Liveone, Inc. · NASDAQ:LVO
Liveone — LiveXLive Media — Investor Presentation (October 2018)
33 slides from Liveone's investor presentation, Oct 1, 2018
Slide 1: AN edhe
AN edhe IFES Li ale LL SCRE NS As NASDAQ: LIVX
Slide 2: Safe Harbor
SAFE HARBOR The information in this presentation is provided to you by LiveXLive Media, Inc. (the “Company”) solely for informational purposes and is not an offer to buy or sell, or a solicitation of an offer to buy or sell, any security or instrument of the Company, or to participate in any investm
Slide 3: LiveXLive is the world's leading premium streaming platform devoted to live music
LIVEXLIVE IS THE WORLD'S LEADING PREMIUM STREAMING PLATFORM DEVOTED TO LIVE MUSIC, INTERNET RADIO AND MUSIC-RELATED abe ““
Slide 4: World Class Management Team
WORLD CLASS MANAGEMENT TEAM Robert Ellin — Chairman and Chief Executive Officer Michael Zemetra — Chief Financial Officer Over 30 years of investment and turnaround experience, deep relationships in media and entertainment, & prior public company experience as Executive Chairman of Mandalay Digital
Slide 5: Distinguished and Experienced Board of Directors
DISTINGUISHED AND EXPERIENCED BOARD OF DIRECTORS Jerry Gold — Chief Strategy Officer and Director Former Executive Vice President and CFO of Warner Music Group with prior experience at Ernst & Young O WARNER MUSIC GROUP Tim Spengler — /ndependent Director Former President of Clear Channel Media and
Slide 6: Sizzle Reel
SIZZLE REEL © © €@ Click the above image to view the video
Slide 7: Festival Growth to Revenue Growth — Live Nation Case Study
FESTIVAL GROWTH TO REVENUE GROWTH — LIVE NATION CASE STUDY PERIOD: Nuk 1/2010 2/2010 3/2010 24/2010 12011 2/2011 3/2011 4/2011 1/2012 2/2012 3/2012 4/2012 1/2013 02/2013 23/2013 4/2013 1/2014 2/2014 3/2014 4/2014 = 1/2015 "] 2/2015 = 23/2015 1 6s 4/2015 = 21/2016 2/2016 i: 10 aaa = =: ad LIVE NATION
Slide 8: Key Macro Drivers
Slide 9: Significant Unmet Demand for New Ways to Experience Live Music
SIGNIFICANT UNMET DEMAND FOR NEW WAYS TO EXPERIENCE LIVE MUSIC GROWTH OF LOVE OF LIVE sane ACCEPTANCE OF MOBILE MUSIC ONTENT LIVE STREAMING 2020 aT sacaen | - ! aes : Fo" SES Tube — ca : — gy) cat j A, Aim. 2014 Fi T To. 1EDY, ca 32M PEOPLE ATTEND AT SUBSCRIBERS: USERS WATCH LIVE OVER 2.5 BILLION LE
Slide 10: Pay for, Subscribe, Digital Music
“ 6 PAY FOR (2) SUBSCRIBE (3) DIGITAL MUSIC » PREMIUM SERVICES TO MULTIPLE SERVICES REVENUE BY SOURCE 401 MILLION GLOBAL otal Used Multiple Music Apps OTT VIDEO PAID é for Streaming SUBSCRIBERS IN 2017 |<! September 2016 176 MILLION GLOBAL MUSIC PAID SUBSCRIBERS IN 2017 64% OF INTERNET USERS GLOBALL
Slide 11: Positioned at the Center of Three Exploding Sectors
POSITIONED AT THE CENTER OF THREE EXPLODING SECTORS GLOBAL DIGITAL MUSIC STREAMING oe $11.1B Source: IBISWorld, PWC 11
Slide 12: Key LiveXLive KPI Tracking YTD
