250 100 100 200 200 0
Slide 46: Premium and Effortless Transmissions
‘ T H E ’ S U V : E x h i l a ra t i n g Pe r fo r m a n c e Premium and Effortless Transmissions 6 Speed AISIN* Automatic 6 Speed Manual Transmission Transmission • Best-in-class Fuel Economy • Best in class NVH • Globally Proven Automatic • Cable shifter with dampers Transmission from AISIN • Full
Slide 47: Superior Crash Performance
T H E U LT I M AT E S A F E M A C H I N E Superior Crash Performance ▪ Impact force : 227 kN (22.7 ton) at 64 kmph Pulse Diagram ▪ Designed to protect against peak deceleration of 32 g Frontal Offset Crash – 64 kmph ▪ Frontal crash energy absorption : 363 kJ 10 Energy absorption zone Rebound zone 5%
Slide 48: Comprehensive Safety Package
T H E U LT I M AT E S A F E M A C H I N E Comprehensive Safety Package STANDARD SAFETY FEATURES ▪ 6 Airbags ▪ 3-point seat belt for all seats ▪ Seat-belt reminders for all seats ▪ Passenger airbag ON/OFF for child safety ▪ ISO-FIX child seats with top-tether ▪ Seat belt height adjuster for front row
Slide 49: State-of-the art ESP suite
T H E U LT I M AT E S A F E M A C H I N E State-of-the art ESP suite ESP 9.3 system with improved BLDC motor Dynamic Safety Functions • Vehicle Dynamics Control (VDC) • Traction Control System (TCS) • Roll Over Mitigation (ROM) Other Value-add Functions • Hill Hold Control (HHC) • Hill Descent Contr
Slide 50: Rock The Luxe Life
ROCK ROCK THE LUXE THE LUXE LIFE LIFE
Slide 51: Interior & Colour Material Finish Design
In terior & Colour Material Finish Design
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Slide 61: Wheelbase & Couple Distance
‘ T H E ’ S U V : R O C K T H E LU X E L I F E Wheelbase & Couple Distance 823 mm 2850 mm PARAMETER THAR ROXX #1 C-Segment SUV Player Wheelbase (mm) 2850 2610 Couple Distance(mm) 823 811 Source : In-house measurements
Slide 62: Best-in-class Cabin Roominess
‘ T H E ’ S U V : R O C K T H E LU X E L I F E Best-in-class Cabin Roominess Shoulder Room Hip Room #1 C-Segment PARAMETER THAR ROXX SUV Player Leg Room (1st / 2nd row) 1055 / 930 1053 / 900 Head room (1st / 2nd row) 1021 / 985 1011 / 973 Shoulder room (1st / 2nd row) 1418 / 1434 1404 / 1367 Hip Roo
Slide 63: Huge and versatile boot space
‘ T H E ’ S U V : R O C K T H E LU X E L I F E Huge and versatile boot space 60:40 foldable backrest 644 liters (up to roof) PARAMETER THAR ROXX #1 C-Segment SUV Player Luggage volume (up to back rest) (VDA - ISO V211) 447 319 Luggage volume (up to roof) (ISO V215) 644 443 Source : In-house measurem
Slide 64: Turn Heads, Ride Glide, Get Off The Tar, Power On, Luxe Life
Turn Don’t Just Get Off Power Rock the Heads Ride, Glide The Tar On Luxe Life
Slide 65: Skyroof
‘ T H E ’ S U V : To u g h y e t S o p h i s t i c a t e d Skyroof : Experience ‘Freedom’ like never before 1450 mm 900 mm • Glass dimension : 1450 x 900 mm • Open to Sky : 636 x 731 mm
Slide 66: ADAS: Level 2
‘ T H E ’ S U V : To u g h y e t S o p h i s t i c a te d ADAS : Level 2 1R 1V ADAS System Expansive list of features • Forward collision warning (FCW) • Auto Emergency Braking (AEB) • Adaptive Cruise Control (ACC) • Smart Pilot Assist (SPA) • Lane Departure Warning (LDW) • Lane Keep Assist (LKA) •
Slide 67: Harman/Kardon Branded Audio
‘ T H E ’ S U V : To u g h y e t S o p h i s t i c a te d Harman/Kardon Branded Audio • 9 high-performance speakers • 12-channel dedicated 560 W amplifier • Clari-Fi (reveal beautiful and delicate audio details) • Individual Audio Settings • Studio • QLS (Quantum Logic Surround) • Sound Ambience (St
Slide 68: Powered and Ventilated Seats
‘ T H E ’ S U V : To u g h y e t S o p h i s t i c a te d Powered and Ventilated Seats Powered Seat : Driver Ventilated Seats : Driver & Co-Driver • 6-way adjustable power • Low-noise, high-flow fans • Ergonomic placement of knobs • Dedicated fans for cushion and backrest
Slide 69: 360 degree Surround View System
‘ T H E ’ S U V : To u g h y e t S o p h i s t i c a te d 360 deg Surround View System 360 deg Surround View Feature Packed SVS a• • . .,, r-'1 - • . '.-• - • ••• •4.- 7 • -.. • - . v- - .; - c - • • •• • • 1 sr • -' •- • = • . J. r. - • ''.•••••• . -412 - : 7;• .•_ *.1:,;117:?• ••;: - •• • . ' ,p •
Slide 70: ADRENOX Connect
‘ T H E ’ S U V : To u g h y e t S o p h i s t i c a te d ADRENOX Connect • Trip Summary • Remote vehicle controls Salem Kochi • M-Lens Kafriakurnad Highway, Got... • Vehicle status monitoring • Smart wearables • In-home Alexa • OTA Capable
Slide 71: 'THE' SUV feature summary
‘THE’ SUV ‘THE’ SUV Panoramic Panoramic Sunroof Soft Touch Touch IP Concert on on Wheels Wheels 10.25” dual touchscreen 10.25” touchscreen Ventilated Ventilated && Powered Powered Seats 360-degree camera 360-degree camera with ADASLevel ADAS Level 22 80+ Connected 80+ Connected features features bli
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Slide 74: Thar ROXX MX1: Base, But Not Basic!
