CyberAgent Incorporated · TSE:4751

CyberAgent — Investor Presentation (2012)

54 slides from CyberAgent's investor presentation, 2012

Slide 4: Great Place to Work Institute
1 4751 12 1 Great Place to Work Institute 2,089 2011 9 6 2011 ( ) 29.9 2011 9 2
Slide 6: Company history and Ameba
1 2000 2004 2009 2010 Ameba Ameba 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Google 4
Slide 7: Sales and operating income trends
& CyberAgent [—! RLS BRA at bir = Bala] #0 BAA 120,000 119 78 491120 100,000 os.ec7 795850 12,500 87,097 80,000 76,007 9,337 10,000 7 0 60,000 60.115 ORT 7,500 43,273 5,501 40.000 isis seco eas 5,000 26,726 © SNS 20,000 16202 "Pall 196 ry 2,500 10,824 3.276 8,992 ga, BBS 0 : : 0 -106 -278 -142 — oT
Slide 8: FX SAP
1 & CyberAgent
Slide 9: 2010 2011
& CyberAgent 2010 10 2011 9
Slide 10: FY2011 results highlights
2 2011 9 1,195 23.7 143 53.7 2010 9 8
Slide 11: FY2011 income statement
2 9.7%→12.0% 2011 9 2010 9 119,578 96,650 23.7 45,810 35,473 29.1 38.3 36.7 1.6 points 31,461 26,136 20.4 14,349 9,337 53.7 12.0 9.7 2.3 points 14,114 9,225 53.0 13,455 9,415 42.9 7,323 5,493 33.3 9
Slide 12: Ameba segment results
2 Ameba 48% 23% 3,232 5,537 3,841 3 4,524 6,833 Ameba 2,177 2,177 -1,035 -219 -864 -344 2010 9 2011 9 9,337 14,349 10
Slide 14: FY2012 forecast
3 2012 9 2012 9 1,300 8.7 170 18.5 2010 9 12
Slide 15: FY2012 forecast detail
3 2012 9 2012 9 2012 9 130,000 17,000 16,700 8,500 2011 9 119,578 14,349 14,114 7,323 8.7 % 18.5 % 18.3 % 16.1 % 13
Slide 16: Ameba FY2012 forecast
3 2012 9 Ameba 100 59% 2012 A. 2011 2011 8 2,400 2010 3,232 B. 5,000 5,537 C. Ameba 3,841 4,524 10,000 6,833 D. Ameba 2,177 2,177 -1,035 -219 -864 -344 -400 2010 9 2011 9 2012 9 9,337 14,349 17,000 14
Slide 18: Ameba services
es 74% Ne ®Ameba = mebage ecret MIX! twitter D
Slide 19: Ameba monthly page views
4 4 単位：億PV メディア「Ameba」の月間PVの推移 314.9 320 300 289.0 289.5 280 123.7 270.4 123.0 260 1 Yahoo! 252.4 252.2 120.0 119.6 240 2 Google 116.9 PC 223.9222.6116.3 220 3 211.1 104.4 200 4 194.9 199.4 185.4 101.3 181.7 103.1 180 168.5 96.7 91.9 5 YouTube 162.7 160 154.9 90.6 163.2 144.3 146.4 146.2 89.2 140 13
Slide 20: Ameba member growth
4 11 21 1,000 Ameba 単位：万会員メディア「Ameba」の会員数推移 1,872 1,823 1,759 CM 1,702 12 14 1,645 1,583 6 12 7 26 CM 1,535 1,475 1,500 9 12 10 29 1,410 1,346 1,292 1,243 1,166 Ameba 1,123 1,079 1,032 988 977 1,000 941 935 882 892 835 856 795 820 760 788 728 749 708 676 703 662 618 645 619 589 583 539 561 548 473
Slide 21: Ameba sales trend
4 55 5,535 5,600 5,200 2011 9 174 4,800 4,404 4,400 2,374 4,030 4,000 3,600 3,499 1,897 2010 9 3,200 1,801 79 1,788 3,161 2,800 2,573 2,400 2009 9 1,407 2,507 1,940 2,229 2,000 34 1,855 1,621 1,710 1,600 2008 9 1,116 1,206 18 1,157 1,200 2007 9 1,056 1,166 852 9 761 837 800 620 650 701 824 458 445 6
Slide 22: PC and Ameba sales breakdown
4 PC 62% Ameba 35% 3,161 3,200 61 3,000 2011 9 2,800 96 2,600 2,507 1,129 79 2,400 2,229 2,200 129 2,000 994 1,800 1,710 726 1,600 2010 9 125 32 1,400 1,971 465 1,166 1,200 104 1,434 1,000 1,374 824 319 800 2009 9 86 1,120 649 600 5 565 113 224 743 96 2008 9 165 400 320 131 514 0.4 78 151 23 339 371
Slide 24: ZACCA
4 2010 9 2009 9 2010 9 ZACCA 2011 9 2011 11 2011 12 ※ 23 22
Slide 25: Advertising campaigns
& CyberAgent : = eX” Your World In One. Nikon 1 ® Ameba ole ——" 74*—-NZRSB PA-INIO A | ae ae N2O-K o9ty OO wesao-Kiete PEhttp) Ssuhtts) FIASY- (ZT > FOIRR LL N—- OBL CHD > ID AAI-FER : meR7LSPrTSLAADF Nikon PF cuick | . 4| CyberAgent, Inc. All Rights Reserved.
Slide 26: Ameba services
4 : CyberAgent ~ MAmeba (745-3) FOVERKI 7077—OMM] ew A ants or77h BAK Q7s-Kes y+. Mee TPE wasnie~.r> @sumene o
Slide 27: oe CyberAgent
4 oe CyberAgent lak k ls i k Bb 20095 200% = 2004F 20125F §=—20134F— 20144F 2015 2016 38 3A 38 3A 3B 3A 3B 3A Biw-hesvenn [e212 -e- 2y-ho2 ene eR: MMe 200478 CyberAgent, Inc. All Rights Reserved.
Slide 28: Ameba
