Zeta Global Holdings Corp. · NYSE:ZETA
Zeta Global — Investor Day (December 2024)
121 slides from Zeta Global's investor day presentation, Dec 9, 2024
Slide 1: December 9, 2024
December 9, 2024
Slide 2: Forward-Looking Statements and Non-GAAP Measures
Forward-Looking Statements and Non-GAAP Measures This presentation, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Sec
Slide 3: Welcome & Agenda
Welcome & Agenda Chris Greiner | Chief Financial Officer
Slide 4: Agenda
Welcome, Agenda & Financial Update 10 min. 8:30 – 8:40 AM Emerging Stronger 10 min. 8:40 – 8:50 AM Presentation: Comprehensive Look into Zeta’s Data Cloud, 30 min. 8:50 – 9:20 AM Governance & Vision Privacy Experts Panel: Responsible Data Practices 30 min. 9:20 – 9:50 AM Agenda Presentation: AI-Powe
Slide 5: Welcome Matt
Welcome Matt SVP, Investor Relations 5
Slide 6: Reaffirming 4Q'24 & FY'24 Guidance
Reaffirming 4Q’24 & FY’24 Guidance 4Q’24 FY’24 4Q’24 FY’24 Guidance Guidance Guidance Guidance Range Range Midpoint Midpoint Total Zeta Revenue $293.0M – $297.0M $984.1M – $988.1M $295M $986M % Growth Y/Y 39% – 41% 35% – 36% 40% 35% Adj. EBITDA1,2 $64.9M – $66.9M $187.5M – $189.5M $65.9M $188.5M % G
Slide 7: Zeta Continues to Expand the Sales Pipeline
Zeta Continues to Expand the Sales Pipeline Deal sizes Sales productivity Value of sales continue to get continues to ramp pipeline is growing bigger favorably rapidly 7
Slide 8: Emerging Stronger
Emerging Stronger David Steinberg | Co-founder, Chairman, & CEO
Slide 9: "Never Waste A Crisis"
“Never Waste A Crisis” “ZETA
Slide 10: Our Focus Since November 13
Our Focus Since November 13 Customers Control The Controllable Employees Investors 10
Slide 11: What We've Done
What We’ve Done Clarify the Amplify the Emerge Truth Signal Stronger • Customer Calls • Investor Meetings • Webinar • $100 Million Stock Repurchase Program 11
Slide 12: We Plan to Exit This Crisis A Stronger Company
We Plan to Exit This Crisis A Stronger Company How We Emerge Stronger Deeper Greater Evolution of Enhanced Advocacy Customer Data Business Destination for from Relationships Transparency Portfolio Top Talent Employees 12
Slide 13: Momentum Since "The Report" Landed
Momentum Since “The Report” Landed Milestone Signature Incremental Renewal Win Growth 3-Year Renewal from RFP Win from Fortune Q4 Commitments From 20+ Largest Customer 100 Company Super-Scaled Customers We Have Not Lost A Customer From This 13
Slide 14: Moving Forward
Moving Forward “ZETA
Slide 15: What We Know
What We Know The Business The Opportunity Has Zeta Has Never Been Never Been Stronger Today Bigger 15
Slide 16: The Forces Driving Our Business Are Accelerating
The Forces Driving Our Business Are Accelerating AI at Core First Party Modern Data Technology 16
Slide 17: AI is Changing the Game
AI is Changing the Game GenAI Represents a New Era of Computing 2013 2023 MACHINE LEARNING / PREDICTIVE AI GENAI DEEP LEARNING From Science Fiction to Boardroom Conviction Marketing At the Front Lines of the AI Revolution 17
Slide 18: GenAI Is Driving A Replacement Cycle
GenAI Is Driving A Replacement Cycle Digital-Powered Workflow-Powered AI-Powered 2000-2011 2012-2023 2024+ Zeta + AI Is Driving Market Disruption 18
Slide 19: Comprehensive Look Into Zeta's Data Cloud, Governance & Vision
Comprehensive Look Into Zeta’s Data Cloud, Governance & Vision Neej Gore | Chief Data Officer Ben Hayes | Chief Privacy Officer
Slide 20: Zeta's Operating Models with Data
Zeta’s Operating Models with Data Powering Customer Foundations and Our Moat Data Processor Data Controller • Steward of customer data for the • Owner of Large-Scale Proprietary purposes of marketing activations Data, akin to a Walled Garden • No mixing, reuse, or repurpose of • Adherence to strict
Slide 21: Finding Signal Through the Noise
Finding Signal Through the Noise Zeta’s POV on How Outsiders Should Value Data Assets, Capabilities, Compliance Size, Scale, Is Coverage Comprehensive and Resilient? Durability Data Active Activation Compliance Model Is Usability Easy, and Does Are Standards of Today and it Create “Unfair the Likely
Slide 22: Introduction to Zeta's Data Cloud
