Slide 1: FY2012 Full Year & 4Q Business Results
Yahoo Japan Corporation FY2012 Full Year & 4Q Business Results (Apr. 2012-Mar. 2013/Jan.-Mar. 2013) April 25, 2013
Slide 2: Table of Contents
Table of Contents P. 3 Financial Highlights P. 21 Growth Strategies and Progress P. 66 Supplemental Information Statements made at the meeting or included in the documents that are not historical facts are forward-looking statements about the future performance of Yahoo Japan Corporation and its con
Slide 3: FY2012 Financial Highlights
FY2012 Financial Highlights Achieved Double-digit YoY Growth for the First Time in 6 Years (¥100M) YoY Change FY2011 FY2012 Change Contributors ・Advertising revenue grew ・Yahoo! Premium membership Revenue 3,020 3,429 13.5% revenue increased by fee raise ・Some companies became consolidated subsidiari
Slide 4: Annual Revenue
Annual Revenue Net Revenue up 16 consecutive years since the start of services (¥100M) 3,429 3,500 3,000 2,500 2,000 1,500 Gross Net 1,000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 *Commencing with FY2008, we started indicating revenue on a net rather than gross basis, by eliminat
Slide 5: Annual Profit
Annual Profit Operating, Ordinary, and Net Income up 16 consecutive years since the start of services (¥100M) 2,000 60% 50% 1,600 40% Operating Income 1,200 Ordinary Income 30% Net Income Operating Margin 800 Ordinary Margin 20% 400 10% 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 0% *Ma
Slide 6: FY2012-4Q Financial Highlights
FY2012-4Q Financial Highlights Continuing from 3Q, achieved Double-digit YoY Growth (¥100M) YoY Change 2011-4Q 2012-4Q Change Contributors ・Advertising revenue grew ・Yahoo! Premium membership revenue Revenue 799 979 22.6% increased ・Some companies became consolidated subsidiaries Operating Lower ope
Slide 7: Quarterly Revenue
Quarterly Revenue (¥ 100M) 1,000 979 800 600 400 Gross Net 200 0 '03/ '04/ '05/ '06/ '07/ '08/ '09/ '10/ '11/ '12/ '13/ 1-3 1-3 1-3 1-3 1-3 1-3 1-3 1-3 1-3 1-3 1-3 * Commencing with FY2008, we started indicating revenue on a net rather than gross basis, by eliminating certain items in cost of sales
Slide 8: Quarterly Revenue YoY Growth Trend
Quarterly Revenue YoY Growth Trend Achieved Over 20% YoY Growth for the First Time Since FY2008-2Q 25% 22.6% 20% 15% 10% 5% 0% '10/1-3 '11/1-3 '12/1-3 '13/1-3 8
Slide 9: Quarterly Revenue Breakdown
Quarterly Revenue Breakdown (¥ 100M) 1,000 979 Total +180 (¥100M) +22.6% 799 800 Marketing Solutions Business 671 +25.7% 600 Advertising revenue was strong. 534 Consumer Business +9.9% 400 Yahoo! Premium membership revenue grew. Pay digital content revenue increased. 200 276 Other Business +111.9% 2
Slide 10: Quarterly Advertising-related Revenue
Quarterly Advertising-related Revenue (¥ 100M) 546 Total +92 (¥100M) 500 454 +20.3% 400 Promotion advertising revenue 388 +22.8% 300 315 - Smartphone advertising revenue rose substantially. - “Yahoo! JAPAN Display Ad Network (YDN)” grew 200 favorably. 100 Premium advertising revenue 138 158 +14.6% R
Slide 11: Quarterly Advertising-related Revenue via Mobile Phones
Quarterly Advertising-related Revenue via Mobile Phones (¥ 100M) 80 Smartphone advertising revenue 60 +54 (¥100M) Smartphone advertising revenue ratio 40 85 6.8% → 15.6% *Smartphone advertising revenue includes some revenue via tablet devices. Feature phone advertising revenue 20 30 -7 (¥100M) 13 Fe
