Slide 1: Filing cover letter to NSE
To, Listing Compliance Department, National Stock Exchange of India Ltd. Plot No. C/1, G Block Bandra Kurla Complex Bandra (E), Mumbai-400051 Scrip Code: GRAPHISAD SUB: Investor Presentation for the Year ended 31st March, 2025. Dear Sir/Madam, Pursuant to the requirements of Regulation 30 of the Sec
Slide 2: Investor Presentation FY25
INVESTOR PRESENTATION FY25 Sraphisads 360°Advertising Solutions
Slide 3: Agenda
INVESTOR PRESENTATION FY25 1. Business Overview 2. Investment Thesis 3. Segment-Wise Strategic &Financial Updates 4. Annexure
Slide 4: Safe Harbour
I Safe Harbour This presentation and the accompanying slides (the “Presentation”), which have been prepared by GraphisAds Ltd (the “Company”) solely for information purposes and do not constitute any offer, recommendation, or invitation to purchase or subscribe for any securities and shall not form
Slide 5: Graphisads: One of India's Key Listed Player in Fragmented OOH Market
I Graphisads: One of India’s Key Listed Player in Fragmented OOH Market PAN-India Long-standing One-Stop Platform 8 In-House presence with empanelment with 50+ for Advertising & Brand 80% Asset ministries, PSUs, and Communications Verticals Utilization Municipal bodies INV E S T O R P R E S E N T AT
Slide 6: Management Quote
I Management Quote “At Graphisads , we are adapting to next phase of India’s advertising landscape. Our journey has always been about more than visibility; for us, as we build our brand’s influence through strategic creativity and innovation. As we move into the next era of OOH and digital media, ou
Slide 7: Key Business Segments
I Key Business Segments OUTDOOR EVENTS D I G I TA L MEDIA C R E AT I V E § Media Ownership § Exhibitions MEDIA § Print § Ads § Digital OOH § Virtual Events § Social Media § Radio § Audio/Video § All India § Hunar Haat § Image Building § TV § Print Production Campaigns § Customised Events § ORM § Vir
Slide 8: Pioneering Full Stack Media & Advertising Solutions
I Pioneering Full Stack Media & Advertising Solutions Financial Highlights 40+ 1000+ 35% 7.29% 10.32% All 28 States Years of Digital/OOH Media Revenue CAGR RoE RoCE PAN India experience across key locations in (FY21 – FY25) Execution NCR Transforming India's Seamless Advertising Diverse portfolio ac
Slide 9: Unlocking Value Through Strategic OOH Monetization Framework
I Unlocking Value Through Strategic OOH Monetization Framework Inventory Acquisition Monetize ad-inventory Diverse Clients Output • B2B Sub- Leasing Digital OOH: High-Impact Strategically identifying Govt., PSU’s Municipalities, Public Digital – LED Screens at Private Brand Visibility Media Railways
Slide 10: Riding Strong Tailwinds: Growing Across India's Media & OOH Segments
I Riding Strong Tailwinds: Growing Across India's Media & OOH Segments Indian Advertising Revenue (INR Billion) OOH Segment Revenue Projects (INR Billion) Events Revenue Estimates (INR Billion) Traditional OOH Transit OOH 167 1589 25.6 19.5 119 16.6 1382 101 1,279 53.5 42.6 46.5 2024 2025E 2027E 202
Slide 11: Building Scale Through Long Term Public & Private Partnerships
I Building Scale Through Long Term Public & Private Partnerships Revenue Growth INR Crs (FY21 - FY25) 50% of Revenues from Multi-year Govt/PSU/Public Infrastructure Projects 35% CAGR 153.8 Non-cyclical demand: Real Estate, Retail, BFSI, and Government Clients 112.9 98.4 89.2 Expanding Verticals: Eve
Slide 12: Outdoor Media At The Core of Our Growth Strategy
I Outdoor Media At The Core of Our Growth Strategy Roll over image to play video l Outdoor Media operates at the intersection of public infrastructure and private branding. l Railway Stations, Vande Bharat Trains, NDMC align with regulatory frameworks and urban development initiatives l These partne