Introduction to Zeta’s Data Cloud Zeta Has the Scale of the Open Web and the Precision of Walled Gardens – and is Built to Support Addressability Across Channels Most US Adults Who they are What they’re What they’ll Personalized doing now do next Experiences Large 245 Million+ 1 Trillion AI-Powered
Slide 23: Zeta's Types of Data
Zeta’s Types of Data Zeta’s People-Based Data Includes Identities, Identifiers, & Signals Identities Identifiers Signals Identities are unique Identifiers are indices that Signals are data-in-motion and individuals, represented by determine the best way to data-at-rest processed by Zeta offline PII
Slide 24: Defining Zeta's Sources of Data
Defining Zeta’s Sources of Data Zeta Data Sources Description Zeta Demand Side Platform (DSP) Technology enabling advertisers to participate in online, programmatic auctions Zeta Supply Side Platform (SSP) Technology enabling publishers to participate in online, programmatic auctions Zeta Message Tr
Slide 25: Contribution Value of Zeta's Technology and Networks
Contribution Value of Zeta’s Technology and Networks Est. Contribution Zeta Data Sources Identities Identifiers Signals to Total Graph Zeta Demand Side Platform (DSP) 15-20% Zeta Supply Side Platform (SSP) 3-5% Zeta Message Transfer Agent (MTA) 10-15% Disqus 15-20% LiveIntent 20-25% O&O Properties 0
Slide 26: MTA, LiveIntent, Disqus Contribute > 75%+ of Identities
MTA, LiveIntent, Disqus Contribute > 75%+ of Identities O&O Third Party MTA Disqus LiveIntent 26
Slide 27: DSP, LiveIntent, Disqus Contribute > 95% of Identifiers
DSP, LiveIntent, Disqus Contribute > 95% of Identifiers SSP Third Party LiveIntent Disqus DSP 27
Slide 28: Disqus, DSP, LiveIntent Contribute > 75%+ of Signals
Disqus, DSP, LiveIntent Contribute > 75%+ of Signals Third Party O&O DSP LiveIntent Disqus 28
Slide 29: Digital and Email Permission Have Different Requirements
Digital and Email Permission Have Different Requirements Zeta Collects Permissioned Data for Web Monitoring and Email Using Methodologies Compliant with Federal Laws, State Laws, and Self-Regulatory Programs Zeta Data Cloud Counts as of November 2024 Digital Permission: Identities, Signals and Ident
Slide 30: Data Durability
Data Durability Zeta’s People-Based Assets Have Demonstrated Stability and Antifragility Amidst a More Stringent Regulatory Environment 231M* 241M* 245M* December 2021 January 2024 November 2024 LiveIntent Acquisition * US Individuals Eligible for Online Tracking via Acceptance of Zeta Publisher Ter
Slide 31: Delivering The "Unfair Advantage"
Delivering The “Unfair Advantage” Zeta’s Data Activation Model Identity Intelligence Activation Unifies Identity, Intelligence and Activation to Deliver Persistent ID at large Proprietary AI ingests High-fidelity, low- Better Experiences for scale with portability trillions of behavioral latency omn
Slide 32: How Hard it is to Replicate
How Hard it is to Replicate In Short, It Would Be Challenging to Recreate Zeta’s Model Data AI Convergence Own identity-based Leading AI-capabilities to Platform capable of assets that provide real synthesize data into operating across the value to Publishers, and actionable intelligence entire cons
Slide 33: Active Compliance
Active Compliance Legal Landscape and Our Approach to External Zeta's Compliance Third Parties Reviews Program 33
Slide 34: Legal Landscape
Legal Landscape • Federal and state laws with direct effect: CAN SPAM, TCPA, COPPA, CCPA and other comprehensive state laws, sector-specific state laws (like Washington My Health My Data Act) • Federal agencies' regulations and enforcement cases: FTC and FCC actions directed at marketing companies •
Slide 35: Zeta's Compliance Program
Zeta's Compliance Program Zeta manages legal compliance with a legal compliance program that includes generally accepted principles for effective legal compliance programs, which include: Delegation of Written policies Staff training and Ongoing Detection and "Privacy by program oversight and proced
Slide 36: Our Approach to Third Parties
Our Approach to Third Parties Zeta obtains data from two types of third parties: commercial data brokers and publisher networks. Prior to engagement, Zeta evaluates data collection practices and ongoing contractual commitments to comply with applicable laws; requires publisher privacy policies to in
Slide 37: External Reviews
