The Beachbody Company, Inc. · NASDAQ:BODI
The Beachbody — Singular Research's Spring Select Webinar (May 2023)
20 slides from The Beachbody's conference presentation, May 24, 2023
Slide 1: The Beachbody Company
The Beachbody Company Ticker: BODY May 2023
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS § This presentation of The Beachbody Company, Inc. (the "Company”) contains “forward-looking” statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense.
Slide 3: Some Key Metrics
SOME KEY METRICS Ticker: BODY Rounded Numbers as of March 31, 2023 120 STREAMING PROGRAMS 1.75M PAID DIGITAL SUBSCRIPTIONS WITH OVER 8,500 210,000 UNIQUE STREAMING VIDEOS 95.9% AVERAGE DIGITAL RETENTION NUTRITION SUBSCRIPTIONS 58% GROSS MARGINS 121M 11 STREAMED VIEWS MONTHLY 32.5% WORKOUTS DAU/MAU I
Slide 4: The only Fitness, Nutrition and Wellness platform
Ticker: BODY The only Fitness, Nutrition and Wellness platform MYX Connected Bike Key Metrics: • Track record: Profitable for 21 out of the 24 years • FY 2022 Revenues: $692 million history • Q1-23 Total Paid subscriptions: 2 million • Objective: Get back to Adjusted EBITDA • Q1-23 Gross margin: 63%
Slide 5: Substantial Near-Term Global TAM
SUBSTANTIAL NEAR-TERM GLOBAL TAM Ticker: BODY Operating In a Large and Underpenetrated Market OUR SEGMENTS IN 2023: PERSISTING HEALTH ISSUES HEALTHY DESSERTS $231 BILLION OPPORTUNITY TOTAL ADDRESSABLE MARKET § 74% of adults in the US are § 76% of adults in the US claim to IN BILLIONS overweight—this
Slide 6: BODi Is Designed to Address a Massive Problem
BODI IS DESIGNED TO ADDRESS A Ticker: BODY MASSIVE PROBLEM Source: General Social Survey, NORC, Global Obesity Observatory 6
Slide 7: Our Vision and Transformation
Ticker: BODY OUR VISION AND TRANSFORMATION Health Esteem — A New Health and Wellness Category How did we define How do we plan to We believe that we are our transformation? address this? uniquely positioned to help with the top-5 new § Market opportunity: § Consolidate to one digital 74% of US adult
Slide 8: The Only Holistic Wellness Subscription Platform
THE ONLY HOLISTIC WELLNESS Ticker: BODY SUBSCRIPTION PLATFORM Nutrition & Supplements $100 monthly AOV 210K subscriptions Digital Streaming Platform $179 annual membership 1.75 million subscriptions at March 31, 2023 Digital Streaming & Nutrition Programs Personal Development Live Interactive Progra
Slide 9: BODi Blocks
Ticker: BODY NEW FITNESS PROGRAMMING: § 120 Programs and the 8,500+ individual workouts BODi BLOCKS § Moving from “Movies” to “Series” to improve retention and engagement § 4 BODi Blocks per month – so more content § Launching a “Beginners” monthly BODi Block workout § Lower content production costs
Slide 10: Mindset
Ticker: BODY NEW INNOVATION CONTENT: Our Key Strategies for MINDSET Unlocking the 74% • Brand and content change is about reducing the psychological barrier to entry • Changing our name from “Beachbody” to “BODi” • Monthly master classes to build positive psychology • Result: higher customer acquisi
Slide 11: Healthy Desserts
Ticker: BODY HEALTHY § Historically, we upsold fitness customers DESSERTS with Nutrition or focused on starting a Total Solution, which includes Fitness and Nutrition EAT MORE SUPERFOOD DESSERT § We intend to address in 2023 the emerging $48B Healthy Dessert market § Extending the positioning our co
Slide 12: Our Desired Financial Model
Ticker: BODY OUR DESIRED FINANCIAL MODEL § Product Lines (blended GM at 65–70%) • Digital: 1.75 million subscriptions x ARPU of $179/annual at ~80% GM • Nutrition: 2/3 subscriptions with 210,000 x $100 AOV x 12 months at ~60% GM (1/3 stand alone orders) • Bikes: aim for break even with LTV of digita
Slide 13: Re-Inventing Our LTV to CAC Model for 2023
Ticker: BODY RE-INVENTING OUR LTV TO CAC MODEL FOR 2023 ROUTE TO MARKETS (CAC) HEALTH ESTEEM FLYWHEEL LTV KEY LEVERS Coach and Partner network MINDSET Pricing – variable commission ATTRACT NEW SUBSCRIBERS Margin/costs CRM (20M+ social media following) – $0 costs FITNESS Retention SHARE RESULTS Direc
Slide 14: Our Social Media Following
Ticker: BODY OUR SOCIAL MEDIA FOLLOWING AS OF FEBRUARY 2023 Company Micro-Influencers (Coaches/Partners) Beachbody/BODi Shakeology BODiCoach411 Carl Daikeler Emily Fauver Natasha Pehrson Hailey Peters Jess Dukes 4.3M 1.0M 0.8M 0.4M 4.9M 2.3M 1.4M 0.6M Super Trainers Shaun T Ilana Muhlstein Autumn Ca
Slide 15: Management Team
Ticker: BODY MANAGEMENT TEAM A Strong, Collaborative Team with Extensive Experience Carl Daikeler Marc Suidan Co-Founder, Chairman & CEO Chief Financial Officer • Home Fitness category pioneer • Led the Global PwC TMT Deals practice • Co-creator of the first superfood health • Led the PwC Bay Area a
Slide 16: Recapping Our Q1-23 Highlights
Ticker: BODY RECAPPING OUR Q1-23 HIGHLIGHTS Making Financial Progress on Our Strategies § Q1-23 Net Loss of $29M and § Entered into a $50 million debt Adjusted EBITDA Loss of $1M financing agreement with Blue Torch Capital, with the potential to § Reduced operating cash use to increase by another $2
Slide 17: Our Track Record of New Businesses
Ticker: BODY OUR TRACKING RECORD OF NEW BUSINESSES At Each Major Pivot, We Accelerated Our Path to a $1B in Aggregate Revenues YEAR YEARS YEARS OUR KEY PIVOTS LAUNCHED TO $100M TO $1B P90X Franchise 2000 5 17 Shakeology 2009 3 7 BOD 2016 1 6 BODi Health Esteem 2023 1* 4* *Forecast. 17
Slide 18: Net Loss to Adjusted EBITDA Reconciliation
NET LOSS TO ADJUSTED EBITDA Ticker: BODY RECONCILIATION 18
Slide 19: Q&A
Ticker: BODY Q&A 19 19
Slide 20: End
Ticker: BODY END 20 20
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