Signet Jewelers Limited · NYSE:SIG
Signet Jewelers — Investor Day (April 2023)
109 slides from Signet Jewelers's investor day presentation, Apr 18, 2023
Slide 1: Signet
SIGNET KAY ZALES Jarep Banter > BlueNile @Pjws Aur Tocksbox PEOPLES Diasonps Direct NET HSAMUEL eRwesr jones SIGNET
Slide 2: Signet Investor Day
S IGNET J ibe SE et Eea rs: INVESTOR KAY ZALES JarED Banter BhieNile — @jousAuiw —TOCKSbox PEOPLES, -HSAMUEL —erwest jones | SIGNET
Slide 3: Information as of investor day presentation date
The information contained in the materials was as of the date of the investor day presentation (4/18/23) and the Company has no obligation to update or modify the information if, due to passage of time, it may change or become untrue. Some slides that were included in the original presentation eithe
Slide 4: Safe Harbor Statement
Safe Harbor Statement During today’s presentation, we will make certain forward-looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties, and actual results may differ materially. We urge you to read the risk factors, cautionary language, an
Slide 5: Winning in Jewelry
SIGNET WINNING IN JEWELRY GINA DROSOS KAY ZALES JARED Banter, BhueNile Af joaspuuns TocKSDox PEOPLES TIRANA femiszienes | STGNET
Slide 6: Signet is a Company Transformed
Signet is a Company Transformed. Leading TSR: 5-Year TSR 3-Year TSR 39696 a 62275 wsM 174° PRI (a 3036 Baw i 2.70% TPR (2265 PNDORA. i 2236 ULTA a 2136, ws (209% EL jum 586 Boss es 19896 BBW mms9% CFR 19570 PNDORA 18% ANF 18096, RL mi6% ANE 136 A. 1% Boss -0% TPR -6%1 Mov -16% sw 1976 CPR -28°6 HH U
Slide 7: Signet is a Company Transformed
Signet is a Company Transformed. Since FY19, We’ve Delivered: $750M $1.4B $900M $500M $2.6B + In Capital + Cash Returned + Invested in + Debt Paid Down + Tripled Liquidity Investments to Shareholders Two Strategic Taking Leverage From $880M BeUncediay 2 Combination Acquisitions From a High of A (Dia
Slide 8: Since Our Last Investor Day, We've Continued to Deliver
Since Our Last Investor Day, We’ve Continued to Deliver: 4 Annual Non-GAAP Double-Digit Operating Margin | 2 Revenue | 3 U.S. Market Share Annual Non-GAAP Double- Revenue: U.S. Market Share: Digit Operating Margin $9B Target 10% Goal 11% $8 : 12% 0% $0 FY19 FY23
Slide 9: Misconceptions of Signet by Investors
Misconceptions of Signet by Investors MISCONCEPTIONS REALITY @ We Were a COVID Beneficiary — Not a Long-Term Growth Story @ We Area Dated Mall Retailer @ Return to Long-Term Growth After Bridal Headwinds &@ Fleet Optimized Through Data Driven Approach; Footprint Reduced by 21% @ We Are ina Highly Cy
Slide 10: Why Signet?