External Reviews Zeta's DSP (programmatic business) is certified GDPR- compliant by ePrivacy (German auditor) Zeta holds "Agent of the Bureau" status with all three U.S. credit bureaus Zeta is reviewed prior to engagement by the majority of its clients, and annually by many, including: o Banks, card
Slide 38: Responsible Data Practices
PRIVACY EXPERT PANEL Responsible Data Practices Ben Hayes | Chief Privacy Officer – Zeta Sheila Colclasure | Global Chief Data Integrity & Public Policy Officer – IPG Andrew Smith | Partner – Covington & Burling LLP
Slide 39: AI-Powered Marketing
AI-Powered Marketing Steven Gerber | President & Chief Operating Officer Christian Monberg | Chief Technology Officer & Head of Product
Slide 40: Zeta's Mission: Accelerate A Brand's Growth
Zeta's Mission: Accelerate A Brand’s Growth Better Better Experiences Outcomes for from Consumers Marketing Driven by Actionable Data 40
Slide 41: Zeta's Data Platform is Uniquely Valuable
Zeta’s Data Platform is Uniquely Valuable Data Data Processor Controller CDP Data Cloud • Unlocking insights about existing consumers • Identifying best prospects • Delivering more relevant interactions across lifecycle 41
Slide 42: The Intelligence Loop: AI-Driven Data, Data-Driven AI
The Intelligence Loop: AI-Driven Data, Data-Driven AI Actionable Data The Future of Data Platforms is to Power AI 42
Slide 43: Making Identity Actionable is the Zeta Advantage
Making Identity Actionable is the Zeta Advantage Identity Identifiers Signals Identity Ignites Personalized Marketing 43
Slide 44: Authoritative Identity Unlocks Better Outcomes
Authoritative Identity Unlocks Better Outcomes Knowing Knowing Who What Authoritative & Authenticated Identity Knowing Knowing When How 44
Slide 45: It's So Valuable It's Known As the Golden Record
It’s So Valuable It’s Known As the Golden Record Who What Authoritative & Golden Authenticated Record Identity When How 45
Slide 46: We Are Entering the Golden Age of Personalization
We Are Entering the Golden Age of Personalization Golden Gen Record AI GenAI Is the Force Multiplier 46
Slide 47: Personalization Is Uniquely Valuable
Personalization Is Uniquely Valuable Mastering Personalization Moves Markets Annual Revenue Growth Leaders Personalization Leaders grow exponentially faster than Laggards Baseline Laggards 10% 4% 0% Source: BCG, "Profiting from Personalization“, 2024 47
Slide 48: The Promise of Personalization Is Not New
The Promise of Personalization Is Not New Big Hype, Little Payoff 1:1 Marketing Defined Marketing Re-Defined 48
Slide 49: The Fundamental Problem
The Fundamental Problem Data is Abundant, Intelligence is Scarce Abundant Program Scarce Data Intelligence Data 90% of the world’s data has 55% of CMOs cannot been created in the last Transaction identify the right strategies two years Data to engage customers 3rd Party Data Sources: DemandSage, "Bi
Slide 50: The Personalization Gap is Pervasive
The Personalization Gap is Pervasive Marketers Can’t Deliver What Consumers Want 80% of consumers want and expect personalized experiences Personalization Gap Only 15% of companies get personalization right Sources: 'Personalization Done Right,' Harvard Business Review, November 2024.“ BCG,: "Profit
Slide 51: The Personalization Gap is Pernicious
The Personalization Gap is Pernicious More Misses Than Magic Not Me Not For Me Not Now 51
Slide 52: Closing the Gap Is Not Science Fiction – It is Happening
Closing the Gap Is Not Science Fiction – It is Happening Ushering In Golden Age of Personalization Accelerating Replacement Cycle Expanding Use Cases Step-change in Step-change in Win rate ARPU 52
Slide 53: Golden Age of Personalization: Identity Resolution at Scale
Golden Age of Personalization Identity Resolution at Scale is the Foundation LiveIntent Elevates Zeta’s Identity Resolution to Best in Class • Greater addressability • Greater efficiency • More relevant experiences • More precise measurement 53
Slide 54: Golden Age of Personalization: From Activity to Intent to Impact
Golden Age of Personalization From Activity to Intent to Impact Zeta’s Intent Scores • Capture both Loud and Latent signals • Provide broad and deep coverage • Draw from a diverse range of sources • Are dynamic, improving with every interaction 54
Slide 55: Hidden Signals to High Impact
