Molson Coors Canada Inc. Class A · TSX:TPX.A

Molson Coors Canada Inc. Class A — Molson Coors Brewing Company — Investor Day (June 2009)

89 slides from Molson Coors Canada Inc. Class A's investor day presentation, Jun 2, 2009

Slide 1: Molson Coors Brewing Company MillerCoors divisional seminar
SABMiller plc Quarterly divisional seminar series Molson Coors Brewing Company MillerCoors LLC – divisional seminar June 2, 2009 – London June 9, 2009 – New York
Slide 2: Introduction
Introduction Gary Leibowitz Senior Vice President, Investor Relations SABMiller plc Dave Dunnewald Vice President, Global Investor Relations Molson Coors Brewing Company © SABMiller plc 2005 F09 annual results 2
Slide 3: Forward looking statements
Forward looking statements This presentation includes ‘forward-looking statements’. These statements contain the words “anticipate”, “believe”, “intend”, “estimate”, “expect” and words of similar meaning. All statements other than statements of historical facts included in this presentation, includi
Slide 4: Contribution to global parent companies' profits
Contribution to global parent companies’ profits SABMiller plc, F09 EBITA* Molson Coors, 2008 Inner %s are F09 org cc EBITA growth rates % of Business Unit Income** - 8% +11% +16% - 5% +22% * Before corporate costs; operating profit before exceptionals and amortization of intangibles; incl. share of
Slide 5: Our speakers today
Our speakers today Tom Long President and Chief Commercial Officer, MillerCoors CEO, Miller Brewing Company Chief Marketing Officer, Miller Brewing Company President, Northwest Europe Division, The Coca-Cola Company Pat Edson Vice President, Innovation, MillerCoors Vice President, Insights & Innovat
Slide 6: Seminar agenda
Seminar agenda Opening and industry overview People Brands Innovation Revenue management Scale Partners Conclusion and Q&A © SABMiller plc 2005 F09 annual results 6
Slide 7: Winning in Beer
Winning in Beer Tom Long, President and Chief Commercial Officer
Slide 8: Becoming America's Best Beer Company
PEOPLE BRANDS PARTNERS SCALE @ MillerCoors RESPONSIBILITY 7°27 222 sriormen' tte: * Imbed environmental sustainability BECOMING AMERICA’S BEST BEER COMPANY + Attract, engage and retain people and teams who demonstrate: — Passion for beer — Connection with people — Commitment to customers -— Pride an
Slide 9: MillerCoors nine month financials
MillerCoors nine month financials Total net sales 3.1% Underlying EBITA 29% STRs 0.4% NRPB 5.3%
Slide 11: U.S. beverage landscape
U.S. beverage landscape Alcohol is only 20% of Volume but 60% of Industry Value* *not including: Coffee, Tea, Milk Source: MBI, Datamonitor, Beverage Marketing
Slide 12: (@ MillerCoors
(@ MillerCoors
Slide 13: Wine & Spirits growth slowing
Wine & Spirits growth slowing Spirits Wine CAGR CAGR ‘04-’08 ’09-’12 VOL (MM GAL) Beer 0.9% 0.6% Beer Wine 2.9% 1.3% Spirits 2.7% 1.1% Total 1.2% 0.7% Source: Beer Institute, Commercial Insights Estimates
Slide 14: Millennials (21-30) drink beer more frequently
Millennials (21-30) drink beer more frequently Base: All Millennial respondents to screening question #5 (n=1449) Q5: How often do you drink each of the following types of alcoholic beverages? (Multiple Answers)
Slide 15: Beer is the right place to be and we're in the right segments
Beer is the right place to be and we’re in the right segments Volume CAGR ’08-’12 Total 0.6% Craft 2.9% Import 2.3% Super-Premium -0.6% High Alc / Malt -0.1% Below Prem Full Cal 0.0% Below Prem Light 2.2% Premium Full Cal -4.0% Premium Light 1.1% Source: Commercial Insights
Slide 16: Challenges
Challenges • Economy • Channel shifts • Excise taxes
Slide 18: Our team
Our team • Approximately 8,800 employees at MillerCoors
Slide 19: Our goal: a customer-focused and learning organization
Our goal… To build a winning culture at MillerCoors by building a customer- focused and learning organization.
Slide 20: Building the MillerCoors sales organization