Why Signet? A differentiated retailer with scaled competitive advantages driving consistent shareholder returns Signet XRT SIG > 2x Annual Return vs. XRT 11.5% S&P 500
Slide 11: Our Purpose
._ we Our Purpose: ok. rae INSPIRING Our Vision: LOVE Enabling ALL PEOPLE To Celebrate Life and Express Love With Jewelry KAY ZALES JARED = Banter BlueNile — @JwsAurn' — TOCKSbox PEOPLES SAMUEL ERNEST JONES SIGNET
Slide 12: Leveraging Our Unique Position in Jewelry
Leveraging Our Unique Position in Jewelry Diverse Portfolio of Banners ZALES Banter Blue Nile Pyrvies Aru rocksbox PEOPUS ——CH-SAMUEL ERNEST JONES Strong Balance Sheet Adj. Leverage Ratio Flexible Operating Model nos ———— 8.3% 5.5% 2.8% i — 0.0% FY19 FY23 Unmatched Scale & Innovation Leader 3x Large
Slide 13: Our Scaled Flywheel Delivers Consistently
Our Scaled Flywheel Delivers Consistently Widening Competitive Advantages Power of Our Portfolio + ~300 BPs Increase from FY19 + Capabilities Our Peers are Hard Pressed to Match + Now Reaching 807% of Addressable Market vs. 37% in FYI9 Annual Non-GAAP Double-Digit Operating Margin + Digital, Persona
Slide 14: Best-in-Class Training and Development
Best-in-Class Training and Development SIGNET BRILLIANT UNIVERSITY Nearly 29K Team Members Completed Over 660K Hours of Training & Development On Average, Signet Team Members Completed 9.6 Courses in FY23 A People-First Company Nationally Recognized Bloomberg Gender-Equality Index 2023 3 Consecutive
Slide 15: Board's Range of Diversity & Experience
Board’s Range of Diversity & Experience 58 % Diversity @ 58% Women or POC 42% Other 6.4 Yr Avg Tenure , F 4 ht ow . .. § r 4 a ! (hee , ; Ve @ 0-4 Years 4-8 Years @ 8-11 Years 92% of Directors are Independent (All Except CEO)
Slide 16: Board's Range of Diversity & Experience
Board’s Range of Diversity & Experience Retail Industry Human Resources and Talent Development Strategic Planning and Analysis Executive Leadership Experience Risk Oversight & Management Ethics, Corporate Social Responsibility, Environment & Sustainability Communication Digital, Multi-channel & Soci
Slide 17: Setting the Course for New Mid-Term Goals
Setting the Course for New Mid-Term Goals ya IS) ail Fri G $9-10B* 11-12% 11-12% In Total Revenue Non-GAAP U.S. Market Share *Including Services Operating Margin $14 - $16 Non-GAAP EPS Consistent Capital Allocation Priorities Note: EPS assumes cot instant share count and 25% statutory tax rate Note:
Slide 18: Path to $9-10B Total Revenue
Path to $9-10B Total Revenue Engagement Tailwinds, Executing on Strategic Opportunities in Accessible Luxury and Services, and Capitalizing on Marketing, Digital & Data Capabilities To Gain Market Share SALES BUILDING BLOCKS TO $9-10B % OF GROWTH BY BANNER SS Share Gains ‘ from Marketing, Services N
Slide 19: Engagements Are Expected to Grow 25% by CY26
Engagements Are Expected to Grow 25% by CY26 After 2 Years of Significant Negative Drag, Expect 2 to 3 Years of Strong Growth as Engagements Begin to Return to Pre-Covid Levels 25% Growth +500K Engagements 15% ; ——" H 10% Ex 3 £E 5% Es fa | ze ., a I = = | 5 6 mg 6 = i = DB 5% ca | 10% | | <— Estima
Slide 20: Our Business vs. Our Peers
Our Business vs. Our Peers Jewelry Retail S I GNET Industry JEWELERS 20% Bridal vs. ~50% Bridal CY24: Positive Engagement Trends Expected To Return, Driving Transaction Growth
Slide 21: How Consumers Segment Jewelry
How Consumers Segment Jewelry Three Primary Vectors 1. Journey/Occasion Why am | Shopping? @ Bridal @ Gifting @ Self-purchase 2. Price Point What’s my budget? Luxury Accessible Luxury Fine Mid-Fine Value High Low Price Point 3. Psychographic/ Attitudinal Orientation How Do | Think About Jewelry and
Slide 22: Jewelry Attitudinal Segment Framework
Jewelry Attitudinal Segment Framework Five Key Segments Cover 80% of Category Spend Across Price Points Confident Statement Creatives Makers $11B $10B Seek to be seen and acknowledged for their taste. Choose jewelry that reflects their/ others style. Express their personalities through unique and me
Slide 23: Signet Strategic Alignment
Signet Strategic Alignment Confident Statement Generous Extroverted Sav’ Creatives Makers Sentimentalist Romantics Affluents $11B $10B $17B $10B $8B JARED Direct ZALES Panis Auten Blue Nile rocksbox Department Stores Competition ._aa a | Independent Jewelers i Costco Value Skew Fine Accessible Luxur
Slide 24: A Transformed Company With a Long Runway for Growth
A Transformed Company With a Long Runway for Growth . Accessible Luxury . Share Gains: ci §6S600M > S1B $500M $450M . Drivers Bavenc avenue Revenue Revenue Winning in Digital Connected Commerce Capability Levers Flexible Operating Model Culture Aocossible Luxury opportunity includes its share of Bri
Slide 25: Bridal
SIGNET BRIDAL BILL BRACE KAY ZALES JARED —_Barler © BhueNile @JousAruw TOCKSbox PEOPLES SAMUEL ennesz tones | GIGNET Uta Diawonos Dinter
Slide 26: Financial and Emotional Entry Into Jewelry
Financial and Emotional Entry Into Jewelry ree = ~~ 4 $12.5B é J Bridal Creating Lifetime Relationships and Value...
