Greenlane Holdings, Inc. · NASDAQ:GNLN
Greenlane — Investor Presentation (October 2021)
30 slides from Greenlane's investor presentation, Oct 5, 2021
Slide 1: Greenlane
greenlane
Slide 2: Disclaimer
GREENLANE DISCLAIMER NASDAQ: GNLN. ‘CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS ‘This presanaten contains, and orl statements made by representatives of Greenlane Holding, In. the “Company incomnacton vith this presentation may conta frward-ooking statements that are based on current e
Slide 3: The Leading Global Platform for Premium Cannabis Accessories
GREENLANE THE LEADING GLOBAL PLATFORM FOR THE DEVELOPMENT & DISTRIBUTION OF PREMIUM CANNABIS ACCESSORIES & LIFESTYLE PRODUCTS WHO WE ARE 16+ 8 200+ 50+ NASDAQ: GNLN 8,000+ 4
Slide 4: Our Mission & Vision
GREENLANE OUR MISSION & VISION NASDAQ: GNLN. OUR MISSION WE EXIST TO ELEVATE ALL ELEMENTS. OF THE CONSUMPTION EXPERIENCE OUR VISION ‘AWORLD WHERE HUMANITY IS FREE TO ENJOY MOTHER NATURE'S MAGIC.
Slide 5: A Global Purveyor of Best-in-Class Products
GREENLANE A GLOBAL PURVEYOR OF BEST-IN-CLASS PRODUCTS NASDAQ: GNLN. (GREENLANE OFFERS A COMPREHENSIVE ASSORTMENT OF PRODUCTS OFFERING BROAD [DISTRIBUTION FOR BRANDS & ACTING AS A ONE STOP SHOP FOR BOTH B2B & B2C: COR BOR RO PARTS & customize VAPORIZERS & PAPERS [ENERGY & NATURAL, ACCESSORIES PACKAGI
Slide 6: Greenlane Brands
GREENLANE GREENLANE BRANDS NASDAQ: GNLN. CUR PORTFOLIO OF OWNED BRANDS REPRESENT HIGHER GROWTH REVENUE ‘STREAMS WITH HIGHER GROSS MARGINS, TYPICALLY IN THE RANGE OF 25% TO 60% Af AR otra EA MIB IMME NEOHPAS AO EAREES OF HE AND ‘
Slide 7: Partnerships with Award-Winning Brands
GREENLANE DAVINCI PARTNERSHIPS WITH AWARD-WINNING BRANDS. [APIONEER IN THE CANNABIS SPACE, GREENLANE IS THE PARTNER OF CHOICE FOR MANY OF THE INDUSTRY'S LEADING BRANDS. lé e. STORE & BICKEL GL CO) 3M+ NASDAQ: GNLN.
Slide 8: Trusted Ally to Some of the Largest U.S. MSOs
GREENLANE TRUSTED ALLY TO SOME OF THE LARGEST U.S. MSOs NASDAQ: GNLN. In 20201, Greenlane has serviced 22 of the top 25 cannabis, QUARTERLY U.S. CANNABIS SALES? ‘operators reporting in U.S. Dollars listed on The New Cannabis (sm) Ventures Public Cannabis Company Revenue Tracker! TOP 10 MSOs BY MARKE
Slide 9: Adding Value Through Every Step of the Product Lifecycle
GREENLANE ADDING VALUE THROUGH EVERY STEP OF THE PRODUCT LIFECYCLE NASDAQ: GNLN. PRODUCT DEVELOPMENT CUSTOMER SERVICE G0-TO-MARKET STRATEGY ‘SUPPLY CHAIN MANAGEMENT SALES & MARKETING SUPPORT DIRECT ACCESS TO RETAIL OUTLETS DIRECT-TO-CONSUMER FULFILLMENT DISTRIBUTION Hy oc, Promen “WIBES. GROOVE KHow
Slide 10: Strategically Positioned Throughout the Value Chain
GREENLANE STRATEGICALLY POSITIONED THROUGHOUT THE VALUE CHAIN NASDAQ: GNLN. 0 PRODUCT PACKAGING, LABELS, & SUPPLIES Industry leader in child-resistane stock, or custom child- resistant packaging Supporting large & small operators with compliant labels processing supple, energy producs and equipment
Slide 11: 100+ Custom Product & Packaging Customers
GREENLANE 100+ CUSTOM PRODUCT & PACKAGING CUSTOMERS NASDAQ: GNLN
Slide 12: Growth Strategy
GREENLANE fa © ay + | GROWTH STRATEGY NASDAQ: GNLN.
