Citigroup, Inc. · NYSE:C
Citigroup — Investor Presentation (June 2012)
26 slides from Citigroup's investor presentation, June 2012
Slide 1: Where Are the Mobile Opportunities?
Where Are the Mobile Opportunities? A Global Look at Emerging and Developed Markets June 2012
Slide 2: Introducing the Speakers
Introducing the Speakers Robert Schlaff Director, Mobile Solutions Citi Transaction Services Robert is a Director of Mobile Solutions in the Citi Transaction Services business. His goal is to partner with the largest corporations and governments in the world – helping them leverage mobile payments
Slide 3: Agenda
Agenda Global Mobile Opportunities Introduction to Mobile Wallets The Changing Mobile Landscape Regional Application of Mobile Trends Questions 3
Slide 4: Global Mobile Opportunities
Global Mobile Opportunities
Slide 5: Fast Facts
Fast Facts Over 2 Billion people living on less than $2 per day do not have access to any financial services 74% of mobile phones shipped in Japan are mobile payment ready Mobile Payment transactions are expected to grow 49% from 2009 through 2013 to 15.3B In just 5 years, Kenya’s M-PESA has 14.9MM
Slide 6: Defining Mobile Payments and Global Opportunity
Defining Mobile Payments and Global Opportunity By 2013, the number of smartphones and browser-equipped phones will exceed the number of installed PCs Definition: There are three primary Opportunity: The ubiquity of the mobile phone presents a components of a Mobile Payments potential solution t
Slide 7: In Emerging Markets, Mobile Presents a Leapfrog Opportunity
In Emerging Markets, Mobile Presents a Leapfrog Opportunity According to Gartner, global mobile phone penetration reached an estimated 85% in 2011 from just 46% in 2006 and is expected to rise to 90% by 2014 Many countries in the Middle East, Africa Bank penetration is comparable to mobile and South
Slide 8: In Developed Markets, Mobile Presents a Smartphone Opportunity
In Developed Markets, Mobile Presents a Smartphone Opportunity Smartphone penetration is over 50% in North America and Western Europe, and it is increasing fast in the Asia-Pacific geographies; the penetration rate is fairly low in Latin America, the Middle East and Africa North America Smartphone P
Slide 9: An Introduction to Mobile Wallets
An Introduction to Mobile Wallets
Slide 10: The Case for Mobile Wallets
The Case for Mobile Wallets Financial inclusion, the cost of foreign remittances, and the cost of prepaid are all reasons that mobile payments may be the answer in both emerging and developed markets Financial Inclusion Benefits the Underbanked – Financial inclusion expands the opportunities for i
Slide 11: The Emerging Market Case
The Emerging Market Case In the emerging market, creation of a mobile wallet allows the reception and storage of newly electronic flows – it opens up not just outflows of payments, but inflows as well Emerging Market Wallet Reasons for Opportunity Includes a Single Payment Instrument – the Embedded
Slide 12: The Developed Market Case
The Developed Market Case In the developed markets, an increasing number of consumers are smartphone users and they generally have a bank account – therefore the main opportunity with these users is to provide a feature-rich product Reasons for Opportunity Developed Market Wallet Connects to multipl
Slide 13: The Changing Mobile Landscape
The Changing Mobile Landscape
Slide 14: Mobile Payments Ecosystem
Mobile Payments Ecosystem Mobile Payments may be the next opportunity to drive growth for many players in the ecosystem Financial Services •Expand to unbanked and under-banked demographic •Better Anti-Money Laundering enforcement and fraud management Telecoms •Opportunity to differentiate against co
Slide 15: Ecosystem Success Factors
Ecosystem Success Factors A few common factors will encourage success A dominant player can set the standard and establish brand and infrastructure Given that financial Consumer must ecosystems are built believe that the on trust, security of the transaction is safe mobile wallet is vital Apps can p
Slide 16: The Present
The Present Mobile payment projects are already launching around the world Orange Pilot 2012 T-Mobile HTC/China UnionPay China Pilot 2012 Launched 2011 Telefonica Pilot 2012 Samsung/Visa UK China Unicom/Telefonica China Visa US Pilot 2012 Partnership 2011 Pilot 2012 PayPal US Google Wallet US M-PESA
Slide 17: The Future
The Future There is significant value for the end consumer which leads to real opportunities for telecoms, financial institutions, governments and other new entrants 1 Overall, Dominant telecom, financial services or mobile operating system player will emerge to offer significant value to all membe
Slide 18: Regional Application of Mobile Trends
Regional Application of Mobile Trends
Slide 19: Regional View: North America
Regional View: North America Mobile commerce in North America is expected to be robust, with growth to $31 billion in 2015 from $6.7 billion in 2011; however, there may be some challenges ahead Challenges for North America: Lack of a Consistent Set of Cross-Industry Standards Major Retailers May
Slide 20: Regional View: Europe
Regional View: Europe A lot of pilots have been in progress for years and have steadily expanded in Europe, thereby moving consumers steadily along the adoption curve Mobile Thoughts in Europe: London Olympics May be a Catalyst – Samsung and Visa have partnered to bring NFC Mobile Payments to the
Slide 21: Regional View: Africa
Regional View: Africa There are many Mobile Payments pilots in progress in Africa in addition to it being the home to Kenya’s M- PESA, which has become synonymous with mobile money success Factors for Success in Africa: Presence of Dominant Providers M-PESA Flow for Withdrawing Funds Lack of Fin
Slide 22: Regional View: Asia
Regional View: Asia Several countries in Asia are actively pursuing mobile applications, with a strong success in Japan Countries with Notable Pilots: Philippines Malaysia Thailand India Afghanistan China Lessons from Japan: Specific technology likely matters less than consistent deployment and br
Slide 23: Regional View: Latin America
Regional View: Latin America Latin America is behind in the game but is rapidly catching up and is well positioned to potentially outpace other markets Successful Projects: Millicom – Developing mobile services as part of its Solutions portfolio; partnering with local banks and other global financ
Slide 24: Questions?
Thank you for your time today Questions? 24
Slide 25: Contact
Contact To learn more about Citi Transaction Services’ Mobile Solutions please contact your Citi representative or reach out to our experts: Robert Schlaff +1.212.816.8740 robert.schlaff@citi.com Alberto Jimenez +1.212.816.2547 alberto.jimenez@citi.com 25
Slide 26: efficiency, renewable energy & mitigation
IRS Circular 230 Disclosure: Citigroup Inc. and its affiliates do not provide tax or legal advice. Any discussion of tax matters in these materials (i) is not intended or written to be used, and cannot be used or relied upon, by you for the purpose of avoiding any tax penalties and (ii) may have bee