Golden Age of Personalization Hidden Signals to High Impact Rise in Pre-Mover Score What The Brand Knows Viewing Cord Cutting Guides Anya L Received Job Promoted Zeta ID: 759253 Subscribed to a New Contract Ending in Streaming Service 41 Days Researching New iPhone Bad Customer Service Experience Vi
Slide 56: Golden Age of Personalization: Predictable & Profitable Growth
Golden Age of Personalization Predictable & Profitable Growth Forecasting Measuring 56
Slide 57: Knowing Why Is the North Star of the Golden Age
Knowing Why Is the North Star of the Golden Age… Know Know Know Know Know Who What How When Why 57
Slide 58: Ignites A Personalization Flywheel
Ignites A Personalization Flywheel Know Know Golden Age of Know Know Know Who What How Personalization When Why Why Know 58
Slide 59: New Connections Creates New Meaning
New Connections Creates New Meaning Know Why Data Sources 59
Slide 60: New Meaning Creates New Opportunities
New Meaning Creates New Opportunities The Solution: 1 2 3 Data Connect Connect Insight Connect Sources Data To Identity To Action Consumer Inputs Through Through AI To Consumer Linkages Outcomes It’s Not Just The Data You Have, It’s What You Do With It 60
Slide 61: One Platform, Born From Conviction
ZETA MARKETING PLATFORM One Platform, Born From Conviction Data & Identity Intelligence Activation Acquire | Retain | Grow Speed and access to unified Campaign Managers will Acquisition and retention closed-loop and proprietary work as behavioral channels will unify around a data connected by identi
Slide 62: Modular Design
ZETA MARKETING PLATFORM Modular Design Data & Identity Intelligence Activation With A Data Foundation Customer Stack DE OE RTO Data Opportunity Real Time Enrichment Explorer Campaign Optimization POS Tools IM AC EB BI Tools Identity Analytics Experience Manager Central Builder (i.e., Tableau) DM F A
Slide 63: Wraps Around Your Marketing Stack
ZETA MARKETING PLATFORM Wraps Around Your Marketing Stack Customer Stack DE OE RTO Data Opportunity Real Time POS Data & Identity Intelligence Activation Enrichment Explorer Optimization AC EB BI Tools Analytics Central Experience Builder (ii, Tableau) DM AE Data Audience SNOWFLAKE Manager Explorer
Slide 64: Be The Best At Data & Identity
To Be The Best Marketing Cloud: Be The Best At Data & Identity Data & Identity Speed and access to unified closed-loop and proprietary data connected by identity & AI is the foundation of all activity. 64
Slide 65: Deep Investment In Zeta's Data Layer
Deep Investment In Zeta’s Data Layer WHAT PEOPLE SEE Channel Activation & Omnichannel ACTIVATION Experiences This is where we create consumer value INTELLIGENCE WHAT PEOPLE DON’T SEE Complexity & Scale of Identity, Data, DATA & IDENTITY Intelligence This is where we drive business value 65
Slide 66: Consolidated Data Creates The Connected Platform
Consolidated Data Creates The Connected Platform CDP ESP MEDIA MOBILE AIP VERTICAL CLOUDS DIST MKTING MOBILE … ZMP PUBLISHER CLOUD IDENTITY DATA I/O MODELING & INTELLIGENCE MEASUREMENT & ATTRIBUTION AI AGENTS 66
Slide 67: Data In, Magic Out
DATA IN, MAGIC OUT TRUST LAYER SECURE | COMPLIANT | GOVERNANED | PRIVATE | PERMISSIONED | DOCUMENTED CUSTOMER A IDENTITY OUTCOME A DATA I/O CUSTOMER B MODELING & INTELLIGENCE OUTCOME MEASUREMENT & ATTRIBUTION B AI AGENTS CLOUD DATA 67
Slide 68: AI & The Modern Marketing Platform
AI & The Modern Marketing Platform and AI Without Data Is Limited Data Without AI Is Limited Zeta’s Technology & Data: Designed As One 68
Slide 69: The Next Frontier In Activating Intelligence
The Next Frontier In Activating Intelligence Optimizing Experiences & Creating Them Predictive AI Generative AI Analyzes data inputs, Uses massive amounts of recognizes patterns, and data to create something makes predictions new (text, images, video, etc.) Examples: Netflix recommendations Exampl
Slide 70: You Build The Agents
You Build The Agents Intelligence Purpose Context Action Linking Secure, Compliant, Governed 70
Slide 71: Personalize & Automate Action For Each AI Workflow
Personalize & Automate Action For Each AI Workflow Agent 1 Question Agent 3 Agent 4 Output A B C Agent 2 71
Slide 72: Data Strategy – Looking Ahead
Data Strategy – Looking Ahead 72
Slide 73: Imagine if You Could Just...
