Amer Sports, Inc. · NYSE:AS

Amer Sports — Investor Day (September 2011)

16 slides from Amer Sports's investor day presentation, Sep 1, 2011

  1. Slide 1: On a Path of Sustainable Profitable Growth

    Amer Sports CMD 2011 Agenda • Business update and progress in the five strategic priorities / Heikki Takala • Financial overview / Jussi Siitonen • Marketing and Business to Consumer / Victor Duran • Business Area presentations: Apparel / Andy Towne, Footwear / Jean-Marc Pambet, Cycling / Bernard Mi

  2. Slide 2: Contents: Amer Sports Today

    Contents 1 Amer 1. A S t today Sports t d 2. Recap from CMD 2010: Amer Sports strategy 3. Progress update: Five strategic priorities 4 Building 4. B ildi th the ffuture t 5. Summary & conclusions 3 Amer Sports CMD 2011 AMER SPORTS TODAY 2

  3. Slide 3: Amer Sports in brief

    Amer Sports in brief 6% 25% Net sales by business (2010) Winter Sports Eq. 6% 4% Racquet Sports • Revenue R EUR ~1.7 1 7 billi billion (2010) 6% 25% Footwear • One of the leading sporting goods and 9% Team Sports outdoor companies in the world Fitness • Strong brand portfolio 12% 13% Apparel • Posit

  4. Slide 4: Recap from CMD 2010: Outlook 2011

    Outlook 2011 • Amer Sports’ strategic development programs continue to contribute positively to the Group performance in 2011 and the company will continue to invest into executing the new strategy and sustaining the growth. growth • In Footwear and Apparel, fall/winter pre-orders are indicating tha

  5. Slide 5: Towards big brands, big categories, big countries

    Towards big brands, big categories, big countries Amer Sports’ five strategic priorities 1. Clear portfolio roles and synergies, integrated company 2. Grow faster in softgoods 3. Win with consumers 4. Win in go-to-market 5. Operational excellence 9 Amer Sports CMD 2011 Our approach on scale and syne

  6. Slide 6: Long-term financial targets

    Long-term financial targets Year end net debt / EBITDA Growth Delivering organic, currency-neutral currency neutral ratio of 3 or less. annual growth of 5%. Capital Dividend and share price Profita- structure performance bility EBIT of at least 10% of net sales Annual free cash flow equal to net pro

  7. Slide 7: Progress update: Five strategic priorities

    PROGRESS UPDATE: FIVE STRATEGIC PRIORITIES 1. Clear portfolio roles and synergies, integrated company Every part of the Group has a clear role, targets & action plan Business area Objective Actions Footwear Further accelerate growth Expand commercial footprint, enter new segments and categories, cat

  8. Slide 8: Footwear and Apparel

    1. Clear portfolio roles and synergies, integrated company Footwear O Objective • Further accelerate growth Status • Category set-up in place and working • Commercial footprint improving • Strong pipeline of future products and brand/category expansions • Growth +33% in H1/2011 15 Amer Sports CMD 20

  9. Slide 9: Winter Sports Equipment and Ball Sports

    1. Clear portfolio roles and synergies, integrated company Winter Sports Equipment Objective • To sustainable profitability, irrespective of weather conditions Status • Operational improvement proceeding ahead of plan - Positive impact already 2011, full benefits 2013 • Further integration: category

  10. Slide 10: Fitness and Cycling

    1. Clear portfolio roles and synergies, integrated company Fitness Objective • Back to profitability Status • Profitability improving according to plan • Targeted growth driven by EMEA +16%, APAC +14%, North American Commercial +12% in H1/2011 • New innovation networked fitness has delivered encoura

  11. Slide 11: Sports Instruments; Strong momentum continues in softgoods

    1. Clear portfolio roles and synergies, integrated company Sports Instruments Objective • Improve profitability • Simplify Status • Complexity reduction: focus on outdoor and diving instruments and heart-rate monitoring • Divestments of diving suits and wireless marine instruments • Underlying growt

  12. Slide 12: Becoming a consumer-centric company; Programmed distribution expansion

    3. Win with consumers Becoming a consumer- centric company • Group marketing development with defined organization and strengthened capabilities • New consumer-centric product creation process: - Strong pipeline of future innovations - Brand / category expansions in study phase • R i Regional lC Con

  13. Slide 13: Operational excellence; Long-term financial targets status

    5. Operational excellence Systematic improvement every day • Clear KPIs across the company: tracking and performance management • Customer service improving - Line-Fill and On-Time - Supply meets demand: orders taken earlier, lead time improvement • Operational efficiency and flexibility in Winter S

  14. Slide 14: Building the future

    BUILDING THE FUTURE Building the future Amer Sports • Grow the core businesses - Drive the business organically based on the glidepath - Strong focus on execution • Add more - Drive new categories and brand expansions: Protectives, DeMarini, Atomic • Learn for the future - Expand / enter into new ar

  15. Slide 15: Summary & conclusions

    SUMMARY & CONCLUSIONS Summary • We are proceeding according to our plan set in 2010 • We continue executing the glidepath guided by the financial targets • Our focus is on internal improvement and organic growth • We continue to invest into the new structure and capabilities • We monitor opportuniti

  16. Slide 16: Disclaimer

    www.amersports.com Disclaimer Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve

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