Bce Inc. · TSX:BCE

Bce — CIBC World Markets Frontenac Institutional Investor Conference 2003

15 slides from Bce's conference presentation, Sep 19, 2003

  1. Slide 1: Growing The Consumer Segment

    Growing The Consumer Segment Pierre Blouin Group President Consumer Markets CIBC World Markets Frontenac Institutional Investor Conference September 19, 2003 1

  2. Slide 2: Safe Harbor Notice

    Safe Harbor Notice Certain statements made in the attached presentation are forward-looking statements and are subject to important risks, uncertainties and assumptions. The results or events predicted in these statements may differ materially from actual results or events. The forward-looking state

  3. Slide 3: Agenda

    Agenda Î New Structure Î Consumer Markets Group Î 2003 Status Î Strategic Thrusts 3

  4. Slide 4: New Structure: Customer First

    New Structure: Customer First Customers and Markets Strategy Customer Facing Groups Consumer Business Wireless Satellite TV Increase Share Wireline Internet SMB Enterprise of Wallet Retail Contact Centers Operating Systems Technology Deliver Next IS/IT Level of Network Productivity Corporate Functio

  5. Slide 5: Bell Canada's Consumer Segment

    Bell Canada’s Consumer Segment Connections (M) ƒ Local lines 8.5 ƒ Wireless 3.3 ƒ Internet 1.9 ƒ Satellite TV 1.3 Total 15.0 A A portfolio portfolio of of 15 15 million million connections connections 5

  6. Slide 6: Wireline: Maintaining A Solid Position

    Wireline: Maintaining A Solid Position Residential NAS (0.5%) (0.5%) (0.8%) (0.5%) (0.3%) (0.7%) Î Highly competitive 8,613K 8,532K 8,580K 8,573K 8,566K 8,504K market Î Stable regulatory conditions Î Focus on customer service and retention Q1 02 Q2 02 Q3 02 Q4 02 Q1 03 Q2 03 YOY Residential NAS Loss

  7. Slide 7: Leading-edge Services: Wireless

    Leading-edge Services: Wireless Î Continued Î Continued focus focus on on generating generating profitable profitable growth growth Subscribers ƒƒ Focus Focus on on high high value value customers customers 4,120K ƒƒ Reduce Reduce reliance reliance on on hardware hardware 3,639K subsidies and upgrad

  8. Slide 8: Leading-edge Services: Internet

    Leading-edge Services: Internet Î Differentiate service and DSL Subscribers improve efficiency ƒ Increased Increased speed speed to to 1.5 1.5 mbps mbps 1,287K ƒ Ramping Ramping up up value value added added services services 909K ƒƒ Over Over 130K 130K subscriptions subscriptions for for 42% securi

  9. Slide 9: Leading-edge Services: Satellite TV

    Leading-edge Services: Satellite TV Î Key to broadband home strategy Subscribers Î Drive synergies with Bell and enhance customer value 1,335K proposition 1,176K ƒ Bundle Bundle with with Bell Bell –– Surf Surf & & 14% Watch Watch ƒ Leverage Leverage Bell Bell to to reduce reduce costs costs Î Expan

  10. Slide 10: Consumer Segment: Strategic Mandate

    Consumer Segment: Strategic Mandate Î Simplify and improve the customer experience and reduce overall cost Î Leverage customer insight to drive cross-selling Î Prepare to compete against potential cable triple play Grow Grow Share Share of of Wallet Wallet 10

  11. Slide 11: Simplifying Customer Experience

    Simplifying Customer Experience Î Providing Î Providing single single customer customer interface interface Single Point of Contact Î IVR Î IVR “Emily” “Emily” introduction introduction ƒƒ 40% 40% less less misdirected misdirected calls calls ƒƒ 27% 27% increase increase in in Self Self Service Serv

  12. Slide 12: Leveraging Customer Insight

    Leveraging Customer Insight Consumer Move Pilot Advanced Marketing Systems and Processes Dedicated Call Center ƒƒ Intelligent Intelligent recommendation recommendation Move Queues engine engine for for customer customer contact contact ƒ Success of 2002 test pilot led to centres centres mainstream l

  13. Slide 13: Taking "One-Stop" to Market

    Taking “One-Stop” to Market Reinforcing simplicity while meeting customer needs 13

  14. Slide 14: Bundles To Unleash Growth Potential

    Bundles To Unleash Growth Potential Introduction of new service bundles Î Î More More than than 6.5 6.5 KK Surf Surf and and Watch Watch bundles bundles sold sold to to date date Î New Î New bundles bundles toto be be introduced introduced shortly shortly Customer survey shows that 83% will remain w

  15. Slide 15: Conclusion

    Conclusion Customer insight leverages ...While Opening New Bell’s Strengths… Opportunities Î Approximately 15 million Î Grow revenues customer connections in consumer segment Î Increase sales to current customer base Î 80 million calls per year Î Reduce churn Î Broadest product portfolio Î Increase

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