Building the MillerCoors sales organization 1. Focus on our customers 2. Closer to the market 3. Broad jobs with deep accountability 4. Strong teams…teams with clear roles 5. Evaluate people on their vapor trail…who gets results and who develops people
Slide 21: GM Structure
Mountain Northeast Great Lakes Pacific Central Mid-Atlantic Southwest GM Structure Southeast • 31 General Managers • Fully loaded P&L • Local brand building • Local business plans
Slide 22: Wisconsin – Coors Light 30/pk
Wisconsin – Coors Light 30/pk
Slide 23: Ohio – On-Premise Miller Lite Velocity driving programs
Ohio – On-Premise Miller Lite Velocity driving programs
Slide 24: a U = @ S @
a 8 U = @ S @
Slide 25: A powerful portfolio
A powerful portfolio
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Slide 27: Premium Light Drivers of Consumer Choice
Premium Light Drivers of Consumer Choice Key brand dimensions Correlation with loyalty Calories/Carbs Refreshment Sociability Relaxing Taste Value Cold Source: Project Volume Consumer Research
Slide 28: Segment share
Segment share Since July 1, According to Nielsen
Slide 29: Great Gatherings
Great Gatherings be " Deserve Cold Beer. ‘= ! That’s our policy, oe Lake one for dete, AES PLO. SoM ——
Slide 31: Miller Lite advertising
LIVERESPONSIBLY y ale YOU CAN CALL IT “MAN. THAT TASTES GREAT.” FS j A OR LID ER TASTE Ist PROTECT QUKS IN GREAT PILSNER TASTE”
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Slide 34: Premium Light Interaction
Premium Light Interaction Volume Interaction 52 Weeks Ending 12/27/09 Total U.S. All-Outlet (Off Premise) Miller Lite & Coors Light 14.3% Miller Lite & Bud Light 33.9% Coors Light & Bud Light 23.1% Source: ACNielsen Homescan
Slide 35: Opportunities
Opportunities Opportunity Dist Pts Vol Great Lakes: Coors Light 235,000 1,713,100 Northeast: Miller Lite 135,000 719,722 Annual Volume = 2.4 Million Cases
Slide 36: MGD 64
GENUINE , DRAFT RiP ae. |
Slide 38: Miller Genuine Draft and Coors Light
FF fier GENUINE Cold ActIvated Bol il \ s— By
Slide 39: Above Premium: Crafts and Imports
Above Premium Crafts Imports • 29% of segment • Peroni up high • 45% of growth within single digits segment
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Slide 41: Slide 41
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Slide 44: Below Premium
Below Premium
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Slide 47: Keystone Light
MGHT LiGHT ——| » 4 ’ £97 KEVSTOME >. * icH &
Slide 49: Strong results in 5 of our 6 national focus brands
Strong results in 5 of our 6 national focus brands First quarter retail volume by brand (variance to PY) Coors MGD64/M Miller Keystone Blue All Total Miller Lite Light GD Light High Life Light Moon Others Retail
Slide 50: Innovation
Innovation Pat Edson, Vice President, Innovation
Slide 51: Ideas are the fuel for growth
IDEAS ARE THE FUEL FOR GROWTH IDEAS ARE FUTURE
Slide 52: The focused economic levers
THE FOCUSED 4+ ONBIG — PROFIT ECONOMIC ' SUCCESS LEVERS
Slide 53: Innovation Success Formula
Innovation Success Formula The Right Ideas (purchase intent) are… • Driven by compelling consumer insights • Anchored in brand positioning • Dramatize point of difference vs. competition • Provide a reason to believe 53
Slide 54: Using innovation to drive organic growth on Coors Light and Miller Lite
The key is to use innovation to drive organic growth on Coors Light and Miller Lite by creating “tipping points” on the biggest volume levers. Baseline – ”Big 4” Key Channel Drivers* New SKUS “Big 4 cans “Big 4” LNNRs On-premise – draft ’09 – aluminum pint 12pk 6pk C-stores – single serve 18pk 12pk
Slide 55: 2009 Coors Light Plan – Cold is our policy
2009 Coors Light Plan – “Cold is our policy!” Cold Activated Packaging the mountains turn blue when your beer is a cold as the Rockies -- First year on all cans! Insight Of course everyone loves cold beer, but cold activation also… • Gives evidence of RMCR when beer is in consumers’ hands. • Creates
Slide 56: Innovation Roll Shadow Teaser Spot
Innovation Roll Shadow Teaser Spot
