Glanbia Plc · EURONEXT:GL9
Glanbia — Investor Day (2014)
13 slides from Glanbia's investor day presentation, 2014
Slide 1: We Are Consumer Driven
WE ARE CONSUMER DRIVEN Charles Hemmingway Chief Brand Officer Glanbia Performance Nutrition 1 CAPITAL MARKETS DAY 2014
Slide 2: GPN Marketing Approach: Inspire Consumers to Shift from Learning to Living Our Brands
GPN MARKETING APPROACH: INSPIRE CONSUMERS TO SHIFT FROM LEARNING TO LIVING OUR BRANDS • TRUSTED PARTNER • PASSIONATE ADVOCATE • INSPIRE OTHERS • ENABLE ACHIEVEMENT • BRAND LOYAL • STRONGLY RECOMMEND • TRIAL • CONVERSION • AFFINITY/PREFERENCE • AWARENESS • EDUCATION • RELEVANCE 2
Slide 3: Segmentation Insights Guide Our Actions
SEGMENTATION INSIGHTS GUIDE OUR ACTIONS 17% 19% 20% 30% 14% • Prefer nutrition • Weight loss • Healthy lifestyle • Diverse athletic • Heavy users from whole, • Less regimented focus activities • Education, fresh foods • Not as active as • Less into • Heavy quality focused • Supplement they’d like su
Slide 4: Our Brands Share Common Foundations
OUR BRANDS SHARE COMMON FOUNDATIONS 4
Slide 5: Each Brand Has Specific Attributes That Appeal Across the Range
EACH BRAND HAS SPECIFIC ATTRIBUTES THAT APPEAL ACROSS THE RANGE OF PERFORMANCE NUTRITION CONSUMERS Smamsmcam aR thinkThin | ¥7 truscuce’| Nureamme| [SOPURE aes y ABB: CHAMPION HEART DEDICATION PURITY TRUSTED ee PROVEN GUILT-FREE MIND INNOVATION SIMPLICITY | AUTHORITATIVE] ATEGORY IMMEDIACY WELLNESS
Slide 6: Dynamic Insights Enable Continuous Feedback
DYNAMIC INSIGHTS ENABLE CONTINUOUS FEEDBACK F.I.T. - Fitness Intel Team – Online Consumer Community • Brings the voice of the consumer to brand activation and product innovation decisions • Provides engaging, two-way dialogue with leading-edge category consumers • In-depth understanding of our core
Slide 7: Social Insights Shape Brand Engagement
SOCIAL INSIGHTS SHAPE BRAND ENGAGEMENT Visual Business Intelligence platforms ON engagement more linked to nutrition and meal planning enable deeper insights from social media BSN more associated with intense activity & competition ON and BSN engagement varies in key usage occasions such as recovery
Slide 8: Digital Marketing Objectives
DIGITAL MARKETING OBJECTIVES ” 8 8
Slide 9: Most Connected Consumer Brands
MOST CONNECTED CONSUMER BRANDS Compelling Content Create brand experiences (events, promotions) Engagement across Social Media Mobile-friendly, website as – Listen, Intercept, Educate content/information hub Partnerships to extend reach 9
Slide 10: Creative Services
CREATIVE SERVICES Full service in-house creative team supports all GPN brand needs including: Print, Packaging, Photography, Video and Web Development. 1 10
Slide 11: Dominating the Sports Nutrition Social Media World
DOMINATING THE SPORTS NUTRITION SOCIAL MEDIA WORLD 2015-2016 200k 276k 157k 486k 2.6m 3.1m 44.5m 55.9m FOLLOWERS FOLLOWERS LIKES TOTAL VIEWS 1 1
Slide 12: Innovation Structured to Deliver on 4 Strategic Areas
Innovation Structured to Deliver on 4 Strategic Areas (1) Scouting------- Front End Innovation (2) Exploration--- Scoping/Feasability (3) Development- Applications (4) Productivity--- Optimization 1
Slide 13: Deep Pipeline of NPD and 2016 Launches
DEEP PIPELINE OF NPD AND 2016 LAUNCHES 1