Slide 1: Meta Earnings Presentation Q4 2021
Meta Earnings Presentation Q4 2021 investor.fb.com
Slide 2: Advertising Revenue by User Geography
Advertising Revenue by User Geography In Millions $32,639 $3,220 $28,580 $28,276 $27,187 $2,857 $2,963 $2,512 $25,439 $6,183 $2,434 $5,152 $5,398 $21,221 $4,703 $20,736 $1,980 $4,735 $2,002 $18,321 $8,174 $17,440 $1,539 $4,202 $7,205 $3,642 $1,654 $6,822 $6,821 $3,312 $6,373 $3,236 $5,071 $5,051 $4,
Slide 3: Revenue by User Geography
Revenue by User Geography In Millions $33,671 $3,244 $29,077 $29,010 $28,072 $26,171 $2,879 $2,981 $6,244 $2,534 $2,454 $4,793 $5,190 $5,461 $21,082 $21,470 $4,789 $2,010 $18,687 $1,999 $8,357 $17,737 $3,665 $1,553 $4,230 $7,011 $7,270 $1,664 $6,955 $3,341 $6,523 $3,257 $5,159 $5,104 $4,502 $4,254 R
Slide 4: Segment Results
Segment Results In Millions Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Advertising $ 27,187 $ 25,439 $ 28,580 $ 28,276 $ 32,639 Other 168 198 192 176 155 Family of Apps Revenue $ 27,355 $ 25,637 $ 28,772 $ 28,452 $ 32,794 Reality Labs Revenue 717 534 305 558 877 Total Revenue $ 28,072 $ 26,171 $ 29,077 $ 29,010
Slide 5: Expenses as a Percentage of Revenue
Expenses as a Percentage of Revenue 9% 9% 8% 10% 10% 9% 6% 6% 7% 16% 15% 12% 12% 13% 12% 11% 11% 14% 23% 24% 22% 22% 19% 20% 21% 21% General & 18% Administrative Marketing & Sales 20% 20% 20% 19% 20% 19% 20% 19% Research & 17% Development Cost of Revenue Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'
Slide 6: Effective Tax Rate
Effective Tax Rate In Millions, Except for Percentages Q4’19 Q1’20 Q2’20 Q3’20 (1) Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Income before provision $ 9,169 $ 5,861 $ 6,131 $ 8,133 $ 13,055 $ 11,503 $ 12,513 $ 10,565 $ 12,702 for income taxes Provision for income taxes 1,820 959 953 287 1,836 2,006 2,119 1,371
Slide 7: Net Income
Net Income In Millions $11,219 $10,394 $10,285 $9,497 $9,194 $7,846 $7,349 $5,178 $4,902 Q4'19 Q1'20 Q2'20 Q3'20⁽¹⁾ Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 (1) Reflects a one-time income tax benefit of $913 million related to the effects of a tax election to capitalize and amortize certa in research and devel
Slide 8: Diluted Earnings Per Share
Diluted Earnings Per Share $3.88 $3.61 $3.67 $3.30 $3.22 $2.71 $2.56 $1.80 $1.71 Q4'19 Q1'20 Q2'20 Q3'20⁽¹⁾ Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 (1) Reflects a one-time income tax benefit of $913 million related to the effects of a tax election to capitalize and amortize certa in research and development e
Slide 9: Capital Expenditures
Capital Expenditures In Millions $19,244 $15,719 $5,542 $4,818 Q4'20 Q4'21 2020 2021 Quarterly Annual Capital expenditures for periods presented were related to purchases of property and equipment and principal payments on fina nce leases. 9
Slide 10: Family Daily Active People (DAP)
Family Daily Active People (DAP) In Billions 2.81 2.82 2.72 2.76 2.60 2.47 2.54 2.36 2.26 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 DAP/MAP Q4'19 Q1’20 Q2’20 Q3’20 Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 78% 79% 79% 79% 79% 79% 79% 78% 79% We define a daily active person (DAP) as a registered and
Slide 11: Family Monthly Active People (MAP)
Family Monthly Active People (MAP) In Billions 3.58 3.59 3.45 3.51 3.21 3.30 3.14 2.99 2.89 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 We define a monthly active person (MAP) as a registered and logged -in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family"
Slide 12: Family Average Revenue per Person (ARPP)
Family Average Revenue per Person (ARPP) $9.39 $8.62 $8.36 $8.18 $7.75 $7.38 $6.76 $6.03 $6.10 Q4'19 Q1'20 Q2'20 Q3'20 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 We define average revenue per person (ARPP) as our total revenue during a given quarter, divided by the average of the number of MAP at the beginning a
Slide 13: Facebook Daily Active Users (DAUs)
Facebook Daily Active Users (DAUs) In Millions 1,878 1,908 1,930 1,929 1,820 1,845 1,734 1,785 1,657 613 618 622 619 583 593 598 556 532 727 744 760 788 805 806 641 678 699 Rest of World Asia-Pacific 294 305 305 305 308 309 307 308 309 Europe 190 195 198 196 195 195 195 196 195 US & Canada Q4'19 Q1'
Slide 14: Facebook Monthly Active Users (MAUs)
Facebook Monthly Active Users (MAUs) In Millions 2,853 2,895 2,910 2,912 2,740 2,797 2,701 2,603 2,498 940 951 949 945 906 921 892 851 817 1,199 1,230 1,265 1,278 1,278 1,093 1,142 1,166 1,038 Rest of World Asia-Pacific 394 406 410 413 419 423 420 423 427 Europe 248 253 256 255 258 259 259 261 262 U
Slide 15: Facebook Average Revenue per User (ARPU)
Facebook Average Revenue per User (ARPU) $53.56 $53.01 $60.57 $52.34 $48.03 $19.68 $16.87 $17.23 $16.50 $15.49 $10.14 $11.57 $9.27 $10.12 $10.00 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Q4'20 Q1'21 Q2'21 Q3'21 Q4'21 Worldwide US & Canada Europe $4.89 $4.05 $3.94 $4.16 $4.30 $3.05
Slide 16: Appendix
Appendix O Meta
Slide 17: Free Cash Flow Reconciliation
Free Cash Flow Reconciliation In Millions Q4’19 Q1’20 Q2’20 (1) Q3’20 Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Net cash provided by operating $ 9,083 $ 11,001 $ 3,878 $ 9,828 $ 14,040 $ 12,242 $ 13,246 $ 14,091 $ 18,104 activities Less: Purchases of property and 4,100 3,558 3,255 3,689 4,613 4,272 4,612 4,313
Slide 18: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data The numbers for our key metrics are calculated using internal company data based on the activity of user accounts. We have hi storically reported the numbers of our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU) (
Slide 19: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data To calculate our estimates of Family DAP and MAP, we currently use a series of machine learning models that are developed bas ed on internal reviews of limited samples of user accounts and calibrated against user survey data. We apply significant judgment in
Slide 20: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data Facebook Metrics We regularly evaluate our Facebook metrics to estimate the number of "duplicate" and "false" accounts among our MAUs. A dupli cate account is one that a user maintains in addition to his or her principal account. We divide "false" accounts i
Slide 21: Meta Earnings Presentation Q4 2021
Meta Earnings Presentation Q4 2021 investor.fb.com