Swiss Re AG · SIX:SREN

Swiss Re — Webrepublic — The Next Web Conference 2023

32 slides from Swiss Re's conference presentation, Jun 13, 2023

  1. Slide 1: The Future of Search

    Lars Neumann | Partner, Webrepublic AG «The Next Web» Conference | Swiss Re Institute | June 13, 2023 «THE FUTURE OF SEARCH»

  2. Slide 2: Dreams.

    [t+] DREAMS.

  3. Slide 3: Webrepublic confidential

    Webrepublic confidential

  4. Slide 4: Webrepublic confidential

    Webrepublic confidential

  5. Slide 5: Webrepublic confidential

    Webrepublic confidential

  6. Slide 6: Webrepublic confidential

    Webrepublic confidential

  7. Slide 7: Webrepublic confidential

    Webrepublic confidential

  8. Slide 8: Reality.

    [t+] REALITY.

  9. Slide 9: Webrepublic confidential

    Webrepublic confidential

  10. Slide 10: Webrepublic confidential

    Webrepublic confidential

  11. Slide 11: Webrepublic confidential

    Webrepublic confidential

  12. Slide 12: Webrepublic confidential

    Webrepublic confidential

  13. Slide 13: Webrepublic confidential

    Webrepublic confidential

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    Webrepublic confidential

  15. Slide 15: How AI Is Changing Search

    [t+] HOW AI IS CHANGING SEARCH.

  16. Slide 16: Ten blue links search results example

    [t+] Webrepublic confidential blue Bnks Web Shopping Videos = images’ «= Maps, «= More= = Seach tools About 3,460.0 00 resus (0.41 seconds) tips i/provider Bluecrossma.comy + Blue Cross Blue Stetid of Massachusetts is an independent Licensee of the Blue Cross and Blue Shield Association. A® Register

  17. Slide 17: SERP: Search Engine Result Page

    SERP → Search Engine Result Page Webrepublic confidential

  18. Slide 18: Types of search intent

    3 Types of search intent - Informational - Navigational - Transactional Webrepublic confidential

  19. Slide 19: What is the phrase ten blue links referring to?

    What is the phrase ten blue links referring to? Sy The phrase "ten blue links" refers to the traditional format of search engine results pages (SERPs) that were commonly used in the early days of search engines. When you entered a search query into asearch engine like Google, the search results woul

  20. Slide 20: Quelle: Google I/O 2017

    Quelle: Google I/O 2017 Webrepublic confidential

  21. Slide 21: LLMs: Large Language Models

    LLM's → Large Language Models Webrepublic confidential

  22. Slide 22: Conversation is the universal interface

    Conversation is the universal interface. Webrepublic confidential

  23. Slide 23: Webrepublic confidential

    Webrepublic confidential

  24. Slide 24: How Search works

    [t+] ‘Advertising Business How Search works ‘® Carbon neutral since 2007 Gmait images BH ORL

  25. Slide 25: Google search example

    [t+] ‘Advertising Business. How Search works Google (a good bike for a 5 mile commute with hills Google Search I'm feeling lucky ‘® Carbon neutral since 2007 Gmai images ORY Privacy Terms —_ Settings

  26. Slide 26: Webrepublic confidential

    Webrepublic confidential

  27. Slide 27: Microsoft Bing chat search example

    #3 Microsoft Bing Q SEARCH @ cuat ma 3 — x Mastercard ist ein weltweit fuhrendes Zahlungssystem und bietet verschiedene Kreditkarten an. Auf der Website von My Mastercard kénnen Sie verschiedene Kreditkarten von Mastercard finden und beantragen. Dort finden Sie auch die World Mastercard Standard Kre

  28. Slide 28: Bing chat PayEye example with ads

    [t+] \/_ Searching for: payeye crealogix Generating answers for you... Hallo, das ist Bing. Ich sehe, dass Sie sich fiir PayEye von CREALOGIX interessieren. PayEye ist ein Swiss QR Code Reader, der Ihnen das Scannen und Bezahlen von Rechnungen mit QR-Codes erleichtert * . PayEye ist ergonomisch und

  29. Slide 29: Issue: AI hallucinating? YMYL

    Issue: AI hallucinating? → YMYL (Your Money, Your Life) Webrepublic confidential

  30. Slide 30: What Is the Impact on Advertising?

    WHAT IS THE IMPACT ON ADVERTISING?

  31. Slide 31: AI as copilot in advertising

    AI as copilot in advertising - Budget allocation - Personalisation - Ad operations Webrepublic confidential

  32. Slide 32: Thank you

    Newsletter Subscription YOUR CONTACT 32 THANK Webrepublic confidential Image © Rhino Africa

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