Slide 27: Bridal customers spend more and return
56% Spending over Bridal AUR vs. other More Likely to Return $200 more jewelry purchase to Shop within 12 occasions Months vs. a Non-Bridal Customer than Returning Non-Bridal Customers
Slide 28: The Engagement Ring is Just the Beginning
The Engagement Ring is Just the Beginning... Leverage Clienteling Maximize charelof System and Loyalty Wedding Gifts Program Warranty Plan Adds $215 per Transaction
Slide 29: Bridal Market Share
Bridal Market Share Signet ~AGK Signet Has Independents Over 30% | Share
Slide 30: Pivoting to Digital Journeys
Pivoting to Digital Journeys 90% of our Customers Begin Their Engagement Purchase Journey Online CUSTOMER PREFERENCES EXPERIENCES Education Social and Web Information iIngprrahoa r= Visualization Tools Like Try-On, P Configurators On-Demand Consultation via Chat, Call or Video Transparency
Slide 31: Pivoting to Digital Journeys
Pivoting to Digital Journeys Digital NPS NOW 74 +10 vs. 3 Years Ago Receives Visits One of Our Chats Virtually Purchases Curated Jewelry Jewelry Consultants the Item Page to Shop RECUEErOUUCtS in Store CUSTOMER
Slide 32: Human Experience is Still Essential to the Purchasing Process
Human Experience is Still Essential to the Purchasing Process 819 of Our Customers Finalize @ Their Purchase In-Store @ Brides & Grooms Crave Trust
Slide 33: Building Competitive Advantage in-Store
Building Competitive Advantage in-Store Brides & Grooms Crave Trust C a » New Clienteling Capabilities - Social Selling - Digital Tools for Customization « Flexible Fulfillment
Slide 34: Additional Competitive Advantages Within Bridal
Additional Competitive Advantages Within Bridal BRIDAL | [ [ | | Strong Over 2,800 Exclusive, Superior Services, Banner Stores Leading Bridal Selection Including Awareness Brands and Pricing Warranty on SRS, Transparency Plans e LEO DIAMOND. = Sp Leeshackiee mu es LLLAS NEIL LANE, 6 C) - : ~ = =n bb
Slide 35: Modern Bridal Trends
Modern Bridal Trends Self-Empowerment Personalization & Exploration @ Wedding Jewelry Should Reflect Each Unique Relationship Customers Explore at Their Own Pace Diversity of Path to Engagement ~ ee at a —— - es << ae P = -4 wa j ms ca Tiered Up our Assortment and Enriched our Service Offerings
Slide 36: We Are Bullish on the Return of Bridal
We Are Bullish on the Return of Bridal 25% Growth +500K Engagements 5% il aan ia & -5% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023E 2024E 2025E 2026E 2027E Y/Y % Growth in Engagements g j— Estimated Growth Range Calendar Year
Slide 37: Kay is Poised to Capitalize on Bridal Tailwinds
Kay is Poised to Capitalize on Bridal Tailwinds Refining the Bridal Experience Through Our Strategic Priorities + Signet’s Largest Banner, Poised for Steady Low-Single-Digit Growth + Disruptive Innovation in Online and in-Store Capabilities + Creating Modern Experiences Catered to Today’s Customers
Slide 38: Accessible Luxury
SIGNET ACCESSIBLE LUXURY CLAUDIA CIVIDINO KAY ZALES JARED Barter) <P BhueNile @jous Aw TOCKSbOX PEOPLES HSAMUEL —erweorsones | SIGNET
Slide 39: What is Accessible Luxury?