Imagine if You Could Just... “ZETA
Slide 74: Personalization
INDUSTRY EXPERT PANEL Personalization David Edelman | Executive Advisor – Edelman Advisory Services Ted Schweitzer | Consultant, currently serving as Head of Customer Experience at Red Roof Inn, LLC Shiv Singh | Co-Founder – AI Trailblazers Joe Stanhope | VP & Principal Analyst – Forrester
Slide 75: GenAI Demo
GenAI Demo Roman Gun | VP Product
Slide 76: Zeta AI // ZOE
Zeta Al // ZOE Make Sophisticated Marketing Simple “ZETA
Slide 77: By Making Data Simple & Actionable
By Making Data Simple & Actionable “ZETA
Slide 78: Simple For Customer Data
Simple For Customer Data “ZETA
Slide 79: th v
8 -) .o} 4 v th v % v PS v a v v % v t Hello Roman W, a What can | do to assist you today? 4 bs a Cay 7} Admin
Slide 80: Simple For Activation
Simple For Activation “ZETA
Slide 81: Spring Promo 2024
Spring Promo 2024 Campaign Monitoring Monitor and adjust your entire campaign @ Alerts & Recommendations Details ond to Date $194,536.56 $196,21643 Toni Budget #2646000 Behavioral Video soest9 $70,063.44 Romeining Budget: awe svora yelett & Daily Budget: $9795.83 Media Chonnel cv 610743 tte Performa
Slide 82: Simple For Intelligence
Simple For Intelligence “ZETA
Slide 83: CustomerPulse
< CustomerPulse™ Pe This tool illustrates Zeta’s analysis of your customer database. CustomerPulse™ provides a deep dive into coverage use case, Learn more about the sort and filter CustomerPulse scan : . : @ leveraging the Data Cloud's online, transactional, location, financial & household datasets
Slide 84: LLMS Make This Possible
LLMS Make This Possible “ZETA
Slide 85: LLMS have near infinite knowledge
LLMS have near infinite knowledge 85
Slide 86: We're on a journey from using tools to guiding them
We're ona journey from using tools to guiding them “ZETA
Slide 87: Agents are your best friends at work
Agents are your best friends at work 87
Slide 88: Agent Builder
ZETA < Agent Builder Configure Agent Name Claude 3.5 Opus Description Instructions Reference Documents Our p IPE Zeta Live Demo fF Create <> Configure Agent Documentatios © Assistant Preview
Slide 89: Challenge Solution: Audience Building Agent
Challenge Building targeted audiences is a cumbersome process plagued by inefficiency and complexity. Solution Deploy an Audience Building Agent that makes creating precise, effective audiences as simple as articulating a request. Makes building an Audience as easy as saying ”I want to target East C
Slide 90: Challenge Solution: Campaign Building
Challenge Building campaigns is a cumbersome process plagued by inefficiency and complexity. Solution Simplify omni-channel content creation Tight integration into asset management Powerful personalization features GenAI tools to ideate and refine 90
Slide 91: Agent Use Cases
Agent Use Cases How Can Agents Help You Email Body Content QBR Prep HTML Generation Strategy for Promotional Offers Liquid Script Generation Custom Analytics Generational & Multi-Cultural Engagement Insights Tones Audience Segment Analytics Guidance (what Clustering reports run) 91
Slide 92: We're Not Done
Oh. We’re Not Done “ZETA
Slide 93: To Unify All Jobs To Be Done
Make Sophisticated Marketing To Unify All Simple Jobs To Be Done 93
Slide 94: Roman & Manu Adding Pre-Canned Demo
Roman & Manu Adding Pre-Canned Demo Vignettes: start with intelligence 1. Walk through agents in a flow Data Dictionary and Data Flow Generation workflow • Prompt: paste in a sample customer file • Step 1: Data Dictionary Mapper • Step 2: Data Flow Creator 1. Run it 2. View data dictionary/mapping 3
Slide 95: Organic Intelligence.