Slide 57: 2009 Miller Lite Plan: Taste Protection
2009 Miller Lite Plan: Taste Protection Taste Protection Packaging The new Miller Lite “Taste Protection” cans, and bottles have a special gold coating to protect the beer from metal taste and oxygen (“skunky” beer). Insight • The #1 consumer complaint is “metal can” taste. • Beer drinkers are acute
Slide 58: Roll Taste Protector Spot
Innovation Roll Taste Protector Spot
Slide 59: The focused economic levers
THE FOCUSED 4+ ONBIG — PROFIT ECONOMIC ' SUCCESS LEVERS
Slide 60: Revenue Management
Revenue Management Gavin Hattersley, Chief Financial Officer
Slide 61: Pricing strong despite a tough economy
Pricing strong despite a tough economy Q1 net revenue per barrel up +5.6% over PY
Slide 62: Managing Pricing Gaps
Managing Pricing Gaps Miller Lite has been at price parity with Bud Light for two consecutive quarters, while Coors Light has continued to price above Bud Light Miller Lite Price Gaps Coors Light Price Gaps Actual Price Gap Actual Price Gap Imports 2008 CY08 Q3 CY08 Q4 CY09 Q1 2008 CY08 Q3 CY08 Q4 C
Slide 63: Reduced reliance on price promotions
Reduced reliance on price promotions Reducing our reliance on price promotions continued in 2009, across all segments, despite larger than usual frontline increases. Result: $15M savings Source: Internal data, actual distributor pricing to retail
Slide 64: Casual & fine dining
CASUAL & FINE DINING
Slide 65: Scale
Scale Gavin Hattersley, Chief Financial Officer
Slide 66: $500 million in annual savings in three years
$500 million in annual savings in three years
Slide 67: Where are synergies coming from?
Where are synergies coming from?
Slide 68: Brewery optimization
\o NA al’ i i ; (2 * ai wn iy 2 = Milwaukee ,=3 = ~ | few = = fF L) _ Shenandoah “a Golden A =; Trenton ~.; , & ems r = ~ Irwindale eae Eden ~ i bd Fort Worth
Slide 69: Network transformation: where we're headed
Network transformation: where we’re headed Coors Miller MillerCoors
Slide 70: Supply chain optimization
Supply chain optimization • Forecasting • Inventory • Keg Identification • Pallet Conversion
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Slide 72: Agency consolidation
Agency consolidation DRAFTFCB SAATCHI & SAATCHI integer ( Cy MillerCoors
Slide 73: MillerCoors Distributor Conference 2009
MillerCoors Distributor Conference 2009
Slide 74: COGS reflect low single digit increases
COGS reflect low single digit increases
Slide 75: Commodities
Commodities rey Aluminum west =D ete Ne ‘HLE 250-day moving average = =. ww 9 7 Weebip Natural Gas - ‘-_ tt} 250-day moving average
Slide 76: Project Unicorn and Resources for Growth
Project Unicorn and Resources for Growth World Class Resources for Manufacturing Growth •Asset care •Operational initiatives efficiencies •Procurement •Innovation savings •Procurement •Freight savings •Shared services •Outsourcing
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Slide 79: MillerCoors Advantage
MillerCoors Advantage • Best players on the field • Channel-focused teams • Dedicated resources for our top retailers
Slide 80: Big wins
~— Walmart 3,< 1)
Slide 81: Chain game plan
Chain game plan • Gain space • Win share in premium lights and crafts • Take share in C-Stores
Slide 82: Space and assortment solutions
Space and assortment solutions
Slide 83: Win share in premium light
WIN SHARE IN PREMIUM L
Slide 84: Building the most effective distributor network
BUILDING MOS" EFFE A | E IV T C DISTRIBUTOR NETWORK
Slide 85: Distributor consolidation
~ 4 my eins as 3 4 Ge aaa CONSOLIDATION |
Slide 86: Building an effective distributor network
Building an effective distributor network • Value creation • Purchasing power • Simplicity
Slide 88: Where we expect to be
Where we expect to be … America’s Best Beer Company • Build the most talented team in the beer business • Drive value and volume in premium light • Win in above premium • Deliver innovation and quality that excites consumers • Strong net revenue management • Drive chain growth • Build and motivate t

