Wendy's Company (the) · NASDAQ:WEN

Wendy's Company (the) — Q1 2012 Earnings Presentation

56 slides from Wendy's Company (the)'s earnings presentation, May 8, 2012

  1. Slide 1: First Quarter 2012 Earnings Conference Call

    ©2012 Oldemark LLC Exhibit 99.1 First Quarter 2012 Earnings Conference Call May 8, 2012

  2. Slide 2: John Barker, Chief Communications Officer

    JOHN BARKER CHIEF COMMUNICATIONS OFFICER

  3. Slide 3: Today's Agenda

    Today’s Agenda Financial Update Steve Hare CEO Overview Emil Brolick Q&A

  4. Slide 4: Forward-Looking Statements and Non-GAAP Financial Measures

    The Wendy’s Company Forward-Looking Statements and Non-GAAP Financial Measures The Wendy’s Company This presentation, and certain information that management may discuss in connection with this presentation, contains certain statements that are not historical facts, including information concerning

  5. Slide 5: Steve Hare, Chief Financial Officer

    STEVE HARE CHIEF FINANCIAL OFFICER

  6. Slide 6: Q1 2012 Financial Summary

    The Wendy’s Company Q1 2012 Financial Summary Fourth consecutive quarter of positive SSS Q1 2012 system SSS of 0.8% lower than expected Lost momentum from strong +5.1% SSS in 4Q 2011 Margin negatively impacted by product mix and commodities Revising Adjusted EBITDA from continuing operations outlook

  7. Slide 7: Q1 2012 Financial Highlights

    Q1 2012 Financial Highlights Company-owned +0.8% Franchise Systemwide Q1 2012 11.8% Q1 2011 13.4% (160) bps Commodities (220) bps January February March +0.7% +0.7% Q1 2012 N.A. Same- Store Sales Company Restaurant Margin Key Margin Variance

  8. Slide 8: Q1 2012 Financial Highlights

    Q1 2012 Financial Highlights * See reconciliation of Adjusted EBITDA (earnings before interest, taxes, depreciation and amortization), Adjusted Income and Adjusted Earnings per Share from continuing operations attributable to The Wendy’s Company in the appendix. ($ in Millions except per share amoun

  9. Slide 9: Income from Continuing Operations and Special Items

    Income from Continuing Operations and Special Items * See reconciliation of Adjusted Income and Adjusted Earnings Per Share from Continuing Operations in the appendix. The Wendy’s Company Reconciliation of Adjusted Income and Adjusted Earnings per Share from Continuing Operations to Income (Loss) an

  10. Slide 10: Q1 2012 Cash Flow

    Q1 2012 Cash Flow ($ in Millions) Q1 2012 Net Income 14.7 $ Less: Adjustments (29.8) Cash flow used in operations (15.1) Capital expenditures (47.0) Restaurant acquisitions (2.6) Proceeds from sale of investment 24.4 Dividends paid (7.8) Other financing / investing activities (2.3) Net cash decrease

  11. Slide 11: Slide 11

  12. Slide 12: Q1 2012 Consolidated Debt

    Q1 2012 Consolidated Debt * See reconciliation of Adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) in the appendix ($ in Millions) Senior Debt 1,328.2 $ Capital Leases and Other Debt 24.2 Total Debt 1,352.4 Less: Cash and Cash Equivalents 418.4 Net Debt 934.0 $ TTM Ad

  13. Slide 13: Refinancing: Transaction Summary

    Refinancing: Transaction Summary Wendy’s International, Inc. raising $1.125 billion of new secured term loans and $200 million of revolving Credit Facility Improves covenant flexibility, extends maturity and increases liquidity Annual interest savings of $25 million Transaction proceeds will be used

  14. Slide 14: 2012 and Long-Term Outlook

    2012 and Long-Term Outlook 2012 outlook for Adjusted EBITDA from Continuing Operations lowered to a range of $320 to $335 million Reaffirming long-term average annual Adjusted EBITDA growth rate in the high-single-digit to low-double-digit range beginning in 2013