Slide 12: Quarterly Advertising-related Revenue YoY Growth Trend
Quarterly Advertising-related Revenue YoY Growth Trend 25% 22.8% 20% 15% 14.6% 10% Promotion Advertising Premium 5% Advertising 0% -5% '10/1-3 '11/1-3 '12/1-3 '13/1-3 12
Slide 13: YoY Change Contributors by Industry - Promotion Advertising Revenue
YoY Change Contributors by Industry - Promotion Advertising Revenue (¥ 100M) 72.0 Total +72.0 (¥100M) +22.8% 28.0 15.9 8.5 6.4 6.0 4.9 3.3 0 YoY Change Others, net *The sum of changes by industry doesn’t match the total YoY change because a portion of revenue is not categorized by industry. 13
Slide 14: YoY Change Contributors by Industry - Premium Advertising Revenue
YoY Change Contributors by Industry - Premium Advertising Revenue (¥ 100M) 20.1 Total +20.1 (¥100M) +14.6% 11.9 4.2 3.8 3.3 Finance / Insurance / Home Securities Electronics Others, net 0 YoY -1.2 -0.9 Change -2.2 *The sum of changes by industry doesn’t match the total YoY change because a portion o
Slide 15: Quarterly e-commerce Transaction Value
Quarterly e-commerce Transaction Value (¥ 100M) Total +26(¥100M) 4,000 3,973 4,000 +0.7% 753 737 Shopping-related -2.1% Decrease due to less promotion cost 3,000 Auction-related +0.2% Transaction value was almost flat. 1,732 1,735 2,000 Others +2.6% (Settlement/Financial services, pay digital conten
Slide 16: Quarterly Profits
Quarterly Profits (¥ 100M) 600 60% 500 50% 400 40% 営業利益 Operating Income 経常利益 Ordinary Income 300 30% 四半期純利益 Quarterly Net Income 営業利益率 Operating Margin 経常利益率 Ordinary Margin 200 20% 100 10% 0 0% '03/1-3 '05/1-3 '07/1-3 '09/1-3 '11/1-3 '13/1-3 *Margins for '09/1-3 onward are affected by the change i
Slide 17: Quarterly Operating Income YoY Growth Trend
Quarterly Operating Income YoY Growth Trend 20% 16.3% 15% 10% 営業利益成長率 5% 0% '10/1-3 '11/1-3 '12/1-3 '13/1-3 17
Slide 18: Review of FY2012 Business Outlook
Review of FY2012 Business Outlook All figures exceeded the upper line of forecast range. (¥100M) FY2012 Forecast FY2012 YoY Change (As of Jan. 29, 2013) Actual Contributors ・ Advertising revenue grew favorably Revenue 3,322 - 3,382 3,429 ・ Consolidated subsidiaries revenue grew favorably Operating I
Slide 19: FY2013-1st Half Business Outlook
FY2013-1st Half Business Outlook (¥100M) 2012-1H 2013-1H YOY (Actual) (Forecast) Change Change Contributors ・Advertising revenue expected to grow ・Revenue from Premium membership expected Revenue 1,563 1,800 15.1% to increase ・New subsidiaries were added in FY 2012-2H Operating Income 854 920 7.7% -
Slide 20: Cash Dividends for FY2012
Cash Dividends for FY2012 Cash dividends per share (¥) ¥401 Cash dividends 400 per share grew 15.6% YoY 350 ¥347 ¥318 The Company’s dividend payout ratio continues to be approximately 20% of consolidated net income. 300 250 200 20 FY2010 FY2011 FY2012
Slide 21: Business Results and Employee Satisfaction
Aim to Create a Virtuous Cycle of Good Business Results and Increase in Employee Satisfaction Business Results Employee Satisfaction 21
Slide 22: Companies with Happy Employees
Companies with Happy Employees ・ Increase in remuneration based on the growth in operating income per employee ・ Working rules with flexibility ・ Better environment for engineers in research and development ・ Plans to open a cafe and a diner for employees 22