KEY LIVEXLIVE KPI TRACKING YTD Fiscal Year Goal: 27+ festivals, 500+ hours of content Festival Livestreams 35M+ Live Streams (YTD) 13 Music Festivals (YTD) 300+ Artists Streamed (YTD) 4 - Note: LIVX's fiscal year ends March 31st | YTD progress denotes 3/31/2018 — 9/28/2018 { Reach & Platforms 125+ C
Slide 13: LiveXLive Content
LiveXLive Content °”
Slide 14: Content: 2018 Festival Lineup
CONTENT: 2018 FESTIVAL LINEUP De CALIFORNIA eo =e mer | DECADENCE -€ CITY OF OMEAMS OVER 2,000 MUSIC FESTIVALS WORLDWIDE PRESENTS SIGNIFICANT OPPORTUNITY 27 FESTIVAL FOOTPRINT X 8 HOURS OF CONTENT PER DAY X 3 DAYS PER FESTIVAL = SEVERAL HUNDRED HOURS OF LIVE AAA CONTENT, MAKING LIVEXLIVE MEDIA THE L
Slide 15: 2018 Potential Streaming Lineup — 2x YoY Social Reach
2018 POTENTIAL STREAMING LINEUP — 2x YoY Social Reach DEMI LOVATO | BRUNO MARS | LIL WAYNE | DAVID GUETTA | KE$HA | BIG SEAN | TIESTO | KENDRICK LAMAR | CARDI B | HARDWELL | AVENGED SEVENFOLD! MUSE | RICK ROSS | LORDE | ZEDD | J. COLE | FOO FIGHTERS | THE CHAINSMOKERS | DJ KHALED | PEARL JAM | AFROJ
Slide 16: Distribution: A Global Streaming Service
DISTRIBUTION: A GLOBAL STREAMING SERVICE [_|Streams LiveXLive content“. LIVEXLIVE STREAMS IN OVER 125 COUNTRIES WORLDWIDE
Slide 17: Content: Insomniac
CONTENT: INSOMNIAC © INSOMNIAC The global thought leader in Dance Music, inclusive of EDM 400+ festivals, concerts and club nights during 25 year history 4+ million event attendees across US, China, Brazil, Mexico, Japan and UK EDC Las Vegas is the largest multi-day festival in North America with mo
Slide 18: Content: Festivals Streamed Simultaneously
CONTENT: 3 FESTIVALS STREAMED SIMULTANEOUSLY Recent Festivals Streamed by LiveXLive OVERVIEW — MAY 18-20, 2018 CONTENT SUMMARY STREAMED 3 MAJOR MUSIC FESTIVALS AVY 3 DAYS OF PERFORMANCES ie 60+ HOURS OF LIVE CONTENT 3 MAJOR MUSIC FESTIVALS LARGE ONLINE PRESENCE CROSS PLATFORM AVERAGE SESSION LENGTH
Slide 19: Our Production & Distribution Platform
: Our Production & Distribution Platform Ny LIVEDRLIVE “MEDIA
Slide 20: Platform: Audio and Video Streaming Music Services Come Together
PLATFORM: AUDIO AND VIDEO STREAMING MUSIC SERVICES COME TOGETHER SERVICES COMBINE RECORDED MUSIC, LIVE MUSIC, AUDIO AND VIDEO INCLUDING THE U.S, MUSIC LIBRARIES OF: % © YZ universat music croue WARNER MUSIC GROUP CAR DISTRIBUTION TO 85 DIFFERENT AUTOMOBILES, INCLUDING TESLAS 9 BEVONG oe 300+ CURATED
Slide 21: Marketing and Distribution: Overview
MARKETING AND DISTRIBUTION: OVERVIEW DEVICES / VEHICLES / LAUNCHED LIVEXLIVE CARRIER OPERATING SYSTEMS SUPPORTED APPS 2018 an>Ro1D Cun %y | > Pe Virg} ‘TE - -Mobile- ¢@ iPhone verizon’ Sprint y GONOS) ~— Googlecasi® K US. Cellular @ iPad CuMRYSLER << TELUS MEDIA
Slide 22: Marketing: Engagement Driven by Influencers and Performing Artists
MARKETING: ENGAGEMENT DRIVEN BY INFLUENCERS AND PERFORMING ARTISTS INFLUENCERS ARTISTS JOHANNES BARTL JAKE PAUL METALLICA RED HOT CHILI PEPPERS &> AMANDA CERNY ALICIA KEYS KING BACH JUSTIN ROBERTS MAROON 5 RIHANNA uvEXave Jake Paul: “It's Everyday Bro’ First Live Performance Exclusive LXL INFLUENCER
