Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Investor Presentation (January 2021)
49 slides from Monster Beverage's investor presentation, Jan 14, 2021
Slide 1: Monster Beverage Corporation
Monster Beverage Corporation
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENTCertain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including re
Slide 3: COVID-19 Employee Wellbeing
COVID-19 EMPLOYEE WELLBEINGMONSTER ENERGY IS COMMITTED TO THE SAFETY AND WELLBEING OF OUR EMPLOYEESHEALTH AND SAFETY All offices closed in March with office-based employees working remotely. Employees were provided all necessary equipment for home-based work. Field Sales teams returned to the market
Slide 4: 2020 Philanthropic Support
2020 PHILANTHROPIC SUPPORTPANDEMIC RESPONSE Donated over 4,000,000 cans of our beverages to First Responders in over 40 countries.MILITARY/NATIONAL GUARD SUPPORT Supported our troops as they were called to support: Covid19 Testing/Pandemic, Civil Unrest, Wild Fires, Hurricanes/FloodingMONSTER ATHLET
Slide 5: Beverage Landscape Total U.S. All Channels
BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELSALL MEASURED CHANNELS SNAPSHOT 13WKSBEVERAGE LANDSCAPE % MIX ($) BEVERAGE LANDSCAPERTD COFFEE 5.2%$ SHARE CHG YASPARKLING SOFT DRINKS (0.0) WATER (0.2)$ Chg YA $ % Chg YA $706MTOTAL BEVERAGE$ CHG YA $2209.3MRTD TEA 5.5%SPORT DRINKS 6.3%ENERGY DRINKS 15.0%JUI
Slide 6: Brand Performance Total U.S. All Channels
BRAND PERFORMANCE TOTAL U.S. ALL CHANNELSALL MEASURED CHANNELS SNAPSHOT 13WKS$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TNA ENERGY $3,713,669,068 10.9% 1,332,521,463 9.0% 100.0 - TNA TOTAL MEC $1,433,878,042 9.5% 520,191,462 8.2% 38.6 (0.5)TNA MONSTER $1,205,905,843 10.7% 430,155,998 9.7% 3
Slide 7: Total Non-Alcoholic Energy share trend (24 months)
40.0...,------ --,-------------------------------------------------- ---------TNAMEC38.8-.... LU LU =e It 0.... Cl) LU ::::. <:-::::.35.030.025.020.015.0-------------TNA MONSTER 32.810.05.00.0Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr
Slide 8: Total Non-Alcoholic Energy share trend (24 months)
40.0......... ---- ------- ------------------ - - --- --TNAMEC39.4-.... LU LU35.0- , ------ -----------------------TNA MONSTER 32.7=e It 0.... Cl) LU ::::. <:-::::.30.025.020.015.0-----------...-......_...,...------10.05.00.0Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul19 Aug 19 Sep 19 Oct 19 Nov 19
Slide 9: Brand Performance Total U.S. Convenience 13 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTAL U.S. CONVENIENCE SNAPSHOT 13 WKS$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TNA ENERGY $2,531,026,191 8.4% 942,617,256 7.0% 100.0 - TNA TOTAL MEC $974,742,096 7.3% 379,501,169 6.7% 38.5 (0.4)TNA MONSTER $807,369,527 8.7% 311,533,897 8.1% 31.9 0.1