Slide 23: Aim to Achieve Double-Digit YoY Growth in Operating Income
Aim to Achieve Double-Digit YoY Growth in Operating Income =>Double Operating Income by FY ending 201X.3 X2 ¥165 billion 2012.3 201X.3 23
Slide 24: Measures to Re-accelerate Profit Growth
Measures to Re-accelerate Profit Growth Only 1 Strategy Aiming to become a portal site for “Only 1” services by brushing-up/ restructuring of own services and making alliances with external partners The Most Powerful Tag Teams Seeking to strengthen services provision through collaborations with
Slide 25: Only 1 Strategy
Only 1 Strategy 25
Slide 26: Measures Taken for Top 20 Services
Measures Taken for Top 20 Services 26
Slide 27: Top 20 Services DUB Trend
* Top 20 Services DUB Trend '11/1-3 '12/1-3 '13/1-3 Source：Yahoo Japan Corporation *DUB=Daily Unique Browsers 27
Slide 28: Sponsored Search continued to increase
Promotion Advertising： Revenue from paid search advertising “Sponsored Search” continued to increase favorably 1.2倍 +16% '12/1-3 '13/1-3 Revenue from Sponsored Search 28
Slide 29: Solution for Advertisers (1): A Hot Spring Inn in the Izu Region
Solution for Advertisers(1) ~A Hot Spring Inn in the Izu Region~ ・ Advertising of a hotel through Yahoo! JAPAN’s promotion advertising service enabled users to search for and book rooms, and enabled advertisers to measure promotion effectiveness. ・ Effectively operated the system by using “Assist pl
Slide 30: Solution for Advertisers (2): A Kyo Mizuhiki Shop
Solution for Advertisers(2) ~A Kyo Mizuhiki Shop~ ・ Opened an on-line shop in order to continue manufacturing the traditional artistic work “Kyo Mizuhiki” (Kyoto-style Japanese decorative wrapping). ・ Suspending the operation of promotion advertising for a while resulted in sales of the product decr
Slide 31: Revenue from YDN Jumped Up
Revenue from “Yahoo! JAPAN Display Ad Network (YDN)” Jumped Up 2.4 times '12/1-3 '13/1-3 Revenue from YDN 31
Slide 32: Premium Advertising: Started Full-scale Sales of Rich Ad Products
Premium Advertising: Started Full-scale Sales of Rich Ad Products 32
Slide 33: Revenue from Brand Panel Surged
Revenue from “Brand Panel”, Lead Product of Premium Advertising, Surged Revenue share of rich ad products in total “Brand Panel” revenue was 21% Unit price of rich ad products was 1.4 times that of normal banners 1.2 times Revenue from normal banners also increased favorably '12/1-3 '13/1-3 Revenue
Slide 34: YAFUOKU!
“YAFUOKU!” Changed the name of the service from “Yahoo! Auction” to “YAFUOKU!”, to encourage users to re-use products Smartphone Application Purchasing Agents Off-line Events Users can sell items to At YAFUOKU! Dome, one can Easy to list items with bar list items on YAFUOKU. codes agents, rather tha
Slide 35: Yahoo! JAPAN Shopping Business
Yahoo! JAPAN Shopping Business Shopping mall Shopping platform for retail stores (Started to sell second-hand items) Daily necessities Frozen and Smart Kitchen, Inc. refrigerated food 35
Slide 36: Trying to Provide People with Life Solutions
Trying to Provide People with Life Solutions Encourage people to recover from the Great East Japan Earthquake of 2 years ago Many positive comments on SNS services Yahoo! JAPAN Start-up Page on March 11, 2013
Slide 37: Alliances at Ultimate Speed