Slide 13: Investment Value Proposition – Integrated, Diversified & Profitable
I Investment Value Proposition – Integrated, Diversified & Profitable High Growth Vertical Integration Drives growth by controlling the full advertising value chain, from creation to execution. This vertical integration boosts efficiency and maximizes profit margins. Strategic Transition To Digital
Slide 14: In-House Developed Brand Suite
I 1. In-House Developed Brand Suite ü Strategic investments in ü Digital OOH unit with ü Curates cultural events and ü A 360° creative agency early-stage marketing programmatic screens, exhibitions, blending providing end-to-end ATL, startups to scale operations enabling real-time content at creativ
Slide 15: In-House Developed Brand Suite (Continued)
I 1. In-House Developed Brand Suite (Continued) ü Crafts impactful creative ü Digital marketing vertical ü A specialised team that ü GraphisAds’ flagship OOH strategies, AV content, and focused on performance- develops Event/Exhibition/ arm, specializing in large- visual campaigns. driven campaigns
Slide 16: Graphisads Strategic Transition To Digital
I 2. Graphisads Strategic Transition To Digital ( Significant Growth in Digital Revenue High-margin Digital Screen Assets (60%+ EBITDA margin) (INR Crs) Currently Operates 450+ DOOH screens, with Rapid Expansion Underway Positioned to capture India’s Digital Outdoor Advertising Boom Active Partnersh
Slide 17: High Growth Vertical Integration
I 3. High Growth Vertical Integration l Strong presence in Govt. & PSU events; growing ₹20,000+ Cr industry l High-margin, Asset-light Execution Model Events & l Leverage Existing Networks for Cultural & Civic Outreach Activation → Outlook: Targeting 20–25% YoY growth; Positioning as a Full-Service
Slide 18: Long-term Public/Private Sector Contracts – Ensuring Stability
I 4. Long-term Public/Private Sector Contracts– Ensuring Stability 01 Strong Foundation in Public-Sector Advertising Ensures Recurring, FY24 Low-risk Revenue. 21% FY24 26% Government 02 Backed by long-tenure Contracts and Established Government Trust. Private Sector Public Sector 53% 03 DAVP registr
Slide 19: Coupled with Sector-Agnostic Client Base
I 5. Coupled with Sector-Agnostic Client Base Central & State Govt, PSU’s BFSI Real Estate Corporate & Private sector Healthcare & Retail High Barriers to Entry Hyper-Localized Business Stringent requirements for media concessions and urban GraphisAds’ expertise in location-based targeting and exist
Slide 20: Diversified and De-risked Growth
I 6. Diversified and De-risked Growth FY23 FY24 FY25 1% 13% 24% 17% East Zone 3% Geography-wise 1% West Zone 01 Revenue Breakup 25% 4% 1% TBC North Zone 61% 71% 79% South Zone 40% 47% Creative/Print Media 41% 39% 39% Activity-wise 48% Digital 02 Revenue Breakup TBC Events 12% Outdoor 12% 8% 10% 3% 1
Slide 21: Strategic Outlook
I Strategic outlook Expand Digital Scale Core Film/AV Production Vertical New OOH 20%–25% Annual Contribution Projects Expansion Integration Inventories Revenue Growth Target (2030): 25% o NDMC OOH o Target 5%–7% of o Accomplish o Digital LED o Consistently acquire Project: Achieve total revenue fro
Slide 22: Fueled by Creative Professionals
I Fueled by Creative Professionals Founded and driven by professionals with deep expertise in advertising, design, branding, and storytelling — bringing strategic creativity to the core of every campaign. The top management has over three decades of experience. Mr. Inder Aggarwal Mr Anil Rustagi Mr
Slide 23: Expanding Digital Advertising Solutions
1 Expanding Digital 2 Advertising Solutions 3 4 22
Slide 24: Digital & Advertising Services
I Digital & Advertising Services Digital & Advertising Revenue (INR Crs) Consultancy Services • Digital brand Campaign Creation & Development • Custom Targeting, Acquisition and Retention 9.3 Brand & Lead Generation Campaign 7.5 • Online Advertising 2.6 3.4 • Social network Advertising • Online Medi