  15. Slide 15: 2012 Revised Outlook

    2012 Revised Outlook Sales momentum from October 2011 launch of Dave’s Hot ‘N Juicy Cheeseburger line did not carry over into Q1 2012 The “W” Cheeseburger diluted marketing message and cannibalized positive momentum from Dave’s Hot ‘N’ Juicy Q1 marketing calendar did not drive sales Intense competit

  16. Slide 16: 2012 Revised Outlook

    2012 Revised Outlook Unfavorable product mix resulted in negative impact on margin The “W” Cheeseburger was mispriced at $2.99 More beef on the “W” (4.5 ounces) than on Dave’s Hot ‘N’ Juicy (4 ounces) Caused trade-down from premium rather than trade-up from value Raising the “W” a la carte price fro

  17. Slide 17: Strategic Actions to Improve Performance

    STRATEGIC ACTIONS TO IMPROVE PERFORMANCE

  18. Slide 18: Wendy's Long-Term Strategic Growth Components

    Wendy’s Long-Term Strategic Growth Components 2013 & Beyond High-single to low-double digit Adjusted EBITDA growth rate Int’l Franchise Acquisitions/ Sales Financial Mgmt. Breakfast / 24 HR New Restaurant Development Image Activation North American Business Improvement

  19. Slide 19: Emil Brolick, President & Chief Executive Officer

    EMIL BROLICK PRESIDENT & CHIEF EXECUTIVE OFFICER

  20. Slide 20: 1st Quarter Below Expectations

    The Wendy’s Company 1 st Quarter Below Expectations Refining marketing messages Dynamic consumer & market environment Restaurant execution improving Big brand image building 2012: Transition year

  21. Slide 21: We Remain Confident in Our Strategies

    The Wendy’s Company We Remain Confident in Our Strategies “A Cut Above” brand positioning “Recipe to Win” Growth platforms to produce shareholder value Financial resources Building people capabilities Iron-willed determination

  22. Slide 22: "A Cut Above"

    “A CUT ABOVE”

  23. Slide 23: A Cut Above

    A CUT ABOVE The Wendy’s Company Why it will work Reimaging the Restaurants Reimaging the People Reimaging the Experience Reimaging the Food Reimaging the Brand Communications

  24. Slide 24: The Wendy’s Company The Wendy’s Company

    The Wendy’s Company The Wendy’s Company

  25. Slide 25: Wendy's Advertising Awareness Levels Have Spiked to Highest Levels in Over 2 Years

    Wendy’s Advertising Awareness Levels Have Spiked to Highest Levels in Over 2 Years Jan ‘09 Jul ‘09 Jan ‘10 Jul ‘10 Jan ‘11 Jul ‘11 Feb ‘12 TV Advertising (Aided)

  26. Slide 26: Since Launch of Dave's Hot 'N Juicy, Wendy's Has Made Gains in Hamburger Attributes

    Since the Launch of Dave’s Hot ‘N Juicy Cheeseburgers, Wendy’s has Made Gains in Hamburger Attributes Source: Millward Brown. Data based on Q3 2011, Q4 2011, Q1 2012. Great Tasting Hamburgers Use Fresh, Never Frozen Beef Q3 ‘11 Q4 ‘11 Q1 ‘12 Competitor B Competitor A Competitor B Competitor A

  27. Slide 27: Recipe to Win

    The Wendy’s Company RICE RODUCT ROMOTION LACE ERFORMANCE EOPLE RECIPE TO WIN P P RICE P P RODUCT P P ROMOTION P P LACE P P ERFORMANCE P P EOPLE

  28. Slide 28: Price: Price/Value Imbalance

    P RICE: Price/Value Imbalance +$3.10 - $2.50 Gap Company Stores In 2011, Single transitioned to include cheese in standard build. 2011 pricing reflects blended cheese/no cheese price, prior years show pricing for Single no cheese. $4.09 $2.49 $3.49 $1.69 $0.99 $0.99 Annual Price Trends Annual Price