Alliances at Ultimate Speed NAVER MATOME www.dreampass.jp 37
Slide 38: NAVER MATOME
MATOME List articles of “NAVER MATOME” in the search result pages Plan to start listing from early summer 2013 38 (Reference screen image)
Slide 39: Transaction Value Soared
Transaction Value Soared ・ Users can open accounts and make transactions using Yahoo! JAPAN IDs. Approx. 3 times ・ Offered various campaigns mainly to Yahoo! Premium members ′12/1-2 ′13/1-2 Transaction Value 39
Slide 40: Established GxYz, Inc. on March 15
Established “GxYz, Inc.” on March 15 through joint investment Create and offer attractive social games for smartphones 40
Slide 41: The Most Powerful Tag Teams
The Most Powerful Tag Teams 41
Slide 42: Strong Tag Team with SOFTBANK Group
Strong Tag Team with SOFTBANK Group No.1 Smartphone No.1 Internet Distributor Services Company 42
Slide 43: Yahoo! Premium Member Acquisition at SoftBank Stores
Yahoo! Premium Member Acquisition at SoftBank Cell-phone Stores Subscription via Softbank Mobile continues to be favorable. Number of new subscribers is 4 times more than the period before the tie-up. 第2四半期平均 Average Average 第3四半期平均 第4四半期平均 Average 43 '12/7-9 10-12 '13/1-3
Slide 44: Trend in the Number of Premium Members
Trend in the Number of Premium Members (10 thousand IDs) 919 900 850 800 750 700 650 600 '10/3 '11/3 '12/3 '13/3 44
Slide 45: Effective Customer-Leads Platform
Effective Customer-Leads Platform ・ A mass online-to-offline (O2O) marketing drive special promotion offered on Yahoo! JAPAN site will lead users to advertisers’ real shops and stores. ・ SOFTBANK TELECOM placed terminals for this platform in approx. 5,000 stores all over Japan. A mass promotion on A
Slide 46: Examples of Effective Customer-Leads Platform
Examples of Effective Customer-Leads Platform Daily goods Durable goods Tie-up campaign of Aeon and frozen food manufacturers Attract customers to showrooms Daiwa House Campaign: First 3,000 visitors receive gift tickets equivalent to 3,000 yen. “Hoping to see you at our showrooms all over Japan!” A
Slide 47: Strong Tag Team with ASKUL
Strong Tag Team with ASKUL No.1 Office Supply * No.1 Internet Delivery Service Services Company *Transaction value of Office Supply by Mail Order, July 2012, Yano Research Institute Ltd. 47
Slide 48: LOHACO
“LOHACO” 14 (¥ 100M) 12 Accumulated transaction value: 10 740 million yen ('12/10-'13/2) 8 Transaction value target 6 Changed to 2 billion yen for the year ending May 2013. 4 2 0 '12/10-'13/2 '13/3-5 Actual Forecast Transaction Value of LOHACO 48
Slide 49: LOHACO Business Progress
“LOHACO” Business Progress User Satisfaction → Approx. 30% of customers became repeat customers in following 60 days. Average unit price is as high as 5,000 yen. Attracting Customers → Customer pull via Yahoo! JAPAN is favorable. Delivery → Offering same day or next day free-of-charge delivery servi
Slide 50: LOHACO Points for Improvement
“LOHACO” Points for Improvement Product Line-up → Preparing to increase the number of same day or next day deliverable items from 30,000 to 70,000 Pricing → Offer competitive pricing by campaigns or package products Settlement → Various Settlement Methods (Started “cash on delivery” service from Mar
Slide 51: Strong Tag Team with LAWSON
Strong Tag Team with LAWSON ⇒ Started full range services of 51 Smart Kitchen, Inc.