4 1 Ameba 140 160 142 140 128 120 116 102 100 88 80 60 40 20 0 26
Slide 31: Page views by service
4 & CyberAgent IY Ay 12048 PV INY AY 103 1 PV 7—BA 148 {8 PV 5 —B 103 18 PV AXY—h74y 548 PV 2014-148 200 498 600 fis PV NYar 150 ff PV r—B4 100 48 PV AX boat 350 fix PV 2013 CyberAgent, Inc. All Rights Reserved.
Slide 33: Quarterly profit trend
5 13.7% 2.3 11.2% 18,000 18.0% 17,142 15,630 15,991 16,000 15,441 16.0% 14,070 14,000 13,499 14.0% 13,102 12,000 11,126 11,191 12.0% 10,693 10,945 10,899 10,880 10,701 10,186 11.2% 9,839 10,000 10.0% 8,000 8.0% 6,000 6.0% 5.1% 4,000 2.3 4.0% 2,000 2.0% 2.6% 0.2% 0.3% 0.6% 1.1% 0 0.6% 0.0% 9,839 11,1
Slide 37: SAP market players
6 SAP & CyberAgent Cygames meobage _ @GREE S$sumzap = Entertainment e LCA FOBILE MIXI i CyberAgentAmerica
Slide 38: SAP Mobage and Cygames
6 SAP 9 1 Mobage 11 11 17 12 Cygames 2,000 1,900 1,850 2011 9 1,800 1,749 11 1,701 1,737 1,700 1,600 1,500 1,400 1,300 1,242 1,200 1,100 1,000 900 800 700 627 600 492 500 400 300 237 200 100 0 36
Slide 39: SAP Facebook apps
6 SAP Facebook Zombi Restaurant Free App King Ameba Pico Virtual World iTunes 10 iTunes 6 400 300 Alice’s Wonderland Tinier Me 37
Slide 41: FX accounts and trading volume
7 FX FX 2011 8 50 25 2,500 180,000 2,213 2,258 2,191 160,000 164,724 2,000 1,897 154,889 1,834 145,183 140,000 1,766 1,739 1,633 135,642 127,482 1,540 120,000 1,500 1,389 1,415 1,437 119,061 1,530 1,259 110,345 100,000 101,733 975 94,679 80,000 1,000 85,716 71,263 60,000 649 63,811 9 54,119 40,000 5
Slide 43: Sales and operating income history
& CyberAgent 4 FLB es iling mt Pre alt 130,000 130,000 ao] 18-000 125,000 000) 119,5 15,000 100,000 96,650 93,897 87.097 12,000 76,007 m 75,000 75680 9.397 9,000 60,115 1 50,000 4781 43,273 6.501 16,000 4.242 4629 TM 4 493 26,728 25,000 te202 1922 nias 3,000 10.824 pred 3276, dian: 0 a g 0 278-142 -
Slide 44: Facebook page views
8 2013 600 PV 350 PV 2012 9 100 2 100 Facebook 42
Slide 46: 2011 3,500 2012 2012 2011 3,500 2012 2012 9 3,500 0% 2011 9 3,500
9 2011 9 30 3,500 2012 9 30 2012 9 2011 9 3,500 2012 9 2012 9 3,500 0% 2011 9 3,500 59% 2010 9 2,200 120% 44
Slide 47: Company milestones
9 & CyberAgent BCRAORS (a) (© 200711 ARR 99 a) (o 2008 #9 ARC MOY 9.9 DD) 1,000 300 (FF) Ky Ws 966 (any) 938 250 @ N0+86 A ACRROM 11:9 85 © 2005859 AM, BARTILIce ES ERNIE —_ 200 — (@ 2002%2A Roa ED) oe pe ‘Ce xbe i) = _ » ° 0.02 2006 #1 AS4FKPYa 29) (2008 9RY F734 LOWS) 19984 1999% = =2000% 2001 200
Slide 48: Appendix
& CyberAgent 21 thio SBtt Cello CyberAgent
Slide 49: FY2011 financial data
2011 9 2010 9 97,414 72,272 34.8 % ( + ) 20,755 21,428 -3.1 % 14,274 11,451 24.7 % 111,689 83,723 33.4 % 70,686 49,396 43.1 % 2,324 862 169.6 % 38,677 33,464 15.6 % 47
Slide 50: Quarterly segment operating income
3Q:32 4Q:45 4Q:35 45 5,000 4,500 45 1,056 4,000 647 32 3,500 530 3,000 1,125 580 999 1,591 2,500 1,057 1,701 2,000 487 1,677 Ameba 1,406 1,002 1,202 1,500 11 834 1,088 2,506 541 743 1,000 1,059 1,804 255 805 494 642 1,772 584 814 1,383 751 500 845 731 954 666 500 570 683 534 404 446 262 204 0 -131 -
Slide 51: Employee headcount
2012 4 300 2,100 2,089 1,985 1,974 2,000 1,847 1,879 1,799 1,771 1,799 1,758 1,771 1,664 1,500 1,000 500 0 158 164 179 181 805 857 882 880 884 794 803 794 814 842 910 927 508 491 542 526 497 476 513 515 522 549 595 537 250 254 296 301 303 308 359 375 374 398 511 543 14 13 12 12 12 12 13 16 18 18 19
Slide 52: Quarterly sales by segment
10,000 60.0% 9,150 9,000 8,070 50.0% 8,000 7,216 7,380 7,309 7,222 7,500 7,229 7,165 7,010 7,000 6,639 6,684 6,338 40.0% 6,046 6,092 5,858 6,000 5,000 31.0% 31.6% 31.6% 30.0% 29.8% 30.5% 30.2% 30.4% 29.1% 29.6% 28.4% 4,000 27.3% 27.2% 27.7% 25.1% 24.4% 23.6% 20.0% 3,000 2,000 10.0% 1,000 0 0.0% - -
Slide 53: IR
1 1 1 1 IR IR 2011 IR 553 6 Great Place to Work Institute Japan 5 51
Slide 54: IR contact links
IR http://www.cyberagent.co.jp/ir/ http://ameblo.jp/cair/ http://www.cyberagent.co.jp/sp/ 52