What is Accessible Luxury? Price Point Journey/Occasion Signet’s Accessible What’s My Budget? Why am | Shopping? Luxury Banners Luxury Accessible Luxury Fine Blue Nile Mid-Fine @ Bridal @ Gifting Value Low @ Self-purchase P| #2. PA rvies ALLEN <> Diamonbs Direct 37% Spent > $ikK
Slide 40: Acceleration in Our Accessible Luxury Portfolio Drives Growth
Acceleration in Our Accessible Luxury Portfolio Drives Growth Long-term Market Banner Focus Banners FY20 Sales FY23 Sales 3yr Total Sales Growth Growth Expectations JARED Accessible $1.3B $2.4B Luxury DiaMonps Direct Mid-Single Digit Focused sis Aur 22% of total 30% of total Market Growth Banners F
Slide 41: Accessible Luxury Banners; Ample Runway for Growth
Accessible Luxury Banners; Ample Runway for Growth Blue Nile Over $1B Invested in Accessible Luxury Opportunity Since 2020 + 8% CAGR in Legacy Accessible Luxury Banners - All Cash Acquisitions of Marquee Assets + Focused on Driving AUR and Tiering Up Across the Portfolio $3,000 $2,250 22% of 30% of
Slide 42: Digital Banners: Grow to $1B
Digital Banners: Grow to $1B James Allen Growth Profile 22% CAGR ° | FY 2018 FY2019 FY2020 FY2021 FY 2022 + +1,000bps of Margin Improvement + Industry Leading Technology 4 JAMES ALLEN’ & Blue Nile + Synergies Unlocked & Margin Growth Unleashed + Optimized Blue Nile's Growth Plan - Leveraging Respect
Slide 43: Winning at Price Points Greater Than $1,000
Winning at Price Points Greater Than $1,000 Signet-Wide Accessible Luxury Banners on “aot FY20 FY23 FY20 FY23 Signet sales at price points >$1k have surpassed $4B — which is more revenue than any other US jeweler generates in total
Slide 44: Accessible Luxury Represents a $1B Growth Opportunity
Accessible Luxury Represents a $1B Growth Opportunity OUR BANNER: QUR FOCUS: <> =: Doubling Pace of Store Openings DIAMONDs DiRECT JARED ae Growing by up to $500M WD rvs Auten’ & Blue Nile =a Growing to $1B
Slide 45: Driving a New Approach to Accessible Luxury
Driving a New Approach to Accessible Luxury LEADING CUSTOM IN-STORE EXPERIENCES JARED’ Among High Income Consumers > $100K+ Awareness 69-80% Consideration 51-55%
Slide 46: Driving a New Approach to Accessible Luxury
Driving a New Approach to Accessible Luxury LEADING CUSTOM IN-STORE EXPERIENCES - Revitalizing Store Experience — Pilot Markets - High End European Fashion Brands - Elevated Bridal Offerings - Leverage Custom Capabilities - Showcase Swiss Luxury Brands
Slide 47: Enhancing Our Offerings for Scaled Wins
Enhancing Our Offerings for Scaled Wins © Fad Merchandise Digital + Bridal + Fashion Scale of Clienteling + Timepieces Database Grow Share of Higher Price Points Offerings within Jared and Our Accessible Luxury Portfolio EY EO—o? Services Differentiating Factor Through Foundry and Full Suite of Serv
Slide 48: Jared Full Service Accessible Luxury Offering
JARED = Full Service Accessible Luxury Offering 60% Sales Over $2K of that 60...