  29. Slide 29: Price: Everyday Value Menu

    The Wendy’s Company P EVERYDAY VALUE MENU The Wendy’s Company RICE Right Price … Right Size … Right Quality … Moving to a tighter 99-cent value menu JR. CHEESEBURGER ? CRISPY CHICKEN SANDWICH ? 5-PC. SPICY CHICKEN NUGGETS ? VALUE NATURAL-CUT FRIES ? VALUE SOFT DRINK ? SMALL FROSTY ? Testing products

  30. Slide 30: Image Activation

    IMAGE ACTIVATION • • Customer reaction extremely positive • P Ten 2011 prototypes exceeding sales expectations LACE Elevates customer experience with innovative interior and exterior designs

  31. Slide 31: Image Activation Performance

    IMAGE ACTIVATION PERFORMANCE Consumer Insights on Restaurant Design Consumer Insights on Restaurant Design All Interiors are a “WOW” customer experience Welcoming, Positive Ambiance: Fireplaces, Lounge Seating, Booths, TVs Separation Between Order Placement and Pick Up New Queue and Front Counter ar

  32. Slide 32: Image Activation Progress

    IMAGE ACTIVATION PROGRESS • 2012 • 50 reimages • 20 new builds • Testing with select franchisees • 2013 • Plan to accelerate with tiered investment approach • Developing financing sources for franchisees

  33. Slide 33: Improving Reliability and Predictability

    Improving Reliability and Predictability Deliver “A Cut Above” customer experience Provide a Fast Casual experience at traditional QSR price P EOPLE

  34. Slide 34: Executive Leadership

    Executive Leadership: Hired Craig Bahner, Chief Marketing Officer Hired Scott Weisberg, Chief People Officer Promoted John Peters, SVP of Operations P EOPLE

  35. Slide 35: Performance

    P ERFORMANCE Sparkle Operators Evaluation (SOE) scores at all-time highs “A” Restaurants “F” Restaurants SOE Score 2.1% 3.6% 6.3% 13.3% 16.2% 25.1% 29.3% 17.4% 1.0% 0.3% 0.5% 0.4% 75.3% 79% 82% 85% 85% 86% 66% 70% 74% 78% 82% 86% 0% 10% 20% 30% 40% 2007 2008 2009 2010 2011 Q1 '12 A F SOE

  36. Slide 36: Promotion: Advertising

    P ROMOTION: Advertising New advertising campaign and strategy: Began April 2 Features two consumer champions: Consumer advocate Wendy Thomas Smartly challenges consumer food choices and promotes the benefits of choosing Wendy’s

  37. Slide 37: Promotion: Advertising "Now, That's Better"

    P ROMOTION: Advertising Product / Promotion “Now, That’s Better” • Contemporizes brand • Sets expectations for the Wendy’s experience • 76% positive sentiment in social media; 18,000+ new campaign conversations; mentioned every 132 seconds. Advocate for consumers

  38. Slide 38: Promotion: Advertising Brand Promise

    P ROMOTION: Advertising Brand Promise • Demonstrates brand values: Quality, Fresh preparation, Honest Food • Sets expectation for Wendy’s quality Brand heritage and ambassador: Wendy Thomas

  39. Slide 39: Product

    P RODUCT Spicy Chicken Guacamole Club

  40. Slide 40: Product: Strengthen The Core

    The Wendy’s Company P RODUCT: Strengthen The Core Hamburgers: Promotional LTO Heritage Products: Baked Potato, Frosty and Chili Salads: Seasonal favorite

  41. Slide 41: Product: Direct Mail Coupons

    P RODUCT Direct Mail Coupons

  42. Slide 42: Brand Access and Asset Utilization

    The Wendy’s Company Brand Access and Asset Utilization Breakfast is most rapidly growing QSR daypart past five years & next five years Breakfast is 22% of QSR traffic, 17% of QSR sales Puts Wendy’s in position to serve 24 hours