Slide 52: Smart Kitchen
Smart Kitchen Delivery of Food (Refrigerated & Frozen) and Commodities - Collaborate with partners, such as ABC Cooking Studio, DAICHI WO MAMORU KAI, and Tanita Shokudo, to produce original products. - Offer various promotion campaigns. Grand Opening on March 21st 52
Slide 53: Progress with Smartphone Growth Initiatives
Progress with Smartphone Growth Initiatives 53
Slide 54: Smartphones DUB Trend
* Smartphones DUB Trend （Million UBs） 20 15 10 5 0 '12/1 '13/3 Source：Yahoo Japan Corporation *DUB=Daily Unique Browsers 54
Slide 55: Cumulative Number of Yahoo! JAPAN Applications Downloaded
Cumulative Number of Yahoo! JAPAN Applications Downloaded More than 80 million iOS+Android More than 65 million Cumulative downloads: Approx. 80 million and up More than 40 million Approx. 30 million Applicationsfor Applications foriOS・Android iOS・Android ′12/4-6 7-9 10-12 ′13/1-3 Number of download
Slide 56: Yahoo! JAPAN Smartphone App Fully Renewed
“Yahoo! JAPAN” Smartphone App Fully Renewed - Design was fully renewed on Feb. 25th. - Downloaded million times in one month after the release - Ranked as number one free application in Apple Japan App Store on March 19th - Number of users is increasing favorably. 56
Slide 57: PassMarket
“PassMarket” Social Ticketing Platform enables event announcement, ticket sales, and ticket-holder reception management to be carried out easily. With a low introduction cost, it is easy to announce the event on SNS and manage ticket-holder reception, meanwhile preventing re-sale of tickets. 57
Slide 58: Yahoo! Box
“Yahoo! Box” Number of Users Exceeded 10 Million ・ Service to save and view various data including video clips and photos via PCs and smartphones ・ Started to offer paid service to add additional 100 GB storage space, and released application for Mackintosh PCs 58
Slide 59: Duda Mobile
Duda Mobile Tied-up with a company with technology to convert PC sites instantaneously into smartphone optimized sites ・ Check contents ・ Conversion Max. 1 minute 1) Input URL of 2) Create smartphone 3) Adjust interface and PC sites optimized sites add some functions 59
Slide 60: Smartphone Site Builder
“Smartphone Site Builder” ⇒ Smartphone Site Builder Plan to offer “Smartphone Site Builder” * to advertisers free of charge (Started offering on April 24th) * Limited to advertisers who spend more than 10 thousand yen per month 60
Slide 61: Tie-up with User Local Inc.
Tie-up with User Local Inc. ・ Offer “Yahoo! Access Analysis” to advertisers for free of charge.* * Advertisers have to be “Yahoo! Tag Manger” users. ・ Advertisers can analyze the viewers’ demographics. ・ The system is specially strong on analysis for smartphones. 61
Slide 62: Efforts to Offer Efficient Tools to Advertisers for Smartphones
Efforts to Offer Efficient Tools to Advertisers for Smartphones Create smartphone sites Smartphone Site Builder Enable to manage PC and Smartphone sites with Yahoo! Tag Manager one tag Analyze access data Yahoo! Access Analysis 62
Slide 63: KAKAO TALK
“KAKAO TALK” Achieved 10 Million Downloads in Japan (March 24) 63
Slide 64: Growth Strategies and Progress - Summary
Growth Strategies and Progress - Summary The Most Smartphone Unexplored Only 1 Strategy Powerful Tag Growth Teams Frontier Initiatives Promotion Advertising Advertising (O2O promotion Premium Advertising services) YJ Capital Project DEJIMA Bharti Group e-commerce/ (India) Shopping Membership service
Slide 65: Security Enhancement after the Illegal Access of Yahoo! JAPAN in April
Security Enhancement after the Illegal Access of Yahoo! JAPAN in April 1. Tighten authorization process for servers 2. Strengthen countermeasures for malware 3. Manage logs strictly 4. Educate employees to focus on security issues 65