Slide 49: Executing our Strategy for Accessible Luxury
Executing our Strategy for Accessible Luxury Proven Track Record of Winning & We Will Win Further in Accessible Luxury <> = Doubling Pace of Openings — Sn ee Expanding to New Markets = Leveraging Our Scale & JARED = Market Insights 0 Capitalizing on Our Wf James ALLEN’ & Blue Nile = Digital Capabili
Slide 50: Services
SIGNET SERVICES JOAN HILSON KAY ZALES JARED = Banter | BlueNile @JawsAuiw —- TOCKSbox PEOPLES. H:SAMUEL ERNEST JONES SIGNET
Slide 51: Services Goal to Reach $1.2B
Services Goal to Reach $1.2B with a Wide Range of Offerings Jeueley Ownership Esmerlence
Slide 52: Services Create a Multitude of Touchpoints With Customers
Services Create a Multitude of Touchpoints With Customers Repair 1M+ Customers Worry Free Wear 6M+ Enrollments Jewelry Ownership Experience Customization Financing Offerings ~44% Payment Penetration Loyalty ~495K Transactions 2M+ Members With a Goal of 10M
Slide 53: Our Scale and Investment in Services are Unparalleled
Our Scale and Investment in Services are Unparalleled + 33% of Services Customers Return for a Repeat Purchase Compared to 20% for 3x Merchandise-Only Customers + Repeat Services Customers Have a 3x Higher Spend Than Merchandise-Only Customers - $41M Investment in Three Years in the Foundry, Technol
Slide 54: Rocksbox Is Driving Innovation at Signet
Rocksbox Is Driving Innovation at Signet rocksbox
Slide 55: Significantly Improving the Repair Experience
Significantly Improving the Repair Experience ch oooo A “ HE A Repair Turnaround Time: Repair Turnaround Usage: Launched Repair Bundles: 3.78 Avg Days Customers Who Expediting Intake, Reduction of ~37% Utilize Tracker on and Sets Customer Average Check 3x on Expectations Repair Status Tipt in Core S
Slide 56: Repair Network Creates Capacity for Growth
Repair Network Creates Capacity for Growth ae 6.4M Capacity for Repairs in i North America, Providing Ample Room for Growth 267 Locations and 6 Centralized Manufacturing Facilities Cs QP Over 1,850 Jewelers Improvements Unlock the Ability To Further Invest Into B2B and Mail-in Capability
Slide 57: Customization Potential
Customization Potential: An Under-Indexed Significant Opportunity for Signet $33B Estimated market size $700M Opportunity Custom from Scratch support: + 127 Jared Foundry locations - Pilot Virtual Capabilities for Kay + Creating Custom Jewelry with 25 Configurator Options
Slide 58: Worry Free Wear Provides Lifetime of Protection
Worry Free Wear Provides Lifetime of Protection One-Time Purchase Provides a Lifetime of Protection As Well as Precious Peace of Mind 40% Overall Attachment Rate With Digital Enhancements Warranty Plans Post-Purchase & Post-Repair 72% Lifetime Bridal Attachment Rate Ranges from 55% up to 849% by Ban
Slide 59: Loyalty Program Creates Lifetime Customers
Loyalty Program Creates Lifetime Customers 2M+ Members Long-Term Goal of 10M Members 1.8x More Likely Repeat Purchase Rate New Loyalty Members vs. Non-Loyalty 27% Higher Spend on Repeat Purchase On Average vs. Non-Loyalty Members
Slide 60: Financial Services
Financial Services Supports Wide Range of Customers Completely Outsourced Credit Operating Model - 44% Payment Penetration Rate - 1.5-2x/Year PLCC Shopping Frequency - Industry Leading Activation and Approval Rates Penetration by Product Type Bankcard 49% \ ety Lease to Own \ Buy Now Pay Later irl c
Slide 61: Digital Innovation
SIGNET DIGITAL INNOVATION REBECCA WOOTERS eves | SIGNET
Slide 62: What's Good for Customers is Great for Business