Slide 13: Growth Strategy: Focus On Organic Growth
GREENLANE FOCUS ON. ORGANIC GROWTH = Optimizing assoriment of produc to enable cross-selling and meet customer needs += Upataing customer service ‘approach to suppor the broader Customer experience + Increasing penetration rates in Terms ofboth numberof eusiomers ‘and shelf space per customer Target
Slide 14: Transformative Merger
GREENLANE TRANSFORMATIVE MERGER NASDAQ: GNLN. ‘TRANSFORMATIVE MERGER ESTABLISHES STRONG PLATFORM FOR ORGANIC GROWTH. GREENLANE IS WELL-POSITIONED ‘TO CAPITALIZE ON ATTRACTIVE MARKET OPPORTUNITIES AS THE INDUSTRY CONTINUES TO EVOLVE. -Complememary port of trans, prods & sencs afer inicam cos-slingopp
Slide 15: Years of Industry Experience
GREENLANE 26 YEARS OF INDUSTRY EXPERIENCE NASDAQ: GNLN. JAN 2019. FEB 2018 ACQUIITIONOF POLLEN) stn FORMEDVIBES ) GEAR G APR 2019 COMPLETED $1104 NASDAQ IPO DEC 2005 (GREENLANE FOUNDED 2013 SEP 2019 EXPANSION INTO EXPANSION INTO EUROPE CANADA WITH CONSCIOUS, WHOLESALE SEP 2021 COMPLETED I varoitonco
Slide 16: A Disciplined Approach to Value-Enhancing Strategic Acquisitions
GREENLANE ADISCIPLINED APPROACH TO VALUE-ENHANCING STRATEGIC ACQUISITIONS [AS THE INDUSTRY CONTINUES TO SEE CONSOLIDATION, GREENLANE REMAINS AT THE FOREFRONT WITH A STRONG BALANCE SHEET AND DISCIPLINED APPROACH TO ACQUISITIONS. ACQUISITION CRITERIA += Margin Accretion + Market Share Growth & Enhance
Slide 17: Growth Strategy: Build Proprietary Portfolio of Greenlane Brands
GREENLANE GROWTH STRATEGY: 02 BUILD PROPRIETARY PORTFOLIO OF GREENLANE BRANDS & KEY BRAND PARTNERSHIPS SYMBIOTIC NASDAQ: GNLN Asa global house of With a 340-degree industry l ge uNpal brands, body i yanning develop strong portfolio through a thoughsful access 10 shelf space craftsmanship, expense, G
Slide 18: Growth Strategy: Create Elevated Omnichannel Experiences
GREENLANE GROWTH STRATEGY: 03 NASDAQ: GNLN. (CREATE ELEVATED OMNICHANNEL EXPERIENCES ACROSS OUR BRANDS +110% E-COMMERCE SALES 2019.TO 2020 THROUGH 2021 & HEADING INTO 2022, MOMENTUM HAS CONTINUED WITH STRONG DEMAND FOR B2C E-COMMERCE: Win Vapor.com, we dive crcl mass with users 10 RETAIL: Through ou
Slide 19: Growth Strategy: Improve & Expand Global Platform
GREENLANE NEW LEADERSHIP WITHIN THE INTERNATIONAL BUSINESS SEGMENTS GROWTH STRATEGY: 04 IMPROVE & EXPAND GLOBAL PLATFORM UPGRADE GLOBAL, PLATFORM FOR BEST-IN-CLASS DIGITAL CUSTOMER EXPERIENCES NASDAQ: GNLN. GREENLANE IS THE AMBASSADOR OF “AMERICAN CANNABIS CULTURE" IN EUROPE
Slide 20: Strong Track Record