Slide 66: Supplemental Information
Supplemental Information 66
Slide 67: Table of Contents
Table of Contents P. 68 FY2012 Business Results P 73 P. Quarterly Business Results P 84 P. Quarterly Business Data P. 86 Organization, g , Personnel and Affiliated Companies 67
Slide 68: FY2012 Statements of Income
FY2012 Statements of Income FY2011 FY2012 Change Revenue (¥100M) 3,020 3,429 13.5 % Cost of Sales ((¥100M)) 280 363 29.8 % Gross Profit (¥100M) 2,740 3,065 11.9 % SG&A (¥100M) 1,090 1,202 10.3 % Operating Income (¥100M) 1,650 1,863 12.9 % Ordinary Income (¥100M) 1 673 1,673 1 886 1,886 12 8 % 12.8 N
Slide 69: FY2012 Annual Performance Breakdown by Business Segment
FY2012 Annual Performance Breakdown by Business Segment (¥ 100M) Cost of Operating Ordinary Operating Ordinary Revenue Revenue Breakdown SG&A Sales Income Income Margin Margin Advertising-related 1,867 Marketing Corporate services, etc. 300 Solutions 2,315 Information listing 126 389 664 1,261 1,266
Slide 70: Annual SG&A Breakdown
Annual SG&A Breakdown (¥ 100M) Major Factors for YoY Changes Composition FY2011 FY2012 Ratio Change Number of employees reached Personnel Expenses 332 392 32.6% 18.0% 5,780, up 656 persons (12.8%) Sales promotion costs related to Business Commissions 145 143 11.9% -1.6% Yahoo! Points decreased Sales
Slide 71: FY2012 Balance Sheets
FY2012 Balance Sheets End of FY2011 End of FY2012 Increase/ Major Factors for (¥ 100M) Major Items (2012/3/31) (2013/3/31) Decrease Increase/Decrease ＜ Assets＞ Increase in cash from operating activities and Current Assets 4,570 5,761 1,190 collection of receivables from sales of shares Cash and Cash
Slide 72: FY2012 Cash Flow Statements
FY2012 Cash Flow Statements FY2012 (¥ 100M) Major Items (Apr. 2012 - Mar. 2013) Major Factors for Changes Operating Activities 1 393 1,393 Net Income before Income Taxes Increase in net income 1,874 before income taxes Depreciation Expenses 121 Accounts Receivable and Payable -Trade -48 Other Curren
Slide 73: FY2012-4Q Statements of Income
FY2012-4Q Statements of Income 2011-4Q 2012-4Q Change Revenue (¥100M) 799 979 22.6 % Cost of Sales ((¥100M)) 71 119 67.5 % Gross Profit (¥100M) 727 859 18.2 % SG&A (¥100M) 289 350 21.1 % Operating Income (¥100M) 438 509 16.3 % Ordinary Income (¥100M) 446 518 16 2 % 16.2 Quarterly Net Income (¥100M)
Slide 74: FY2012-4Q Performance Breakdown by Business Segment
FY2012-4Q Performance Breakdown by Business Segment (¥ 100M) Cost of Operating Ordinary Operating Ordinary Revenue Revenue Breakdown SG&A Sales Income Income Margin Margin Advertising-related 537 Marketing Corporate services, etc. 103 Solutions 671 Information listing 26 123 184 363 364 54.1% 54.3%
Slide 75: Business Segment Breakdown
Business Segment Breakdown Marketing Solutions Business ・Advertising-related: Promotion advertising (paid search advertising, interest-based advertising) P Premium i advertising d ti i (banner, (b text, t t e-mail, il and d video) id ) ・Corporate Services and Others: Data Center-related, Affiliate-r
Slide 76: Quarterly SG&A Breakdown
Quarterly SG&A Breakdown (¥ 100M) Major Factors for YoY Changes Composition QoQ YoY Number of employees reached 11/4Q 12/3Q 12/4Q Ratio Change Change 5 780 up 656 persons (12 5,780, (12.8%) 8%) Personnel Expenses 84 95 115 33.1% 21.4% 37.8% Decline in Yahoo! Points expenses and lower expenses Busine
Slide 77: FY2012-4Q Balance Sheets
FY2012-4Q Balance Sheets Increase/ Major Factors for Major Items 2012/12/31 2013/3/31 (¥ 100M) Decrease Increase/Decrease ＜ Assets＞ Increase in cash from operating activities and Current Assets 4,720 5,761 1,040 collection of receivables from sales of shares Cash and Cash Equivalents 2,682 4,140 1,4
Slide 78: FY2012-4Q Cash Flow Statements
