Geely Automobile Holdings Limited · HKEX:175
Geely Automobile — Investor Presentation (February 2015)
20 slides from Geely Automobile's investor presentation, February 2015
Slide 1: Corporate Presentation
Corporate Presentation February 2015
Slide 2: Sales Performance
Sales Performance January 2015 Overall: 58,884 units, +76% YoY Domestic: 55,039 units +85% YoY Exports: 3,845 units +2% YoY A-segment Sedans (EC7+Xindihao+GC7+SC7+Vision) 38,115 units +89% YoY SUVs (GX7+SX7+GX9) 7,675 units +178% YoY 2
Slide 3: Sales Performance
Sales Performance January 2015 Monthly Sales Volume KingKong 70,000 exports 60,000 domestic 50,000 40,000 (8,123 units +44%YoY) 30,000 20,000 10,000 - Vision 2010 2011 7 2012 2013 2014 2015 4 7 4 4 7 4 7 4 7 10 10 10 10 10 (11,656 units +693%YoY) 3
Slide 4: Domestic Market
Domestic Market • Sales volume in China fell 17% in 2014 due to the reshuffle of the sales and marketing system and the major model upgrading cycle, but started to recover since mid-2014 • Sales volume in January 2015 was boosted by the good response to new models like Xindihao and New Vision. Domes
Slide 5: Exports
Exports Export Sales Volume (units) 140,000 120,000 100,000 80,000 60,000 40,000 20,000 - 2007 2008 2009 2010 2011 2012 2013 2014 Top Export Destinations (2014) Emgrand7 (EC7) is Egypt the most popular Belarus export model, accounting Russia for 45% of the total exports Saudi Arabia volume in 2014 I
Slide 6: Product Mix Improvement
Product Mix Improvement Average Selling Prices (RMB) 60,000 100% 90% 50,000 80% 45% 55% 70% 68% 71% 40,000 60% 50% 30,000 40% 30% 55% 45% 20,000 20% 32% 29% 10% 0% 10,000 2011 2012 2013 2014 - Other models Higher margin models Higher margin models include EC7, SC7, GC7, Vision, Xindihao , GX7, SX7 a
Slide 7: Most Popular Models
Most Popular Models (% of total sales volume) 70% 60% 58% 50% 43% 39% 40% 38% 36% 35% 34% 32% 28% 29% 30% 23% 22% 20% 10% 0% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Haoqing Free Cruiser EC7/Xindihao 1.0L, 1.3L 1.0L,1.3L 1.3T, 1.5L, 1.8L RMB30-43K RMB35-45K RMB70-114K 7
Slide 8: New Products – Xindihao
New Products – Xindihao 2013 EC7 2014 Xindihao Engine: 1.5L, 1.8L petro engines Engine: 1.3L Turbo engines; Transmissions: 5MT, CVT 1.5L petro engines Dimension: 4635/1789/1470 Transmissions: 6MT, CVT Wheelbase: 2650 Dimension: 4631/1789/1470 Power: 80/6000(Kw/rpm) (1.5L) Wheelbase: 2650 98/6000(Kw/
Slide 9: New Product - Xindihao
New Product - Xindihao Monthly Sales Volume of Xindihao 25,000 20,000 15,000 10,000 5,000 0 2014/7 8 9 10 11 12 2015 • Enhanced safety & comfort • New turbo engines with larger power & better fuel efficiency • New 6-speed manual gearbox • NVH noise cancellation technology • Enhanced storage space •
Slide 10: New Product – New Vision
New Product – New Vision Monthly Sales Volume of Vision 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 2014/8 9 10 11 12 2015 • Enhanced safety & comfort • More efficient turbo engines • New 6-speed manual gearbox • 360O 3-sensor parking assist system • PEPS (Passive Entry/Passive Start) • NVH noise
Slide 11: New Product – GC9
New Product – GC9 Engine: 1.8T, 3.5L V6 engines Transmissions: 6AT Dimension: 4956/1861/1513 Wheelbase: 2850 Power: 120Kw (1.8T) 180Kw (3.5L V6) Max. Torque: 250/1500 N.m/rpm (1.8T) 326/4700 N.m/prm (3.5L) • New brand image, market positioning & design philosophy • New 1.8T and 3.5L V6 engines • Fas
Slide 12: New Products – Engines
New Products – Engines JLB-4G15 JLB-4G13T No. of cylinders: 4 No. of cylinders: 4 Displacement: 1.498 L Displacement: 1.299 L Power 75/6000 KW/rpm Power 98/5500 KW/rpm Max. Torque: 141/3800~4200 N.m/rpm Max. Torque: 185/2000~4500 N.m/rpm Emission: Euro V Emission: Euro V 12
Slide 13: Other New Products
Other New Products • GC9 B-segment Sedans (March 2015) • Emgrand Electric Vehicles (mid-2015) • Emgrand SUVs (end 2015) • Compact SUVs (end 2015) • Emgrand Cross Vehicles (early 2016) • Emgrand 4-door Sedans (early 2016) + upgraded versions of SC7, GC7, Kingkong, Geely Panda 2015 Sales Target at 450
Slide 14: Financial Performance
Financial Performance Annual Sales Volume Average Ex-factory Price Net Profit 600,000 60,000 3,000 500,000 50,000 4 2,500 490,000 ~ 40,000 |e 2,000 300,000 - 30,000 1,500 200,000 - 20,000 1,000 - 100,000 10,000 500 7 - T T T T T T T T 1 os 2005 2006 2007 2008 2009 2010 2011 2012 2013 2005 2006 2007
Slide 15: Strategy
Strategy Products • Platform and modular architecture; • Focus on powertrain technology; • In-house international design capabilities; • Joint product architecture with Volvo Car; • Gradual transition from hybrid to pure electric; • Partnership to speed up electrification offerings; • Strategic alli
Slide 16: Customer Service Satisfaction
Customer Service Satisfaction J.D.Power Asia Pacific 2014 China Customer Service Index (CSI) StudySM Brand Points# Overall Rank Sector Rank* Geely 847 17 5 (+8 YoY) Mass Market Average 824 # based on a 1,000-point scale and study of 67 passenger vehicle brands in China * ranking amongst Chinese dome
Slide 17: Vehicle Quality, Attractiveness, Dependability
Vehicle Quality, Attractiveness, Dependability J.D.Power Asia Pacific 2014 China Initial Quality StudySM (IQS) Automotive Performance, Execution & Layout (APEAL) StudySM Vehicle Dependability StudySM (VDS) Study Segment Model Segment Rank IQS# Compact Free Cruiser 3 APEAL* Compact Free Cruiser 1 VDS
Slide 18: Automaker Brand Websites
Automaker Brand Websites J.D.Power Asia Pacific 2014 China Brand Website Evaluation (BWES) StudySM Brand Points# Overall Rank Sector Rank* Geely 802 2 1 Industry Average 752 # based on a 1,000-point scale and study of 3,677 new-vehicle intenders and 29 brand websites * ranking amongst Chinese domest
Slide 19: Geely Automobile In Figures
Geely Automobile In Figures Year started: 1998 Total workforce: 16,363 (on 30/6/2014) Manufacturing facilities: 6 car plants in China Products: 13 major sedan models under 5 platforms Distribution network: 700+ dealers in China, 31 sales agents, 511 sales and service outlets in 31 oversea countries
Slide 20: Important Notice
Important Notice The information contained herein is meant for presentation purposes only and may not be used and relied upon by any other party. It is not to be taken in substitution for the exercise of judgement. You shall be solely responsible for making your own independent investigation of the
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