Slide 10: Brand Performance Total U.S. Convenience 5 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTAL U.S. CONVENIENCE SNAPSHOT 5 WKS$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TNA ENERGY $913,934,228 5.9% 340,360,807 4.8% 100.0 - TNA TOTAL MEC $354,281,924 5.4% 138,321,137 5.3% 38.8 (0.2)TNA MONSTER $294,616,626 7.5% 114,037,283 7.3% 32.2 0.5TNA
Slide 11: Brand Performance Amazon
BRAND PERFORMANCE AMAZONAMAZON SNAPSHOT 13 WKS (STACKLINE)$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TOTALS $79,786,732 115.9% 2,856,701 126.5% 100.0 0.0 MEC $30,794,707 131.1% 1,008,569 138.5% 38.6 2.5MONSTER $26,393,783 117.7% 784,680 113.8% 33.1 0.3REIGN $4,273,375 287.5% 219,003 311.6%
Slide 12: Brand Performance Amazon 4 Weeks
BRAND PERFORMANCE AMAZONAMAZON SNAPSHOT 4 WKS (STACKLINE)$ VOL $ VOL % CHG U VOL U VOL % CHG $ SHR $ SHR CHG TOTALS $24,470,623 162.4% 891,132 176.2% 100.0 0.0 MEC $9,708,180 182.8% 314,756 184.3% 39.7 2.9MONSTER $8,387,326 172.7% 247,570 164.8% 34.3 1.3REIGN $1,283,202 283.0% 64,861 290.7% 5.2 1.7N
Slide 13: Distribution Monster Brand Energy Drinks
DISTRIBUTION MONSTER BRAND ENERGY DRINKSWORLD TERRITORIES COMPANY COVERAGE EFFECTIVE AS OF DECEMBER 31, 2020COCA-COLA SYSTEM BOTTLERSALL OTHER - INDEPENDENTNO COVERAGEMaps not to scale13
Slide 14: Distribution
DISTRIBUTIONMONSTER IS NOW DISTRIBUTED IN 140 COUNTRIES AND TERRITORIES.STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 73 COUNTRIES AND TERRITORIES.REIGN IS NOW DISTRIBUTED IN 11 COUNTRIES AND TERRITORIES WORLDWIDE.AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN 24 COUNTRIES AND TERRITORIES WORLD
Slide 15: Distribution Map: Strategic Brands
-.....Cai\ICQLU LU ::!!: ct: 0 ..... fJ) LU :::..Unrttd StatHffC!? Caribb.anBalittNicaragua )W.!Jil Panama f-:::.."lZJ Trinidad and Tobago CoouRicaGuineap l!. p Tanunla pBU Papua Nt"Guln.at1tBolivia &p Namibia pComO<ooFijiL+ Ntw CaltdoniaBU llt_.o...t,.6...er IJOArl ' 'RYl ...... ....I NKParaguaySwa
Slide 16: Distribution Map: Reign
CanadaIll United StatesNorwayIceland lfr swedenGreat BritainIreland GermanySpain--R EIGN TOTAL 8001' rOIL- CaribbeanIll Brazil16
Slide 17: Distribution Map: Affordable Energy
-0 Mexico •_..._0A . OBulgaria Ma oma Al0ba,maVGreeee -0 EthiopiaAfghamstanEl Salvador -Trinidad and TobagoNigeriaOOKenya UgandaMozambique BotswanaN0amibiaOQswazilandOlesothoSouth Afnca17
Slide 18: Expansion Markets Targeted Launches
EXPANSION MARKETS TARGETED LAUNCHESEMEAAPACLATAMCARIBBEANAUSTRIA (REIGN) AZERBAIJAN (PREDATOR) BELARUS (PREDATOR) BELGIUM (REIGN) CROATIA (PREDATOR) EGYPT (MONSTER & PREDATOR) ESTONIA (REIGN) FINLAND (REIGN) GHANA (PREDATOR) IRAQ (PREDATOR) KAZAKHSTAN (PREDATOR) LATVIA (REIGN) LITHUANIA (REIGN) NETH
Slide 19: Value Share Growth Select Global Markets
VALUE SHARE GROWTH SELECT GLOBAL MAKETSSELECT GLOBAL MARKETS SNAPSHOT 4 WKSMONSTER VALUE SHARE LATEST MONTH ‘19MONSTER VALUE SHARE LATEST MONTH ‘20PORTFOLIO VALUE SHARE LATEST MONTH ‘19PORTFOLIO VALUE SHARE LATEST MONTH ‘20MONSTER VALUE GROWTHENERGY CATEGORY VALUE GROWTHBRAZIL 28.2% 35.1% 30.8% 37.1