  43. Slide 43: Breakfast Menu Strategy

    The Wendy’s Company Breakfast Menu Strategy Premium ingredients and authentic preparation Distinctive Artisan Egg Sandwich Mornin’ Melt Panini Biscuit Sandwiches Coffee Credibility Red Head Roasters Orange Juice Soft Drinks Differentiation Home-Style Potatoes Steel-Cut Oatmeal Fruit Cup Everyday Aff

  44. Slide 44: Breakfast Next Steps

    The Wendy’s Company Breakfast Next Steps Focused on improving breakfast sales and profitability Expand to Northeastern U.S. market in summer 2012 Adding breakfast to certain reimaged and new restaurants Evaluating optimal expansion strategy

  45. Slide 45: International Opportunity

    INTERNATIONAL OPPORTUNITY

  46. Slide 46: International Update

    The Wendy’s Company International Update Buenos Aires, Argentina Development Update Total (open / commitments) ~ 1,000 restaurants Opened 4 restaurants in Q1, increasing total restaurant count to 354 Added 37 new restaurant commitments increasing total commitments to 636 Signed development agreement

  47. Slide 47: International Update

    International Update Following Recipe to Win: 6 P’s Refining menu architecture to drive “A Cut Above” positioning Launching Dave’s Hot ‘N Juicy in many markets in May and June Translating and activating “Now That’s Better” campaign Premium Porcini Mushroom Chicken Sandwich in Japan

  48. Slide 48: Wendy's Long-Term Strategic Growth Components

    Wendy’s Long-Term Strategic Growth Components Int’l New Restaurant Development Image Activation 2013 & Beyond High-single to low-double digit Adjusted EBITDA growth rate Franchise Acquisitions/ Sales Financial Mgmt. Breakfast / 24 HR North American Business Improvement

  49. Slide 49: Summary

    The Wendy’s Company Summary We know what we want to be…“A Cut Above” We know how to get there…“The Recipe to Win” We have the growth platforms to produce shareholder value We have the financial resources We are building the people capability We have great franchise partners We have iron-willed deter

  50. Slide 50: John Barker, Chief Communications Officer

    JOHN BARKER CHIEF COMMUNICATIONS OFFICER

  51. Slide 51: Upcoming Investor Calendar

    Upcoming Investor Calendar May 23: Morgan Stanley Retail Conference May 24: The Wendy’s Company Annual Meeting June 28: Investor Day in Dublin, OH August 9: 2Q Earnings Release

  52. Slide 52: June Investor Day

    The Wendy’s Company JUNE INVESTOR DAY The Wendy’s Company Restaurant Support Center June 28, 2012 8:00 am – 4:00 pm • Management Presentations • Image Activation restaurant tours • Formal invitations will be e-mailed Thursday, June 28 in Dublin, OH

  53. Slide 53: ©2012 Oldemark LLC

    ©2012 Oldemark LLC

  54. Slide 54: Appendix

    Appendix

  55. Slide 55: Reconciliation of Adjusted EBITDA from Continuing Operations to Net Income

    Reconciliation of Adjusted EBITDA from Continuing Operations to Net Income (Loss) Attributable to The Wendy’s Company (Unaudited) 2012 2011 Adjusted EBITDA from continuing operations 63,881 $ 73,725 $ (Less) plus: Depreciation and amortization (32,311) (30,314) Impairment of long-lived assets (4,511

  56. Slide 56: Reconciliation of Adjusted Income and Adjusted Earnings per Share

    Reconciliation of Adjusted Income from Continuing Operations and Adjusted Earnings per Share to Income (Loss) from Continuing Operations and Earnings per Share Attributable to The Wendy’s Company (Unaudited) (In thousands, except per share amounts) per share per share Adjusted income and adjusted ea

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