Verkkokauppa.com Oyj · OMXHEX:VERK
Verkkokauppa.com Oyj — Investor Day (2026)
13 slides from Verkkokauppa.com Oyj's investor day presentation, 2026
Slide 1: Strengthening Trust with a Strong Brand
VERKKOKAUPPA.COM OYJ CAPITAL MARKETS DAY 2026 STRENGTHENING TRUST WITH A STRONG BRAND SUVITUULI TUUKKANEN CHIEF MARKETING, COMMUNICATIONS & SUSTAINABILITY OFFICER
Slide 2: Disclaimer
DISCLAIMER The following applies to this presentation and the information provided orally by Verkkokauppa.com Oyj (the "Company") in its Capital Markets Day 2026. No offer or advice: This presentation is for informational purposes only. It is not an offer to sell or an invitation to purchase any sec
Slide 3: To Create the New Norm for Buying and Owning
WE DRIVE LONG-TERM CUSTOMER TRUST BY PAIRING SUSTAINABLE OPERATIONS WITH ACTIVE CUSTOMER ADVOCACY SUSTAINABILITY PROGRAM 2024–28 PASSIONATELY ON CUSTOMERS’ SIDE FOR CIRCULAR FUTURE VERKKOKAUPPA.COM VISION TO CREATE THE NEW NORM ENSURING RESPONSIBLE OPERATIONS AND SUPPLY CHAINS FOR BUYING AND OWNING
Slide 4: Driving circular economy online to extend product lifecycles is the spearhead of our sustainability program
DRIVING CIRCULAR ECONOMY ONLINE TO EXTEND PRODUCT LIFECYCLES IS THE SPEARHEAD OF OUR SUSTAINABILITY PROGRAM HIGHLIGHTED TOPIC We are passionately on the customer’s side and deliver 1 products that customers truly need: maintaining a return rate below 1% PASSIONATELY ON Expanding the assortment and a
Slide 5: Our brand is the strongest in the category in several metrics
OUR BRAND IS THE STRONGEST IN THE CATEGORY IN SEVERAL METRICS REPUTATION IN GENERAL PUBLIC1 PREFERRED RETAILER IN ELECTRONICS2 FINLAND 25% 22% 22% 21% 21% 20% 21% 20% 20% 20% 20% 19% 19% 15% Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 Q4 25 Q1 26 FAST DELIVERY AREAS 35% 32% 30% 30% 31% 31%
Slide 6: Our brand and world class marketing engage different generations throughout Finland
OUR BRAND AND WORLD CLASS MARKETING ENGAGE DIFFERENT GENERATIONS THROUGHOUT FINLAND TIKTOK CURRENCY, THE VIRAL PAYBACK Total reach2 +344M BRAND MENTIONS INCREASED1 +3884% BRAND AWARENESS3 ORGANIC VIEWS 1 Store area 93% 11.7M Non-store area 87% TikTok awards Grand Prix, Grand One x 3, One Show (Bronz
Slide 7: Compared to competition, we win in all the selection criteria
COMPARED TO COMPETITION, WE WIN IN ALL THE SELECTION CRITERIA INCREASING AWARENESS OF FAST DELIVERIES IS ONE OF THE KEY DRIVERS IMPROVING PREFERENCE BRAND PERFORMANCE IN SELECTION CRITERIA IN ONE-HOUR DELIVERY AWARENESS HOME AND CONSUMER ELECTRONICS RETAIL 45% 60% +7pp 40% 50% 35% +18pp 40% +5pp +2p
Slide 8: We outperform the market across various marketing efficiency metrics
WE OUTPERFORM THE MARKET ACROSS VARIOUS MARKETING EFFICIENCY METRICS OUTPERFORMING MARKET IN MASS MEDIA Indexed mass CHANNELS WITH SMALLER SPEND1,2 media spend 1 SECURING TRAFFIC IN DIGITAL PLATFORMS CHEAPER THAN THE MARKET AVERAGE 3 Price of consideration (each incremental pp)2 DELIVERING SIGNIFICA
Slide 9: We have a strong, loyal and highly satisfied customer base
WE HAVE A STRONG, LOYAL AND HIGHLY SATISFIED CUSTOMER BASE ACTIVE AND RECURRING INDUSTRY’S TOP CUSTOMER RISING CUSTOMER LIFETIME CUSTOMERS AT ALL TIME HIGH 1 LOYALTY (EPSI RATING) 2 VALUE1 ACTIVE CONSUMER CUSTOMER CONSUMER CUSTOMERS LIFETIME GROSS GROWTH 2024-2025 MARGIN 2024-2025 +16% Verkkokauppa.
Slide 10: Our core customers are high-spending, tech savvy online natives
OUR CORE CUSTOMERS ARE HIGH-SPENDING, TECH SAVVY ONLINE NATIVES PREFERENCE IN MARKET’S CORE CUSTOMER KEY CUSTOMER SEGMENTS 1 CHARACTERISTICS 2 29% • Digitally native, online-savvy • Value quality and novelties 18% • Purchase higher price-point products 15% • Not a bargain hunter • Use fast deliverie
Slide 11: Data, AI and automations are key to efficient marketing and personalized customer experience
DATA, AI AND AUTOMATIONS ARE KEY TO EFFICIENT MARKETING AND PERSONALIZED CUSTOMER EXPERIENCE DURING THE STRATEGY PERIOD WE HAVE: CUSTOMERS WITH MARKETING • Enabled better data utilization in all platforms PERMISSIONS SHOW SIGNIFICANTLY • Improved ability to personalize online HIGHER VALUE VS. AVERAG
Slide 12: What's next: scaling operation to a data-driven growth engine with loyalty, AI and automations
WHAT’S NEXT: SCALING OPERATION TO A DATA-DRIVEN GROWTH ENGINE WITH LOYALTY, AI AND AUTOMATIONS Continue leveraging Build loyalty Scale AI-powered strong brand as traffic mechanics as a automation across the WHAT WE EXPECT: and sales driver revenue engine customer journey Lowering customer 1 acquisit
Slide 13: What to remember
WHAT TO REMEMBER 1 Verkkokauppa.com = top brand in retail , driven by speed and superior customer experience 2 We have a high-value, loyal customer base 3 Data-driven engagement increases customer value ➔ high potential 4 Strong brand, world-class marketing, data and AI drive efficient acquisition 5