Slide 20: Updates on China
UPDATES ON CHINASOLID PERFORMANCE DESPITE COVIDEXPANDED PORTFOLIO WITH INNOVATION – CAPTURING NEW CONSUMERS, OCCASIONS & NEEDSTATESTEA + ENERGY… NON-CARBONATED APRIL 2020 LAUNCH NEW CATEGORY + CONSUMERSDRAGON’S GOLD … NON-CARBONATED DECEMBER 2020 RECRUIT NEW CONSUMER FROM CATEGORYGREW DISTRIBUTION ~
Slide 21: Major Sponsorships 2020
MAJOR SPONSORSHIPS 2020VIA VIDEO SUBMISSIONS 21
Slide 22: Formula 1 2020
FORMULA 1 2020MERCEDES AMG AND LEWIS HAMILTON DOMINATE FORMULA 1FORMULA 1 - WORLD’S MOST POPULAR MOTORSPORTMERCEDES AMG WINS A RECORD-BREAKING SEVENTH CONSECUTIVE CONSTRUCTOR’S CHAMPIONSHIPLEWIS HAMILTON BECOMES THE DRIVER WITH THE MOST WINS IN HISTORY - 95LEWIS HAMILTON WINS HIS SEVENTH RECORD-TYIN
Slide 23: MotoGP 2020
MOTOGP 2020MONSTER ENERGY EXPANDS TEAM SPONSORSHIPS TO INCLUDE THE SUZUKI ECTAR TEAM IN 2021VALENTINO ROSSI 9X MOTOGP CHAMPIONMAVERICK VINALESJOAN MIR 2020 MOTOGP WORLD CHAMPIONALEX RINS23
Slide 24: UFC/MMA Sponsorships 2020
UFC/MMA SPONSORSHIPS 2020MAJOR UFC SPONSORVALENTINA SHEVCHENKO UFC FLYWEIGHT CHAMPIONJUAN ARCHLETA BANTHAM WEIGHT CHAMPIONDOUGLAS LIMA BELLATOR WELTERWEIGHT CHAMPIONJON JONES UFC LIGHTWEIGHT CHAMPIONSTIPE MIOCIC UFC HEAVYWEIGHT CHAMPION24
Slide 25: E-Sports 2020
E-SPORTS 2020TOP TOURNAMENTS TOP TEAMS TEAMS WON 57 MAJOR TOURNAMENTSVIRTUAL EVENTS IN 2020INFLUENTIAL STREAMERSEVIL GENIUSES NATUS VINCEREFNATIC TEAM LIQUIDSKYRROZ 4.2M+ FOLLOWERSJERICHO 3.3M+ FOLLOWERSPINTIPANDA 2.2M+ FOLLOWERSWIZZITE 745K+ FOLLOWERS25
Slide 26: Music 2020
MUSIC 2020TOP ARTISTS TOP FESTIVALSLIVE VIRTUALBUN B ANTHRAX ROYCE DA 5'9"COLE SWINDEL POPPY TECH N9NESCARLXRDTRAVIS BARKERGUAPDAD 400026
Slide 27: Social 2020 Key Highlights
SOCIAL 2020KEY HIGHLIGHTS • 11B+ REACH* TOTAL IMPRESSIONS • 50MM+ FOLLOWERS WORLDWIDE• 236MM+ ENGAGEMENTS • 1 BILLION+ VIDEO VIEWS• 2MM+ MENTIONS BY CONSUMERS#CRUSHQUARANTINE CAMPAIGN 1.31 BILLION IMPRESSIONS & 92% NET SENTIMENT*JAVA 300 FB CAMPAIGN AMONG HIGHEST CPG BRAND LIFT RESULTS ON PLATFORM E
Slide 28: Java Monster Coffee with Attitude
JAVA MONSTER COFFEE WITH ATTITUDENATIONAL MEDIA CAMPAIGNS#CRUSHQUARTANTINE 300 LAUNCH BRAND AWARENESSYEAR LONG CONSUMER REWARDSJAVA MONSTER 300 LAUNCHPUBLISHER PARTNERSINFLUENCER CONTENT28
Slide 29: Ultra Full Flavor – Zero Sugar Juice
ULTRA FULL FLAVOR – ZERO SUGAR JUICE TAKE FLAVOR TO THE LIMITSNATIONAL RETAIL PROMOTION DIGITAL PROGRAMSMEC ATHLETE HAILIE DEEGANCHICKS IN THE OFFICEINFLUENCERSNATIONAL RETAIL PROMOTIONDIGITAL LAUNCH CAMPAIGN 228 MILLION IMPRESSIONS*Source: Digitas: 2020 Year in Review29
Slide 30: Hydro Super Sport Hydro Energy Water
HYDRO SUPER SPORT HYDRO ENERGY WATER HARD-CHARGING HYDRATIONWORLD FAMOUS AMBASSADORSSPONSORING ATHLETES WHO SWEATNATIONAL AWARENESS DRIVING MEDIA PARTNERSSERIES SPONSOR30
Slide 31: Hydro Super Sport Hydro Energy Water
HYDRO SUPER SPORT HYDRO ENERGY WATER HARD-CHARGING HYDRATIONWORLD FAMOUS AMBASSADORSSPONSORING ATHLETES WHO SWEATNATIONAL AWARENESS DRIVING MEDIA PARTNERSSERIES SPONSOR30
