Singapore Airlines Ltd. · SGX:C6L
Singapore Airlines — Shareholder Meeting (July 2016)
15 slides from Singapore Airlines's shareholder meeting presentation, Jul 29, 2016
Slide 1: Singapore Airlines' 44th AGM: Overview of Strategic Initiatives
Singapore Airlines’ 44th AGM Overview of Strategic Initiatives 29 July 2016
Slide 2: Structural Change in the Industry
STRUCTURAL CHANGE IN THE INDUSTRY Growth of Middle Eastern Airlines Expansion of Low-Cost Carriers (LCCs)
Slide 3: LCC Proliferation
LCC PROLIFERATION LCC Capacity Share (%) of Total Seats 2005 2010 2015 Africa 8% 8% 9% North Asia 2% 6% 10% Middle East 2% 11% 20% South West Pacific 9% 18% 21% World 14% 21% 25% North America 22% 29% 31% Latin America 22% 28% 36% Europe 23% 35% 39% South East Asia 25% 43% 56% 0% 10% 20% 30% 40% 50%
Slide 4: Key Strategies
KEY STRATEGIES Strengthening our Premium Positioning Portfolio Multi-Hub New Business Opportunities
Slide 5: Strengthening Our Premium Positioning: Products & Services
STRENGTHENING OUR PREMIUM POSITIONING PRODUCTS & SERVICES Customer Experience Management system IFE Enhance- ments Premium Economy and First/Business Class retrofits SilverKris Lounges
Slide 6: Strengthening Our Premium Positioning: Fleet and Network
STRENGTHENING OUR PREMIUM POSITIONING • Modern Fleet 2016 – Launch of A350-900 2017 – New cabin products (A380) 2018 – Re-launch of ultra-long-range flights to NY and LA as A350-900ULR launch customer 2018 – New medium-haul cabin products on A350 & B787-10 NETWORK • Strengthening Key Markets
Slide 7: Key Strategies
KEY STRATEGIES Strengthening our Premium Positioning Portfolio Multi-Hub New Business Opportunities
Slide 8: Portfolio
PORTFOLIO Full Service Positioning Extend Market Reach Low Cost Regional Long-Haul Markets
Slide 9: Privatisation of Tiger Airways
PRIVATISATION OF TIGER AIRWAYS DELISTING COMPLETED ON 11 MAY 2016 Enables: Seamless cooperation in all aspects of the business Commercial Network activities coordination Full synergies within the SIA Group Strengthening of benefits to SIA Group Portfolio Strategy Operational and New profit g
Slide 10: Key Strategies
KEY STRATEGIES Strengthening our Premium Positioning Portfolio Multi-Hub New Business Opportunities
Slide 11: Multi-Hub
MULTI-HUB New growth engines in large and expanding markets Complements and strengthens Singapore hub through synergies Taps into large and growing Indian market Complements SIA’s operations to the West Strong budget travel market Avenue for Scoot to grow beyond the Singapore hub
Slide 12: Key Strategies
KEY STRATEGIES Strengthening our Premium Positioning Portfolio Multi-Hub New Business Opportunities
Slide 13: New Revenue & Business Opportunities: Expanding KrisFlyer
NEW REVENUE & BUSINESS OPPORTUNITIES Expanding KrisFlyer Group Airlines KrisFlyer Airline Partners SQ/MI Star Alliance Scoot Others Tigerair Virgin Australia (Earn/Burn Vistara Airline (Conversion w VA partners wef Airlines Partners + Earn/Burn w Sep15) SQ/MI Star Alliance VA/Vistara) Others Expand
Slide 14: New Revenue & Business Opportunities: Airbus Asia Training Centre
NEW REVENUE & BUSINESS OPPORTUNITIES Airbus Asia Training Centre Inaugurated on 18 Apr 2016 at the Seletar Aerospace Park 22 customers have signed up for training courses AATC has five full flight simulators for the A320, A330, A350 and A380 currently Once fully functional, AATC will be able
Slide 15: Thank You
THANK YOU