Organic Intelligence. Bringing Your Intelligence to the ZMP “ZETA
Slide 96: Bring Your Own Model
Bring Your Own Model Connect, your best in-house intelligence to the ZMP 96
Slide 97: Marketer Model Workbench
Marketer Model Workbench We’re Upleveling Marketers into Data Scientists 97
Slide 98: Goals & Recommendations
Goals & Recommendations You tell us your KPIs, We tell you how to get there 98
Slide 99: Goals & Recommendations
Goals & Recommendations You tell us your KPIs, We tell you how to get there 99
Slide 100: To Summarize
To Summarize You’re now in charge of the AI’s Jobs to Be Done You’re the Director of this AI Movie Conceptualize, Validate, Operationalize in days Total Transparency Happy Customers 100
Slide 101: Customer Interview
MARKETING EXPERT PANEL Customer Interview Winnie Shen | EVP, Data Cloud – Zeta Yousef Kattan | President & CEO – TRUth
Slide 102: Exponential Impact: The Power of TRUth + Zeta
Exponential Impact: The Power of TRUth + Zeta A Formula for Growth Win + Grow AdTech + MarTech 1st Party Unlock Zeta empowers TRUth by expanding its capabilities with Ability to onboard and access Data-driven intelligence robust CDP and ESP 1P data intelligence unlocks enables TRUth and Zeta to win
Slide 103: Optimizing Market Prioritization with Location Intelligence
Optimizing Market Prioritization with Location Intelligence * Zeta Marketing Platform 103
Slide 104: Optimizing Market Prioritization with Location Intelligence
Optimizing Market Prioritization with Location Intelligence Closest to the Number of 2023 Prospects brand vs nearby Sales in Geo competitors competitors * Zeta Marketing Platform 104
Slide 105: Optimizing Market Prioritization with Location Intelligence
Optimizing Market Prioritization with Location Intelligence * Zeta Marketing Platform 105
Slide 106: Optimizing Market Prioritization with Location Intelligence
Optimizing Market Prioritization with Location Intelligence * Zeta Marketing Platform 106
Slide 107: Optimizing Market Prioritization with Location Intelligence
Optimizing Market Prioritization with Location Intelligence * Zeta Marketing Platform 107
Slide 108: Optimizing Market Prioritization with Location Intelligence
Optimizing Market Prioritization with Location Intelligence * Zeta Marketing Platform 108
Slide 109: Convergence of MarTech and AdTech Fuels Growth
Convergence of MarTech and AdTech Fuels Growth How We Do It MarTech AdTech 109
Slide 110: Convergence of MarTech and AdTech Fuels Growth
Convergence of MarTech and AdTech Fuels Growth Growing Use Cases Growing Channels Acquisition Programmatic Growth & Retention Acquisition Email 110
Slide 111: Harnessing the Power of 1P Data for Independent Agencies
Harnessing the Power of 1P Data for Independent Agencies Directly Onboard Real-Time Build & Engage 1P Data Intelligence Lookalikes • Empower clients to onboard • Enhance 1P data with 3,000- • Suppress existing customers 1P data directly, integrating 5,000 attributes and signals and build robust look
Slide 112: Empowering Smarter Marketing Decisions
Empowering Smarter Marketing Decisions * Zeta Marketing Platform 112
Slide 113: Empowering Smarter Marketing Decisions
Empowering Smarter Marketing Decisions * Zeta Marketing Platform 113
Slide 114: Empowering Smarter Marketing Decisions
Empowering Smarter Marketing Decisions * Zeta Marketing Platform 114
Slide 115: Empowering Smarter Marketing Decisions
Empowering Smarter Marketing Decisions * Zeta Marketing Platform 115
Slide 116: Empowering Smarter Marketing Decisions
Empowering Smarter Marketing Decisions * Zeta Marketing Platform 116
Slide 117: Empowering Smarter Marketing Decisions
Empowering Smarter Marketing Decisions * Zeta Marketing Platform 117
Slide 118: ” “ZETA te
” “ZETA te
Slide 119: Q&A
Q&A
Slide 120: Appendix
Appendix y,
Slide 121: Non-GAAP measures
Non-GAAP measures In order to assist readers in understanding the core operating results that our management uses to evaluate the business, we describe our non-GAAP measures referenced in this presentation below. We believe these non-GAAP measures are useful to investors in evaluating our performanc