Molson Coors Brewing Company — Investor Day (June 2009) on 6ix

Molson Coors Canada Inc. Class A — Molson Coors Brewing Company — Investor Day (June 2009)

Slide 1: Molson Coors Brewing Company MillerCoors divisional seminar

Slide 2: Introduction

Slide 3: Forward looking statements

Slide 4: Contribution to global parent companies' profits

Slide 5: Our speakers today

Slide 6: Seminar agenda

Slide 7: Winning in Beer

Slide 8: Becoming America's Best Beer Company

Slide 9: MillerCoors nine month financials

Slide 10: Industry Overview

Slide 11: U.S. beverage landscape

Slide 12: (@ MillerCoors

Slide 13: Wine & Spirits growth slowing

Slide 14: Millennials (21-30) drink beer more frequently

Slide 15: Beer is the right place to be and we're in the right segments

Slide 16: Challenges

Slide 17: People

Slide 18: Our team

Slide 19: Our goal: a customer-focused and learning organization

Slide 20: Building the MillerCoors sales organization

Slide 21: GM Structure

Slide 22: Wisconsin – Coors Light 30/pk

Slide 23: Ohio – On-Premise Miller Lite Velocity driving programs

Slide 24: a U = @ S @

Slide 25: A powerful portfolio

Slide 26: Slide 26

Slide 27: Premium Light Drivers of Consumer Choice

Slide 28: Segment share

Slide 29: Great Gatherings

Slide 30: Coors Light Roll Ad Spot

Slide 31: Miller Lite advertising

Slide 32: Taste Protect Roll Ad Spot

Slide 33: Slide 33

Slide 34: Premium Light Interaction

Slide 35: Opportunities

Slide 36: MGD 64

Slide 37: MGD Roll Ad Spot

Slide 38: Miller Genuine Draft and Coors Light

Slide 39: Above Premium: Crafts and Imports

Slide 40: Slide 40

Slide 41: Slide 41

Slide 42: Blue Moon Roll Ad Spot

Slide 43: Slide 43

Slide 44: Below Premium

Slide 45: Slide 45

Slide 46: High Life Roll Ad Spot

Slide 47: Keystone Light

Slide 48: Keystone Light Roll Ad Spot

Slide 49: Strong results in 5 of our 6 national focus brands

Slide 50: Innovation

Slide 51: Ideas are the fuel for growth

Slide 52: The focused economic levers

Slide 53: Innovation Success Formula

Slide 54: Using innovation to drive organic growth on Coors Light and Miller Lite

Slide 55: 2009 Coors Light Plan – Cold is our policy

Slide 56: Innovation Roll Shadow Teaser Spot

Slide 57: 2009 Miller Lite Plan: Taste Protection

Slide 58: Roll Taste Protector Spot

Slide 59: The focused economic levers

Slide 60: Revenue Management

Slide 61: Pricing strong despite a tough economy

Slide 62: Managing Pricing Gaps

Slide 63: Reduced reliance on price promotions

Slide 64: Casual & fine dining

Slide 65: Scale

Slide 66: $500 million in annual savings in three years

Slide 67: Where are synergies coming from?

Slide 68: Brewery optimization

Slide 69: Network transformation: where we're headed

Slide 70: Supply chain optimization

Slide 71: Slide 71

Slide 72: Agency consolidation

Slide 73: MillerCoors Distributor Conference 2009

Slide 74: COGS reflect low single digit increases

Slide 75: Commodities

Slide 76: Project Unicorn and Resources for Growth

Slide 77: Partners

Slide 78: Slide 78

Slide 79: MillerCoors Advantage