FY2012-4Q Cash Flow Statements FY2012-4Q (¥ 100M) Major Items (Jan. - Mar. 2013) Major Factors for Changes Operating Activities Acti ities 604 Increase in quarterly net income Quarterly Net Income before Income Taxes 516 before income taxes Depreciation Expenses 36 Accounts Receivable and Payable y
Slide 79: FY2012-4Q Highlights – Marketing Solutions Business (1)
FY2012-4Q Highlights – Marketing Solutions Business (1) ■ Promotion advertising (Paid search advertising [Sponsored Search] and interest-based advertising [Yahoo! Display Ad Network](YDN) ) - Both paid search and interest-based advertising posted record-high revenue due to enhanced marketing k ti ac
Slide 80: FY2012-4Q Highlights – Marketing Solutions Business (2)
FY2012-4Q Highlights – Marketing Solutions Business (2) ■ Premium advertising - Brand Panel advertising which uses new types of advertising expression posted record-high revenue. - Revenue increased significantly year on year due to enhanced marketing activities based on expanded collaboration with
Slide 81: FY2012-4Q Highlights – Consumer Business
FY2012-4Q Highlights – Consumer Business ■e e-commerce-related commerce related revenue (YAFUOKU!, Yahoo! Shopping, pay digital content and others) - The smartphone transaction value for YAFUOKU! and Yahoo! Shopping increased year on year. - Game-related services revenues soared substantially year o
Slide 82: Promotion Advertising Revenue by Industry
Promotion Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease Finance/Insurance/Securities Fashion/Accessories Transportation/Leisure Real Estate/Housing/Household Equipment 11/4Q 12/1Q 2Q 3Q 4Q Finance/Insurance/Securities
Slide 83: Premium Advertising Revenue by Industry
Premium Advertising Revenue by Industry Industries with large year-on-year increase Industries with large year-on-year decrease Mobile Communications Service Home Electronics/AV Equipment Internet Information Service/E-mail Service Finance/Insurance/Securities Foodstuffs Mail Order/Shopp
Slide 84: Quarterly Business Data (1)
Quarterly Business Data (1) Indicator (Quarterly average) 2011/4Q 2012/4Q Number of total monthly page views (millions)(1)* 49 260 49,260 50 712 50,712 Number of total monthly smartphone page views (millions) (1)(2)* ** 5,577 11,742 Number of Daily UBs (Unique Browsers)(millions)(3) 49.39 56.27 Numb
Slide 85: Quarterly Business Data (2)
Quarterly Business Data (2) Indicator (Quarterly total) 2011/4Q 2012/4Q Transaction value of YAFUOKU! (100 millions of yen) 1,732 1,735 Transaction value of shopping-related (100 millions of yen) 753 737 Transaction value of YAFUOKU! and shopping-related (100 millions of yen) 2,485 2,473 Transaction
Slide 86: Organization Chart of Yahoo Japan Corporation
As of April 1, 2013 Organization Chart of Yahoo Japan Corporation B Board d off B Boardd off Auditors Directors President & CEO CSO（*） CSO（**） COO Media Services Marketing Solutions Consumer Business Central Services System Management CEO Office p y （（809）） Company p y （（1,172） Company , ） p y （（483
Slide 87: Number of Directors and Employees
Number of Directors and Employees (Number of People) (at the End of Quarter) 6,000 5,000 4,000 3,000 2,000 1,000 0 10/3 10/6 10/9 10/12 11/3 11/6 11/9 11/12 12/3 12/6 12/9 12/12 13/3 Directors and Auditors of 30 24 24 17 17 18 18 18 18 14 20 31 35 Subsidiaries Employees of 1,238 1,238 1,177 1,142 1,
Slide 88: Consolidated Subsidiaries and Companies Accounted for by the Equity Method
Consolidated Subsidiaries and Companies Accounted for by the Equity Method (as of March 31, 2013) •Major consolidated subsidiaries at the end of FY2012-4Q Carview Corporation Community Factory Inc. Inc Crocos, Inc. CyberAgent FX, Inc. Firstserver, Inc GyaO CORPORATION IDC Frontier Inc.