THAR ROXX MX1: 12.99 Lakh 13.99 Lakh Base, But Not Basic! G MT RWD D MT RWD Turn Heads Don’t Just Ride, Glide Get Off the Tar Thar Iconic Silhouette M-Glyde Platform Brake Locking Differential LED Projector Headlamps Penta Link Suspension with Water wading – 650mm LED Tail Lamps Watt’s Link Approach
Slide 75: Thar ROXX MX3: Level Up
THAR ROXX MX3: 14.99 Lakh 15.99 Lakh Level Up G AT RWD D MT RWD Turn Heads Don’t Just Ride, Glide Get Off the Tar Dual-Tone Metal Top Drive Modes : Zip, Zoom Selectable Terrain Modes : Snow , Thar Iconic Silhouette Rear Armrest with cupholder Sand, Mud LED Projector Headlamps M_GLYDE Platform Gen II
Slide 76: Thar ROXX AX3L: Where Tech takes the wheel
THAR ROXX AX3L: 16.99 Lakh Where Tech takes the wheel D MT RWD Turn Heads Don’t Just Ride, Glide Get Off the Tar Thar Iconic Silhouette Drive Modes : Zip, Zoom Selectable Terrain Modes : Snow , Dual-Tone Metal Top Rear Armrest with cupholder Sand, Mud LED Projector Headlamps M_GLYDE Platform Gen II
Slide 77: Thar ROXX MX5: Style meets Substance
THAR ROXX MX5: 16.99 Lakh Style meets Substance D MT RWD Turn Heads Don’t Just Ride, Glide Get Off the Tar Single Pane Sunroof Acoustic Windshield Tyre Pressure Monitoring System R18 Diamond Cut Alloy Wheels Leatherette Seats Electronic locking differential (4x4) C-Shaped LED DRL Leather Wrapped ste
Slide 78: MX5
MX5 MX5
Slide 79: Thar ROXX AX5L: Living life, Fully loaded
THAR ROXX AX5L: 18.99 Lacs Living life, Fully loaded D AT RWD Turn Heads Don’t Just Ride, Glide Get Off the Tar Single Pane Sunroof Acoustic Windshield Tyre Pressure Monitoring System R18 Diamond Cut Alloy Leatherette Seats Electronic locking differential (4x4) Wheels Leather Wrapped steering C-Shap
Slide 80: One to Rule Them All
ONE TO ONE TO RULE RULE THEM ALL THEM ALL
Slide 81: Thar ROXX AX7L: Luxury without Limits
THAR ROXX AX7L: 18.99 Lacs Luxury without Limits D MT RWD Turn Heads Don’t Just Ride, Glide Get Off the Tar Panoramic Skyroof (Largest Leatherette Wrapped IP, door SmartCrawl (4x4) under 4.5m) trims & steering Intelliturn (4x4) R19 Diamond cut Alloy 6 Way Powered driver seat Front Camera Wheels Fron
Slide 82: AX7
AX7 AX7
Slide 83: Test drives, bookings and deliveries schedule
Test Drives Start Test Drives Start :: Sept. 14 Sept. 14th Bookings Start :: Oct. Bookings Start 3 Oct. 3 rd rd Deliveries Start :: This Deliveries Start This Dussehra Dussehra
Slide 84: Freedom Drive Plan
FREEDOM FREEDOM DRIVE DRIVE PLAN PLAN
Slide 85: Freedom Drive Route
FREEDOM FREEDOM DRIVE DRIVE ROUTE ROUTE Golf to Golf to off off road road The plantation The plantation Hyatt to golf Hyatt to golf Demo track Demo track drive drive
Mahindra & Mahindra — Investor Presentation (August 2024) on 6ix