Slide 25: Events as Growth Driver
1 2 Events as Growth Driver 3 4 24
Slide 26: Events - High Growth Segment
I Events - High Growth Segment Events YoY revenue Events Revenue (INR Crs) Executed events & Event Management o Curated & executed more than 200 events and 200 exhibitions stalls for our clients 18.3 o In-House fabrication stalls for our clients 11.3 12.0 12.8 o The Mission is to provide necessary e
Slide 27: High-Impact Event Offerings
I High-Impact Event Offerings Road Fund Raisers Celebrity Exhibitions Press Cultural Corporate Shows Endorsements Conferences Events Events Live Mall Activations Expos & Product Virtual Contests & Shows Fairs Launches Events Awards INV E S T O R P R E S E N T AT IO N | F Y 2 5 26
Slide 28: Future-Ready OOH/DOOH Expansion
1 2 Future-Ready 3 OOH/DOOH Expansion 4 27
Slide 29: OOH Segment
I OOH Segment OOH Media Segment Revenue OOH Revenue YoY (INR Crs) Option 1 52.8 54.1 47.3 28.3 40.4 25.8 FY22 FY23 FY24 FY25 H1FY25 H2FY25 OOH Unipols across Central Delhi DOOH • Facilities to install hoardings, Unipoles, Backlit • Street furniture • New Delhi Railway Station (90 Screens) Signages •
Slide 30: Vande Bharat India's Most Premium Trains
Vande Bharat India’s Most Premium Trains 5 Prominent Routes New Delhi to Katra, New Delhi to Varanasi, Delhi to AMB (HP), Delhi to Amritsar, Bhubneshwar to Vizag 200+ LedT V s 100%Train Occupancy Cost Effective Packages D AV P Rates Approved INV E S T O R P R E S E N T AT IO N | F Y 2 5 Popular Bran
Slide 31: Creative & Print
Sraphisads 360°Advertising Solutions Creative & Print
Slide 32: Creative & Print Segment
I Creative & Print Segment Creative & Print Revenue (INR Crs) Creative/Print Media Segment Revenue 72.2 43.9 35.0 37.2 38.4 28.0 FY22 FY23 FY24 FY25 H1FY25 H2FY25 Highlights Video Production Creative Agency ü GraphisAds executed diverse Print campaigns across sectors ü Production ü Creative Multimed
Slide 33: Annexure Financials
Sraphisads 360°Advertising Solutions ANNEXURE FINANCIALS tA a by | TAA
Slide 34: Profit & Loss Statement
I Profit & Loss Statement FY22 FY23 FY24 FY25 Total Revenue from Operations 89.2 98.4 112.9 153.8 % Growth 95% 10% 15% 36% COGS 59.9 70.3 78.3 123.1 Gross Profit 29.3 28.1 34.5 30.7 Gross Margin 33% 29% 31% 20% Total Expenses 18.6 17.0 23.6 23.5 EBITDA 10.7 11.1 11.0 7.2 EBITDA Margin 12% 11% 10% 5%
Slide 35: Balance Sheet
I Balance Sheet FY22 FY23 FY24 FY25 FY22 FY23 FY24 FY25 Equity and Liabilities Assets Shareholders funds Non‐Current Assets (a) Share Capital 1.9 13.5 18.3 18.3 (a) Property, Plant & Equipment and (b) Reserves and Surplus 37.3 29.4 81.7 83.5 Intangible Assets Total of Equity (Shareholders of parent)
Slide 36: Cash Flow Statement
I Cash Flow Statement FY22 FY23 FY24 FY25 Profit Before Tax 7.6 8.18 7.67 9.6 Operating Profit before Working Capital Changes 10.4 13.04 11.51 7.6 Cash Generated From Operating Activities 1.2 8.2 -24.57 9.8 Net cash From Operating Activities 2.8 6.0 -27.14 6.5 B. Cash Flow from Investing Activities
Slide 37: Our Esteemed Clients
I Our Esteemed Clients GOVERNMENT PSU + 50 PSUs REAL ESTATE + 50 REAL ESTATE CLIENTS RETAIL TOURISM EDUCATION + MORE INV E S T O R P R E S E N T AT IO N | F Y 2 5 36
Slide 38: Our Esteemed Clients
I Our Esteemed Clients HEALTHCARE FOOD & FMCG JEWELLERY BFSI MISC INV E S T O R P R E S E N T AT IO N | F Y 2 5 37
Slide 39: Thank You
I THANK YOU INVESTOR RELATIONS Go India Advisors Raashi Khatri Rajat Gupta Sheetal Khanduja E: Raashi@goindiaadvisors.com E: Rajat@goindiaadvisors.com E: Sheetal@goindiaadvisors.com T: +91 9099004929 T: +91 99718 97739 T: +91 99718 97739 INV E S T O R P R E S E N T AT IO N | Q 3 F Y 2 5 | 9 M F Y 2