SRAX, Inc. · OTC:SRAX
SRAX — Social Reality — Investor Presentation (September 2017)
30 slides from SRAX's investor presentation, Sep 25, 2017
Slide 1: Blockchain Identification Graph
Blockchain Identification Graph BIG & bigtoken.com
Slide 2: Advertisers and marketers spent $130 billion on consumer data
Last year advertisers and marketers spent $130 billion on consumer data. Private & Confidential
Slide 3: We have become accustomed to letting others use and sell our data
We have become accustomed to letting others use and sell our personal data in exchange for access to basic news, brief entertainment, efficient utilities and social connections. ») Private & Confidential 2017 © SRAX
Slide 4: We've become so accustomed to giving our information away
We've become so accustomed to giving our information away, we don’t even THINK about it. Private & Confidential
Slide 5: Our values, preferences, tastes and history are sold without our awareness
Our values, preferences, tastes, perspectives, passions, history, and relationships are sold - all without our awareness or benefit. >> Private & Confidential 2017 © SRAX
Slide 6: We are valuable.
WE ARE VALUABLE. Private & Confidential
Slide 7: We deserve transparency, choice and compensation
We deserve transparency, choice and compensation. Private & Confidential
Slide 8: User buys our data and the right to know how it is used
USER buys our data and the right to know how it is used. USER | We have the right to know who
Slide 9: When our data is bought, we deserve to be paid
When our data is bought, we deserve to be paid. %& Confidential 2017 © SRAX
Slide 10: The advertising life cycle begins and ends with the consumer
The advertising life cycle begins and ends with the consumer. Yet consumers are the most disempowered actor in the ecosystem. Private & Confidential
Slide 11: How it works today
How it works today Consumer : Media Buyer Website 2 e : Data Market 2 @ Aske 1 Consumer : “os DSP / Exchange Website Data Data stored | S > > ¢ Collection in DMP oo as J _ Data is bought in exchange and paired with ad media Ce Production: Consumer Collection: Data is collected Purchase: Media buyers
Slide 12: BIG brings power to the people
BIG BRINGS POWER TO THE PEOPLE. Private & Confidential
Slide 13: Platform for the people
Platform for the people BIG, BIGapp and BIGosg takes consumer internet targeting data and puts it back in the hands of the consumer. ) Open Source 4 Consumer choice Decentralized OO- Transparency Democratized a Privacy Scalable & Compensation 6, = eo @ Private & Confidential 2017 © SRAX
Slide 14: How it works with BIG
How it works with BIG Website 1 Consumer Media Buyer Website 2 +BlGia> Data Market Consumer shares in data| purchase [ DSP / Exchange Website fad BIG. lect Data stored = oP haces so, @ in BIG Data is bought percep ig — Ke in exchange and earns oh paired with ad media Ow BIGtoken determines use cases
Slide 15: Data collection before BIG
Data collection before BIG ¥ Basic Info ¥ Basic Info > Basic nfo 5 so Oskans. Fremont x x x v v ond “X v v x v x v v x > asi nfo > asic no ee. v x » x oe 7 y y = io Vv xX om E son x v Oracle Data Set 5 x x Kris Nelson Demographic | More than 50% of data on Kris Nelson is incorrect. ¢ Not transparent
Slide 16: Data collection after BIG
Data collection after BIG Age Location Household Income —! Homeowner 8846 &eO” o Transparent to consumer Consumer is compensated for transparency 100% verified by consumer - high accuracy Opted-in 3rd party systems like social networks will further verify data Private & Confidential 2017 © SRAX
Slide 17: How it works for you
How it works for you a fe & You choose the data BlGapp collects. (2) eo_®@ You work with the community (BIGosg) to determine how the data is used and who accesses it. You are rewarded with BlGtokens for opting in. <2> $ You decide what of your personal data is shared, what of your personal data is b
Slide 18: BIG Platform: An open source platform created by consumer choice
BIG Platform: An open source platform created by consumer choice and operated by a community of participants. BIG Blockchain Identification Graph BlGosg BIG Open Source Governance (OSG) Third-Party Apps BlGapp Desktop Account Web App Social Account Integration Add Family Members / Household Loyalty
Slide 19: BIGtoken
BlGtoken BlGtoken is the utility token for the BIG ecosystem. Tokens are held by token buyers and consumers. ERC-20 token Consumers receive tokens as a reward for sharing personal data Future utility and applications of the token will be determined by BIGosg Private & Confidential 2017 © SRAX
Slide 20: BIG Layers
BIG Layers Coin Market -2@ Buyer 1 Buyer 2 Consumer @ “¢ ~BlGapp 2 —BlGtoken BTC / ETH > — @ - (e) @ sictoken a —BIG i jf 3rd party) (3rd party) (3rd party| (3rd party apps apps apps apps Private & Confidential 2017 © SRAX
Slide 21: BIG unlocks the potential for community-generated apps
BIG unlocks the potential for community-generated apps Browser extension to scrape cookies Attribution system Publisher integration system ) Digital universal subscription tool Ad platform and DMP integrations ©) Retailer data integration DSP and exchange integrations () Retailer loyalty integration
Slide 22: ICOs in 2017
ICOs in 2017 Total Raised: $2,086,487,999 Total Number of ICOs: 139 Top Ten ICOs of 2017 Position Project Total Raised * 1 FileCoin $257,000,000 2 Tezos $232,319,985 s EOS Stage 1 $185,000,000 4 Bncor $153,000,000 5 Status $90,000,000 6 TenX $64,000,000 7 MobileGO $53,069,235 8 Sonmo $42,000,000 9 A
Slide 23: ICOs in 2017
ICOs in 2017 ICOs by Category 2017 Out of these categories, Commerce & Advertising represents a notable share of the market and has demonstrated potential for growth. ¢ In 2017, Commerce & Advertising ICOs produced over $46 million. ¢ A single ICO, the Basic Attention Token (BAT), was responsible fo
Slide 24: Timeline
2017 Planning Sep Whitepaper Completed Hire Product Team / MVP Nov Timeline Dec Token Sale Commitments Pre-sale and Sale Jun Product Alpha 2018 Dec Product Beta Sep Private & Confidential 2017 © SRAX
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Slide 26: BIGtoken.com
BIGtoken cor
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Slide 30: Thank you.
Thank you. KRISTOFFER NELSON ms S I h X 310.779.8505 Lnehonowoccom A srax.com Private & Confidential 2017 © SRAX
Social Reality — Investor Presentation (September 2017) on 6ix