Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Investor Day (February 2025)
30 slides from Mercedes-benz's investor day presentation, Feb 20, 2025
Slide 1: Mastering Transformation
Sindelfingen | February 20, 2025 MASTERING — CAPITAL MARKET DAY — — MERCEDES-BENZ — TRANSFORMATION OLA KÄLLENIUS
Slide 2: Introduction: Delivering on the Mercedes-Benz Promise
INTRODUCTION D E L I V E R I N G O N T H E M E R C E D E S - B ENZ P R O M I S E “Because it’s a Mercedes-Benz.” We leverage the most valuable luxury car brand. — CAPITAL MARKET DAY — — MERCEDES-BENZ — Biggest-ever product & tech launch program. We up the ante in every segment we serve. Next Level P
Slide 3: Because it's a Mercedes-Benz.
— MERCEDES-BENZ — “Because it’s a Mercedes-Benz.” We leverage the most valuable luxury car brand.
Slide 4: What makes a car a Mercedes-Benz?
BRAND W H A T M A K E S A C A R A M E R C E D ES - B EN Z ? THE PERFECT COMBINATION OF EXTRAORDINARY DETAILS — CAPITAL MARKET DAY — — MERCEDES-BENZ — Safety Quality Comfort Intelligence Design Trustworthy Engineering Effortless Hyper-personalized Sensual responsibility excellence comfort user experi
Slide 5: Trustworthy responsibility: E-Class safest car tested by Euro NCAP
BRAND TRUSTWORTHY RESPONSIBILITY: THE E-CLASS IS THE SAFEST CAR TESTED BY EURO NCAP* — CAPITAL MARKET DAY — — MERCEDES-BENZ — *European New Car Assessment Programme (NCAP) in 2024. 5
Slide 6: Engineering excellence: one-litre car for the electric age
BRAND E N G I N E E R I N G E X C E L L E NC E: W E A R E D E B U T I N G T H E “ONE-LITRE CAR” FOR THE ELECTRIC AGE — CAPITAL MARKET DAY — — MERCEDES-BENZ — 6
Slide 7: Effortless comfort: executive seating in the EQS
BRAND E F F O R T L E S S C O M F O R T : M E R C E D ES - B E NZ O F F E R S EXECUTIVE SEATING IN THE EQS — CAPITAL MARKET DAY — — MERCEDES-BENZ — 7
Slide 8: Intelligence: software-defined vehicle
BRAND INTELLIGENCE: THIS YEAR, WE ARE BRINGING THE SOFTWARE-DEFINED VEHICLE TO THE ROAD — CAPITAL MARKET DAY — — MERCEDES-BENZ — 8
Slide 9: Sensual purity: Mercedes-Benz gets you from A to B in style
BRAND SENSUAL PURITY: M E R C E D E S - B ENZ G E T S Y O U F R O M A T O B – I N S T Y L E — CAPITAL MARKET DAY — — MERCEDES-BENZ — 9
Slide 10: Exclusivity: even more individualization
BRAND EXCLUSIVITY: WE OFFER EVEN MORE INDIVIDUALIZATION F O R O U R M O S T D E M A N DI N G C U S T O M E R S — CAPITAL MARKET DAY — — MERCEDES-BENZ — 10
Slide 11: We put our customer at the center of our business
BRAND WE PUT OUR CUSTOMER AT THE CENTER OF OUR BUSINESS — CAPITAL MARKET DAY — — MERCEDES-BENZ — Physical brand experience Seamless digital customer journey Exclusive customer care Retail locations with new look & feel True Mercedes experience Launch of SILVER ARROWS program 11
Slide 12: Biggest-ever product launch program.
— MERCEDES-BENZ — Biggest-ever product launch program. We up the ante in every segment we serve.
Slide 13: We build the world's most desirable cars
PRODUCTS OUR GOAL: WE BUILD THE WORLD’S MOST DESIRABLE CARS — CAPITAL MARKET DAY — — MERCEDES-BENZ — 13
Slide 14: We will build the world's most desirable cars
PRODUCTS OUR GOAL: WE WILL BUILD THE WORLD’S MOST DESIRABLE CARS — CAPITAL MARKET DAY — — MERCEDES-BENZ — 14
Slide 15: New design language: ICE & BEV design will converge
PRODUCTS OUR NEW DESIGN LANGUAGE WILL GIVE OUR BRAND EVEN MORE ICONIC STATUS. ICE & BEV DESIGN WILL CONVERGE — CAPITAL MARKET DAY — — MERCEDES-BENZ — 15
Slide 16: As a tech frontrunner, the CLA will elevate the game
PRODUCTS AS A TECH FRONTRUNNER, THE CLA WILL ELEVATE THE GAME >750 km range (WLTP) — CAPITAL MARKET DAY — — MERCEDES-BENZ — Energy consumption of ~12 kWh / 100 km 150 kW to >400 kW output Up to 300 km charge in 10 min Technical requirements for bidirectional charging Premiere of MB.OS, full ADAS cap
Slide 17: Next generation of Mercedes-Benz tech.