CyberAgent — Investor Presentation (2012) on 6ix

CyberAgent — Investor Presentation (2012)

Slide 1: CyberAgent

Slide 2: Ameba, SAP, FX

Slide 3: & CyberAgent

Slide 4: Great Place to Work Institute

Slide 5: Global offices

Slide 6: Company history and Ameba

Slide 7: Sales and operating income trends

Slide 8: FX SAP

Slide 9: 2010 2011

Slide 10: FY2011 results highlights

Slide 11: FY2011 income statement

Slide 12: Ameba segment results

Slide 13: 2012

Slide 14: FY2012 forecast

Slide 15: FY2012 forecast detail

Slide 16: Ameba FY2012 forecast

Slide 17: & CyberAgent

Slide 18: Ameba services

Slide 19: Ameba monthly page views

Slide 20: Ameba member growth

Slide 21: Ameba sales trend

Slide 22: PC and Ameba sales breakdown

Slide 23: Ameba

Slide 24: ZACCA

Slide 25: Advertising campaigns

Slide 26: Ameba services

Slide 27: oe CyberAgent

Slide 28: Ameba

Slide 29: AMoAd

Slide 30: 2012 initiatives

Slide 31: Page views by service

Slide 32: & CyberAgent

Slide 33: Quarterly profit trend

Slide 34: oe CyberAgent

Slide 35: SNS Facebook Q A

Slide 36: SAP

Slide 37: SAP market players

Slide 38: SAP Mobage and Cygames

Slide 39: SAP Facebook apps

Slide 40: FX

Slide 41: FX accounts and trading volume

Slide 42: & CyberAgent

Slide 43: Sales and operating income history

Slide 44: Facebook page views

Slide 45: & CyberAgent

Slide 46: 2011 3,500 2012 2012 2011 3,500 2012 2012 9 3,500 0% 2011 9 3,500

Slide 47: Company milestones

Slide 48: Appendix

Slide 49: FY2011 financial data

Slide 50: Quarterly segment operating income

Slide 51: Employee headcount

Slide 52: Quarterly sales by segment

Slide 53: IR

Slide 54: IR contact links