Bluescope Steel Limited · ASX:BSL
Bluescope Steel — Investor Presentation (November 2006)
23 slides from Bluescope Steel's investor presentation, Nov 22, 2006
Slide 1: Investor Presentation - BlueScope Steel China Business
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Slide 3: Experience in China
erience in Chin We have a proud history of successfully doing business + 1891 + 1915 + 1979 + 1990 + 1991 + 1992 + 1994 + 1999 + 2002 + 2003 + 2004 + 2006 in China: 15 BHP sale to China 1 BHP Steel sale to China Lysaght roofing imports Lysaght manufacturing in Hong Kong Guangzhou Lysaght Sales Offic
Slide 4: China's strong economy has been well documented
China's strong economy has been well documented Real GDP Growth and Inflation - % chg = inflation es s mame GDP Growh Gross Fixed Investment and Foreign Direct Investment (US$ bn) GFL RHS) Inward FDI (LHS) 2004 2002 2003 2004 2005 1400 1200 1000 800 600 400 200 0 Source: Giobal insight, EIU Economy
Slide 5: Population, Income and Urbanisation growth will drive construction
Population, Income and Urbanisation growth will drive construction CONSTRUCTION INVESTMENT CONSTRUCTION AND MACHINERY ACCOUNT FOR 2/3 OF DEMAND Construction i t - Contant USSBilli GROWTH BY 2015 ts struction Investment - Contant von Finished steel demand, million tons Residential 160 4 ron Non-Resid
Slide 6: High quality products
igh quality products * China metallic coated capacity estimated at 20 million tpy + China 55% Al/Zn coated capacity about 1.5 million tpy (dual pot) * Imports of 55% Al/Zn have dropped to almost zero. China 55% AliZn Capacity (kt Bao Steel 20 Zincalume WS BB AR encwie 300 omen” Stee Colerbond * Chin
Slide 7: BlueScope Steel China — an integrated group of focused businesses
BlueScope Steel China — an integrated group of focused businesses Our Focus: derive maximum value from the growing China steel construction industry. The market will see improved building quality, thermal efficiency and steel consumption over the next 20 years. Page?
Slide 8: Excellent coverage across China to service local markets
Excellent coverage across China to service local markets MM 1 Metal Coating & Painting’ @ 5 Lysaght Products Mfg Plants te 3 Butler Products Mfg plants €3 15 District Offices @ 55 Sales offices oe d (60 BSB & 10 CS & Taiwan) { my ‘Guangzhou
Slide 9: Local leaders driving the business and working safely
Local leaders driving the business and working safely + China safety performance is amongst BlueScope Steel's best. + Over 1800 employees, 25% female and over 80% with post secondary education (50+% with Bachelor degree). * Actively participate in local educational, charity and sports function. Page
Slide 10: Safety performance historical
gene Historical 0.3 2004 2005 hn hong VITIFR Medical Treatment Injuries mem Historical MTIFR MTIFR 12MMA —< Target 2004 2005 2006 Jul 3, all
Slide 11: Local building practices are not always up to our standard
Local building practices are not always up to our standard - _
Slide 12: We are a local supplier of high quality coated steel coil
We are a “local” supplier of high quality coated steel coll 250ktpa Coating line, 150ktpa Paint line 100% owned by BlueScope Steel BlueScope Steel’s largest single investment in Asia, A$280m Australia’s largest investment in China
Slide 13: Our Value Chain
QUR VALUE © CHAIN
Slide 14: We offer tailored solutions using a targeted approach to the market
We offer tailored solutions using a targeted approach to the market _ “High value branded steel solutions for the building and construction industry” Public Buildings Industrial Transportation Power Stations Residential High Rise
Slide 15: Our regional approach will provide future growth
Our regional approach will provide future growth Indicative revenue by geography FY04 | FY06 Future North 25% 35% 35% Central 65% 50% 40% South/West 10% 15% 25% 7 BUTLER SHANGHAI - est. 1995 FY04 includes full year Butler results BUILDINGS GUANGZHOU - est. 2006
Slide 16: Engineered structural flooring solutions for Asia's high rises
Sess ne — Ce i bs ge i Ve J Ly i ye Le i - ee i Wye Le TRE MLNS We ae yy 2 pe . Gy 7 We provide engineered structural flooring solutions to Asia’s landmark high rise buildings
Slide 17: LESION APA OT PAY Ase
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Slide 18: Vistawall glass curtain wall projects
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Slide 19: In the PEB segment, more local customers are emerging
In the PEB segment, more local customers are | ing style & quality / 2002 80% 10% 10% Multinational Strategic Local 2006 35% 30% 35% “hit Beers, Gece intel fy > pa Meee PeG| AA) MOTOROLA | FOV Va,
Slide 20: China — Key influences for a start up business
Wy / China — Key influences for a ‘start up business Key factors influencing ongoing profitability a Coated Buildings Input Side input Side = CRC sourcing, pricing = Steel price volatility = Ramp-up of coating line = Guangzhou buildings start-up’ * Cost of coating metals = Integrated ERP system Sale
Slide 21: Major business priorities
ta Major Business iti ive S . BlueScope Coated Steel China * Increase steel penetration in construction — ISI, China Steel Structure Association * Coated Market Study - geographic and end user demand profile * Facility ramp up — capability increase, cost decrease, unique capability %* Build the Bran
Slide 22: Summary — BlueScope Steel China
‘Summary—BlueScope Steel Ching = China's economy will continue to support construction growth and our recent investments will position us to grow. = Massive urbanisation, population and income growth will underpin steel demand for the next 20 years. = The business has come off FY2005 highs due to ma
Slide 23: Tee
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BlueScope Steel — Investor Presentation (November 2006) on 6ix