Elumeo Se · XETR:ELB
Elumeo — Q1 2023 Earnings Presentation
22 slides from Elumeo's earnings presentation, May 12, 2023
Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe Q1 2023 Financial Earnings Call 12.05.2023
Slide 2: Summary of key developments
Summary of key developments * elumeo succeeded in outperforming the market, stabilizing its LIVE business in second half of Q1 and getting back on path of growth with WEB in April. ¢ Sales declined by 13.5% to EUR 10.8 million driven by consumer reticence ina highly inflationary environment. Adjuste
Slide 3: Table of contents
Table of contents Pi | elumeo at a glance 2 Key developments in Q1 2023 3. Financials Q1 2023 4 Outlook
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars Vid h . + Increased Conversion rates Iaeoshopping * Higher Customer Lifetime Value * Video transports both facts & emotion .. . * Transformation from traditional PET CMICUMCUUEMCLE linear TV to highly personalized individual online product shows «
Slide 5: After eleven consecutive profitable quarters, Q1 2023 with negative Adjusted EBITDA
After eleven consecutive profitable quarters, Q1 2023 with negative Adjusted EBITDA driven by consumer reticence ina highly inflationary environment Stock price and Revenues (m€) Ql1-21 Q2-21 Q3-21 Q4-21 2021 Q1-22 Q2-22 Q3-22 Q4-22 2022 Q1-23 Adjusted EBITDA (m€) ae | ae 05 22 -0,2 Ql ai Q2 21 Q3 2
Slide 6: Table of contents
Table of contents 1 elumeo ata glance P2 | Key developments in Q1 2023 3. Financials Q1 2023 4 Outlook
Slide 7: Economic environment in Q1 worse compared to PY causing a significant revenue decline in the market
Economic environment in Q1 worse compared to PY causing a MARKET significant revenue decline in the market GfK consumer sentiment index Revenue of German Online Jewelry & Watches Market in m EUR Q1 2022 Q1 2023 30% -6,8% -6,7% l “8.5% Q1 2022 Q1 2023 Revenue of German Teleshopping Market inm EUR =>
Slide 8: Action plan for operational improvement of 1.6 million Euro for 2023
Action plan for operational improvement of 1.6 million Euro for 2023 Operational Performance improvement... .. based on an action plan with 38 items in k EUR Gross profit margin improvement * Sales and marketing activities + Re-negotiation of purchase prices - New jewelry collections Personnel cost
Slide 9: elumeo LIVE business stabilized in second half of Q1
LIVE elumeo LIVE business stabilized in second half of Q1 tive | Revenue growth rate of elumeo LIVE New LIVE customers in March business compared to PY quarters MoM, LIVE without ITA QoQ in %, without ITA LIVE +15% | 5% 1% 0% J -5% 03/22 03/23 . -11% -11Y ~10% = The first two months in 2022 took pla
Slide 10: After restructuring, Italian business returned to profitability
After restructuring, Italian business returned to profitability Revenue and EBITDA development of Italian market TV + Online business 4.528 = After a strong sales decline in Q1 2022, Italian business was restructured, reducing the 24- hour broadcasting to a 7-hour 604 Revenu a. . transmission window
Slide 11: Revenue of elumeo webshop remains above pre-pandemic level and returned to growth in April
Revenue of elumeo webshop remains above pre-pandemic level and returned to growth in April Webshop revenues in Q1 2018-2023 in k EUR Webshop returned to growth 04/2022 vs. 04/2023 ink EUR +8% a 1.130 04/22 04/23 = Web revenue decreased by only 3% vs. Q1 2022 = New customers above PY since 2" half of
Slide 12: Good scalability of channels and users
Good Activeinternational scalability of channels and users in India and Europe Daily retention: significant improvement on next day retention Cost per new channel: Merchant acquisition cost defined as cumulative total cost of B2B marketing (direct labor cost and direct digital marketing cost/# of cu
Slide 13: HSD: Laboratory for Virtual Reality / Virtual Studio
• • • • • • • • HSD: Laboratory for Virtual Reality / Virtual Studio of University of Applied Sciences Düsseldorf
Slide 14: Table of contents
Table of contents 1 elumeo ata glance 2 Key developments in Q1 2023 BS | Financials Q1 2023 4 Outlook
Slide 15: In Q1 2023 decline in sales driven by customer reticence
In Q1 2023 decline in sales driven by customer reticence Revenues (m€) ~ 13,5% 12,5 10,8 Q1 2022 Q1 2023 Adjusted EBITDA (m€) ee 0,4 -0.2 Q1 2022 Q1 2023 ye s 4 Gross profit (m€) 6,3 58 Q1 2022 Q1 2023 Revenue: Decline in sales driven by customer reticence in Q1 2023. The decline can also be partly
Slide 16: Negative Adjusted EBITDA, after eleven consecutive quarters
Negative Adjusted EBITDA, after eleven consecutive quarters Q1/2023 Q1/2022 EBITDA (TEUR) -575 366 (+/-) Currency translation expenses and income -70 -98 (+) Expenses for share-based payments 39 84 (+) Research, development and sales expenses Jooli 250 400 (+) Expenses for termination of Italian ran
Slide 17: In Q1 2023 positive operative cashflow
In Q1 2023 positive operative cashflow EUR thousand Q12023 Ql 2022 QoQ [unless indicated otherwise] ing Revenue 10.779 100,0% 12.460 100.0% -13,5% Product revenue by regions [absolutely and in % of product revenue} Germany 8.867 82.4% 9.224 741% -3,9% Italy 604 56% 874 7.9% — -30,9% Other countries
Slide 18: Stable new customer development, despite headwind by customer reticence
Stable new customer development, despite headwind by customer reticence EUR thousand Q12023 Qi 2022 QoQ [unless indicated otherwise] in% [The following disclosures represent: KPIs of the internal controlling system] Items sold [pieces]? 154.577 145.574 6.2% Average sales price (ASP) [EUR] 70 86 -18,
Slide 19: Table of contents
Table of contents 1 elumeo ata glance 2 Key developments Q1 2023 3. Financials Q1 2023
Slide 20: Outlook 2023 - stable development Adjusted EBITDA low single-digit million
Outlook 2023 - stable development Adjusted EBITDA low single-digit million - In light of the operating performance in Q1 2023, elumeo has launched a program to improve the performance in 2023. The total volume of the program in 2023 is 1.6 million Euro. ¢ Management expects high volatility also in 2
Slide 21: Outlook 2023 - stable development
Outlook 2023 - stable development Adjusted EBITDA low single-digit million * Management expects sales to develop between a mid-positive and mid-negative single-digit % corridor. ¢ For the webshop, sales growth in 2023 is expected to be in the low single-digit percentage range. ¢ The gross profit mar
Slide 22: Points of contact
Points of contact Executive Board Wolfgang Boyé, Boris Kirn, Frank Broer, Gregor Fa&bender, Claudia Erning, Deepa Gautam-Nigge Managing Directors Florian Spatz, Dr. Riad Nourallah, Boris Kirn Investor Relations Cordula Warmuth Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49 30 69 59