Diageo Plc · LSE:DGE
Diageo — Investor Presentation (2018)
10 slides from Diageo's investor presentation, 2018
Slide 1: Diageo North America
DIAGEO NORTH AMERICA DIAGEO
Slide 2: Smirnoff
Smirnoff • New Bottle : Non-GMO formula • Superior standout & quality • Higher purchase intent with younger cohorts • Design reintroduces brand heritage • National tv spot to launch Innovation : • Holiday Ornaments • Limited Time Offerings
Slide 3: Crown Royal
Crown Royal • In Football season reached millions of fans with a positive ‘Water Break’ socially Responsible message • Spread and inspired the spirit of Generosity for the Holiday season with a new 360 campaign : The Guy Who's Got it All • First ever spirits integration into a Broadcast Awards Show
Slide 4: Captain Morgan
Captain Morgan • “Live like a Captain” campaign: • TV ad featuring Chief Party Officer Adam Devine • Holiday Like a Captain (responsibly) • Broadening of consumption Occasions Cocktails • E.g. Captain Ginger Ale and Iced Tea
Slide 5: Johnnie Walker
Johnnie Walker Launched new campaign “12 Years” • “Sometimes you have to take time to look back, to see how far you've come." Perfect Stocking Gift: Black 750mL w/ 2 50mL • Johnnie Walker 12 years (60 seconds) Blue 50mL (Gold & Aged 18) • Exciting range of Gifting packs available for the holidays Re
Slide 6: Launched White Walker by Johnnie Walker to celebrate 8th and final season of Game of Thrones
Launched White Walker by Johnnie Walker to celebrate 8th and final season of Game of Thrones • +230 earned media placements and nearly 550M impressions • Featured on NBC’s Saturday Night Live • Accessible flavor profile and outstanding bottle design aims at targeting non-scotch drinkers and GOT fans
Slide 7: Ketel One Vodka
Ketel One Vodka • Botanical launch success continues: • Industry’s #1 new product • Recruiting mindful consumers • Ketel Your Soda program:
Slide 8: Bulleit
Bulleit Success with Bulleit Frontier Works campaign: • “Bottle Impressions“ • Launch of our Frontier Works Limited Edition Tattoo Bottles • 3D Printing Experience across several states
Slide 9: Single Malts
Single Malts We have intertwined the Houses of Westeros and their stories to create compelling connections to each of our brands
Slide 10: Don Julio
• New Creative platform: The Genuine Tequila with provenance Don Julio • Real “Maestro Tequilero” • Full implementation plan • Out of Home (shown below), Digital, Experiential and Retail