What’s Good for Customers, spettasgacs | We're Poised is Great for Business eer 4X DIGITAL GROWTH Customer Data Platform and new Connected Since investing in digital innovation, we have more than doubled our ROI Commerce initiatives will drive sales online and in-store Mobile First & Personalization
Slide 63: Our Innovation Drove Huge Wins Online
Our Innovation Drove Huge Wins Online Our Customers Have Responded to Our Digital Shift with Enthusiastic Feature Engagement 6x T 15% T 22% T Higher Conversion When at Increase in Checkout E-Commerce Warranty Least One Feature is Engaged Success Rate Sales in FY23 Such as Virtual Try On During Holid
Slide 64: Digital Innovation is Not Solely Online
Digital Innovation is Not Solely Online, it is In Our Stores We Empowered Our Jewelry Consultants with Digital Tools & Customer Data to Deepen Relationships 1in4 Robust CRM SMS & Email Of All eCommerce Orders In-Store Consultants Have Empowering Consultants Are Pickup, Driving the Right Tools to Est
Slide 65: Our Digital NPS Sustained Growth
Our Digital NPS Sustained Growth While Retail Averages Dropped in the Challenging Post-Pandemic Landscape Those Relationships Supported Customer Satisfaction 100 60 20 +13 pts NPS score growth, highest in Signet history RETAIL NPS AVG. FY21 -17 pts drop in Retail NPS FY22 woe nnn nn - ee > FY23 FY24
Slide 66: It all Comes Together with Our Competitive Advantage
It all Comes Together with Our Competitive Advantage Optimized Online & Mobile Experience Connected Commerce Uniquely Equips Us to Scale Customer Relationships Through Intentional A Outreach anetention ae Digital and in-store customers are the same people! They require _ fluid and consistent movemen
Slide 67: Digital First Strategies in the Real World
DIGITAL FIRST STRATEGIES IN THE REAL WORLD 90% of Premium Jewelry Customers Are Connected Commerce Shoppers, Moving Across Online & Offline Channels* 78% of our In-Store Purchasers Use Digital Channels, Many Starting Their Journey Online** Nina is looking for Jessica explains CUSTOMER - NINA earring
Slide 68: Continue Building Lifetime Value from Online Engagement
Continue Building Lifetime Value from Online Engagement Loyalty & Services Expansion Continues To Prove the Power of our Lifelong Digital Engagements Service customers are 78% Loyalty members who shop Loyalty members rated more likely to make a repeat online are almost 2x as likely to NPS +5 points
Slide 69: Warranty Attachment Rate Grew 200bps
Warranty Attachment (ESA) Rate Grew 200bps We Are Rapidly Expanding Online Customers Can Now Add and Manage Warranty Coverage at any Point in Their Journey (71 © Proect Your Jewelry For Lifer for 350.00 A Prompsione Texening E854 INCLUDED apa Damaged Mounting 1280-84604 WELDED egseret see-s205 —NcLU
Slide 70: Intelligent Connections That Move Past One-Size-Fits-All
Intelligent Connections That Move Past One-Size-Fits-All Experiences We're Modernizing our Tech Framework Today To Meet Individual Customer Needs Through Pure-Play Mobile & A.|. Expansion Tomorrow SIGNE T My Gee Germs 4 7 Frictionless Tee A.|.-Powered Login + Push " Chat and Data- Notifications Info
Slide 71: Creating More Personalized Experiences
Creating More Personalized Experiences By Maturing Our Customer Data and Harnessing A.I., We'll Allow Our Store Consultants to Anticipate Customers’ Needs and Tailor the Customer’s Web Experience Digital Curated UI for Services & each customer Loyalty A.l.-enabled \ content & i) Iti . goneying. Cura
Slide 72: Transforming Our Reach
