Slide 1: FY25 Results Presentation
FY25 Results Presentation 2 December 2025
Slide 2: Agenda
Agenda Key highlights Shaun Morton Financial performance Jon Wormald Market update Shaun Morton Strategic progress Shaun Morton 2
Slide 3: Key highlights
Key highlights Shaun Morton Chief Executive Officer 3
Slide 4: A year of strong strategic progress and delivery
A year of strong strategic progress and delivery 01. 02. 03. 04. Strong financial Growing ahead Continued strategic Confident performance of the market progress in outlook Record TTV +11% to £1.25bn S25 bookings: +13%; Leveraging our technology: FY26 YTD TTV +16% market: +3% Adj. EBITDA margin +1.5%
Slide 5: Trading performance
Group monthly booked TTV Trading performance FY25 H1 +11% YOY FY25 H2 +11% YOY FY26 YTD +16% YOY Booked TTV +11% YOY , H1 growth continuing through H2 Summer 25 travelled TTV +14% YOY , driven by bookings growth at +13% Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov OTB is growing significa
Slide 6: Financial Performance
Financial Performance Jon Wormald Chief Financial Officer 6
Slide 7: Key financial headlines
Key financial headlines Record TTV Bookings Adj. EBITDA Margin £1.25bn 629k 33.2% +11% YOY +9% YOY +1.5%pt YOY Adj. PBT Adjusted EPS Dividend £35.0m 19.0p 4.0p +20% YOY +45% YOY +33% YOY Share buyback Strong balance sheet Medium Term Ambition Year end cash (MTA) £50m Completed Nov 25 £91.7m On track
Slide 8: Adjusted basic EPS +45% YoY
Adjusted basic EPS +45% YoY FY25 FY24 Change % Bookings '000 629.3 576.4 9% 01. 03. Booked TTV £'m 1,249.0 1,124.2 11% Record TTV +11% across Adjusted EBITDA margin 3*, 4* and 5* Beach and +1.5% as a result of City bookings increased marketing FY25 FY24 Change effectiveness £m £m % 02. Adjusted reve
Slide 9: Adjusted EBITDA margin improvement +1.5% YOY
Adjusted EBITDA margin improvement +1.5% YOY FY25 FY24 Change Average booking value £1,985 £1,951 £34 Adjusted revenue per booking £193 £199 (£6) Total marketing % of revenue 33% 37% (4%) Total marketing spend per booking £64 £74 (£10) Gross profit after marketing % revenue 65% 62% 3% Overheads % of
Slide 10: Strong balance sheet
Strong balance sheet Exit the year debt free, with a strong FY25 cash bridge cash position 35.4 £91.7m Cash, having returned £30.8m to shareholders, with a further (10.4) £142.9m in Trust 96.2 5.1 1.2 91.7 Refinancing completed in Sep 2025 (30.8) with Lloyds, Natwest and HSBC (5.0) Larger facility s
Slide 11: Capital allocation
Capital allocation FY25 performance vs framework 01. 02. 03. 04. Invest into the Sustainable and Invest in additional Return surplus cash business to deliver progressive dividend growth opportunities to our shareholders organic growth policy Continued disciplined Returned £50m in share Priority rema
Slide 12: Current trading and outlook
Current trading and outlook Confident we will deliver another record Summer 01. 04. Continued double digit growth: The Board is confident in FY26 YTD TTV +16% YOY delivering FY26 Adj. PBT of bookings +14% £39m -£43m, in line with market expectations 02. 05. Winter 25/26 bookings +15% On track to del
Slide 13: Market update
Market update Shaun Morton Chief Executive Officer 13
Slide 14: Market overview
Market overview 01. 04. Our market is large, Our scalable business resilient and in long term model enables entry into structural growth strategic expansion areas at minimal cost 02. We have trebled our 05. addressable market We have a clear strategy for growth , which we are delivering against 03.
