Companhia De Saneamento Basico Do Estado De Sao Paulo Sabesp · BMFBOVESPA:SBSP3
Companhia De Saneamento Basico Do Estado De Sao Paulo Sabesp — Sabesp — Investor Presentation
11 slides from Companhia De Saneamento Basico Do Estado De Sao Paulo Sabesp's investor presentation
Slide 1: Communication Strategy in Water & Sanitation
Communication Strategy in Water & Sanitation Integral Perspective Information in this presentation was taken from: Ken Wilber (2007), ‘’Integral Vision’’ and Barret Brown, (2004), “Theory and practice of Integral Sustainability-An Introduction”
Slide 2: The Art and Science of Communication
The Art and Science of Communication • To truly meet another human being, exactly where they are. • In that space of mutual understanding, to invite them to join with you in effecting change. “The question is not ‘how do you motivate people?’ but how do you relate what you are doing to their natural
Slide 3: Integral Vision
Integral Vision
Slide 4: Components of Social Marketing
Components of Social Marketing • Uncover barriers and benefits • Ask for commitment • Use prompts to remind • Leverage social norms • Create effective messages • Use incentives to entice • Remove external barriers • Test – focus groups, pilot projects • Source: McKenzie-Mohr, D; Smith, W; Fostering
Slide 5: Quadrants Requirements
Quadrants Requirements • What is required in each of the four quadrants to achieve change in behavior? • In order to change, a person needs to...
Slide 6: Upper Left Requirements
Upper Left Requirements • Perceive a risk, with severe consequences for not changing • Believe that the new behavior will lower the risk or prevent the problem • Consider the advantages/benefits of new behavior to be greater than the disadvantages/costs of the change • Have reasons to change which r
Slide 7: Upper Right Requirements
Upper Right Requirements • Be developed enough in his/her brain and organism to perform the behavior Possess the skills necessary Have the requisite energy and physical health • Do it; actually perform the behavior
Slide 8: Lower Left Requirements
Lower Left Requirements • Understand what is being requested – common language, mutual context, etc. • Perceive greater social pressure to perform the behavior than not to perform it – i.e., stigma against the old behavior or cultural support for the new behavior • Identify the new behavior with a s
Slide 9: Lower Right Requirements
Lower Right Requirements • Experience fewer systemic barriers to performing the behavior than to not perform it – i.e., supportive economic and social systems, institutions, and dynamics which make it “easy” to act out the new behavior
Slide 10: The Right Language
The Right Language • Traditional Values: • Motivation: Sustainability is a matter of prudence, of common sense; we should not destroy the basis of our existence. • Communication: Protecting the environment is the moral and spiritual duty of all believers. – Pope John Paul II and Ecumenical Patriarch
Slide 11: Only Sell Green to Green
Only Sell Green to Green • All of the environmental stuff I'm doing is a 'by the way' sell. I never sell green as 'we're saving the planet', unless I'm talking to a 'Green' audience. ~ David Johnston