SIGNET TRANSFORMING OUR REACH JAMIE SINGLETON KAY ZALES JARED = Banter | BlueNile @JawsAuiw —- TOCKsbox PEOPLES. -H:SAMUEL ERNEST JONES SIGNET
Slide 73: Our Secret Weapon: Unmatched Access to Consumers
Our Secret Weapon: Unmatched Access to Consumers
Slide 74: Our Capabilities Enable Us to Find the Perfect Time to Connect
Our Capabilities Enable Us to Find the Perfect Time to Connect With Customers We have hundreds of millions of data points on our target consumer cohorts, all relating to most intimate and interesting moments of their lives Bespoke Research Unique Store Traffic Visitors to Our Websites Loyalty Data P
Slide 75: Our Enterprise-Wide Book of Business
Our Enterprise-Wide Book of Business More Than 55M Customers Strong
Slide 76: Customers Come to Us at Life's Most Important Moments
Slide 77: Proprietary Model Unlocks Value
Proprietary Model Unlocks Value MARKET ASSESSMENT TRACK MACRO ECONOMY @ Assess Markets Across @ Consumer Confidence Jewelry and by Segment @ Analyze Generational @ Customer Journeys Differences - Gifting - Engagement - Self-Purchase
Slide 78: Jewelry Is at the Top of $100B Gifting Market
Jewelry Is at The Top of $100B Gifting Market » Jewelry @ Personal Technology @ Clothing/Other Accessories @ Experiences (Restaurants, Live Events) @ Travel/Vacations @ Home Items @® Games @ Beauty/Spa Experiences @ Other
Slide 79: ~$17B Annual Spend on Jewelry Gifting
~$17B Annual Spend on Jewelry Gifting Relationship | Special event milestone | (e.g. Prom/Religious) | Remembrance a &, Birthday Anniversary Graduation % of Occasion that is Jewelry Avg. Spend on $403 Gift $100+ al a $260 |__| Total Annual Spend $944M $970M $838M Annual Spend Proportion by 5% % 6% 5
Slide 80: Holiday Shopper Insights
Holiday Shopper Insights Early Savvy Shoppers Late Inspiration Seekers - Shops for Multiple People - Shops Primarily for Significant Other - Prefers Gold Jewelry - Prefers Diamond or Fashion + Focused on Deals - Deals are Less Important
Slide 81: Developing Dynamic Testing for Future Product Concepts
Slide 82: Our Data Driven Marketing Strategy
Slide 83: Personalization Driving Significant Revenue Opportunity
Slide 84: We Are Seeing Early Success
Slide 85: Our Insights Predicted COVID Impact on Engagements
Slide 86: Our Consumer Insights Are Validated by Third Party Research
Slide 87: Research Study: 2,000 Couples
Slide 88: Dating Has Returned to Pre-COVID Levels
Slide 89: Engagements Expected To Begin Recovery in Q4
Slide 90: We're Ready for the Future
Slide 91: Optimized Real Estate Portfolio
Slide 92: Real Estate Strategy Provides Profitable Growth
Slide 93: Real Estate Strategy is Market by Market and Across Banners
Slide 94: Optimized Fleet Supports All Channels
Slide 95: Fleet Investments Informed by Market Opportunity
Slide 96: Fleet Investment Supports Signet's Sustainability Goals
Slide 97: Fueling Our Growth
Slide 98: Our Operating Model Gives Us Flexibility
Slide 99: Our Strategic Journey
Slide 100: Structured To Deliver Annual Double-Digit Non-GAAP Operating Margin
Slide 101: Structured To Deliver Annual Double-Digit Non-GAAP Operating Margin
Slide 102: Future Margin Expansion Initiatives To Fuel Growth
Slide 103: Leveraging Scale in Sourcing to Drive Margin Gains
Slide 104: Leveraging Scale in Sourcing to Drive Margin Gains
Slide 105: Signet Jewelers
Slide 106: Capital Priorities
Slide 107: A Transformed Company With a Long Runway for Growth
Slide 108: Confident We Can Deliver Mid-Term Goals
Slide 109: Thank You for Joining Us