Slide 23: LiveZone: The SportsCenter of Live Music
LIVEZONE: THE SPORTSCENTER OF LIVE MUSI Only platform for music fans to watch, listen, experience, discuss, deliberate and enjoy live music and entertainment on a daily basis ° On Location / Live Reports / Music Updates © Variety of Rich Content and Entertainment News Programs ® Live Chat for Higher
Slide 24: Strategy
1.68% a “cisco . amazon P PayPal oo re oe ab. 0.47% -0,16% -0.46% +2.03% +1.00% eae os 020 $7.41 0.09 SLMS 2 $90.80 +16 WASDAD: LIV v * ~~ WHERE LIVE “MUSIC UES a 7 phon phen phen = % \ Fr se - —~S gh S a $ aap Strategy
Slide 25: Monetization and Services
MONETIZATION AND SERVICES
Slide 26: Select Financials
SELECT FINANCIALS * LiveXLive successfully closed a private placement in June 2018, raising $10.0M in net proceeds by issuing $10.64M of senior convertible debentures, convertible at $10/share Revenue $7.6 Adjusted Operating Income (Loss) t ($4.6) Cash & Cash Equivalents $15.9 Total Debt 2 $14.1 Tot
Slide 27: Key Takeaways
KEY TAKEAWAYS e World class management team with deep experience in media brand building and music e More live streamed festivals, concerts, and special events: 2018 lineup increased to 27 festivals and over 50 events globally e 300+ streaming radio channels integrated with LiveXLive via Slacker acq
Slide 28: Capital Markets
CAPITAL MARKETS Stock News Releases’ September 28 2018 NASDA - LIVX LiveXLive Media Business Milestone Update: Company Surpasses 35 Million Festival Q: Livestreams in Four Months; Exceeds 540,000 Paid Subscribers September 28 2018 Stock Price (8/15/18): $4.47 Slacker Radio Debuts ‘Shoudout' App On T
Slide 29: Investor Relations Contact
INVESTOR RELATIONS CONTACT: BLUESHIRT GROUP IR@LIVEXLIVE.COM
Slide 30: Appendix
APPENDIX
Slide 31: Digital Music Revenues Are Replacing Physical Music Revenue
DIGITAL MUSIC REVENUES ARE REPLACING PHYSICAL MUSIC REVENUE $19.0 DIGITAL MUSIC SURPASSES PHYSICAL MUSIC FOR THE FIRST TIME $13.2 $12.2 2005 2010 2014 2016 ® Digital Music Revenue —_s ml Physical Music Revenue DIGITAL MUSIC REVENUES ARE PROVIDING GROWTH TO THE MUSIC INDUSTRY AGAIN AFTER SIGNIFICANT
Slide 32: Digital Radio Has Also Surpassed Broadcast Radio for the First Time
DIGITAL RADIO HAS ALSO SURPASSED BROADCAST RADIO FOR THE FIRST TIME (hours:mins) Average weekly time spent listening to U.S. broadcast radio and online radio 21:36 19:12 16:48 ~11% CAGR 14:24 12:00 9:36 712 4:48 2:24 0:00 T T T T T T T T T 1 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 @ Broadc
Slide 33: The Demand for Live Music Continues to Grow
THE DEMAND FOR LIVE MUSIC CONTINUES TO GROW North American Concert - Attendance at Top-Tier $B Industry Ticket Sales cueaen Music Festivals $9.0 70 5 $8.0 5 65.76 $8.0 8% CAGR sos $73 65 5% CAGR — 64.23 i 61.33 “re $6.2 a0 58.68 59.44 $6.0 $5.1 55 543 $5.0 543 $44 $4.7 $4.0 50 47.36 $3.0 45 ll $2.0
LiveXLive Media — Investor Presentation (October 2018) on 6ix