Slide 15: A large, resilient market in long term structural growth
A large, resilient market in long term structural growth A third of Brits now take 3 or more overseas trips p.a. Share of UK holidaymakers likely to book a package • Holidays remain a protected category of spend vs DIY 90% 2015 2025 Share of pax seeking an overseas package vs DIY has 80% increased f
Slide 16: We've trebled our addressable market
We’ve trebled our International markets and new products addressable market 50m Cruise Leveraging our tech platform, brand Republic of Ireland and supply position to attract new Market pax (cumulative) customers City breaks Increasing our share of customer wallet Focusing on B2C markets; recently en
Slide 17: Beach continues to power majority of OTB growth
Beach continues to power majority of OTB growth 01. 03. FY25 booking mix YOY growth across all our 4 and 5 star holidays key beach destinations now represent over 80% of Group TTV Expansion 02. 04. 8% YOY growth across all our key beach markets: Future focus on our higher growth B2C • Value short ha
Slide 18: Strategic expansion areas
Strategic expansion areas City Breaks Cruise FY25 booking mix • Represented 2% of our 11% • New high growth market, YOY TTV growth in FY25 launched in Nov 2025 Expansion • Growing rapidly • Test and learn approach, • 60% new customers / 40% similar to City Breaks 8% existing customers • No marketing
Slide 19: Strategic Progress
Strategic Progress Shaun Morton 19
Slide 20: Clear strategy for growth
Clear strategy for growth We help people holiday better and more often Our four pillars: Stickiness Choice increase purchase increase the share of frequency (active holiday wallet (annual customers) customer value) Peace of mind Scale and for hiccup free holidays Automation to increase NPS and incre
Slide 21: Stickiness
Stickiness Bookings from repeat customers +18% YoY FY25 YOY App downloads 1m +28% App users before departure 80% +54% App bookings 30% +42% App monthly active users 0.6m +58% Mobile app is the major driver 01. 02. 03. We have Essential pre -travel App vs Web: introduced and in -trip functionality 6x
Slide 22: Choice
Choice 2+ Customers 1 +15% YoY Destinations on sale FY25 YOY 2.4x Destinations on sale 240 2.4x Cities on sale 157 7.0x Hotels on sale 24k 2.7x Airlines on sale 42 1.5x Combinations 80bn+ 2019 2024 2025 Billions of package combinations processed in seconds Hotels on sale 01. 02. 03. 2.7x Aggressive
Slide 23: Peace of mind
Peace of mind Net Promoter Score: 56 +14% YoY YOY Inbounds per customer (21)% Net Promoter Score (with contact) +31% Proprietary tech is driving a significant increase in NPS 01. 03. Upgraded tech platform / App development and features live pricing such as flight notifications 02. 04. Ryanair comme
Slide 24: AI powered Scale and Automation
AI powered Scale and Automation We are building for 10x scale, not +10%, and are ready for an AI first world 01. 02. 03. 04. AI-ready tech Productivity Infrastructure Blueprint for efficiency at scale international 3 years building AI -ready expansion tech Thousands of hours saved Hotel search scale
Slide 25: Brand and tech enable increased differentiation and loyalty
Brand and tech enable increased differentiation and loyalty 01. 04. Maintained high level Increased effectiveness of spontaneous brand of offline marketing awareness at 27% Customers claim Perks 02. in the app Highest ever top 3 consideration at 32% 03. Perks now embedded into the proposition and mo
Slide 26: FY26 key strategic focus areas
FY26 key strategic focus areas Increase App activation and engagement Stickiness Increase in year purchase order frequency and 2 year repeat rates Peace of mind Significantly grow bookings across all expansion areas Choice Improve customer search funnel conversion Ready for LLM distribution in an AI
Slide 27: Medium Term Ambition driven by KPIs
Medium Term Ambition driven by 5 KPIs Operating EBITDA FY25: 34% leverage + MTA: 40% Ireland FY25: 37k pax Ireland + MTA: 300k pax Purchase UK Beach & Expansion X frequency ** Repeat FY25 bookings: +7% YOY X customers* MTA bookings: CAGR: +11% *2 year New customers ** In year Medium Term Ambition Gr
Slide 28: Thank you
Thank you On The Beach PowerPoint Template 28