— MERCEDES-BENZ — Next generation of Mercedes-Benz tech. We pioneer technologies for our customers.
Slide 18: Software-defined vehicles offer exceptional digital experience
TECHNOLOGY OUR SOFTWARE-DEFINED VEHICLES WILL OFFER AN EXCEPTIONAL DIGITAL EXPERIENCE Architects of MB.OS Combining in-house expertise with a selection — CAPITAL MARKET DAY — of world-class technology partners — MERCEDES-BENZ — Proprietary system Chip-to-Cloud architecture allows us to leverage full
Slide 19: We advance automated driving technology
TECHNOLOGY WE ADVANCE AUTOMATED DRIVING TECHNOLOGY TO EXPAND OUR LEADING ROLE — CAPITAL MARKET DAY — — MERCEDES-BENZ — Level 2++ Level 3 Level 4 (Urban & highway) Point-2-point Available up to 95 km/h Approved for testing assisted driving on German motorways in Beijing 19
Slide 20: We are committed to our Ambition 2039
TECHNOLOGY W E A R E C O M M I T T E D T O O U R A M B I T I O N 2039 Reducing CO2 emissions Aiming for a net-carbon neutral* MB new vehicle — CAPITAL MARKET DAY — fleet along entire value chain & over entire life — MERCEDES-BENZ — cycle by 2039 Accelerating the energy transition Aiming to further i
Slide 21: We aim to comply with EU CO2 regulations
TECHNOLOGY WE AIM TO COMPLY WITH EUROPEAN UNION CO2 REGULATIONS 2024 EU CO2 compliance achieved, — CAPITAL MARKET DAY — — MERCEDES-BENZ — significantly below target 2025 Next stage of regulation coming into force, aiming to meet EU CO2 targets with favorable pooling agreements made in a cost-efficie
Slide 22: We cater to different customer needs into the 2030s
TECHNOLOGY WE WILL BE ABLE TO CATER TO DIFFERENT CUSTOMER NEEDS U N T I L W E L L I N T O T H E 2030 s — CAPITAL MARKET DAY — — MERCEDES-BENZ — ICE: High-tech electrified combustion engines are BEV: Visionary EQXX technology setting new performance & efficiency standards in series production 22
Slide 23: Coherent model portfolio and zero-compromise cars
TECHNOLOGY WE ARE STRIVING FOR A COHERENT MODEL PORTFOLIO AND ZERO-COMPROMISE CARS Next up Entry: Drivetrain flexibility — CAPITAL MARKET DAY — on one modular architecture — MERCEDES-BENZ — Followed by Core: Tailor-made BEV/ICE concepts, smart engineering with intelligent modularization End of decad
Slide 24: Flexible global production network getting leaner & smarter
TECHNOLOGY OUR FLEXIBLE GLOBAL PRODUCTION NETWORK IS GETTING EVEN LEANER & SMARTER Flexibility Retooled factories can adapt to ICE/BEV demand, — CAPITAL MARKET DAY — ready to capture tipping point — MERCEDES-BENZ — Capacity Rebalancing towards Eastern Europe Efficiency Further cost reductions with a
Slide 25: Next Level Performance.
— MERCEDES-BENZ — Next Level Performance. We increase the resilience of our business. 25
Slide 26: We aim to sustainably improve our revenue quality
EFFICIENCY WE AIM TO SUSTAINABLY IMPROVE OUR REVENUE QUALITY Direct sales Leveraging data insights from sales and customers to — CAPITAL MARKET DAY — use as a strategic asset for even more sales control — MERCEDES-BENZ — Optimized contribution margin Utilizing micro-segment analysis, data-driven pri
Slide 27: We are strengthening our commitment to China
EFFICIENCY WE ARE STRENGTHENING OUR COMMITMENT TO CHINA Building on strong TEV position Defend market share & favorable pricing — CAPITAL MARKET DAY — — MERCEDES-BENZ — Taking on challenge in Core segment China-fit products for highly competitive environment Delivering competitive technology Boost l
Slide 28: Intensifying efforts to reduce costs and prioritize funding
EFFICIENCY WE ARE INTENSIFYING OUR EFFORTS TO REDUCE COSTS AND PRIORITIZE FUNDING Industrial footprint Rightsizing to market demand, — CAPITAL MARKET DAY — substantially optimizing production costs — MERCEDES-BENZ — Material costs Focusing on technical & commercial 5.0 improvements jointly with supp
Slide 29: Reinventing the Mercedes way of doing things
TEAM WE ARE REINVENTING THE MERCEDES WAY OF DOING THINGS Performance culture Entrepreneurial spirit Winning attitude — CAPITAL MARKET DAY — — MERCEDES-BENZ — 29
Slide 30: The Mercedes-Benz team is determined to deliver
TEAM T H E M E R C E D E S - B EN Z T E A M I S D E T E R M I N E D T O D E L I V E R Brand experience — CAPITAL MARKET DAY — — MERCEDES-BENZ — Products & technology Financial resilience Shareholder returns 30