Slide 32: Monster U.S. Innovation 2021
MONSTER U.S. INNOVATION 2021WATCH THIS SPACE WATCH THIS SPACE32
Slide 33: 12oz Package Size Launch U.S. 2021
12oz PACKAGE SIZE LAUNCH U.S. 2021CONVENIENCE RETAIL AND FOOD SERVICE / ON PREMISE33
Slide 34: 2021 Virtual Investor Meeting
2021 V I R T U A L I N V E S T O R M E E T I N G
Slide 35: Reign Total Body Fuel
REIGN TOTAL BODY FUELREGIONAL, NATIONAL & GLOBAL PARTNERSHIPSFITNESS PARTNERSHIPS, BRAND AMBASSADORS & ATHLETESSOCIAL/DIGITAL MEDIA 2020 RESULTS: 436MM IMPRESSIONS & 85MM COMPLETED VIEWSNATIONAL CHAIN & CONSUMER PROGRAMMINGSource: Khoros, Reporting Darers 01/01/20 – 12/16/2035
Slide 36: Reign U.S. Innovation 2021
REIGN U.S. INNOVATION 202136
Slide 37: Strategic Brands Innovation 2021
STRATEGIC BRANDS INNOVATION 2021FPOFPO FPO FPOFPO37
Slide 38: Affordable Energy Innovation 2021
AFFORDABLE ENERGY INNOVATION 2021EMEAEMEAEMEAFPOFPOFPO38
Slide 39: NOS Get After It
NOS GET AFTER ITNATIONAL DIGITAL MEDIA DELIVERED OVER 320M IMPRESSIONSATHLETES & PARTNERS 8 ATHLETES / 185+ EVENTSINFLUENCER CONTENT & PARTNERSHIPS GENERATED OVER 12M VIEWS2020 INNOVATIONSource: Facebook Ads Manager, Google Campaign Manager39
Slide 40: Full Throttle Hard Working, Easy Drinking
FULL THROTTLE HARD WORKING, EASY DRINKINGNATIONAL & LOCAL DIGITAL MEDIAATHLETES & INFLUENCERS INNOVATION PACKAGING REFRESH40
Slide 41: Relentless
RELENTLESS BE RELENTLESS HIP-HOP, GRIME & ELECTRIC MUSICCREDIBLE KNOWN ARTIST COLLABORATIONS MAJOR FESTIVALSSCENE CREDIBLE PARTNERSHIPS GRASS ROOTS SUPPORT41
Slide 42: Burn
BURN BURN IT DOWN DELIVERING ICONIC PARTY MOMENTSPARTY DESTINATIONS PARTY WITH YOUR FAVORITE ARTIST INFLUENCERS42
Slide 43: Live+ Energy
LIVE+ ENERGYENERGY FOR THE ADVENTUREINNOVATION PACKAGING REFRESH 202143
Slide 44: Mother Energy
MOTHER ENERGY ALWAYS ON! ENERGY FOR ALL OCCASIONS!44
Slide 45: PowerPlay
POWERPLAY PLAY HARDLOCAL URBAN MUSIC AND STREET CULTURE45
Slide 46: Nalu Fruity Energizer
NALU FRUITY ENERGIZERFUELS YOUR IMAGINATIONABOVE THE LINETARGETED SAMPLINGINSTORE PARTNERSHIPSDIGITAL46
Slide 47: Affordable Energy
AFFORDABLE ENERGYFOR CONSUMERS DEMANDING FUCTIONALITY, TASTE AND LIFSTYLE BUT CANNOT AFFORD THE PREMIUM.INCREMENTAL OPPORTUNITIES IN LATAM, EASTERN EUROPE, AFRICA, MIDDLE EAST AND SOUTEAST ASIA. A DIFFERENTIATED TARGET CONSUMER FROM PREMIUM ENERGY DRINKERS.PREDATOR HAS A UNIQUE POSITIONING AND OWNAB
Slide 48: Solid Financial Results
SOLID FINANCIAL RESULTS28 CONSECUTIVE YEARS OF INCREASED SALES SINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992.ACHIEVED $4.2 BILLION IN NET SALES IN 2019 UP 10.3% OVER NET SALES OF $3.8 BILLION IN 2018.ACHIEVED $1.1 BILLION IN NET INCOME IN 2019 UP 11.6% OVER NET INCOME OF $993.0 MILLI
Slide 49: MONSTER «as
MONSTER «as — cai {MOR CORPORATION JANUARY 14, 2021_ GA LEWIS HAMILTON 7X F1 WORLD CHAMPION
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