GREENLANE STRONG TRACK RECORD! $133.0M 45% RECORD CORE BUSINESS REVENUE non-nicotney| gf REVENUE OROWTH FoR 2 ang mos ne 3227. compara 2 ma edge 20 NASDAQ: GNLN 720 bps ‘YOY ADJUSTED GROSS MARGIN? IMPROVEMENT
Slide 21: Financial Highlights
NASDAQ: GNLN. Gee FINANCIAL HIGHLIGHTS pA 22021 2 2020 FY 2020 Fy2019 NET SALES. sur 24 sive ies SALES OF GREENLANE BRANDS 390 55 sa12 gies (GROSS PROFIT 378 sa $228 sau (GROSS MARGIN nu% 7.0% 145% 160% cea sm Sha 253 $26 ‘ADsusTED earroa “$37 3 32h sie cas sms 04 04 sina a
Slide 22: Experienced Leadership Team
GREENLANE EXPERIENCED LEADERSHIP TEAM NASDAQ: GNLN NICK KOVACEVICH cuier ExecuTIVE OFFICER to-di ations, execution Greeni: *®' ara ADAM SCHOENFELD cuicr stratecy OFFICER ic ‘ AARON LOCASCIO presivenr \ G strong Sd ” aa . \ RHIANA BARR chicr PEOPLE oFFiceR \ Clearwater Paper and Nestle USA BILL MOTE
Slide 23: Investment Highlights
GREENLANE INVESTMENT HIGHLIGHTS. NASDAQ: GNLN. HISTORY, TRACK RECORD, & BRAND + 15-year operating history with strong customer relationships wth nearly every major US. & Canadian cannabis operator *Greeniane band widely recognized as the trusted rower of ancilary products & senices to nut leaders co
Slide 24: Appendix
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Slide 25: Shares Overview
GREENLANE SHARES OVERVIEW NASDAQ: GNLN. ‘TieKeR NASDAQ: GNLN RECENT PRICE users 255 MARKET CAP ysorsnon 257 aon ENTERPRISE VALUE ycarsnan 277 Mion SHARES OUTSTANDING! ‘ron Snares PUBLIC FLOAT: ‘suena snes 2070 REVENUE 182 ten fro meson re Fram ane te B
Slide 26: Historical Income Statement
GREENLANE HISTORICAL INCOME STATEMENT NASDAQ: GNLN. y ‘contesen consotmarAF oRHONG AND COMPRESSED ~
Slide 27: Adjusted EBITDA Reconciliation
GREENLANE ADJUSTED EBITDA RECONCILIATION NASDAQ: GNLN. ‘THE RECONCILIATION OF OUR NET LOSS TO ADJUSTED EBITDA FOR EACH OF THE PERIODS INDICATED IS AS FOLLOWS: Sos ea a ee Te ————————————————— Se a ee Se alee er 2
Slide 28: Share Count Detail
GREENLANE SHARE COUNT DETAIL NASDAQ: GNLN. THE FOLLOWING TABLE SETS BOTH THE ECONOMIC & VOTING INTERESTS OF OUR COMMON STOCK HOLDERS AS OF JUNE 20, 2021 169m ro 703013483 2uan781 1) spre tetasrnerataasnttrsa e cmen kel S 2 Src: tenance seh wr ana see ecg end hes iment Cosme ck ‘peveampstatcae Carne
Slide 29: Board of Directors
GREENLANE BOARD OF DIRECTORS NASDAQ: GNLN. ( @ ) ( ap \a EME OT Eanes ese gecramcn ore poche Sars a eee ni smo guceesmmmcmc, yes dinero &) NICK KOVACEVICH AARON LOcASCIO ‘ADAM SCHOENFELD
Slide 30: Thank You!
GREENLANE NASDAQ: GNLN. THANK YOU! INVESTOR CONTACT: NAJIM MOSTAMAND, CFA INVESTOR RELATIONS IRG@GREENLANE.COM
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